In the laboratory of Hushan Automobile R&D Center, a group of people gathered in front of an engine, waiting for something in a solemn atmosphere, and even the company's boss Han Hao was also impressively listed. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

If you are familiar with the Pangu engine, you can see at a glance that this is a 1.8L model, which has not changed in appearance, and is still the first generation of products.

"Now for the ignition test!"

A researcher in a white lab coat finished speaking into the video recorder and pressed the start button on the bench.

One second, two seconds, three seconds.

The entire engine did not move, and the ignition was unsuccessful, which foreshadowed the complete failure of the test.

"Alas......"

The crowd of onlookers couldn't help but sigh that the project that had been pinned on high hopes today did not succeed.

"Keep up the good work, next time I'll come to the site to observe!"

Han Hao didn't say much and left the laboratory alone, leaving the stage to these young engineers.

"Do you think the boss will be upset and see our big joke. ”

"It's okay, you have to get used to the elusive figure of the big boss when you work here, he is not as scary as you think, everyone knows that the boss is actually a technology fan. ”

The two engineers whispered a private conversation.

"It's strange, judging from the computer simulation, there should be no problem, why did the on-site operation fail!"

"It seems that the EMS project is really difficult, and we were too optimistic about it before. ”

"Alas, I thought that the bonus at the end of the year was settled, and it looked like I had to struggle for a few years. ”

As soon as the boss Han Hao left, the young engineers returned to their former liveliness.

Today is the day when the China Automotive Research Institute conducted a practical test of the self-developed engine management system (EMS), but unexpectedly put a squib.

Previously, the EMS of Pangu Engine mainly purchased products from United Automotive Electronics Co., Ltd., and the major shareholder and technology source behind it was Bosch of Germany.

EMS is a control system composed of the core components of the electronic control unit (ECU) and a series of sensors and actuators. In order to develop such a system, it is necessary to integrate the technical resources of the automobile, engine, electronics, computer, machinery, materials and other disciplines to work together.

If the engine is the heart of the car, then EMS can be called the heart of the engine. The EMS market is controlled by a few international parts companies, and the threshold for industrialization is very high. In the major automotive powers, there are corresponding EMS giants, such as Bosch in Germany, Denso in Japan, Delphi in the United States, etc.

In anticipation of the transformation of the engine from mechanical carburetor to electronic injection, in order to make a difference in such a strategic field, China will not be stuck by foreign manufacturers, avoid the waste of national resources introduced in a rush of dispersion, and creatively integrate the country's major automotive electronics enterprises to jointly issue joint venture invitations to global parts giants.

In 1993, under the leadership of the State Council, China took the step of cooperation in exchanging market for technology in the field of EMS. After two years of on-site assessment of five parts giants, Bosch and Siemens, Marelli in Italy, Ford and General Motors in Germany, Bosch was finally selected as the joint venture partner after two years.

United Automotive Electronics Co., Ltd., a joint venture between Bosch and nine domestic companies, is headquartered in Hujiang City, with an investment scale of 2.6 billion yuan, and Bosch occupies 51% of the shares.

Since the end of 1997, the production of core automotive components such as EMS has been realized.

"Concentrate forces to do great things" is the evaluation of this cooperation by the central leadership.

Therefore, Bosch's products are deliberately supported by the Chinese government and have a monopoly position in the domestic engine EMS. Although the country wants to exchange the market for technology, Bosch has a very strict control over the technology, and the core research and development is in Germany, so the Chinese side has not obtained the relevant technology, in fact, it is in the position of the assembly workshop.

As one of the first batch of technical talents to return from Detroit, Qi Zhifang, who has the title of doctor, accepted the engine EMS project. He led a young team of more than 120 people, and after more than 7 months of research and development, the initial phased results were achieved.

After unremitting efforts, more than 200 models required for the system were finally integrated together, forming the prototype of domestic EMS. Although most of the more than 200 models are products from foreign parts manufacturers, it is also a big step forward to be able to integrate them for my own use. As long as the ignition is successful, it means that one foot has stepped into the high-tech field of auto parts and touched the threshold.

In order to witness this historical moment, even Han Hao appeared at the scene in shock, but the result disappointed everyone.

"Is it because the calculation method is wrong, or is there a compatibility problem with the ignition model?"

Qi Zhifang, who was wearing a white coat, frowned and kept thinking, he had foreseen the difficulty of EMS, but he didn't expect that the problems encountered in practical operation would be more severe. In the U.S., he used to work on EMS components, but only in the individual field, and never managed all processes as a whole.

If EMS is compared to a horse, then Qi Zhifang only carefully studied the horse's hooves when he was in the United States, and his understanding of the whole horse is partial and one-sided, and he has never stood at a higher level to sort out his understanding.

Therefore, he is now learning by doing, and is re-understanding and researching EMS.

If the EMS project that can be launched at the national level is simply conquered by the Zhonghua Group, then the national think tanks that made the proposal at the beginning will be dry. At that time, a review of industry experts was specially organized, and everyone unanimously agreed that EMS could not be made in China for the time being, and foreign technology development was needed.

"Let's take out more than 60 modules involved in ignition and test them separately to see what the problem is. Although the fire is not lit today, there are still gains, at least we know what the problem is. The rice should be eaten in one bite, and the same is true for us to engage in EMS, one by one, there will always be a successful day. ”

Seeing that the morale of the team was low, Qi Zhifang, as the leader, cheered everyone up.

Although there was no breakthrough in EMS, in the field of engines, the new Pangu 1.6L engine that was born from 1.8L was successfully ignited a while ago.

The 1.6-liter engine uses DOHC and VVT technology, and has a maximum power of 78 kW for four cylinders. Its appearance will complement the existing product line, and because the cost is 5,000 yuan cheaper than the 1.8L, it can launch a low-displacement economy model.

It will be the first to be equipped on the light passenger car scenery in China, further lowering the price threshold and lowering the price.

The light passenger car market ushered in a big explosion, with a growth rate of more than 40%, whether it is the industry overlord Brilliance Jinbei or the latecomer Huaxia Scenery, they have received a lot of orders.

With a product line of 80,000-240,000 yuan, Jinbei Hiace has everything from new and old generations to imported models, and has always been the first choice of consumers.

In order to snipe at the listing of Huaxia scenery, the average selling price of Jinbei has reached 10,000 yuan offline, which has alleviated the market pressure brought by the other party to a certain extent.

Now that the Pangu 1.6L engine is on the market, the scenery will launch a simplified version, which is priced lower than the Jinbei Hiace and seize the entry-level market.

Whether you admit it or not, price will always be the most important deciding factor for Chinese consumers, so the price war will become the main killer feature.

As the opening day of the Sydney Olympics approaches, the Chinese Olympic delegation is also ready to travel.

"Guess the gold medal, win the grand prize, China Group will cheer for the Olympic athletes with you!"

The corresponding advertisements were also placed on the CCTV sports channel, indicating the official start of sports marketing of China Group.

As an event that the people of the whole country are concerned about, especially Tianjing's bid to host the 2008 Olympic Games next year, the Olympic Games held in Sydney have become a hot topic of discussion among the Chinese people.

At this time, advertising can greatly increase the communication effect and improve the image of the brand.

At the departure ceremony, Han Hao, as the main sponsor of the delegation, was also invited to attend, and each athlete who won the gold medal will be rewarded with a Chinese "Qin" car.

CCTV's gold medal list is also dominated by the Chinese "Qin", and the number of medals is announced every day during the event, and the people of the whole country will see the figure of "Qin".

Although the Chunghwa Group includes many products, the sedan "Qin" is undoubtedly the most favored one, and no one can match it in terms of resource investment.

In the first 8 months, the Zhonghua "Qin" has completed 32,000 units, becoming an important role in the market that cannot be ignored.

It took Jetta and Beverly to achieve this goal in 3 to 5 years, while the Chinese "Qin" completed such a heavy task in the first year, which shows how well the market welcomes it.

In the Yangtze River Delta region, the sales volume of "Qin" in China accounted for more than 45%, especially Zhehai Province contributed half of the share.

landed 100,000 yuan, becoming the first choice for many small bosses who became rich first to buy cars. The regional brand advantage of the main engine factory is fully reflected here.

"We actively support the development of China's sports industry, and the Olympic athletes are responsible for winning glory for the country, and their spirit of daring to fight for the first place is very much in line with our corporate philosophy. ”

In an interview with reporters, Han Hao said on behalf of Zhonghua Group.

Among the sponsors of the Chinese Olympic delegation, Zhonghua Group is the most generous, becoming the enterprise with the largest amount of sponsorship.

Therefore, in order to thank the China Group, the National Olympic Committee specially gave a part of the Sydney Olympics ticket feedback.

Going to Sydney to watch the Olympics has become a benefit for Chung Hwa Group to commend outstanding employees.

With a wave of his hand, Han Hao will fly to Sydney by the company's chartered flight and set off in two batches during the 15-day Olympic Games as a reward for outstanding employees.

"Wow, you can leave for Sydney to watch the Olympics, I'm so envious!"

An employee who made many rationalization suggestions in the assembly line post became a member of the team who went to Sydney to watch the game, which made the workers around him very envious.

"I've never been on a plane yet, and I can't imagine that the first time I took it was a trip abroad. ”

The employee who was congratulated by everyone was a little embarrassed.

"I have decided, from today onwards, I will also work hard, maybe the next Olympics will be my turn to travel abroad at public expense!"

Another employee loudly announced that it seems that the excellent employee travel reward has really touched many people.

"What, go abroad to watch the Olympics? How much does it cost?"

When the employee who received the award went home and shared the news with his family, his mother first asked something like this.

Going abroad in 2000 is still an unaffordable dream for ordinary Chinese, and this domestic salary cannot withstand spending once it is converted to foreign exchange rates.

In the end, the Chinese are too poor.

"Travel at public expense, no money. The company said that I performed well last year, so I rewarded your son for going abroad to watch the Olympics, and there is a daily food subsidy!"

There are a total of 12 people in the production team, and they have been selected into the tourism team, which to a certain extent also shows that the company values itself. Therefore, he answered his mother's questions with great confidence and loudly.

"That's the public expense! You have to go, after this village, there is no such shop. You don't have to buy anything for your family after you go out, foreign things are too expensive to cost-effective. ”

As soon as she heard that she didn't have to spend her own money, she of course supported her son to go out and see what she wanted.

In the evening, when the neighbors were chatting in the alley, the employee's mother "accidentally" said that her son was going to travel abroad at public expense to watch the Olympics.

"Oh, it's so powerful, I heard that you can't get one or two thousand yuan for a trip. Xiaojie, it's really promising, you have a good son. ”

"The efficiency of this Zhonghua Group is so good? All of them have organized their employees to travel abroad at public expense! No wonder they advertise on CCTV every day, and they have money! If they enter a good unit, they don't have to worry about marrying a daughter-in-law. ”

The neighbors expressed their opinions one after another, exaggerating and envious, which made the mother's heart turn upside down.

"Watching the Olympics, I'm not interested, it's better for me to watch the test in the laboratory!"

Of course, there are many people who turn down this hard-won opportunity, and for them the interest in work is more appealing.

As a veteran of the company, Yu Hang made it clear that he would not join in the excitement.

Now he is focusing on the development of diesel engines for agricultural vehicles, which have a long life, economic and durable, high low-speed torque, and diesel engines occupy an important position in the rural market.

Huaxia motorcycle has always been the main gasoline engine, in the field of agricultural vehicles, there is a need for diesel engines as a strategic reserve, so Yu Hang began to innovate again.

"When you travel and relax, it's good to have a long insight!"

Han Hao personally came forward to persuade him.

It was Yu Hang who was poached at the beginning, and Huaxia Motorcycle ushered in the take-off moment, so Han Hao has always been very respectful to him.

"When I went to Africa, I had seen everything! Now the test is at a critical moment, and the daylily is cold when I come back from a trip abroad. If it's okay, don't bother me, wait for the next test!"

No matter who obstructs Yu Hang from doing the experiment, he will drive people out mercilessly, even Han Hao will treat them equally.

It is precisely because of this dedication and obsession with technology that Yu Hang, who is close to retirement, will burst out with amazing energy in a short period of time and preside over the completion of many new masterpieces.

When it came to this, Han Hao had no choice but to let it go.

As the owner of the company, Han Hao naturally got the tickets for the opening ceremony, and he planned to take his parents and sister's family to watch it together.

He is busy with work every day and has no time to spend with his family, so he plans to take the whole family on a trip to Sydney.

"Yay, go abroad to watch the Olympics!"

Hearing his uncle Han Hao say that he was going to take his family to Sydney, his little nephew Pang Yu happily pulled his sister around in a circle.

Now the news of the Olympics is showing on TV every day, so Pang Yu also knows what his uncle's words mean.

"I'm so sorry, I'll give you back the cost, so that your brother-in-law won't talk about me. ”

When my sister Han Yu heard this, her heart also blossomed, of course she was very happy about such a good thing as traveling abroad, and she was actually going abroad for the first time. It's just that she still asked her younger brother about the cost in terms of human feelings.

Although his younger brother is a billionaire, Han Yu has married out of the relationship, and the two belong to their own small families.

"Forget it, it's not a lot of money, when I give you a birthday present. ”

Of course Han Hao wouldn't let his sister give him money, he responded casually.

Unexpectedly, Han Hao still remembered his birthday, Han Yu's heart warmed, and he thought that he didn't hurt this younger brother in vain when he was a child.

Now that my younger brother is promising, he hasn't forgotten his own sister.