Chapter 0093 - Diamond Advertisement
"Then the matter over there in Evan Film and Television is hard for you. Pen | fun | pavilion www. biquge。 info”
Lin Haiwen walked out of Lecheng, turned around and shook hands with Wang Jingfeng, and the Lecheng employees who passed by always felt that their Wang Da agent was a little messy, a bit like being slammed.
Lin Haven succeeded in poaching?
Because Wang Jingfeng has promised to help him run temporarily, he started with the script of "When Mother-in-law Meets Mother". Although he is still hesitating, Lin Haven is not worried, they need a little time, although Lecheng is not a first-class company, but compared to Lin Haven's grass platform team that has not yet been set up, no matter what aspect, it is not a company that can give up easily.
However, Wang Jingfeng knows after all that the music industry is a good song after all, as long as there are three or five songs like "When Will the Bright Moon Be", Bian Wanrou can properly enter the first-class singer, if there are five or six consecutive albums, there can be this kind of classic main song of popularity, then it is not a problem to become a super-first-class singer.
The value that a super-first-class singer can create is far greater than that of dozens of second-rate singers - that is to say, the value of the entire company of Lecheng Music.
Lin Haven has thrown out his cards, and now it is time for them to test their vision and determination.
......
At the end of the creative competition of La Mer Diamond, the first to third prizes, together with ten excellence awards, were placed in front of Mr. Li of the brand management center.
After turning back and forth several times, Mr. Li still frowned, "That's all?"
The head of the planning department, when he saw this, began to drum in his heart: knock, don't get angry, don't get angry, don't get angry......
"What are these things?" snapped, and the booklet was slammed on the desk, "This kind of thing, your department can't think of it yourself? What kind of creative contest are you going to do? Ah? Millions of dollars are thrown down, and so many dead fish will surface? Have you seen it yourself? Can you eat it?"
Drums, broken.
"Go and find Zhou Wei from the marketing department. ”
Under the board of directors of Hailanxin, there are two centers, one is the production and logistics center, and the other is the brand management center of Mr. Li, including the planning department and the marketing department, which are all departments under Mr. Li. The planning minister didn't dare to let go of one, so he quickly retreated, and a phone call was made to the marketing department, and the marketing minister listened, hey, not looking for me, relieved. It's better to find Zhou Wei and let him go, it's best to let Mr. Li lose his temper and get rid of the evil fire in his heart.
I can only say that the office is sinister.
Zhou Wei is quite an old person, and when he went to Mr. Li's office, he was in the same mood as a primary school student listening to the report card. These middle-level people all know that Hailanxin's share has fallen again recently, and Zhou Weihe's eastern district has also lost a lot of places. People's tall advertisements are overwhelming, they held a creative contest, and as a result, they spent three million, and nothing useful was found.
"Zhou Wei is here?" Mr. Li stood up and beckoned, "Sit." ”
So amiable? Don't you take me to put out the fire?
"Mr. Li, do you have something to do with me?"
"Well, didn't I hear you last time, there was a child poet who wrote "When Will the Bright Moon Exist". ”
Zhou Wei nodded a little dazedly. The last time he came back from Linchuan, he told everyone about Lin Haven's price of 6 million as a joke, and it would be the time to ambitiously operate the creative competition. Everyone really listened to it as a joke, but Mr. Li was a little different, he thought he was an elegant character, and when he heard that Chu's father wrote "When Will the Bright Moon Exist" into calligraphy, and asked Lin Haven to stamp it, his heart was a little itchy.
After I went to read the original work, I remembered it very deeply, and I suddenly remembered it.
"Zhou Wei, how about you say, 'I hope people will last a long time, and they will be together for thousands of miles'?"
"What's that? Ah, you mean the advertising slogan?"
Mr. Li nodded, "You see, our diamond is also a symbol of this love, and diamonds can be preserved for a long time, people can't last long, but the symbol of love can last a long time, even if two people are not together, thousands of miles together, they can also sense each other's feelings in each other's hearts." Hey, it's this Chanjuan, it's relatively secluded, and ordinary people can't understand it. ”
"When we advertise, we can make a diamond ring look like the moon, and then cooperate with this word, the audience should be able to understand it, after all, Chanjuan, Chanjuan, are all next to the female word, and it has something to do with love. Zhou Wei is also thinking.
Mr. Li slapped his thigh, "Yes, yes, okay, do you say it's good?"
"Good!"
Great, get through it.
"Then, don't bother the two masters, you go and talk to Lin Haven, that kid, about this matter. Okay, okay?"
Well, that's not so good.
"Mr. Li, this, you see, last time he said that he had an advertisement, ten words, and the asking price was a thousand gold, or platinum. I don't think it's just these ten words. 6 million, I think he is very arrogant, and he may not be willing to reduce the price. ”
6 million, if it is an advertisement, Hailan will not feel particularly expensive, but if it is just to buy a sentence, it will be too much.
"It's hard to tell?"
"I can try, but the last time we met, I told him that he could participate in the creative competition, and the grand prize was 1 million, but he didn't come in the end anyway. ”
Mr. Li's fingertips tapped on the sofa, "Then let's use it, and then we will sue him?"
“...... If he doesn't want to compensate, he just refuses, and the advertisements we shoot can't be rolled out, who dares to put them?"
It has always been a magic weapon for large companies to bully people. Film and television companies in the industry have done this kind of thing to some extent, if they can't get the copyright, they will shoot first, and they will release it first, anyway, the lawsuit is protracted, and when it is done, the drama will be sold, and it will be broadcast, and then the compensation will be paid, it is nothing more than a little money, anyway, the compensation is also according to the market price, at most there is a bonus.
But advertising is different, you use it, you use it, it is very easy to determine infringement, plus advertising itself is not an end, it is to promote the company's products - the result is a lot of uproar, and the brand reputation is gone, especially for high-consumption things like diamonds.
The guest bought a diamond ring with a blue heart, met a "good" sister, and had to bask in a new diamond ring, but people asked:
"What brand are you?"
"Hailan's heart. ”
"Oh~~, it's the brand that was plagiarized from the advertisement? Oh, how do you buy it, it's a loss, this kind of brand is too good, oh, I'm a Desvid, a French brand. ”
“...... It looks pretty much the same. ”
"Hehehehe, Desway's ad is not plagiarized, hehehehe. ”
Isn't this the end of it? Can people not come and return it?
Mr. Li rubbed his temples and had a headache, "In this way, you go and contact him first to see what he means." ”
Zhou Wei should get down, and when he opened the door and came out, the female secretary who was humming outside almost fell back and choked herself to death in one breath.
But Mr. Li still heard half of the sentence.
“...... Qian~Ligongchan~Juan~~"