"Nezha's Demon Boy Descends to the World", the title of the film is actually very good, a magic word, which points out all the deviances in the movie first, so that when the audience sees it, they have a little bottom in their hearts, such as such an ugly and cute image of Nezha, such as the secularization of Taiyi Zhenren, such as those, pee, and fart.

Unlike the media watchers, Wang Changtian and Director Yang, Ji Ming is actually looking for a reason when watching the film - why this film may exceed 2 billion. If the 5.7 billion of "The Wandering Earth" or the 1.5 billion of the art film "Immortals", they are all the result of revenge viewing. The number of 2 billion in "Nezha" can most likely be found for some reasons.

Why is it worth 2 billion?

Why do koi fish "make a wish to succeed"?

Is it the enthusiasm of the middle two of "my life is up to me"? Or is it the animation production that wins by details? Is it a refreshing Nezha story? Or is it really the spirit and demon of Nezha and Ao Bing?

"How?"

When Wang Changtian was near the end of the movie, he turned his head sideways and asked Ji Ming, in fact, with so many people present today, Ji Ming is the most important one. Wang Changtian is not a particularly superstitious person, but in the entertainment industry, in the face of the unpredictable market, it is difficult to ignore those lucky sayings at all.

Ji Ming, there is no doubt about it, he is lucky.

Ji Ming had a lot of ideas in his mind, of course, for people like him, there were words casually, what production, what plot, what special effects, and what lens language...... But there is no need for him to be false with Wang Changtian: "Mr. Wang, well, it's not a particularly mature opinion, just feel some things directly." I've also watched "The Return of the Great Sage", and I think Nezha has really taken another step forward on the basis of "The Great Sage", where is this step? I think it's that we are learning to extract humanity from mythology and put humanity into a recreated story. ”

Frowning and thinking about it again, Ji Ming explained slightly: "Roughly speaking, we have gradually made a mythological movie, rather than just making mythological stories into movies, is it okay to say this?"

There is a passive relationship here - whether it is a movie or a mythological story.

Of course, a movie has to be a movie.

For Chinese cartoons, there is a huge advantage, that is, we have too many myths and legends, traditional folklore, from the White Snake to the Monkey King, from Nezha to the Great Gate God - but this is an advantage and a trap. Many domestic animated films find a theme from the material library, and then take a "encyclopedic" interpretation and make it into an animated film.

The problems of IP movies such as "Bear Infested" and "Pleasant Goat" are actually similar, relying on the popularity and appeal of cartoons, the story itself is roughly at the level of a few episodes of cartoons, and it can't support a big movie.

Wang Changtian nodded lightly: "In the end, or did we not treat the animated film as a live-action movie?"

"Live action film...... In fact, it's not much better, at this point, there are only a few who can tell a story well and create a character. Ji Ming, as an investor, communicated this with Wang Changtian, but there was no need to be particularly taboo: "Did you say it?"

Wang Changtian's head is not good, as a domestic film production giant, over the past years, the proportion of film works made by them is quite large.

"It's getting better and better. ”

Ji Ming smiled and didn't say anything more.

……

The reporters of "Youth Daily" and the reporters of the Six Princesses are quite familiar, compared to some professional media on the scene, and even movie bloggers, websites, and channels, both of them are heavyweights - so the position is also quite good.

"How so?" the young reporter didn't know how to phrase.

The sixth reporter looked at him with a smile: "At least a work with its own ideas?"

The green reporter nodded, there is no doubt about this: "The blood is quite hot-blooded, although the special effects are not particularly amazing, but they are in place, there is no mess and there is no too picking, and the degree of completion is quite high." Do you think the audience will buy this kind of ancient mythological work mixed with Internet vocabulary?"

"I don't think it's a problem," the sixth reporter shook his head: "Today's audiences have long adapted to fragmented information, all kinds of jokes, and the recreation of short videos, in fact, there are a lot." Although it is still relatively rare in big movies, it may be cei if it is not done well - but the core of this movie itself is very modern, and I don't think it is particularly inconsistent, which should be the reason for the completion of internal and external unification. ”

After a few words, of course, we had to talk about the box office at the end.

The two looked at each other.

Or did the young reporter speak first: "Breaking 100 million?"

"If you break 100 million, you will lose money, right? And Ji Ming ......"

"White Snake, Great Sage, Crazy Zootopia?" The young reporter teased a little, these three movies mean 500 million, 1 billion, and 1.5 billion.

The sixth reporter thought about it and felt a contradiction, for a movie like "Nezha", it is difficult to predict, if it is decent, like many previous works of Color Bar House, it is easy to estimate, it is difficult to break 100 million. But it's not a decent movie, and the dumpling director is not a decent director, as can be seen from his "Big Watermelon".

"Hmm...... Do you think it's possible to surpass "The Great Sage"?"

The young reporter slowly opened his mouth and looked at her: "Do you really think so, or are you superstitious Ji Ming?"

To be honest, the six reporters themselves couldn't figure it out.

Most of the feedback from the media viewing meeting gave good reviews - but most of them were also worthless evaluations, all of which were to make a car fare. The rest are more realistic, and a small number of them have sincere evaluations.

Compare the poles.

"At least most people think it's not a vulgar work," Ji Ming flipped through the media feedback report: "This has a foundation, but the box office prediction doesn't seem to be very high, Mr. Wang, it seems that you are still pitted." ”

There are individual predictions of 500 million, 1 billion, but most of them are concentrated below 100 million.

"Fox.com's prediction is 110 million, which is a watershed, and then it will be 500 million. ”

If you do data analysis, 500 million or 1 billion will have to be removed as abnormal data - Ji Ming uses 600 million box office as the investment benchmark, if there is really only one 100 million, then it really has to be lost to grandma's family.

Light, of course, the cocoa beans still took a little hit, but not much.

After all, the media is not an expert in box office forecasting, nor is it an ordinary audience, what really has reference value is the screening-the screening is based on word-of-mouth, if the word-of-mouth is not good, it will die directly. The better the word-of-mouth, the more film scheduling and space there will be when it is officially released.

"Our box office predictions haven't changed. Wang Changtian smiled: "There is still confidence, if you regret it, why don't you sell it back at a price?"

"Isn't that a sure loss before it was released?" Ji Ming shook his head: "Forget it, if it really explodes, wouldn't I vomit blood." ”

"I'll borrow your good words. ”

……

On July 13th, "Nezha" officially began to be screened with 460 screenings, and the screenings were concentrated in the non-prime time of first- and second-tier cities, the imperial capital of Magic City, and Tianfu, the hometown of "Nezha", are all key screening cities.

On the day of the screening, the predicted number of "1.5 billion" began to appear on Weibo, of course, this is individual, but another evaluation "It is possible to replicate the trajectory of "The Return of the Great Sage", which is relatively more. The numbers of 500 million and 600 million also began to float on the homepage of the ticket bar, and there were mockers and expectations at the bottom.

It is a shot in the arm for the big guys.

The publicity and distribution measures of the screening are a confident adventure, but since it is an adventure, everyone is sweating. After this first day, I was more or less relaxed.

The first round of screenings is two days, Saturday and Sunday, all of which are more than 400 screenings, and after giving a foundation, the scale of the second round of screenings began to grow significantly, starting from the 17th, more than 400 screenings skyrocketed to more than 2,000, then to more than 6,000, then to more than 7,000, 15,000, and 21,000...... By the end of the second round of screenings, the single-day box office had reached nearly 35 million, and the cumulative number had reached 80 million.

More than 50% of the Douban score was given 5 stars, and the score reached 8.7 points!

At this time, everyone was shocked to find what was going on, and hurried to find the film schedule on the 26th - "Anti-Drug 2" and "Spider-Man: Far From Home", which have been released for more than 20 days, have entered the twilight, and "The Lion King", which has been released for half a month, is not so much a threat, but a bringing more adults into the theater of animated films.

The most threatening is "Galaxy Cram School", which was released to the 9th day, and the box office of this drama has fallen below 50 million on weekdays, and it is really hard to say how powerful it can be.

As for the other movies released on the same day, they are not very good-looking, "Dance! Elephant" has "Iron Fist of Shame" Ellen to support the stage, which can be regarded as having the power to fight, but it is estimated that the theater will also closely observe, after Ellen leaves the twist, how much ability can he have? Especially in front of the two rounds of screenings and ready to go "Nezha", how can you look at it is a trembling little girl's family - can really withstand Nezha's two big black circles?

Including the reporters who participated in the media viewing meeting, they looked at each other at this time.

"It's finished?"

It's about screenings.

Screening is actually a very helpless act, the theater gives you a schedule, you are not satisfied, but you can't get more - then let's screen it, the theater said. Since you've blown your movie out of the blue, it's a mule or a horse, just pull it out and slip it on.

Once it is discovered, it is Maxima, and the most critical indicator is the first-day film schedule, as well as the first-day box office that accompanies the film schedule.

Where is this number going?

……

The day before the release of "Nezha", Ji Ming participated in the star press conference of the TV series "Little Huanxi".

He didn't make it.

It turned out that Huang Sanshi asked him to play a student who jumped off a building, and there wasn't much drama, but then he felt that his appearance would be more abrupt, and everyone saw how this kid was Ji Ming - the depressing college entrance examination atmosphere that can be brewed may be gone.

Therefore, in the end, he was not allowed to act, and Ji Ming saved trouble, he originally thought that - but an old sparrow like Huang Sanshi would use every bit of favor, since he didn't come to act, then help stand on the platform, so Ji Ming appeared at the press conference of "Little Huanxi".

In fact, it's not just Huang Sanshi, but also Pink, "Little Huanxi" is her comeback, and she has returned to the public eye after being silent for many years.

The reporter was not particularly surprised by his appearance, Huang Lei and Ji Ming had a good relationship, and Tao Hong even went out to act in his movie, and it was still very reasonable for Ji Ming to support the scene in the play between the two of them. They weren't very interested in this, but they asked a lot of questions about "Nezha".

Why invest – because it's a good movie.

Predict how much the box office will be – the box office that a good movie should have.

The voice fell, 35% of the films scheduled on the first day of "Nezha", on Friday on the first day, a jaw-dropping 142 million, and the total box office exceeded 200 million on the first day - in an instant, the big market that faded out of the bird seemed to be brutally broken in by a giant thing, so it was hot.

Daniel Qin said

Thank you solo for the 50,000 points of reward, thank you for the reward of Gaqian Kite and Fa Yueer...... I started watching "Global Gaowu" today, and I thought I could watch some of it and stop to code words, but I didn't stop...... By the time I made up my mind, it was already two o'clock in the morning...... I became a koi on the latest chapter on the URL: