Chapter 624: Cultural Integration (Page 1/1)

In front of Chen Dahe's eyes is the second-high-end product of the automobile group, that is, the production version of the luxury car born from Isota Farasini, IFA, and Yifa.

Chen Dahe, who wanted to rely on the vision of later generations, took a break again, if it weren't for the parameters indicated on the drawings to be slightly lower than Farasini, and the very obvious IFA logo, just looking at the shape can almost completely use Farasini, the most rare thing is that these five design drawings are in the same vein as the previous five, and each one can find a corresponding existence, so, needless to say, just use the third model.

Maybe in the future, these two brands will be separated and operated independently, but in the initial stage, without Farasini as a bundle, it is difficult for Ifa to gain the recognition of the public, so it is more beneficial to use models of the same series.

But bondage also means risk, when Farasini failed to fire the first shot, Ifa will naturally be implicated, but in business, doing business itself is a matter of profiting from risk, if you are afraid of danger, don't touch it.

As for the interior, there is also nothing to say, originally Marcelo and his design team have thought it perfectly, Chen Dahe just found a few small details of luxury car giveaways from his memory as a supplement, but for Ifa, a slightly inferior brand, there is no need to be so particular, just give some small gifts with the car, and Marcelo, who has opened his mind, will definitely not ignore this piece.

Even with this guy's most perfect characteristic, will even the lowest-end mini car prepare a giveaway? Anyway, it won't cost a lot of money, right?

Soon passed this item, the next is the medium-sized family car, this brand is the once glorious Rover, although the Rover at that time was not weaker than Farasini, but who called the later British authorities have a personality, have to take this luxury car brand to cooperate with Honda, develop a few ordinary models that are not accepted by the market, not to mention the lack of money, but also lower the grade of Rover, a typical loss of Mrs. and soldiers.

When he saw the Rover car, Chen Dahe was slightly stunned, and then looked at Marcelo, "You borrowed the shape of the original Rover P5B?"

He was talking about borrowing, not copying, and in fact it would have been almost impossible to find the connection between the two unless you were very familiar with the P5B, and it was also because there was a prototype of the P5B that Jerome had sent to his garage and admired it several times that he could see it.

"Yes," Marcelo admitted very dryly, nodding and saying, "Although it is the 3500V8 that pushes Rover into the sequence of top luxury cars, but the P5B is the most classic shape of all car series, and it is also the most collected and the most missed by Europeans. ”

Chen Dahe's brows furrowed slightly thoughtfully, he was thinking about the merits of this approach.

Indeed, as Marcelo said, if this style is used, there will be many benefits in promotion, but it will also lock Rover in the memory of the past, which is not conducive to cultural integration with the entire automobile group, and whether the Rover who launched a new shape can be recognized by the market is also unknown, so he is really a little uncertain about how to choose.

Looking at the two people in front of him who were staring at him, Chen Dahe smiled, shouldn't this kind of problem be something they should think about, how can they let themselves worry about it!

Then the question was thrown out.

The two looked at each other, and Jerome first said, "When designing this model, Marcelo, I and the entire management team of the automobile group discussed it, and at that time, we also considered how to build the car culture of the third automobile group, whether it was Volkswagen, BMW or Daimler, any first-class car company has their unique symbolic characteristics, so that even if consumers do not look at the car logo, they can know which brand of car it is by looking at the model alone, so we must also create such a car culture in the third automobile group, but after discussion, we still feel that we should first maintain the original symbols of these brands, and then gradually integrate into the automobile group. ”

"Boss," Marcelo also said, "not limited to car companies, the restructuring between any large group is a big problem, involving the integration of management and culture, but the third car is different, because we are not buying a single company, but the project department that has been spun off from different companies, such as Rover, and then Triumph and Austin, although they used to be brilliant, but now they almost do not have a complete management team, let alone cultural integration!" So in terms of management, the problem of integration is not big, and the real difficulty is the change of car symbols. We have a total of 12 brands including sports cars, trucks and motorcycles that need to be integrated, which is a huge amount of work and can't be done overnight, but we have to launch all levels of models in the shortest possible time, which is a paradox in itself, so why don't we use their original car culture symbols first, wait for the market acceptance, and then gradually merge them? In this process, we just need to keep adding new creative elements to it, as long as it can be recognized by the market, ten years later, who will remember the former Rover and Farasini, and some are just the third automobile group behind the success!"

It seems to make sense, why don't you just do it?

From the very beginning of Lamborghini, to later Rover, Farasini, etc., and then to his request for Jerome to continue to buy, to now there are 12 vehicle brands, as well as 17 accessories production companies, even if they are small sampans, they are quite bluffing, and the next work is to put together this big ship made of small sampans, completely welded together, to form a real aircraft carrier.

Chen Dahe drank the black tea in one hand, while contemplating, after a while, put the teacup on the coffee table, stood up and walked to the bookcase, took out a drawing board and walked back, and then handed the drawing board to Marcelo.

Marcelo took the drawing board with a hint of doubt, lifted the thin veil covering the drawing board, and suddenly froze his gaze.

In front of me is an extremely simple design sketch, a car with only a few lines, but it has basically outlined the complete shape.

The level of this car can be seen through the cigar-shaped body, which should be positioned on the mid-to-large sedan, with perfect proportions, smooth lines and elegant curved surfaces highlighting the elegant and dynamic design, in Marcelo's opinion, this car with a distinctly British style seems to have a futuristic feel, even if it is used as a production model of Ifa, but for some reason, this car always gives him a feeling, it seems, this is Rover.

"Boss," Marcelo looked up, with a hint of hope in his eyes, "which master is this?

Chen Dahe laughed, "It's not a master's handwriting, it's just a gadget that I scribble on my own, as for the complete design drawing, it's up to you to complete it." ”

Back then, he followed Mr. Wang Yun to learn painting for a few days, but it was limited to the level of entry, or in order to facilitate the future to draw a sketch to make money and deliberately learned, trace a few lines OK, get a complete design drawing, don't think about it!

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