"Under the great concern of the leaders of Tianjing City, the Shouqi Hyundai project has been promoted at a superhuman speed, and the whole factory has worked hard for 180 days, and finally achieved fruitful results. South Korea's Hyundai's fifth-generation Sonata model was officially launched this morning, with a price of 17.9-265,000 yuan!"

Han Hao saw the news of the launch of the Hyundai Sonata on TV.

The model is mainly 2.0L and 2.7L, and is divided into two models, MT and AT, and the precise pricing cut has made the Sonata a star in the market.

The 2.0L version of the main model 4AT only costs 226,800 yuan, which suddenly pulls the joint venture brand mid-level sedan to the 200,000 range. Compared with the mid-level car benchmark Guangben Accord, it is at least 80,000 yuan cheaper.

The most affected by it is the Blue Bird sedan produced by Fengshen Automobile, the price of the two is basically similar, but the Sonata has an advantage in terms of model configuration. There is also FAW Bora, which happens to overlap with the price point of Sonata, and Volkswagen wants to directly compete with Hyundai in the Chinese market.

On the day of the launch, the three newly opened Hyundai 4S stores in the capital sold 195 Sonatas, showing strong market competitiveness.

In addition, in order to support the development of Shouqi Hyundai, Tianjing City announced that it will phase out non-compliant taxis and replace all of its shares with Hyundai Sonata models, which are expected to be at least 5,000 units.

Fighting joint ventures at the top and kicking at the bottom, the South Koreans are menacing and determined to achieve their huge goals in China.

"China's strategy can only succeed, and failure cannot be allowed!"

It is under this guiding ideology that South Korea's Hyundai Sonata has adopted a strategy of listing at a low price, focusing on the 200,000 mid-class sedan range.

But what made Han Hao pay more attention was the last sentence in the news.

"The good market feedback from the Sonata will enable Shouqi Hyundai to launch the second sedan as soon as possible, and it is reported that it will be the economy sedan Elantra!"

Elantra is Hyundai Motor's main economic sedan, which is different from the small car Sail of the joint venture brand, but belongs to the compact car, and its listing will directly compete with the Chinese "Qin".

This is the Chinese "Qin" directly facing the same level of joint venture brand competitors, in the past, they were all competing with big and small dislocations, such as using compact to fight small cars, and now they are about to usher in a direct bayonet of the same level.

Judging from the Sonata's low price of 170,000, the Elantra is likely to be in the early 100,000s, and then it will ruthlessly squeeze the autonomous sedan. At the current level of domestic independent brand cars, once the joint venture brand is reduced to 100,000, then the independent brand can only be reduced to 80,000, so the profit will be weak.

Joining TO, the pressure on China's independent automobile industry has finally emerged, the original domestic car can also seize the market with low prices, and now the joint venture car has come in, only to see who really has the strength to survive to the end.

A few days after Han Hao's good days, he was about to start worrying about the scuffle in the near future. Originally, I thought that the C3 could be launched later, but now it seems that we have to speed up, and after the S1 is launched, we will prepare for the research and development of the third generation of the Chinese "Qin".

When Hyundai officially announced the arrival of Koreans with Sonata, General Motors in South Korea laughed at Daewoo Motors, which was once the third largest automobile group in Korea.

GM bought Daewoo Motors for only $251 million, and in July 2000, Ford offered $6.9 billion, while GM only offered $4.5 billion.

It was seen that Ford was about to acquire Daewoo Motors, a servant in South Korea, but GM became the only bidder because of the outbreak of the Firestone tire recall and the inability to consider the acquisition.

Firestone tires were ordered to be recalled by the U.S. government because of safety hazards, and Ford had to announce a recall of 13 million tires of the brand in 2001, for which it needed to prepare $3 billion.

Since announcing the tire recall, Ford's stock price has fallen from $19 to nearly 45 percent so far, and it can no longer afford to take on the big business of mergers and acquisitions.

GM, on the other hand, deliberately waited for Daewoo Motors to declare bankruptcy and be taken over by bank creditors before auctioning off its assets, so it acquired Daewoo Motor's high-quality assets for $251 million, including one parts factory, three overseas automobile factories, and all intellectual property rights such as an automotive research institute.

As for General Motors, which has many brands with localized management, the acquisition of Daewoo Motors will give it a foothold in Asia, especially since Daewoo Motors is in line with Asian tastes, and it is ready to introduce Daewoo's models to China with the GM logo.

The prototype of the Huaxia QQ, which is very popular in China, is Daewoo's Matiz sedan.

Seeing that Huaxia QQ is so hot, GM plans to introduce Matiz to the Chinese market and put it in Yizheng base for production. In addition, Daewoo will improve an economy sedan and put it in the Hujiang base for production, so as to replace the gradually declining market share of Sail.

"Huaxia QQ definitely copied the Matiz car, and Daewoo Motors had no time to deal with it before they were able to get it polished.

But now that Matiz belongs to the General Motors Group, we will not allow such blatant infringement of intellectual property rights!

In addition to Huaxia Automobile, there is another Chinese company, Chery Automobile, and their 'Rarity' also adopts the styling of Matiz.

The Matiz sedan is coming to China, and we have to clean it up with all sorts of copycats!"

After taking Daewoo Motors into the bag, GM has a bigger plan in China, and they are not satisfied with the Buick brand's success in mid-to-high-end sedans, but are ready to take the initiative in all segments, and the micro car and compact economy sedan are their next entry points. This is a weapon they picked out from the Daewoo car trophies.

After Suzuki, General Motors also held a press conference to announce that Huaxia QQ had copied their Matiz sedan.

"Although the front design of the two is quite different, except for the similar design of the headlights, the arrangement of the fog lamps and the design of the engine cover are different. But from the side, the two cars are very similar, with the same design of the rearview mirrors, side windows and other details. As for the chassis, it has reached 99% similarity. ”

Holding a photo comparison between the QQ and Matiz cars, GM's intellectual property lawyer talked eloquently.

This once again detonated China's auto industry, and Zhonghua Group once again became the focus of encirclement and suppression of multinational auto brands. Before the lawsuit with Suzuki was still-for-tat, now the world's largest automobile group GM has been added, and many people are secretly sweating for the Zhonghua Group.

Will this leading independent automobile company, which has just made some gains in the automotive field, fall out of nowhere? The Zhonghua Group has brought many low-cost, easy-to-drive, durable, and high-quality automobile products to Chinese consumers, and if it goes bankrupt, it will be a result that many people do not want to see.

"We applied to the court to demand compensation of 75 million yuan from Huaxia Automobile, and confiscate all illegal income from the sale of QQ, and at the same time the other party should bear all the costs of this lawsuit!"

The representative of GM said impassionedly at the press conference.

Compared with Suzuki, GM's requirements are more ruthless, and the confiscation of all QQ's income alone will not be less than 2 billion, which is the rhythm that directly wants to bankrupt Zhonghua Group.

At this time, a reporter dug out that General Motors held 20% of Suzuki Motors' shares and was the largest shareholder of Suzuki Motors.

Father and son soldiers, no wonder after Suzuki, GM followed up, it turned out that they were all premeditated ambushes against China's independent automobile companies!

In addition, Chery's "Rarity" also copied the Matiz sedan, why didn't GM sue with Chery this time?

The reasons are, first, Chery's sales are too small to have little influence, and second, Chery has been merged into SAIC, and SAIC and GM are partners in China.

Because of this relationship, GM only asked Chery to explain and stop the infringement through internal channels of SAIC, and did not make the matter public and resort to court like Huaxia Motor.

"The Chunghwa Group is enough to drink a pot this time, and General Motors is not as easy to deal with as Suzuki. Our models should be discontinued as soon as possible, so as not to harm the pond fish. ”

When the person in charge of Chery Automobile learned about it, he said that they quickly removed "Rarity" from the shelves and sealed it.

GM's influence is much stronger than Suzuki's, and as the world's largest automobile group, in addition to using legal means, they have also directly used administrative means to complain and pressure the Hujiang municipal government, the State Council's National Development and Reform Commission, the Ministry of Information Industry and other competent authorities, demanding that Huaxia Motor's infringement of intellectual property rights be seriously dealt with.

"I can understand why the country regarded the auto industry as the most vulnerable area during the TO negotiations, and now we in Zhonghua Group are the target of collective encirclement and suppression by multinational companies!"

Han Hao said this after learning that General Motors had sued Huaxia QQ.

"If there are more lice, you are not afraid of itching, GM sues us, and we can also countersue them, at least we can't lose in momentum!"

With Suzuki's experience in responding to the lawsuit, in the face of General Motors' menacing situation this time, Zhonghua Group continued to countersue it in the same way on the charge of unfair competition.

"We believe that the law will give us justice, see the essence through the phenomenon, and believe that knowledgeable people can understand the deep meaning behind it!"

A spokesman for the Chunghwa Group said at a press conference.

Another important reason why GM has to jump out at this time is that they are eyeing Wuling Group.

Wuling Motors is an ideal production base for micro-cars, and it was almost taken into the bag by GM and SAIC, but it was unexpectedly snatched away by the Zhonghua Group.

Now, if the Zhonghua Group is crushed, then Wuling Motors will naturally find another good tree to live in and become an important layout of GM in the Chinese market.

It was only after the loss of Wuling that GM realized the importance of its strategy in China.

Now, while the integration of Wuling Motors by Zhonghua Group has not yet been completed, it is very good to get back Wuling Motors.

Mu Xiu will be destroyed by the forest wind, and the Zhonghua Group, including Han Hao, has stolen a lot of limelight in recent years, and now it is difficult, and many people are waiting to see the jokes.

"Deserve it, this is the end of not building a car in a down-to-earth manner, always thinking about plagiarism every day, can you copy the future of Chinese cars just by copying?"