116 Refrigerator business
York is very efficient, and on the third day that Xu Zhi agreed to talk, a vice president of sales came to Xu Zhi's hotel.
"Mr. Xu, my name is Charles. The bald vice president smiled and shook hands.
"X-man's professor's name, I like him a lot. Xu Zhi shook hands and smiled.
Charles said: "I didn't expect Mr. Xu from Asia to also know Marvel's animated characters. ”
"I love Marvel. Xu Zhi only said half of it, he only likes movies, but unfortunately the technical limitations of this era, Marvel still relies on selling comics, hanging half-dead, not good but not dead!
Charles laughed, "Because of my name, I've always dreamed that I could be able to read minds. ”
Xu Zhi smiled: "If that's the case, I don't dare to negotiate with you!"
The topic of X Superman quickly skipped over, Charles took out a bunch of materials and photos from his backpack, and handed them to Xu Zhidao: "Mr. Xu, this is the information of this production line of our company, you can take a look first." ”
Xu Zhi picked up these photos and looked at them carefully, there were almost thirty or forty photos in total, showing different positions of the production line, and from the photos, the equipment was still relatively new.
But the photo may be true, after all, there is no PS in this era, but the things in the photo are not necessarily, in the previous life, Xu Zhike saw with his own eyes, some company executives bought second-hand equipment at a high price, sent it to a professional place to polish and renovate, and then sent back it is exactly the same as new!
Xu Zhi flipped through the information next to him and said: "I don't want to read these materials, and I don't need to read them, because I'm not a professional, and I don't know anything about the data here, so you can just say some data that I can understand, right?"
Charles said: "Well, this line is scheduled to produce 250,000 refrigerators a year, which is almost a 2-minute one, from 150-liter single-door refrigerators to 350-liter double-door refrigerators, this line can be marketed, but the more complex the refrigerator, the slower the production speed." ”
"That $4 million piece of equipment is too high, isn't it?" Xu Zhi said: "This kind of equipment, even if I buy a new one, I'm afraid it's not much more expensive, right?"
Charles said: "Mr. Xu, a new production line may not be much expensive, but we are selling not only the production line, but also all the patents of the entire refrigerator structure, including the patents and production technology of the compressor, if Mr. Xu does not believe it, you can go to the outside market and ask, how many companies in the world are willing to sell these technologies now?"
"But these technologies are close to 10 years ago. Xu Zhi poured cold water.
Charles explained: "Mr. Xu may not understand, in fact, the technology ten years ago or now is not a big gap, in the Asian market, except for RB's latest products, this set of technology is definitely one of the most cutting-edge. ”
There is no point in continuing this topic, it is impossible for people to sell the latest technology to outsiders, Xu Zhi asked again: "Mr. Charles, I also want to ask another question, I don't know if your company really plans to completely abandon the civilian refrigerator market?"
Charles was stunned for a moment and said, "This doesn't seem to have anything to do with our topic today, right?"
Xu Zhi said with a smile: "It matters, let's not talk about this production line, if your company really has the idea of withdrawing from the market, then I want to buy your company's civil refrigerator business department." “
"What?" Charles was also taken aback and asked, "Are you sure, Mr. Xu?"
Xu Zhidao: "Yes, I'm sure." ”
If York really intends to withdraw, then Xu Zhi if he buys this brand, and then moves the factory to Asia, especially next year the mainland will begin to attract investment, although it is unlikely that the entire production line will be moved in at the beginning, but the next ten years can be slowly laid out, although York's market has shrunk sharply in the United States, but there are still two or three hundred thousand sales a year, as long as the cost can be reduced, the market share will be further expanded.
American citizens deal with color TVs, air conditioners, refrigerators and other electrical appliances just like later generations of mainland residents deal with electric fans, and if they are broken, they will be thrown away directly, and they will not find someone to repair them, because the labor for maintenance may be more expensive than a new electrical appliance, so in the electrical industry, the market in the United States is particularly large.
Charles thought for a moment and said, "This matter is beyond my authority, and it must be approved by the board of directors, Mr. Xu, although you have other ideas, I still hope that we will talk about buying the production line now."
If Mr. Xu is willing, he can go to Pennsylvania with me, and we will discuss the price after seeing the production line, and of course, you can also go directly to our chairman to discuss the brand transfer. ”
Xu Zhi waved his hand and said with a smile: "No, I'm not a professional, the production line is new, how much the price is worth, I don't know anything about these, it's useless to go, so let's go, I will send professionals from Xiangjiang to your company, and you professionals will negotiate the specific price." ”
After hearing this, Charles also felt that there was some truth in the fact that such a multimillion-dollar deal could not be negotiated in a day, and after a few polite words, he got up and left.
Xu Zhi walked to the balcony and stretched, he actually knew that the other party was ready to slaughter himself, but he didn't know what the specific price of the production line was, which required a professional third-party appraisal agency to determine the price, and only after having a bottom line could he go over to negotiate.
Otherwise, it's the same as running to the decoration city to buy furniture, and you still get 3,000 for a table of 10,000, which feels like it shouldn't be a loss, but you don't know that the cost of this thing may only be 600.
If the other party really thinks that he is Kaizi, it is better to break up in two and wait for his team in Xiangjiang to develop it and go directly to buy new equipment.
However, the development of the market can only go on step by step, the reason why Xu Zhi is interested in buying York's refrigerator business department, although he values York's talent and technology, but a product wants to quickly enter the market, it must have a complete sales channel and brand awareness, which York has, the skinny camel is bigger than the horse, no matter what, York refrigerator sales points all over the United States, this is the biggest advantage.
Of course, there are other questions, such as the space for the production line must be very large, and if it is really bought, then where will the new factory be placed?
The mainland will definitely not refuse this project after opening up, but Xu Zhi has no plans to relocate the factory in the near future, because even the Shekou Industrial Zone, which will be established in January next year, will have many problems, such as the most basic water circuits, etc., and the best time to invest in the past is 80 years later.
But if it is placed in Xiangjiang, the factory area is a problem, the refrigerator production line is much larger than the main board factory, although it is not like the main board factory must be placed in a place where talents gather, but Xiangjiang is extremely expensive at the moment, even in some places in the New Territories, the price of industrial land per square foot is tens of Hong Kong dollars, and the area of the refrigerator factory must be at least several million Hong Kong dollars, which is very not cost-effective.
Moreover, refrigerators are large, and the transportation of products and raw materials also has a lot of requirements for transportation, and many places in the New Territories have imperfect transportation.
All these issues need to be discussed with He Guoyuan after going back.