Early in the morning, Xiang Xiaoyuan stood on the fat throwing machine for fitness, and the teacher and Dou Dou stood at her feet like monkeys doing tricks, looking at them strangely. The teacher kept asking Xiang Xiaoyuan if it hurts, if he is tired, if he is tired, he should hurry down if he hurts, and if he is tired, he should come down quickly and don't play. Dou Dou looked at her mother in amazement, not afraid of the shock, and was amazed.

Xiang Xiaoyuan asked them, "Do you want to come up and exercise?"

The two children ran away in an instant...... Follow Li Xiang to go to kindergarten.

Li Xiang sent them to kindergarten and came to school to attend classes. As a college student who fishes for three days and dries nets for two days, it is a rare thing for Li Xiang to come to class, and it is normal to be stared at, but there are a lot of people staring at it today, Li Xiang couldn't help but ask Li Liming next to him: "Did something happen when I was not there?" Why does everyone look at me like this?"

Li Liming said: "Please include me in this." ”

Li thought: "What's wrong?"

Li Liming said: "The recent news, we have all read and discussed the fact that you have become the chairman of Douyin. We are all playing this software, not long ago, the squad leader also organized us to take pictures of the beautiful moments around us, and compared the first, second and third prizes, but I didn't expect that you are the boss behind the scenes. We study hard in college, but the end of our struggle is your starting point, which is very shocking. ”

Li Xiang: "Ho ho ho ~~"

Li Liming said: "Do you know why I sit next to you every time?"

Li thought: "I don't know, why?"

Li Liming: "Because there are a lot of people who look at you, especially girls, I can attract attention by sitting next to you, maybe I can't look down on you, I will take a fancy to me, and I have a high probability of winning the lottery." ”

Li Xiang: "Ho ho ho ~ ~ You don't like Shi Jiaqi anymore?"

Li Liming's eyes were gloomy, and he said, "Gao Chong's fishing wire is dating her." ”

This is a frustrated prodigal son in love.

Li Xiang looked around the classroom, but he didn't see Gao Chong, and it was estimated that the guy was catching up on sleep in the dormitory.

Do girls like bad boys and don't like to be too honest? Gao Chong is so jumpy and gambling, Shi Jiaqi would choose him and discard Li Liming.

In comparison, Li Liming is much more honest and responsible, and his personality is also good, although he is homely, he is not sloppy, he is very diligent, he takes care of himself and the dormitory in an orderly manner, and he is a good man who lives at home.

After two classes, Li Xiang slipped away. In the studio, Zhang Yin is training in the practice room, giving guidance to newcomer Tomoko Tanaka. He has officially signed with the studio, is preparing for a fresh start, and trains hard every day.

At 9 o'clock in the morning, Douyin's official account released information and began the countdown for the release of a new image promotional video: there are 3 hours, 2 hours, and 1 hour left, which has whetted everyone's appetite.

At 12 o'clock at noon, a new Douyin image promotional video was officially released, as long as everyone opens the Douyin app, the first thing they will see is the official promotional video.

In the practice room, Zhang Yin said to Tomoko Tanaka: "Rest, it's time for lunch." ”

Tomoko Tanaka was covered in sweat, took the towel handed over by Zhang Yin with both hands, wiped it a few times, and said, "Thank you, I can't dance, I have to work harder." ”

Zhang Yin thought he was working hard, but since he met Tomoko Tanaka in the studio, he found that this girl was even harder.

Zhang Yin: "Dancing is not something that can be practiced overnight, you have to take your time, and you have to eat one bite at a time." I'm not good at dancing, so I can't teach you much, Li Xiang is very good at dancing, and I can ask him for advice when I have the opportunity. ”

He watched the program video of Li Xiang's debut from "Today's Star", and Li Xiang showed solid dancing skills on the show.

Tomoko Tanaka said, "It's really hard to disturb him. ”

Zhang Yin said: "If you ask him for advice, he will be very happy." ”

He took off the coat on the hanger, put it on, and then took out the mobile phone in his pocket, opened it, clicked on the Douyin app, and saw the promotional video played synchronously when the software was opened.

He immediately knew that this was the Douyin promotional film that Li Xiang was talking about. Li Xiang has been recording songs in the studio for the past two days, in order to score the commercial.

Zhang Yinrao clicked on the screen of his mobile phone with interest and clicked into the official promotional video (Note 1). Tomoko Tanaka also leaned over curiously to take a look.

"Do you remember those moments when you couldn't open your mouth?" the line appeared first on the screen.

This sentence made Zhang Yin silent, he experienced twists and turns, and there were too many moments when he couldn't open his mouth.

The screen is presented on the mobile phone: The girlfriend played by Wu Xuefei is sitting in the restaurant, waiting for her boyfriend to come to dinner together.

This is the first short story, "Anniversary".

In the video, the faint piano sound rings as BGM, which is a brand new song melody. According to what they have seen and heard in the past two days, Zhang Yin and Tomoko Tanaka immediately knew that this was the song "Can't Open Your Mouth" that Li Xiang had been recording in the past two days.

"Hey, you're still on the road?!!" The girlfriend waited in the restaurant for a long time, and received a call from the boy, saying that he was still on the way, and he wanted to turn around and leave angrily, not dating, but thinking that today was the anniversary of the fifth year of her acquaintance with her boyfriend, she forced herself to sit down and continue to wait, but the grievance in her heart wanted to pour the water in the glass, and slowly overflowed silently. didn't take it to heart, which hurt her very much, and even wondered if her boyfriend was no longer interested in her.

In the midst of gains and losses, the waiter put a "recipe" on the table, and Wu Xuefei opened it boredly, and what she saw was not a recipe, but a character model card she made! The cards were all kinds of edited photos, and they were the bits and pieces of her relationship with her boyfriend. Those touching moments are all condensed in this "recipe" at this moment.

Seeing this unexpected surprise, she was so moved that she couldn't help but tear up, and got up and looked around, looking for the guy hiding in the shadows.

At this time, the boyfriend played by Li Xiang appeared, slowly stepped forward apologetically, looked at her affectionately, put his hands behind his back, and tightly held a beautiful small box, in which was a diamond ring for marriage proposal.

He looked nervous, suffering from gains and losses.

At this time, a line of subtitles appeared: You always say that I don't care, but in fact, I take it to heart.

The video continues to the next short story, "Basketball Boy". The teenager played by Li Xiang appeared on the basketball court on crutches, recalling the scenes of sweating and fighting with his brothers, and they worked together to defeat one opponent after another, and finally won the longed-for championship trophy!

However, the MVP of the court back then, now because of an injury to his right foot, is about to move away from his dream place, and he can't help but be disappointed.

A basketball rolls to his feet, and he looks back to see that his brothers have appeared on the court at some point, shouting MVP. The number 9 jersey he wore was slowly rising.

A line of subtitles appears: There is no parting between the brothers, it is just an intermission.

The camera turns again, and the story "Mother's Work" begins.

The female boss played by Wu Xuefei convened a meeting with everyone, acting vigorously and resolutely, showing the queen's style. After the meeting, a female employee who had just become a mother anxiously stepped forward and asked, "Boss, me, what am I responsible for?"

The female boss looked at her expressionlessly, and said in a voice without mood fluctuations: "You have other arrangements." ”

Throw her where she was, feeling uneasy.

After an anxious morning, the phone on the desk rang, and the female employee got up and cautiously came to the office of the female boss. The other party didn't say a word, his eyes were fixed on the computer screen, he didn't look at her, and handed her a note in his hand. She timidly took it and looked at it, it was a leave slip that read: 30 days of annual leave.

The nervous female employee finally put down the stone in her heart, looked at the female boss who was cold on the outside and hot on the inside, her mouth moved, and finally she didn't say a word, but the tears in her eyes had fallen.

A line of subtitles appears: In these 30 days, you are responsible for doing your mother's job.

The camera turns again, and the new story "Father Passing by".

is still the role played by Wu Xuefei, a rookie white-collar worker struggling in the workplace. Another night of overtime, when I came home in the thick of night, I saw my old father sitting at the door of the house waiting, drowsy.

"Dad, why are you here? Don't make a phone call first. ”

"On a business trip, I passed by you, did you eat?"

When he entered the house, the father took out the hometown dishes he had made from the small bag he was carrying, and said to his daughter, "Your mother asked me to bring you ......"

The daughter made a non-speaking gesture at him. She received a call from the company's boss and was busy at home again.

When she was done, she felt hungry and growled, and then she remembered her father, looked around, and her father was gone, and there were steaming scallion egg noodles on the table, as well as bottles and cans brought from home, and a sticky note paper read: No matter how busy you are at work, remember to eat on time.

She watched it all, crying as she ate.

A line of subtitles appears: Dad can't help, I can only cook you something delicious.

Then, there is the short story "Mother's Gift" for a family of three filmed by Li Xiang and his teacher, and a line of words on the screen shows: Seeing that you are good to the baby, I always feel that I am not good enough for you.

At this time, BGM, which has always been the sound of the piano, switched from accompaniment to the original sound, and Li Xiang's singing voice sounded:

I just can't open my mouth and let her know

It's just that simple a few words, I can't do it

The whole heart hangs in the air

I can only watch, from afar

I can do it all

But that person is no longer me

I can't open my mouth all the time

......

The singing pushed the emotions to the top, and the images kept flashing, with boys staying up late making souvenir books, and fathers walking alone on the streets at night with backpacks...... The picture began to play back the silent efforts behind those surprises, and the emotions that could not be opened in the heart. We are not used to saying I love you, we are only used to silently telling you that I love you with actions.

Two lines of subtitles appear:

"Behind every surprise, there is an unspeakable I love you"

"Douyin, record a good life, love must be said out loud"

At the end of the entire advertising campaign, the duration is 4 minutes and 30 seconds.

Tomoko Tanaka wiped her eyes and said, "I was very moved, it made my nose sore, but my heart was warm." ”

Zhang Yin said in agreement: "Whether it is Huaxia or Fusang, we Oriental people are very reserved, we are used to only doing and not talking, obviously we care very much, but we always pretend not to care." This advertisement is so good, it's not so much an advertisement, it's more like the MV of "Can't Open Your Mouth", and I have a hunch that it will be popular. ”

Tomoko Tanaka said, "My brother is so good, he wrote the songs and the text of the advertisement. ”

After reading this advertisement, she began to feel homesick uncontrollably.

The advertisement of "Can't Open Your Mouth" was not only placed on the Douyin app, but also on major video websites, Weibo, and TV stations, which made many people watch it for the first time.

The "shadow" management who pays special attention to Douyin, and Mr. Yu, who is in charge of outreach, said after reading it: "Winter is coming, it's so comfortable to see such a warm story, I just want to cry." ”

Wiping his eyes, he said to the general manager: "What kind of song does Li want to sing? It's so good, but he doesn't finish singing, there is only such a paragraph, what a bad guy." ”

Wu Xuefei filmed three stories in it, and she didn't feel anything when she filmed, but after filming, when she saw the finished advertisement and heard Li Xiang's song "Can't Open Your Mouth", she instantly felt emotionally substituted into it, and even after a hundred battles, she couldn't help but cry.

"Li Xiang's works have never been compromised, and this time I may have to follow him to swipe the screen. ”

Heartfelt advertisements can always let people see their own stories from them, and countless people have left messages and written down their feelings.

On the bean sound:

"Love has to be said out loud, but when you are young, you can't say what you want, and when you grow up, you can't say it. ”

"There have been too many things lately, and when I saw this video, I instantly cried like a dog, and I didn't know whether to cry the video or cry myself, in short, it just made me burst out of the emotions that had been pent up in my heart. ”

"When I look at crying, there are really times when emotions make people unable to open their mouths. ”

"Is advertising so careful?"

"Advertising is more powerful than micro-movies now. ”

Many people thought about it and asked what the name of the song in the film was and where they could hear it.

On Weibo, the discussion continues to rise in popularity.

"I can't help but reddened my eyes when I saw my father, I got off work very late every day due to work saturation, and when I came home from work the day before yesterday, there were walnuts that my dad peeled for me on the desk, and I just couldn't open my mouth and say that I loved him......"

"I think of the feeling of studying abroad that year and receiving a letter from home and a big steamed bun. ”

As soon as Li Xiang opened his mouth, I cried and couldn't hold back. ”

"Behind every mouth that can't be opened, there is a hidden sentence I love you. ”

"This copy is amazing!"

"I went back and read it, and the creative director said Li Xiang! ”

"The sentence 'Dad can't help' made me teary-eyed, and sure enough, family affection is always in the softest place in my heart, especially for my father. ”

When everyone left messages and discussed the content, there were also many discussions about the actors in it.

"Li Xiang acted well, and Wu Xuefei was even more distracted. ”

"I have been looking forward to the cooperation between Wu Xuefei and Li Xiang, and this time I got my wish, and it was as perfect as I thought. ”

Li Xiang said, handsome is over, what kind of acting skills do you want. ”

"Our family teacher actually made a cameo. ”

"The teacher acted really well, but the seniority has been reduced, obviously she is a sister, but now she has become a daughter. ”

"The teacher acted very well, and he acted in his true colors. ”

"The teacher said, cute, cute, it's over. ”

"Why didn't you see the sinus?"

"Looking for the sinus sinus~"

"Looking for the sinus sinus~"

"Where is the sinus?"

"Could it be hidden in some corner?"

"I looked at it five times, and I didn't find any sinus. ”

"Could it be the baby of the new working mother?"

"The baby of a new mother in the workplace is newborn, where may it be sinus. ”

"Dou Dou was a child. ”

"Why do you want to treat the twin babies differently? The teacher is up, but Dou Dou won't let it. ”

"Give Dou Dou a reason!"

"It's a pity that Dou Dou, who loves to perform the most, didn't seize this opportunity to take the position. ”

Dou Dou cried and fell in the corner. ”

"Dou Dou cried and fainted in my arms. ”

"I'll take Dou Dou home~"

"Halfway to my house. ”

......

After Li Dan finished reading it, he immediately called Dong Zhangmu and said loudly I love you, and then called Su Meihui and asked her if she could go home early at night to cook, he was already hungry, and called Li Xiang again and asked him why he didn't let Dou Dou be on camera?

Xiang Shuying spent a few minutes watching it after class, and secretly decided on the way home in a red BMW that he wanted to be kind to his parents at home, with a gentle attitude, and cute.

Huang Youyi called Li Xiang, talked about the daily trivial things for a long time, and finally couldn't bear it, feeling that the boyfriend on the other end of the phone was afraid that he was not a fool, so he didn't even understand it, this straight man of steel! But combined with his usual performance, he knew that he was actually not a fool, so did he not know how to cherish it when he got it?

Just as she was thinking nonsense, Li Xiang seemed to understand, and said loudly on the other end of the phone: "Youyi, I love you!

Note 1: Vipshop's "Can't Open Your Mouth" advertisement