Yao Mingcheng was a little puzzled and asked, "Chairman, what do you mean?"

Xu Zhi explained: "Before our sales in the United States, in fact, it was only a few states on the west coast of the United States, whether it was population or economy, the scope of our publicity was less than 1/5 of the United States, even so, the demand for Red Bull in the United States has exceeded the entire Southeast Asian region, if we cover the entire United States and the world with Red Bull advertising, the demand will immediately increase dozens of times, so your factory, you have to give me to continue to expand." ”

In the 80s, Asian countries except Japan, other Asian countries are in a low-end stage economically, although there are the so-called four tigers, but in fact, there is still a lot of difference between the economic level of Europe, the United States, Japan and other countries, and the per capita wage income is even only 1/5 of Europe and the United States, or even lower.

Strictly speaking, the Taurus drink is half a luxury product, and the terminal price of a small can is close to 50 cents, which is a price that even the people of Xiangjiang cannot afford, let alone those poor Asian countries.

Therefore, the developed countries of the West are the main markets for the Taurus, at least throughout the 80s, and in Asia, except for Japan, the economies of other countries will not begin to take off until at least the 90s.

Yao Mingcheng asked: "Chairman, just some TV advertising investment in the western United States is as high as 10 million US dollars, if we are ready to cover the whole United States and even the world, then this early advertising investment is very large." ”

Xu Zhi said: "It doesn't matter if the investment is big, as long as there is an effect, this investment is an advertising campaign in the United States, and our Taurus itself is under the brand of sports drinks, so the investment in advertising is mainly used to sponsor a certain sport."

In the TV media area, Hutchison is currently the majority shareholder of General Electric, and NBC TV is GE's asset, although Hutchison has no voting rights, but our relationship with Welch is still good, you can arrange for someone to go to the United States to see if you can get the best advertising resources. ”

"Okay, I'll go to the United States myself. Yao Mingcheng then asked: "Then I don't know which sport the chairman is optimistic about?"

Xu Zhi said: "You can sponsor whatever sports Americans like, rugby, baseball, F1 cars, or you can ask Hollywood stars to endorse them, you can decide for yourself, I only look at the effect." ”

"Okay, got it. Yao Mingcheng nodded in agreement.

He Guoyuan said suddenly: "Chairman, Midea is preparing to launch a new Mario game recently, and I think we can implant the Taurus brand into the game." ”

Xu Zhi asked curiously, "Oh, how to transplant?"

He Guoyuan said: "The promotional advertisement of the Taurus is Give You Wings, so we set up the prize of the Taurus drink in some wall blocks, Mario can grow wings and fly for a short time after eating, and at the same time, I will also change the music to increase the players' memory of this detail." ”

Yao Mingcheng said: "This method is indeed very effective, but is the intention of the advertisement too obvious?"

"It's obvious, but as long as it's not too much and doesn't disgust the player. He Guoyuan said with a smile.

Xu Zhi thought for a while and said: "I agree with this, but it should be blurred, don't directly show that it is the Taurus brand, and at the same time, when the game is promoted, it can be explained that this is an energy drink." ”

"Good. He Guoyuan nodded and said, he also felt that it was not good to implant a certain brand in the game, and it would be natural if it was said to be an energy drink.

Mario is currently the main game of the whole United States, the advantage of this game is that it can be re-released with a different map, and it is relatively easy and enjoyable to play, the pace is not fast or slow, it is the best choice for consuming time, just in the United States, the annual sales of game cartridges exceed one million, considering that game cartridges can be played by multiple people, its customer base may reach tens of millions.

There is an American company that once sent people to Xiangjiang and was willing to bid millions of dollars a year to buy the advertising space on the reverse side of all game cartridges in the United States.

Of course, He Guoyuan vetoed the million dollars, which was just a drop in the bucket for Midea, but it also made him discover the advertising effect carried by his company.

"In addition to Mario, the concept of energy drinks can also be implanted in other games if there is an opportunity. Xu Zhi continued: "But there must be no sense of disobedience, and it is necessary to keep it hidden while allowing players to accept this product invisibly." ”

Game placement advertising,It is one of the main revenues of game companies in the 21st century,Some game advertising revenue in the United States and Japan even accounts for 30% of the overall revenue of the game,Combining games with advertising,Balancing advertising and player experience is an important knowledge,For example, you can see many companies in a classic 3D game in later generations,Such as JD Express、ofo small yellow car and so on。

However, in this era, the game is still only the lowest level of existence, and it is difficult to implant too many advertisements in the two-dimensional game interface, and at the same time, it is difficult to say whether the current players can accept the same game advertisements in the future, in order to avoid too many problems, Xu Zhi has a lot of restrictions on game advertising, and it is only a tentative experiment at present.

"Okay, I'll go back and arrange for the developers to discuss it carefully. He Guoyuan nodded in agreement.

Xu Zhi then asked: "Our current factories in Tin Shui Wai are not small, can the labor be in place on time?"

"The person in charge of several of our factories has entrusted several intermediary companies to recruit people here in Kowloon, ordinary staff are nothing, but there is still a lack of employees in important positions, and Xiangjiang has been chaotic recently, and many people with some ability have begun to emigrate and leave, which has brought a lot of trouble to our recruitment. Yao Mingcheng said helplessly.

"We can't do anything about politics for the time being, just try to do a good job of our supporting services, the development of this new town, the first step is the most difficult, but as long as this step is successful, then, all kinds of development will be a matter of course. Xu Zhi nodded and said.

The whole 83 years is the most turbulent year for the economy of Xiangjiang, the hottest business on the island has become a migration agency, a large number of rich and high-tech talents have left, not to mention, even ordinary people, also want to rely on a skill to go to some sparsely populated countries, among which industrial talents have also immigrated a lot.

In the original history, He Guoyuan, the current CEO of Midea, left Xiangjiang for Canada in this year, when he was the general manager of a Chinese-funded electronics factory in Xiangjiang, with a salary of up to 500,000 US dollars, but he still resolutely gave up all this.

At this moment, the current future of Hong Kong is uncertain, China and Britain have not yet decided how to negotiate, coupled with the control of various public opinion by the Hong Kong and British authorities, indirectly encouraging immigrants and putting pressure on the mainland authorities, and many large companies have also been affected by this, and their staff are either applying for overseas employment or leaving the company to emigrate, and companies such as Midea, Evergrande, and Hutchison are affected by this.

The current industrial park project in Tin Shui Wai needs to recruit more than 10,000 workers, which is naturally difficult to complete in a short period of time.

"I have arranged for Kowloon Bus to open direct buses between Tin Shui Wai and Kowloon Peninsula, Yuen Long, Hung Hom and other places, and at the same time, the houses that were originally intended for sale will be temporarily owned by us and then leased to some senior staff of the factory!" Wang Liming continued.

Evergrande is the biggest beneficiary of the entire Tin Shui Wai development, and the first phase of the real estate is also prepared for workers in several nearby factories, but Wang Liming still underestimated the real estate crisis this time.

Although the price of real estate in Tin Shui Wai is very cheap, the common people will never buy the bottom, and it is difficult to sell even houses on Hong Kong Island and Kowloon at the moment, let alone Tin Shui Wai, even if the nearby workers are not very likely to buy.

So Evergrande quickly changed its policy and was ready to rent out the built real estate cheaply, providing a service of moving in with a bag, just to assist the factory, and bring the popularity of Tin Shui Wai first.

Popularity has risen, and when the real estate market recovers, the follow-up work will be simple.

"Well, okay, let's do it first, it's impossible to make money from the first day of doing business, and some investment in the early stage is still necessary. Xu Zhi said with a smile.

The development of Tin Shui Wai, he has estimated that it is very difficult, you must know that in the original history, Li Jiacheng also began to develop the land of Tin Shui Wai in the 90s, during that time, the housing prices on Hong Kong Island and nearby have reached an unprecedented level, a large number of ordinary people simply cannot afford to buy houses, and Tin Shui Wai is also preparing to open the subway, so many people choose the property in Tin Shui Wai.

Now, even if a few factories can provide a large number of jobs and attract a small number of them, it is still difficult to attract a small number of people, let alone want them to buy a house here, after all, most people in Xiangjiang at the moment do not know what the future holds.

Wang Liming said: "But there is no way, Hutchison, Bank of East Asia, Midea has tens of thousands of employees, and the circle of friends of these employees can cover almost all the people in Xiangjiang, we have launched a heavy reward program, anyone who can recommend friends or relatives to come to Tin Shui Wai, whether it is to buy a house or employment, can get a lot of cash rewards." ”

"Oh, that's a good move. Xu Zhi smiled, in a large company, it is relatively normal to recommend people to join the company.

Wang Liming continued: "This policy has attracted a lot of people to come to understand the situation, and our supporting facilities are very comprehensive, I think in a few months, the popularity of Tin Shui Wai will gradually increase." ”

Xu Zhi nodded and said: "Okay, then let's do it first, the most important thing is that the factory can run at full strength as soon as possible, as long as the factory is opened, wait for a while, the future of Xiangjiang will also be solved, and then it will be the time for our company to fully develop Tianshuiwei." ”