The success of people is inseparable from the development of the times, and the same is true for an enterprise.

In the highway passenger transport is occupied by Yutong, the tourist bus is divided by the three golden dragons, relatively speaking, the city bus has a certain advantage.

The breakthrough chosen by Wei Changhui and Jian Bing for Huaxia Yaxing is in the field of public transportation.

With the acceleration of urbanization in China, public transportation is about to usher in new growth, and the bus market has a lot to offer.

In the context of China's railways beginning to speed up, especially rumored that the Ministry of Railways is lobbying high-level high-level high-speed rail, highway passenger transport will usher in great challenges. The growth rate of the tourist bus market has slowed down significantly, and many travel agencies have stopped purchasing passenger car plans and are digesting the stock assets of previous years. In addition, the share of group car purchases is not large, which cannot affect the overall situation.

Relatively speaking, public transportation is the next blue ocean growth point.

Sure enough, the opportunity came right away.

The capital will host the Olympic Games in 2008, and in order to implement the principles of the Green Olympics, more than 12,000 old buses will be replaced every year to ensure that all new buses will comply with Euro III emission standards when the Olympics are held.

The first batch of bus procurement will replace 4,000 old vehicles, with an amount of up to 3 billion yuan.

As soon as the news came out, it immediately triggered the national bus industry to enter Beijing to catch the exam, to know that China's annual bus sales are less than 100,000 units, the capital's large-scale purchase as long as a bite, bus manufacturers will not worry about food and clothing.

"Now highway passenger transport we are far ahead, tourist buses are stumbling with the golden dragon, to continue to achieve performance growth, one is to go abroad to foreign sales, the other is to break through in the new incremental field, the bus market is a new gold mine!

This time we went to Beijing, even if we lost money, we had to take down the bus order, because this is a living business card. Let's think about it, Yutong's buses run on the roads of the capital every day, which is an authoritative advertisement for the national market. ”

To bring Yutong Bus to the first place in the country, the boss Tang Yuxiang's business sense is very sensitive, and he smelled the best breakthrough to cut into the national bus market.

Even if it is a loss, Yutong will run the new bus on the road in the capital.

Naturally, the three golden dragons will not let go of such an opportunity to eat, although the bus has a long payment cycle, but the capital government is quite reputable, and this procurement uses the special funds of the Olympic Games, there is no risk of being in arrears.

As long as the capital bus proposes a plan, everyone will take the medicine according to the order, anyway, the bus does not have too much technical content. It's like assembling a computer, you can purchase it from outside and assemble it, and then spray it with your own trademark.

"Although we have little experience in the field of public transportation, Yutong is the same, whoever can win a new big order may become a new leader.

From the analysis of the news obtained, Yutong plans to get the Olympic order this time, and from the perspective of corporate strategy, we must also go all out to snipe the other party to prevent them from succeeding. In addition, the field of public transport may be the next winning highland, who occupies who will become the new king of buses!"

When the Dajinlong side held a meeting, it made the above arrangements, and also wanted to enter Beijing to stir up the situation.

After the announcement of the bus replacement plan, as an economic circle integrating Beijing and Tianjin, Tianjin City also announced that it will replace 8,000 old buses in the city to cooperate with the coordinated development of the capital and contribute to the blue sky and white clouds for the Olympic Games.

This year, they will be the first to purchase 3,000 buses that meet the new emission standards, with a purchase value of up to 2.5 billion.

Subsequently, Hujiang City, as the venue of the 2010 World Expo, also announced that it would eliminate and update the buses, replacing them at a rate of 2,000 per year, and strive to achieve the world's first-class environmental protection level of the bus fleet by the time the World Expo was held.

In these three cities alone, the number of buses that need to be replaced in 2005 is close to 10,000, not to mention other cities that are about to follow suit, and the bus market has suddenly exploded.

Now, the capital is the first battlefield, and whoever can stand out in the Olympic bus will be able to stand out in the national bus battle.

Therefore, the newly reorganized Huaxia Yaxing also took the Olympic bus as the first shot on the road to rejuvenation.

Although Yaxing is an old player in the field of public transportation, it has been committed to the operation and sales of small and medium-sized low-end buses.

The capital has a large population, and buses assume the main task of citizen travel, while other places are single-carriage buses, while the capital is often a large bus with two or even three carriages together.

However, Huaxia Yaxing also has the advantage that Zhonghua Group is the official sponsor of the 2008 Capital Olympics passenger car. At that time, because there was no commercial vehicle business, Chunghwa Group did not sign a contract with the Olympic Organizing Committee for passenger buses. Now, the situation has changed, and the formation of Huaxia Yaxing has given Zhonghua Group a new trump card in its hands.

At a time when all major bus companies are gearing up and are in the capital for public relations, a piece of news poured cold water on their passion.

"The Capital Olympic Organizing Committee announced that Zhonghua Group has officially become the all-round partner of the official car of the 2008 Olympic Games. In the newly signed agreement, Chunghwa Group will provide 400 new energy vehicles for the Olympic Park, and pure electric vehicles that fully meet the zero-emission standard account for the majority of the number. As well as the vehicles used by Olympic athletes and staff, all of which will use Chunghwa Group's products. ”

When considering winning the Asian star, Han Hao had already aimed at the qualification of commercial vehicle sponsorship for the Olympic Games.

It is estimated that more than 8,000 buses will be needed to serve athletes and staff throughout the Games. In addition to the sponsor's free sponsorship, the capital's major car rental companies will also purchase a large number of buses to serve the Olympic Games, coupled with the new bus procurement plan, this huge market will be a new stage for Huaxia Yaxing.

At this time, the current situation of homogenization of China's bus market has brought unspeakable pain to major bus companies. Lack of core technology, the equipment is mainly purchased and assembled externally, resulting in anyone can do the same work.

The products that Yutong or Jinlong can take out, Yaxing can also be realized through market-oriented operation.

At least, we have not opened up too much gap in the quality of buses.

After all, the capital bus has specified the core components including the engine, transmission, chassis, and even the window glass, steering gear, exhaust pipes and seats, and all the bus factories need is to improve the body and assemble them.

When the bidding results of the bus industry came out, Huaxia Yaxing became the biggest winner.

Among the 4,000 buses, Huaxia Yaxing got the qualification of 2,800 buses, and the other 800 were obtained by Shouqi Group, which takes care of local enterprises, and the remaining 400 were divided among other domestic manufacturers.

Bus procurement, will reserve a certain share to local bus companies, this is an unspoken rule. It is precisely this unwritten rule that feeds many bus factories in China, large and small.

Why can Huaxia Yaxing get such a large share?

In addition to the Chinese Group's status as an Olympic sponsor, another important reason is that it has proposed a cooperation plan that cannot be resisted by the capital.

Huaxia Yaxing will invest part of its vehicles in Capital Bus, and provide financing support for Capital Bus through China Auto Finance Company. Within the scope of the commitment not to be higher than the bank's interest, in the future, the shares of the bus company held by Huaxia Yaxing can be transferred back to the capital in response to the party's request.

For example, to purchase 2,800 buses, Zhonghua Group invested 1,000 in Capital Bus, and the remaining 1,800 buses were paid in cash. If the capital bus is not well funded, then a financial company can provide financing services.

Once the joint venture takes a stake in the local bus company, then it may monopolize the future purchase of public transport vehicles.

The same plan was copied to the Capital Taxi Company, and the tourist buses serving the Olympic Games in the future were provided by Huaxia Yaxing, and the two sides formulated a financial cooperation plan, and Yaxing entered the capital tourist bus market. It is expected that the thousands of tourist buses prepared for the Olympic Games in the capital can absorb a large part of the capital market after the Olympic Games.

As the bus industry No. 1 Yutong bus last year's revenue of 5.5 billion, now China Auto Finance Group alone with the capital, on the bus and tourist bus cooperation signed a financing amount of up to 4 billion, so relying on the capital of the game to the bus companies shocked.

"It's not a fair fight at all!"

After Yutong boss Tang Yuxiang learned the inside story, he was trembling with anger, and at this time he finally understood Han Hao's horror.

As a new player, Zhonghua Group entered the bus market, adopted new tactics and showed its core competitiveness.

The product may not be as good as yours for the time being, but I can use financial means to improve my competitiveness and close the gap between the two sides.

After the bidding of the capital public transport, Huaxia Yaxing won large orders in Jinmen City and Hujiang City, and suddenly became a giant enterprise in the field of public transportation.

In the development of the local bus market, Huaxia Yaxing also invented a new model.

What if the local government wants to replace the buses, but they don't have the money?

Huaxia Yaxing can give you the bus without spending a penny, as long as the local government comes forward to guarantee, it is best to use the land as collateral.

Zhonghua Group and Geely Real Estate have formed a strategic cooperative relationship, Huaxia Yaxing sells cars, Geely Real Estate takes land, and the local government does not need to spend a penny, so it changes the bus and attracts investment from real estate developers. Behind the scenes, China Auto Finance Company also provides a package of financing solution services, and if you like to deal with banks, Minsheng Bank also serves it.

Han Hao's long-term industrial layout, at this time, can finally open up a one-stop service and form a synergistic effect.

Huaxia Yaxing, which was worried about the annual production capacity of 25,000 before, suddenly obtained a huge order to organize production, and the changes brought by Zhonghua Group after becoming the owner immediately took effect.

Coupled with the design force sent from the Zhonghua Group to support, Huaxia Yaxing's buses soon had an international model, and after the first Olympic bus rolled off the assembly line, it was highly recognized by the capital.