In fact, looking at Song Zhichao's marketing strategy of Vanke VCD this time, it is the "hunger marketing" model in the "Xiaomi marketing" in the previous life.

To be precise, taking advantage of Americans' curiosity, vanity, and desire to compare, this has created the current VCD marketing myth, with the total sales of the eight largest cities in the United States reaching $360 million.

But for Song Zhichao, this is far from reaching his original expected goal, and the minimum goal --- one billion.

If there was no Sony in the way and what price reduction promotions were carried out before, Song Zhichao would not have engaged in any "limited sales", so that he had to suppress the number of sales, and could only provide a maximum sales limit of 30,000 units in each big city.

It's a life-saving charm;

It's also a spell that restricts sales.

Therefore, Song Zhichao had to break it--- and not show a trace.

……

One week after the launch of Vanke VCD---

Early in the morning, on the streets of Los Angeles, a white middle-class man buys a newspaper in front of a bookstall and puts his foot in a shoe-shine on the side of the road for a shoe-shiner to wipe it down.

The shoe-shiner was an old black man, and he took out shoe polish and a brush and bragged about how well he was shoe polishing, and the mayor, the big star Madonna, Willis Bruce, Will Smith, etc., had all been customers of his place and asked him to help shine shoes.

"I said, man, don't you believe me, I've got a reputation for gold here, yes, God, God gave me a pair of dexterous hands, and I was asked to shine shoes for a noble man like you!" said the old black man with a smile.

Usually, as long as the black old man says this, those customers will be more or less excited, and then praise themselves for having a vision, I'm not a nobleman, and finally take out some more consumption as a reward when I leave.

But the white customer in front of him did not hear the black man's words in the slightest, but his eyes were fixed on the newspaper, as if he had seen something surprising.

The old black man was curious, took the shoe brush, couldn't help but tilt his head to look at the newspaper, and asked, "Oh man, did something shocking happen again? kidnapping, murder, or fragrant emotional dispute?"

Black men are very familiar with these thriller news in Los Angeles, and often those media like to concoct some fragrant, exciting, and suspenseful stories to make readers want to stop--- don't forget, this is Los Angeles, next to the nearest is Hollywood, what Hollywood is best at?

The white customer suddenly said, "It's not that kind of thing, it's ...... An incredible thing!"

Then he kindly lit the newspaper towards the old black man, and when the old man looked at it, he saw the big headline in the newspaper: The world is too crazy, and the mouse is a bridesmaid for the cat!

Then the subtitle is, selling a kidney to buy Vanke--- the true story of a VCD enthusiast!

Old Black Man: "......"

Fairy tales?

Thriller story?

How can there be cats and mice, and they have to sell kidneys or something.

Human curiosity is simply poison, whoever eats it is poisoned.

Old black men are no exception.

He couldn't help but snatch the newspaper with his dirty hand to read it--- white customer frowned, but didn't say anything.

Look carefully at the contents of the newspaper, my God, I saw that it used a fairy tale to first explain the unimaginable world, and then specifically said, saying that there is a fashionable young man in Los Angeles who is obsessed with VCD, in order to be able to buy his beloved VCD worth $3,000 and queued up overnight to buy, but unfortunately, his wallet was stolen when he was queuing.

What can I do?

Seeing that his beloved VCD is about to arrive, now everything has turned into a gray shadow.

What to do?

Is it a loud cry, or a low howl?

Money is stolen, who is to blame?

In the end, this VCD "fever fan" made an amazing decision ---- sell a kidney on the spot, whoever only needs to help pay him the money to buy the VCD, he will sell one of his very healthy kidneys to the other party!

As soon as these words came out, everyone was immediately stunned.

This world is too crazy, sell your kidneys to buy Vanke?

What the hell is Vanke, it makes people so crazy, so fascinated, and so desperate.

Vanke --- fire!

Boom!

Fire Fire Fire !!

As you can imagine, this incident immediately went viral, and was "learned" by Mr. Charlie, a well-known reporter for Los Angeles Sky TV, for the first time.

In line with the journalist's duty to "guide people to goodness", Mr. Charlie began to lash out at this ignorant and stupid behavior of "selling kidneys to buy Vanke".

And this article was written by Mr. Charlie for the magazine, and he personally met with the aspiring young man who "sold his kidney--- and sold his kidney in order to buy VCD, this ambition is incomprehensible, and then the two sides had a very friendly communication.

With the young man's permission, Charlie helped to take photographs of him and conducted an on-the-spot interview with him.

In the interview, the young kidney seller focused on saying that he is an electronics enthusiast, especially curious about those newly launched electronic products. After getting a close understanding of the super performance of VCD, as well as the epoch-making significance, he finally made a decision to take out the money he had accumulated for many years and go to the supermarket to buy it, who would have thought ...... The rest of the story is basically the same as it was published in the newspapers.

In the end, under the earnest guidance of Mr. Charlie, the "aspiring young man" who almost sold his kidney to buy Vanke VCD finally realized his mistake--- thought that he was too impulsive at that time, and almost made a big mistake, and made a sincere confession in the report.

After reading this news story, the old black man couldn't help but say, "Oh shit--- this is more exciting than a Hollywood movie! That Vanke, I guess it's going to be popular now!"

The white customer was dissatisfied, "You're so unsympathetic? It's just Vanke, but I'm looking at the poor kidney-selling young man." ”

The old black man smiled, returned the newspaper to the other party, and then said: "Maybe you are right, but how many people who have read this story will remember that young man? Many people will know Vanke!"

White Customer: "......"

……

The next day, a follow-up report was given in a Los Angeles newspaper---

After learning about the matter of "selling his kidney to buy Vanke", as the executive director and person in charge of Vanke, Song Zhichao immediately contacted the respectable journalist Mr. Charlie, and then accompanied by Mr. Charlie and other reporters and media, they came to the young man's home together.

In front of the media, Song Zhichao personally handed over a Vanke VCD worth $3,000 with a concert disc of Michael Jackson to the other party.

Major media outlets flashed their spotlights to film this scene.

Facing the camera, Song Zhichao shook hands with the young man, smiled at the camera together, and compared the "V" shaped scissor hands together.

In the end, Song Zhichao was very friendly to the reporter Mr. Charlie when he was pressed for time.

In the interview, Song Zhichao said that he does not want such a thing to happen again, the United States is a free and democratic country, and the people should live and work in peace and contentment, and cannot hurt themselves and others for the sake of vanity.

For this reason, Song Zhichao pondered for a moment in front of the camera, gritted his teeth, stomped his feet, and said that he had made a difficult decision, that is, to --- abolish the limited sale of VCD, in order to meet the needs of the American people, in order to thank the American people for their love, add another 100,000 units in each big city!

Suddenly, the American people rejoiced, this is a good person!

yes, a good guy.

Look, for us, for the Americans, to break their own principles and increase sales, what a great businessman, a kind Chinese ---!

Song Zhichao, Chinese Song --- he is our friend!

。 m.