"I think it's too exaggerated, don't talk about others, just say Dong Zijian of "Children of Jianghu", people haven't blown it so big?

The "Dark Knight" replied to this on his own.

"Being shortlisted for Cannes in the first place is itself an affirmation of the whole film, and rightly so. So you have to think about how much the quality of the movie has to do with the actors' performances - "Children of the Rivers and Lakes", I haven't seen it yet, but Dong Zijian's roles and roles determine that he is unlikely to have a particularly critical effect, of course, I expect him to contribute a wonderful supporting role. But "Immortals" is completely different, from the trailer, from the synopsis of the story, from the director, producer, etc., it can be roughly known that from the earliest script, to the project formation, to the shooting, and finally to the editing of the film, Ji Ming has a key role - you may not have noticed that when the filmmaker Ms. Wang Juan responded to the media, she said that everyone wanted to list Ji Ming as a producer, but because he wanted to focus on the first movie, he politely refused. ”

As a film critic and blogger with millions of fans, The Dark Knight still has some inside information - to this day, how the project, which was originally called "Alang's Distance", was transformed into a shortlisted Cannes "Immortals", and some of the key nodes are also known.

For example, Ji Ming's intervention.

For example, the reconstruction of the script.

For example, Wen Yan's intervention.

Wait a minute.

So at the earliest, the opportunity for this film to turn decay into magic is undoubtedly the addition of Ji Ming, and then there is such a large series of changes and growth.

In fact, the industry understands very well that this work is the joint work of the director and the leading actor.

It is also a touchstone to test Ji Ming's fineness.

So when the first batch of film lists were revealed, "Immortals Descended" was not on the list, it was inevitable that people would have a complicated mentality, on the one hand, they felt that it was normal, and on the other hand, they felt that Ji Ming had risen so fast after all, if he could be shortlisted in one fell swoop, he would prove himself. Just like in the field of drama, if you win Magnolia in one fell swoop, it will be even more perfect - everyone wants to be perfect and perfect.

Wait until the second batch comes out, "Immortals Descent" is impressively listed, and under everyone's emotions, there will soon be a consensus - Ji Ming's roots in the entertainment industry are rooted, and popularity is a lush tree cover, which is a grand view when viewed from a distance; Flowers and fruits, the remaining most important root system, there are two categories, one is the power of money, self-contained, this is called the operation faction, the release is called the head of the stream, the game is called the construction stream, relying on the operation to obtain the foundation, just like the leader. The second category is professional strength, which can be recognized by the majority of people in a way that is recognized by the majority, or directly obtained the general consensus. This belongs to the upgrade stream, and all the power belongs to me. Most of the powerful actors and actresses have taken this way.

At this time, Ji Ming also stepped on this road and stepped on his first footprints.

……

"Congratulations. ”

Penguin Film and Television Mr. Sun is the east, this is a heavyweight in the domestic entertainment field, today a banquet was specially set up for the crew to celebrate, and there were not many people present, Wen Yan had three or four people on his side, and then Penguin Film and Television here, in addition to Mr. Sun, there were two others, and the rest were Ji Ming, Zhou Xiyan, Xitian Film and Television Mr. Zhang, and then Qi Xi, Song Mei, and the producer.

A round table was all sitting.

"I really didn't expect that being able to be shortlisted for Cannes was all the hard work of the big guys. Especially the director and Ji Ming, they should give a special toast to the two of them. ”

When participating in a dinner like this, Ji Ming's energy is relatively weak, and he can mix well at the dinner, either he can drink and persuade, or he can dare to speak, or he has status, one word and one nail, no one dares to take it seriously.

Ji Ming, he hasn't reached the status yet, he doesn't like to talk too much, and he doesn't drink much, so he laughs, anyway, his reputation as a young man has spread far and wide.

"This is a good opportunity, next we and Mr. Zhou, we must cooperate sincerely, and treat this project as a key project, Penguin Films, including Tencent, will definitely invest a lot of resources, Mr. Zhou, especially Mr. Ji Ming, please work hard. ”

Of course, Zhou Xiyan is also good at dancing with long sleeves, and he raised his glass: "We all listen to Mr. Sun's arrangement, we are all small soldiers." ”

"Haha, you're not creeps. ”

According to the investment, not counting the proportion of Wen Yan's team, the two of them have 10 million per family, which is the same.

"Then I am a soldier under Mr. Zhou, a soldier of Mr. Sun's soldier, so I will obey my orders. Of course, Ji Ming couldn't sit still.

As soon as the business atmosphere is strong, the dinner will be more straightforward, and when it should be discussed, Ji Ming adhered to the principle of not saying if he can, not saying if he can, saying less if he can, and laughing at the past, and laughing at the past, and taking down the whole dinner.

After they dispersed.

Mr. Sun shouted to Wang Juan to go together: "I don't think Ji Ming seems to be particularly enthusiastic, right?"

"Oh, maybe, he doesn't seem to be very interested in these propaganda and the like, he is a dramatic actor. Wang Juan thought for a while: "And I'm a little afraid of trouble, and I don't like to be distracted." ”

Mr. Sun thought about Ji Ming's performance just now, although he didn't come out, it was a bit of a trickle.

Drama idiot?

"Xitian's side, can you hold him down?"

"Huh?

Mr. Sun drank a little too much, rubbed his temples, and leaned on his back: "Zhou Xiyan must be an understanding person, the production cost of "Immortals" is 20 million, after being shortlisted for Cannes, if the box office is considerable, plus the company's video can also flatten a large part of the cost, this project is just a matter of earning more and earning less, Xitian's current situation, can have such a sum, maybe it is tens of millions of income, will she not be impressed?" So the question is, can Zhou Xiyan suppress Ji Ming, today, well, judging from the scene, Ji Ming is very face-saving, but it seems that the relationship between the two people is not only a relationship between superiors and subordinates, but equality is more important. ”

The video site he mentioned will not discount it because it is a penguin investment, but it may have less room for bidding - but in recent years, video sites have also had a tacit understanding, and the network broadcast rights generally do not exceed 50 million. If "Encountering Immortals" can have the box office of "Fireworks in the Day", that is, just over 100 million, the penguin will at least offer a price of about 12 million, which will cover 60% of the production cost, and if the box office exceeds 100 million, the producer can still get 3 or 40 million in his hands, and a family can also have more than 15 million, and this gross income is tens of millions.

Not a small amount.

But there is a rather key person among them, and that is Ji Ming.

It is difficult for this film to have the results of "Fireworks in the Day", the Berlin Golden Bear and the actor Silver Bear are both killed - speaking of which, "Fireworks in the Day" is also produced by Wen Yan, this female director is really not to be underestimated. But "Falling to the Immortals" also has its own advantages, that is, Ji Ming's huge number of fans, it is right that fans can't afford the box office, but this can't afford is also relative, and there are very few top-notch starring movies that are not more than 100 million.

The popularity created by fans on the Internet can bring a wave of watching movies, but it is often due to word-of-mouth diving - "Immortals" will not have this problem, but it is a literary film, and it will make a lot of money, the first two weeks, that is, the first ten days, is the vast majority of the box office - if the schedule is well selected and operated well, it is not difficult to break 100 million.

What's more, Ji Ming is a "Douyin generation", or the top traffic of the "short video generation", and it can even be said that it is the only one, compared with other top streams, Ji Ming's influence on Douyin is far better than that - and at this time, short video marketing, Douyin, Kuaishou, and Weibo short videos have become the most able to pry the audience.

This is another big advantage!

As Mr. Sun knows, "The Last Night on Earth", which was also shortlisted for Cannes, but not the main competition, but a kind of focus unit, has been rapidly launching its marketing strategy.

He hopes that with better qualifications, with the blessing of Ji Ming and the blessing of the documentary achievements of a Chinese female director who was shortlisted for the main competition in Cannes for the first time, "Immortals" can be a little more aggressive than "Night".

Wang Juan thought about it for a long time this time.

"When it comes to professionalism, Ji Ming can basically decide a lot of things," Wang Juan thought about it, thinking: "In the process of filming, their film and television company sometimes agrees with Ji Ming's decision, but for other parts, Ji Ming will rarely intervene, and it is basically handled by the company - probably watching Ji Ming professionally, and relying on the company for operation, such a division of labor?"

"Can professionalism and operation be so clearly distinguished? If Ji Ming feels that the company's operation has affected his profession? Who will decide whether this influence really exists? If it is Ji Ming, it means that their cooperation is dominated by Ji Ming, and if it is Xitian, then I am talking about it. ”

Can Xitian really hold down a top traffic?

Now there are not a few companies that are willing to hold the money to pay liquidated damages to Ji Ming.

"Get in touch with him more, and if necessary, sign another cooperation agreement. Mr. Sun suddenly smiled: ""The Wandering Earth" is his salary into the investment, he has no direct income from this play, the original salary is 3 million? or how much, it is inevitable that he will be a little lazy, if he is willing to fully cooperate, it is reasonable for him to share a sum of money." ”

For Mr. Sun's level, 10 million and 20 million are all trivial things, and only by making a beautiful project and a larger project can it be worthy of investors and the parent company.

"Good. ”

……

"What does Mr. Sun mean today, what do you think?"

Ji Ming's side, Zhou Xiyan and him, are also clearly on the road - the two sides are already talking about a new cooperation agreement, after the news of Cannes came out, Xitian's internal has been flat, and the shareholders have no second words, and when Xitian's agreement comes out, everyone will start formal negotiations, so Zhou Xiyan's mentality has turned around at this time.

This is a partner, not a subordinate.

"How's the penguin's method?"

He only rejects shoddy marketing, deception, pyramid schemes, and intimidation -- for example, asking Ji Ming to cooperate in mobilizing fans and encircling and suppressing criticism, which is intimidation.

Unacceptable.

Zhou Xiyan didn't have a lot of cooperation with Penguins, and thought about it: "It should be about the same, these domestic companies, if you want to say how clean they are, if you want to say how dirty, the above does not agree, who knows how to offend the heavens, maybe they can't even release it." ”

"Mr. Zhou, I think first of all, we can't overdo it, if we attract a wave of audiences who are not the target audience of literary films, what do you think they will say, will they feel deceived by propaganda? But there are no literary films, I went to see them, what the hell?

Maybe the penguins can make a fortune and leave, but what about us, to put it bluntly, what about me? Is it necessary for me to pay myself for the sake of the penguins' performance?"

Ji Ming is not a genius in the market, he can travel 80,000 miles a day on the ground, and he knows the world without speaking, but he has a point, that is, it is better to think logically, he can start from his own vital interests, what do I want? Do you want the box office? No! Ask for the box office with literary films, is it crazy?

Word of mouth!

What will ruined the word-of-mouth under the premise that the quality of the movie is guaranteed?

Over-marketing!

Organized and large-scale black!

And so on these factors other than the quality of the movie, it will ruin the reputation of a good film, you want to blow a thing that is worth eight points from those who are interested, and a 9 from someone who is not interested in it, then this person who is not interested can give you a score of 1.

Why?

Zhou Xiyan nodded, understood.

"I know that this is also related to the interests of the company, but I hope that the company can put a long line to catch big fish, not to mention anything else, how much money can you dig out from "Immortals"? Maybe "The Wandering Earth" will earn you more than this amount a day, so why bother. ”

"So optimistic about "The Wandering Earth"?"

"It's just from the volume analysis, you have to work a small plate, and you don't have much oil and water. ”

Ji Ming looked at Zhou Xiyan's expression, in fact, he also knew that it was impossible for Zhou Xiyan to tear his face with him at this time, but there was no need to make a saber rattling, it was better to persuade the first, punish the former and the latter, and save the first, haha.

"We can have more contact with the director, and the director is not a person who is willing to be kidnapped by the box office, and he cherishes feathers more than us. ”

In terms of marketing and publicity strategies, including Ji Ming's Xitian, plus the main creator Wen Yan's team, together with Penguin Film and Television with huge energy, this is a stable triangle - no one wants to fly too far, float too high, and have no B number.

The feedback is very fast.

When the "Last Night on Earth" used the talented Bi Jiangxi as a spear to formulate a sharp and compelling publicity plan, Penguin Films had no choice but to get aspiring information from all the other heavyweight participants.

Marketing, good.

Publicity, yes.

Cooperation, no problem.

However, the red line is not to overdraw their credibility - no one will use their credibility to make money for your penguins.

It doesn't work hard.

In Ji Ming's contract, there are very few publicity obligations, and the penguins didn't think about how much benefit they could make at that time, including Wen Yan's "Carnival", isn't it only 20 million box office?

So at this time, Ji Ming can completely not cooperate, or even drag you back.

Penguin sent a press release, saying that it was all over the place, as if you weren't a person if you didn't look at you, you were just a puppet without aesthetics.

Then Ji Ming was interviewed there: "I don't think most people will like this drama, it has always been an introverted literary film, a self-expression of the director and the main creator, not simply market-oriented." Are you sure you want to know the director's thoughts?"

Isn't that funny?

In desperation, the penguins had no choice but to put away their ambitions and discuss it.

……

Ji Ming soon returned to the stage of human art, cut through the mess, and handled things properly.

Everyone was very surprised, except for Ren Ming, who received the fake information, other people were a little unacceptable to be able to see Ji Ming so soon - they were blowing to you outside, don't you have anything to socialize with?

"Blowing outside, I'm going to be more low-key, right?"

"Clamp your tail, huh?"

Ji Ming rolled his eyes and gave Wang Lei: "Do you have a tail? ”

"Huh?"

After a month, although it is not as harmonious as "Thunderstorm" at the beginning, it is really familiar, and before it is released, Wang Lei cannot say that he is a dog with his tail clamped...... Ji Ming has been under too much pressure in the past two days, and he has to fight wits and courage with the big guys, and he is very happy and sad, and he is also very mentally draining. When I returned to the theater, I couldn't control myself and was too relaxed.

Wang Lei didn't quite understand his stalk.

This kind of post-80s elderly, where is there Ji Ming's post-95 commotion.

He didn't understand, but he also knew that it wasn't a good thing, and it was not good to ask others about this, so he could only stare at Ji Ming and stare hard.

"Haha. "Ji Mingshuang, bullying the elderly is a very happy thing.

When it was time to rehearse, it would be even cooler to bully Lan Yingying and Song Yi, the two beautiful sisters, again, and then scold Han Min for a few words to beg the old man, and basically the pressure would be released - of course, he also became disgusted with dogs.

"You, you," Ren Ming nodded at him, "Be careful of being beaten by them." ”

“…… You're going to beat the sticks?"

Wang Lei changed his clothes and snorted: "Haven't you experienced it?" For those who have a particularly cheap mouth, a particularly hateful behavior, a particularly hateful person, especially a person who is not bad-looking and very popular, if he doesn't pay attention, someone will drag him into the toilet, hehehe." ”

"I'm so scared, drag them in and let them eat?"

“……”

It's so disgusting, it's so cruel to yourself.

"Hahaha," Song Yi couldn't stand with a smile: "Brother Lei Zi, don't quarrel with him, his mouth is full of engine oil every day, which is not comparable to ordinary people." He has to say several sets of tongue twisters every morning, and then you know why?"

"Practicing mouths?"

When he said that it was to scare people, he was afraid that his mouth would not be able to keep up with his brain. ”

“……”

"Brother Lei, do it, knock him chestnut, he doesn't dare to fight back anyway. Lan Yingying instigated Wang Lei.

Ji Ming hurriedly slipped away, in the middle of the mottled equipment and seats in the Renyi rehearsal hall, he was still wearing Pu Yi's suit, and he rushed out of six or seven rows of places, and then stood there laughing, his gums were exposed.

Not particular.