Chapter 130: Changing Sales

During the inspection, the premier found that the smuggling situation in the southeastern coastal areas was very conspicuous, and that every time he went there, cadres always mentioned this stubborn disease when they reported the situation, and the country was thinned and local and individuals were fattened, and a large amount of tariffs were lost. www.biquge.infoCigarettes, refined oil, automobiles, motorcycles, high-end electrical appliances, etc., have flowed into the country from various channels, suppressing the development of domestic national industry on the one hand, and evading a large amount of taxes on the other hand.

Tobacco taxes have always accounted for 10% of the country's fiscal revenue, and automobiles and refined oil products are important sources of tariffs. In particular, now that the policy of reforming state-owned enterprises and expanding domestic demand has been introduced, in order to maintain normal economic order and protect the normal development of national industries, smuggled products dumped at low prices must be eliminated at the root. To take a simple example, the cost price of Sinopec's refined oil products is 20% higher than that of foreign prices, and a large amount of smuggled oil has hit the market, causing Sinopec's inventory to fall into a serious loss situation, with losses of tens of billions of yuan, and hundreds of thousands of workers facing layoffs. Only by knocking out the smuggled oil can Sinopec come back to life, otherwise every ton of production will lose one ton, and it is delusional for this kind of giant state-owned enterprises to reform and get out of trouble.

According to incomplete official statistics, smuggling causes at least 100 billion yuan in state tax losses every year, and in 1997 the Chinese government's fiscal revenue was about 900 billion yuan, and the harm of smuggling is self-evident.

During the inspection of the Huaxia factory, the prime minister also asked about the smuggling of the motorcycle industry.

At that time, the smuggling of motorcycles and automobiles was almost open in China, and Han Hao's brother-in-law Pang Aiguo's Guangyang Haomai 125, that is, the object of imitation by Huaxia Factory, was a grandiose parallel import. The meaning of parallel goods is the goods that come in by waterway, and it is the meaning of smuggled goods referred to by the people of Zhejiang.

For example, the Qianjiang factory next door uses a large number of parallel purchases of 125CC engines, because it does not have its own 125 engine technology. Even the famous Everest motorcycle in the industry is a high-end model that smuggles vehicle parts such as Guangyang and Yamaha from abroad to domestic assembly and OEM, and the annual sales volume exceeds 10,000.

When reporting to the prime minister, Han Hao estimated that these smuggled motorcycles and engines have an annual output value of at least 10 billion, if this black chain can be broken, then the domestic motorcycle high-end market will usher in a market gap, and Huaxia motorcycles are expected to develop upward. It can alleviate the dilemma of the Red Sea in the domestic motorcycle market, and some manufacturers who do not have core technology and rely on smuggled engines to maintain production will fall.

The prime minister personally served as the head of the state-level anti-smuggling team, and the whole country acted in unison, vowing to cut off smuggling outside the country. The fight against smuggling has always been carried out by the state, but each time it starts to be violent like a gust of wind and then stops. As the most serious smuggling situation in southern Fujian and southern Guangdong provinces, the smuggling gangs plan to avoid the limelight and wait for the rumors to pass before starting work. However, some smuggling syndicates that collude with corrupt local government officials continue to go their own way, ignoring the premier's words and not knowing that a storm of violence from the state is coming.

As we prepare to clean the gates, the situation outside China's borders is also dire.

Although 1998 was ushered in, the threat of the Asian financial crisis has not receded, and international speculators call Hong Kong an "ATM", and every time they launch a small-scale campaign, they can always get a lot of wool from Hong Kong and leave.

Following the collapse of Thailand and the tightening of South Korea's belt, Indonesia, another major country in Southeast Asia, has also raised the flag of war exemption and is ready to ask the international community for help. The Japanese investment in various Asian countries has also suffered heavy losses, a large number of banks have gone bankrupt, and the economy has fallen into recession.

Daewoo Motors, which was copied by the Huaxia factory's QQ micro-car, has fallen into business difficulties, and its previous strategy of entering China has been further delayed, and the Matiz concept car will not be introduced to China, which is good news for the Huaxia plant. At the same time, the Japanese giant Nissan Motor is in trouble and on the verge of bankruptcy, according to the news that the French Renault will invest in the acquisition of Nissan to form a new giant.

The crisis is also the opportunity, only at this time, mergers and acquisitions will occur, if it is not for the lack of strength, Han Hao wants to go abroad to merge and acquire foreign automobile companies. I hope that there will be another chance, when a good automobile company is in trouble, Han Hao will definitely not hesitate to make a move.

At a time when Asian countries have fallen into financial crises, China has been able to stand alone because of its relatively independent financial system, especially insisting that the renminbi will not depreciate, playing a mainstay role and winning international reputation. In the economic field, China, which has always kept a low profile, has demonstrated its strength to Asia and the world for the first time. In Asia, China is undoubtedly a political and military power, but it rarely has its own voice economically.

In the aftermath of the Asian financial crisis, Vietnam also avoided the catastrophic invasion due to its relatively closed financial markets, but its economy was still affected. In 1997, the amount of foreign investment introduced fell by 40 percent year-on-year, many projects were not funded, and domestic economic growth began to decline. At this time, the Huaxia factory from China has set up a joint venture factory in Vietnam step by step, the production line has been established, the training of workers has been basically completed, and soon the first batch of motorcycles will be launched in Vietnam. In this context, the Huaxia joint venture project has been highly valued by the Vietnamese government.

Originally, I wanted to continue to use the Huaxia brand, but considering the national conditions in Vietnam, especially the Vietnamese partner Le Gu Hua, objected, believing that the Huaxia brand has regional political implications and may affect the sales of products. After several considerations, Han Hao agreed to the proposal to remove the Huaxia brand and prepared to switch to another brand for listing.

What exactly is it to use?

Dragonflies are insects that Vietnamese people like, and even Asian elephants are also animals that Vietnamese people are close to, and the Vietnamese side once proposed these two candidate brands.

But they were all vetoed by Han Hao, and he still preferred to use Chinese animals to represent the motorcycles produced by Huaxia Factory, so that people would know that they were products from China when they heard it.

With this premise, China's unique animals such as the giant panda, the golden snub-nosed monkey, and the Chinese alligator have entered the range of choices, among which the giant panda, which is undoubtedly a national treasure, has received the most support. Round and round, black and white, it is obviously a bear, but it relies on eating bamboo as its staple food, and from time to time it sells cuteness to attract people's attention, and it is a national treasure recognized by the Chinese.

Let's use the "Panda" brand to replace Huaxia with Panda, and the Vietnamese side immediately agreed to this rebranding plan. It's just that the Panda brand of the motorcycle has been registered, and it is a bankrupt state-owned factory in Yuzhou City. In order to cooperate with the Three Gorges Project, Yuzhou City officially separated from Shuchuan Province in 1997 and became a separate national municipality, becoming another important town in the western region.

Thinking about coming to Yuzhou to find development ideas, a few years have passed, and he has graduated from college, and he is no longer the young hairy guy he was at the beginning. At that time, I saw that such a large state-owned factory as Jialing and Jianshe were constantly shipping motorcycles, and I was envious and only hoped to provide a certain part in it. Unexpectedly, they had low ambitions at the beginning, but now they have become a formidable opponent that makes them fearful.

Thirty years in Hedong and thirty years in Hexi, feng shui in turns, China to seize the world economic giant wheel of development speed is getting faster and faster, market opportunities are also changing rapidly, Huaxia factory can rise rapidly depends on this. If Jialing and Jianshe do not transform and adapt as soon as possible, then the panda factory's today is their tomorrow.

In 1997, Huaxia factory jumped to the second place in the domestic industry with a sales volume of 1.24 million, and the sales volume of Jialing motorcycles, the original second, fell sharply to only 850,000, ranking third in the industry. The industry leader is still the Qingqi Group, but their sales have dropped by 50,000 units compared to 1996, and their annual production is 1.4 million units. As for the ranking of the construction group, it fell further to the sixth position, with sales of only 520,000 units, surpassed by Jincheng Motorcycle and Changling Group, which came later.

From the data, it can be seen that the state-owned enterprise giants that originally firmly occupied the top three in the domestic motorcycle industry have shown a declining trend, and the Huaxia factory is likely to reach the top of the world in the coming year. Although the competition in the domestic motorcycle market was further intensified in 1997, and many small factories could not survive and closed down, Huaxia Factory still maintained a strong momentum, and its profit was basically the same as in 1996, reaching 510 million. In the reshuffle, although the profit of the bicycle further declined, the profit sales increased significantly, and Huaxia Motorcycle maintained the first profitability in the industry. This is mainly due to the emphasis on research and development, attention to marketing, and the three-pronged approach of grasping quality, and always maintaining the top competitiveness in the industry.

The state-owned factory with the Panda trademark was established when the country rushed to take the technical drawings given by the state to get on the motorcycle, and after the baptism of the years and the elimination of the market, this factory has long been dilapidated. To this day, the workers' pensions and medical insurance reimbursements are still in arrears, and the only thing worth it is the panda brand that was registered at the beginning.

Huaxia Motorcycle did not come forward directly, but through a third-party company to acquire the Panda brand trademark, this is to prevent the local government from sitting on the ground to raise prices, after all, if the current hot Huaxia factory comes forward, it will definitely be cut down as a fat sheep.

Less than 1.5 million, the Panda brand motorcycle trademark was pocketed by Han Hao, and the money will be used to reimburse various expenses of workers in the old factory.

Han Hao, who has always paid attention to trademarks, naturally will not let go of the panda trademark of the car, but he knows that there is already a joint venture factory called Panda Automobile in Nanyue Province. At that time, this Panda car was very big, and it was claimed that a large American company came to China to set up. The first phase of the project is expected to produce 300,000 cars, with a total investment of up to 2 billion US dollars. In 1988, $2 billion was a figure that drove local governments crazy. With the first investment of $260 million on time and a large factory building on vacant land in Daya Bay, it looks like Panda Motors is ready to make a big splash in China.

What is the origin of the Panda car? It is actually a teaching fund organized by a church that invests in automobile factories in the world's most populous country in order to increase its investment. It doesn't have its own car technology, it doesn't have a car factory, and it just spends a lot of dollars. It can be said that Panda Auto's strategic vision is very good, but it is not at the right time, especially in the sensitive 90s, when China arose a big discussion of the surname and surname, and the project did not seek joint ventures of domestic automobile companies, and was persuaded by the state to retreat. Later, when the car was gone, it was changed to real estate, after all, it cost so many dollars to buy a large piece of land.

blatantly played the name of Panda Automobile in China, and whether the Panda car trademark was in the hands of the other party or not, Han Hao couldn't judge for a while.

After inquiry, I didn't expect that the trademark Panda had not yet been registered in the automotive field, which was really effortless. Huaxia Automobile hurriedly gathered people to design a pattern of a panda head and the English panda trademark, and grabbed the panda trademark. The trademark belongs to the category of automobiles, and can be used in buses, cars, trucks, car tires and other products.

Unexpectedly, the toss in Vietnam made Huaxia Automobile cheaper and got the valuable Panda trademark.

The joint venture factory of Huaxia factory in Vietnam is about to roll off the production line of new products, so a listing celebration was specially held, and Han Hao also flew to Vietnam to attend.

As soon as he got off the plane, Han Hao received an unexpected invitation.