Different from the last visit to the Jaguar Land Rover factory, Han Hao's arrival this time was warmly welcomed by all employees of the trade union.

The trade union delegation's trip to China and the spread of the subprime mortgage crisis suggest that the Chung Hwa Group will be the savior of the two British brands that are deeply confused. At least as other companies lay off workers, Jaguar Land Rover workers don't have to worry about losing their jobs, because the Chinese have promised not to lay off employees.

Although negotiations with Ford are ongoing, Jaguar Land Rover employees have decided that Chinese ownership is inevitable, and now Ford is plummeting and cannot refuse the bid of the deep-pocketed China Group.

If you can count the recent search hot words on the computer side of the two major factories, "China", "Zhonghua Group", "Han Hao" ...... and other keywords are definitely in the forefront, whether you want to or not, the rise of Chinese elements is an indisputable fact.

"In the future, Chunghwa Group will become the owner as a funder, and both Jaguar and Land Rover will continue to exist as independent brands.

We will give Jaguar Land Rover greater autonomy and flexibility in brand management, use of funds, product development, parts development, market layout, etc.

On the influence of Jaguar Land Rover's inherent high-end luxury brand, it injects 'Chinese elements', that is, to expand China, the world's most potential market, and jointly develop and set up factories in China to achieve global procurement and reduce costs, so as to make the new model more competitive."

The U.K. plant will maintain the existing sales volume in the European and U.S. markets, while China will take on the responsibility of developing incremental markets, and the two will be staggered. ”

At the workers' gathering organized by the trade union, in the face of a pair of skeptical and expectant eyes, Han Hao once again elaborated on his strategic vision, injecting funds, dislocation to develop the Chinese market, global procurement to reduce costs, and developing new models to participate in the competition.

In particular, Han Hao explained these measures one by one in fluent English without translation, so that ordinary workers could see that entrepreneurs from China are not nouveau riche, but doers with their own ideals and abilities.

In addition, Han Hao's entrepreneurial deeds spread to Jaguar Land Rover through the Internet, and his popularity has been more sought after.

At the end of his trip to the UK, Han Hao came to the joint venture factory in Iran, which has become an important production base for automobiles in the Middle East, in addition to meeting Iran's domestic demand, it is also exported to other Middle Eastern countries, and even exported to the North African continent.

Iran is heavily sanctioned by the United States, but its own population of nearly 80 million people, rich in oil and living well, the car market has exceeded 1 million, making it the largest car market in the Middle East.

The joint venture between Chunghwa Group and Iran's Sepa Automobile soon monopolized the local Iranian market by sweeping thousands of troops. You must know that the models that Zhonghua Group took into joint ventures are all international mainstream products, while other Iranian automakers are still using models from 20 years ago.

Due to the fear of being sanctioned by the United States, none of the world's well-known car manufacturers entered Iran, which is really cheap for Zhonghua Group.

The most popular models in Iran are Huaxia QQ, Huaxia Hongguang and Zhonghua "Qin", which perfectly meet the needs of the Iranian people.

The Iranian government purchased 3,000 Zhonghua "Qin" as official cars at one time, so that it immediately became the representative of high-end cars in Iran. The status of "Qin" is similar to the image of the Audi A6L in the Chinese government, which has spread from the government to the people.

Ordinary consumers prefer QQ and Hongguang because they are cheap, durable and easy to drive, and they are the easiest models to save money to buy.

Originally, Han Hao was also worried that the situation in Iran would deteriorate and the United States would attack the China Group. But now it seems that the United States, mired in a deep financial crisis, is unable to reach out to the Middle East, and the situation in Iran is easing day by day. In next year's U.S. election, the leader who advocates a peaceful policy toward Iran will become a strong contender for the new president, which is good news.

You must know that Iran's car market of more than one million vehicles is a piece of fat in the eyes of many auto giants, but unfortunately it is now swallowed exclusively by the Chinese.

Thanks to the influence of the Iranian market, the cheap cars made by the Chinese have made many dealers from nearby countries take the initiative to order, and gradually establish sales outlets in Syria, Iraq, Egypt, Libya and other countries, mainly from Iranian factories.

However, they prefer Huaxia pickups, which are only 70% of the price of Toyota pickups, but they are comparable in performance and enough to be used locally.

The 300,000-unit automobile production line designed by the joint venture company has been fully loaded after the first and second phases of construction, and the huge demand in the Middle East has to be compensated for by exports from China, and the expansion of a new plant in Iran is imminent.

Han Hao's visit to Iran this time is to sign a contract with local joint venture partner Sepa Automobile for the construction of a new plant, increase the production capacity of 300,000 new vehicles, and introduce more new models such as SUVs.

In the future, Chunghwa Group will build a production base with a production capacity of 600,000 units in the Middle East market to meet the growing automotive market in the Middle East.

It has taken nearly 4 years from the trial production of CKD to the full load of the production line, and Zhonghua Group has basically recovered its investment in Iran, and it is just time to continue to use the money for the construction of the second factory. In fact, the new investment does not exceed 500 million, and the rest is raised by the return of funds, and the Zhonghua Group can build a new factory in Iran out of thin air. This is the magic of the monopoly market, and the original pattern of the Iranian auto market has suddenly changed.

In addition, the Iranian government has designated the purchase of strategic materials such as mechanical engineering, buses, and heavy trucks of the Zhonghua Group through the Chinese government, and a total of 8 billion orders for three years have been delivered ahead of schedule, and products from China have been fighting on major construction sites in Iran.

With the increase in China's imports of Iranian oil and the soaring international oil prices, the Iranian government has earned a large amount of foreign exchange, and it is very easy to pay the money in advance, and the Zhonghua Group has also organized people to complete the orders quickly. XCMG's reliance on this large order is enough to fill its stomach and feed a large group of workers.

Among the cars running on the streets of Tehran today, products from China have become a unique landscape, and the vast number of Iranian people are proud to own Chinese joint venture cars. At the beginning, the situation of South Korea's Pratt being the only one has been ruthlessly broken by the Chunghwa Group with facts.

"When your Chinese brand cars can run in our capital, there is hope that you Chinese will win the bid!"

The words relayed by the representative of Jier Machine Tool Factory after losing the bid in Iran have been lingering in Han Hao's mind, and he doesn't know why he remembers this sentence so clearly. Perhaps this sentence deeply pierced his heart and aroused the unconvincing genes among his descendants of Yan and Huang.

More than 85% of the production equipment of the Iranian joint venture factory is owned by Chinese independent brand suppliers, of which Jier Machine Tool Factory is the main supplier.

Han Hao used his practical actions to tell the Iranian people: What the Koreans can do, we Chinese can also do, and do better!

Tasting the sweetness of goods from China, the Iranian government once again proposed to Han Hao the next three-year procurement plan, with a total amount of more than 15 billion, and they will import more mechanical engineering products from China for local economic construction. was sanctioned by the West, and Russian products were unreliable, so they had to hug China's thighs and ask for help.

Oil really deserves to be black gold, and the arrogance of the Iranian government that is not bad for money really moved Han Hao, and there are not tens of billions of contracts everywhere.

Flatly rejecting the Iranian government's proposal to invite him to serve as an adviser to foreign experts in the presidential office, Han Hao thought that it was okay to do business, but he didn't want to think about participating in politics. Soon he will have to ask the U.S. government to approve his Jaguar Land Rover acquisition, and there are still many matters to deal with in the future, and it is not a good thing to be involved in Iranian politics.

Although the international economy and international politics are inseparable, even with the support of the Chinese government, Han Hao still has to do enough work on the surface and cannot be caught.

Even if the U.S. government turns a blind eye to its business with Iran, Han Hao will not be stupid enough to take the initiative to provoke the other party.

After the private jet was refueled and flew to Australia, Han Hao's round-the-world journey entered the second half.

Negotiations to acquire DSI went very well, and the company's original shareholders unanimously agreed to sell the factory to the Chinese, as only one bidder from the Chung Hwa Group made a satisfactory offer.

DSI, which originally had more than 1,000 employees, now has less than 300 people left behind, many capable people have already left jobs, and most of them have been ruthlessly laid off.

The R&D center valued by Han Hao has basically become an empty nest, with less than 60 technicians, and the only valuable thing is that they have left a large number of technical data in the process of developing 6AT, as well as perfect AT transmission testing equipment, which can carry out metal structure, anti-aging, durability testing and engine matching experiments.

After Yin Qingxun's preliminary investigation, DSI can immediately connect with Zhonghua Group's AT R&D project, and as long as funds and manpower are invested, DSI's 6AT can be immediately improved and used in its own Pangu engine.

In Australia, Chung Hwa Group has also set up an international M&A team, which is almost the same as that of Jaguar Land Rover, except that the law firm has been replaced by a well-known local partner team. They are required to conduct a comprehensive valuation of DSI's assets and assist Zhonghua Group in completing M&A projects.

Before Han Hao arrived, Yin Qingxun visited the local government, management and trade unions on behalf of the Chung Hwa Group, and expressed to them the Chinese's desire to join the company and save DSI. With Jaguar Land Rover's experience, Chung Hwa Group has been much more thoughtful in doing things abroad.

"We're going to eat and protest against illegal layoffs!"

"Save DSI, it's actually great, I need work!"

……

Before the car entered the gate of the DSI factory, Han Hao saw various tents and RVs on the side of the road through the window glass, which belonged to the newly laid off employees who were protesting and demonstrating.

When they saw a car with Chinese occupied, they kept waving their hands to express their desire for work, hoping for a savior to save DSI from danger.

Han Hao lowered the window glass and waved to them, indicating that he heard their calls and would fulfill their wishes.

"It's not easy to be a savior, and if you give others hope and are still disappointed in the end, I don't dare to recall their eyes now!"

Han Hao saw the other side of the world with his own eyes, the originally powerful developed countries in the West were as vulnerable in the face of the financial crisis, and ordinary people were constantly struggling for food and clothing.

Entering the factory, Han Hao saw the existing 4AT production line, as well as the equipment for small-scale trial production of 6AT, indicating that DSI has independent AT R&D and production capacity. What he paid the most attention to was the R&D center, where the technical information of 6AT was readily available, like a treasure trove waiting for Chinese to come and explore.

If you get DSI, you can immediately have a relatively complete 6AT technology, and the cost will not exceed 200 million US dollars, which is much more cost-effective than re-developing it yourself.

"It's such a good deal to get DSI down and don't have to discuss the details of the contract. If you can sign a contract, sign it immediately, and don't worry too much about small things. ”

Han Hao looked at the opportunity and immediately made a decision.

Previously, Yin Qingxun negotiated with DSI's original shareholders for a wholly-owned acquisition of $192 million, a figure that the other party accepted. Now that the talks are deadlocked over the company's executive pay and worker placement, Mr. Yoon hopes to cut costs again.

Afraid of long nights and dreams, since Han Hao went to Australia to suppress the formation and got the road from the National Development and Reform Commission, he quickly took DSI into his arms.

It is better to absorb 6AT technology as soon as possible and launch its own new products as soon as possible.

Han Haoduo stayed in Australia for 12 hours to reach a merger and acquisition agreement with Yin Qingxun, hoping to sign a formal merger and acquisition contract before he left.

Now that the boss has spoken, Yin Qingxun made concessions at the negotiation table and officially reached an acquisition agreement with DSI, and Zhonghua Group will become the new owner of DSI at a price of more than 200 million US dollars!

Set a small goal first, such as 1 second to remember: Book Keju mobile version reading website: