Although Goldman Sachs and RCA are both among the top conglomerates in the United States, as long as there are benefits, the brothers will also be stabbed in the back.

In fact, if it weren't for Midea's intention to acquire RCA's TV and radio business, Goldman Sachs would most likely kick itself out and operate all this layout alone.

But the significance of the acquisition is that Goldman Sachs can not only make a profit from the United States, but also take the opportunity to contact other consortia to annex NBC TV, as one of the three major radio stations in the United States, I don't know how many large conglomerates are jealous of this.

Prior to this, many consortia had also thrown olive branches, but trapped in the traditional business of television, many consortia in the United States were only willing to buy NBC TV stations.

However, for many American consortia, the traditional business is cumbersome, but for Midea, it is the best medicine for development and growth.

Midea's electrical business has developed well in Xiangjiang, but for international giants, it is still just a baby, for example, the refrigerator business has only accepted York's sales channels in the United States, although the cost of the factory has been reduced a lot after moving to Xiangjiang, and the market share has only increased a little after the price is reduced, not because the quality is not good, but the brand reputation is not as good as the international giants, even if the company is willing to invest heavily in advertising, it will take several years or even longer to develop successfully.

The color TV business,The use of some Sony channels,But from the beginning,The resources provided by Sony belong to the second echelon,And the relationship between the two has been even worse recently,Although the United States has obtained some channel resources,But in general, it is more than enough,Insufficient expansion,Sales of hundreds of thousands of units a year,It is already the top three existence in Xiangjiang,But it is still far from enough for Xu Zhi。

As for the fan business, it can use the Gameboy channel, and the sales should be good, but the largest market at the moment is in the northern hemisphere, so we can only wait another half a year to know the results.

But RCA company is different,York's business is compared with RCA is the light of fire,As an American company that once invented color tubes,At its peak, sales accounted for 45% of the entire American color TV market,Later, because of the low-price competition of Japanese companies,The market share gradually declined,But there are still more than 20% a year The market share, only in the United States, annual sales of more than 3 million units, sales channels are all aspects of the entire United States, in terms of color tube technology, although not as good as Sony's latest technology, but years of research has also had very high achievements.

Xu Zhi is reluctant to develop color tube technology in the United States, but now it is very cost-effective to acquire a complete company with technology and channels, which can not only completely open up the American market, but also have a better layout in the mainland in the future.

RCA's radio business is also first-class, traditional radios have begun to decline in the United States, but there is still a large market in Asia or the mainland, and in terms of car radio, RCA's market share is also extremely high, and this market will not shrink even after a few decades. What's more, with RCA's patent accumulation in radio, Midea can also jump into the field of music players and even signal transmission.

Once Goldman Sachs finds a company that is only willing to acquire NBC alone, then with the cooperation of the three parties, each will take what it needs, and will carry out a comprehensive blow to RCA.

However, this takes time to prepare, and after saying goodbye to Goldman Sachs, Xu Zhi came to Los Angeles!

Two years earlier, in 1978, Los Angeles had won the bid to host the 1984 Olympics without a competitor.

This is a great honor for people nowadays, and all cities are excited, but before the 80s, it was not. The Olympics are indeed huge, but they are a big hole in losing money, such as Munich in 1972, which cost $1 billion and lost $600 million.

In '76, Montreal cost more than $2 billion and lost $1 billion.

Although the 1980 Moscow Olympics have not yet begun, the various budgets that have been announced are as high as $5 billion.

Such a huge amount of investment has basically led to every city that undertakes the Olympics to lose money and be seriously indebted, which is also the reason why Los Angeles City won without a fight, and there are no competitors at all.

But in November of that same year, the California government passed a law banning the use of public funds to host the Olympics.

As a result, the Olympics were either cancelled or handed over to private companies, and in negotiations with the Los Angeles government, the IOC was forced to back down and hand over the hosting of the Games to Peter Hubroth, 45, on a commercial basis.

When Peter Ueberroth took office, he began to commercialize the Games: selling the rights to television the Games, reducing the number of sponsors and raising advertising prices dramatically, and selling the "one-kilometer torchbearer" relay for $3,000.

After using many business methods in a row, the 84th Olympic Games successfully turned a profit, and Ueberroth became a world-famous Olympic business hero. And this year's advertising effect is the first in the world, Xu Zhi came here to get this opportunity.

It's the beginning of the '80s, and Peter has just taken over the preparations for the Olympics, and it's also the most difficult time, at the end of last year, no one was willing to rent an office to the Organising Committee for fear that they wouldn't be able to pay the rent.

Peter had to pay out of his own pocket first, he had his own small travel company, which had a decent annual income, but he couldn't afford the expenses of the entire Olympic committee, and finding his first sponsor was a priority.

So, after receiving a call from the intermediary company, Peter arranged a meeting with Xu Zhi after finding out the identity of the person he was about to meet.

"Mr. Xu, please!" After a second-hand Buick car stopped, Peter walked out with a smile and Xu Zhi.

This is the central sports park in Los Angeles, which was the main venue for the closing ceremony and track and field back in 1932, and the California government refused to use the funds for the Olympics, but there was no problem with renting the service, as long as you have the money.

Xu Zhi smiled and said, "Mr. Ueberroth, this is the venue for the future Olympic Games?"

Peter replied, "Yes, Mr. Xu, if you are willing to buy our advertising sponsorship, your company's brand will be placed on the huge billboards around the arena and will be visible to all the spectators around the world, which is a rare opportunity." ”

"Although the Olympics are rare, but how to say that it is also once every four years, Mr. Ueberroth, I think the offer of 10 million US dollars is still too expensive, you must know that this year's Moscow Olympics advertising is only a few hundred thousand dollars!" Xu Zhi said lightly.

Peter said: "The Olympics are indeed once every four years, but this time I am completely different, let's say that this year's upcoming Moscow Olympics, any brand can be on TV as long as it gives money, although the price is cheap, but there are too many advertisements, there are dozens or even hundreds of advertisements on a screen, and how many people in the audience can remember?"

Although we are expensive this time, we will only select 30 companies, and only one industry can be shortlisted, and all the viewers who watch the TV broadcast can clearly see the brands and products of each company in front of the TV.

That's the real advertising!"

"It's really good!" Xu Zhi couldn't help but admire this guy, in the previous Olympic Games, the advertisement was not refused, and the price was not too high, so there were too many brands, and no one could remember it.

However, Ueberroth chose an advertising strategy with only one company in the industry, which not only increased its own revenue, but also achieved better results for the brand company, achieving a real win-win situation.

Xu Zhi continued: "I can agree to the price, but there are still some conditions. ”

"What conditions?" asked Peter with a smile.

Xu Zhidao: "First of all, I want to fix the best position in a few games!"

Peter frowned, "What kind of games?"

Xu Zhidao: "Shooting, table tennis, women's volleyball, men's floor exercise, women's diving." ”

"These ......?" Peter was a little puzzled, as advertisers generally put forward ad placement requirements to benefit their own industry.

For example, shoe manufacturers will require advertisements to be placed more on Saipao.

But the other company's company belongs to an electrical company, and Peter didn't understand why he chose these competitions. But he still said: "No problem, we can write these in the contract." ”

Xu Zhi smiled: "Then I wish us a happy cooperation!"