"Li Xiang is the most suitable spokesperson for us, his image is healthy and positive, he is a role model for teenagers, and he is also a good child in the hearts of countless parents. He is a popular symbol in the Chinese-speaking world, like the sun in the morning, which is rising. We observe that his influence is spreading to all parts of Asia, such as Hong Kong Island, Treasure Island, Fuso, Hanju, Southeast Asia and Singapore. ”

"We are very sure that working together is the right choice for us. We are eager to spread the core values of Disney - health and happiness through Li Xiang, and we are confident that through Disney's influence, we will spread Li Xiang's image and works to a wider area. We are mutually beneficial. ”

"Personally, I like Li Xiang very much, I like his songs, I like his books. Oh yes, I'm reading The Old Man and the Sea. It's a shocking work, and it's hard for me to imagine that it came from a 19-year-old. Its heaviness and maturity make me think this is a book written by a Nobel Prize winner for literature, which is really shocking. ”

……

At the signing ceremony, Mr. Jefoni, Vice President of Disney Headquarters and President of Asia Headquarters, highly praised Li Xiang, believing that Disney's signing of Li Xiang is a measure to promote the careers of both parties and achieve a win-win situation.

Jefonny is American, but he is very good at Chinese and knows a lot about Chinese culture, and can read the Chinese version of "The Old Man and the Sea", but there are very few crooked nuts like him, so the current target market of "The Old Man and the Sea" is mainly the Chinese cultural circle.

"I think it's time to start the overseas translation of The Old Man and the Sea, and according to our market research, the response and evaluation in the market is very, very good, and there are even a lot of crooked nuts struggling to read it - this is something we never thought of beforehand. ”

Huaxia Bookstore and Ding Ding Book City approached Wang Yinzhen and Li Xiang and offered to start translating The Old Man and the Sea immediately, and the response to the book was so enthusiastic that they saw a huge potential market, especially overseas markets, which they had never thought of.

In the past, literary works would also be translated into many languages, but that was driven by a seller's market, and in fact these books did not sell well overseas, whether it was high or low, or whether it was said that no one cared about it, in short, the sales were quite dismal. The cultural differences between the East and the West are difficult to bridge.

However, according to the survey of Huaxia Bookstore and Ding Ding Bookstore, many overseas readers have a very high desire to read "The Old Man and the Sea", and some overseas publishers have taken the initiative to come to the door, hoping to act as an agent for the distribution of "The Old Man and the Sea" in relevant overseas regions.

"Yes, I can translate it, but I will come to the English translation myself, and you can find someone to translate it in other languages. Li Xiang said after discussing with everyone for a while. There is nothing to hesitate about in this matter, strike while the iron is hot. Promoting "The Old Man and the Sea" overseas, this was originally in his expectation and plan, but others did not think it was so long-term and ambitious.

The person in charge of Huaxia Bookstore looked at Li Xiang in surprise, and stopped talking. Li Xiang came to translate the English version? He was really worried that Li Xiang was not strong enough, but he couldn't say this kind of thing.

The person in charge of Ding Ding Book City was more tactful and thoughtful, and said, "That's the best." However, Li thinks you are very busy at work, I am afraid that you can squeeze out not much time, and our translator work is urgent, so why don't I find you a helper? You can dictate, and he will type, so easily and quickly. ”

Wang Yinzhen has seen Li Xiang converse freely with Crooked Guoren in English, but translating literary works and chatting in spoken language are different concepts. She was really worried that Li Xiang thought that the translation work was too simple, so she said: "I think Mr. Fan's suggestion is very good, with a helper, Li Xiang can be more relaxed." Thinking more alone can also avoid problems in the details. ”

Their words were very tactful, and they meant to give Li Xiang a typing helper, but in fact, it must be the other party who translated, and Li wanted to check it.

Li Xiang really thought that everyone was matching him with a typing master, and the translator came in person, so he said very simply: "Okay, then so be it." ”

Several people present quietly breathed a sigh of relief, and they didn't seem to have confidence in Li Xiang's English skills.

Wang Yinzhen said to Mr. Fan: "When will the person invited by Mr. Fan come over? Also, preferably young people. ”

The older people were worried that they wouldn't get along with Li Xiang.

"You can come over today. Mr. Fan said.

Li thought: "Don't be in such a hurry, tomorrow, at 9 o'clock when the studio goes to work, I will meet him first." ”

After sending the people from Huaxia Bookstore and Ding Ding Book City away, Li Xiang and Wang Yinzhen came to the office to discuss the latest sales of "The Old Man and the Sea".

"The Old Man and the Sea" was sold for 3 days, with sales exceeding 30,000 copies on the first day, continuing to rise on the second day, exceeding 40,000 copies, and on the third day, it exceeded 50,000 copies, becoming the single-day best-selling single book in the past five years.

"I Am a Cat", released at the beginning of the year, has now sold more than 2.4 million copies, making it one of the top 10 bestsellers of the year, ranking sixth. The book has been on the shelves for 6 months, with an average of 400,000 copies per month and an average of 13,000 copies per day, and sales exceeded 30,000 copies in the first three days of its release, but did not reach 40,000.

In contrast, the first three days of "The Old Man and the Sea" performed very well.

The most surprising thing for the book city and the studio is that the evaluation of "The Old Man and the Sea" is very high, and it is a one-sided praise.

Judging from the data analysis, the reading audience of the book is not only reflected in Li Xiang's fan group, but also covers the three generations of the old, middle and young generations. Many readers of all ages have found pleasure in reading this book, and it has received rave reviews.

Li Xiang's popularity has played a good role in promoting the sales of "The Old Man and the Sea", but it can only be said that the starting point is high. The final grade of a book depends on the quality of the book. That's the way to go the long way.

After three days of sales, the word-of-mouth of "The Old Man and the Sea" is rapidly fermenting, and the topic is getting hotter and hotter.

People in the entertainment industry are scrambling to discuss, and if they don't talk about this book, they seem to be uneducated. In the public's impression, the entertainment industry is full of gossip and curiosity all the time, and it is an extremely orthodox and serious literary work that is suddenly discussed like this, this phenomenon has never been seen.

Someone joked that after Li Xiang retires in the future, looking back on his achievements, perhaps the most eye-catching point is that he has cultivated the habit of reading for countless singers and actors, especially considering that most of these people are scumbags with low academic qualifications and do not like to learn.

Others joked that whether they could read it or not—most of it was far-fetched, they didn't understand it, and they couldn't understand it—but at least they picked up the book, and at worst they could know a few more obscure words.

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