Chapter 715 - 12 people on the TIF
Prepare for more than half a year, shoot for 18 days, and then wait for several months to be broadcast, this shooting rhythm is quite normal in the TV circle.
When He Yue came back, the matter of the TV series was put down, huh...... In fact, there were not many people who paid attention to it, everyone knew that He Yue went to shoot a TV series, and they also knew that Murayama and Shiraishi were involved in the TV series, at most they asked: "Hey He Yue, are you back?
After returning to work as an idol, like going to the United States, He Yue first had to deal with the backlog of work at hand.
In August, when the height of summer arrived, AKB and Nogizaka spent their time on shows, songs, tours, and live as usual.
TIF was held as usual, but this year, unlike previous years, a super-strong idol group suddenly rose like a supernova and stood on the TIF stage.
"lastidol", composed of 12 people selected by various companies throughout Japan, such as an all-star lineup, top appearance, bottomless singing and dancing strength, this lineup, participate in TIF This kind of event that gathers idol resources, in the three-day main event of TIF, the appeal of these 12 people is even higher than the team sent by AKB and Nogizaka.
There's no way, when Airi Suzuki and Mayu Watanabe go to the middle station, which idol group can face each other? Maybe it's the peak AKB, and the center of Maeda Oshima Station can fight with it.
That's it, it's just more popularity than attention, if you really want them to compare their own jobs with idols, Maeda Oshima really can't compare to Airi Mayu, the former two are obviously more like actors than idols and singers.
With this momentum, Latidol's first single was released.
Not a new song but "Age Without Borders Border", the song not only includes a 12-member version, but also includes behind-the-scenes production footage of "IDPD" on DVD.
A week after its release, "Age Without Borders Borders" reported 291,000 copies, which is certainly not as good as a million-dollar figure like AKB, but in idol groups other than AKB, this number is already particularly scary.
At the same time, Nogizaka was just a different number, and on the HP side, the revival of Good Morning was 100,000 sales, and Airi Suzuki's cute group, Watanabe Mayu's team, etc., were even more incomparable.
You know, lastidol is only 12 people, although there is a handshake, but He Yue, who can see the data, knows that this is close to 300,000 sales, and the data provided by the real handshake is quite limited, after all, there are only 12 people in the team, and 300,000 sales, if there are more than 200,000 handshake coupons like AKB, then wouldn't everyone have to hold 20,000 people on average?
The little idols don't want to do anything else, just shake hands all day long......
In the real data, a small part of the 300,000 is about the credit for the handshake meeting, and the other half is due to the audience attracted by the planning and variety show itself.
To put it bluntly, buyers are not just going for the 12-member debut lineup, but the appearance of other members attached to the single and the love for the project itself are the main reasons for them to buy the single.
With superb popularity and attention, as well as quite good single sales, the entire Japanese entertainment industry has begun to pay attention to the development of this group.
He Yue, on his part, has also gained considerable benefits from the increase in single sales and attention.
If you simply look at the project of "IDPD", it is definitely a huge loss, with the investment of "100 million" as the unit, the plan of one season is broadcast, but the most recovered investment is only 10 million, and some brand sponsorships that began in the middle of the program are a drop in the bucket compared to the high investment.
It was after the show aired that it really started to recoup its investment.
Lastidol's single CD release was handed over to Sony to help, in fact, when the distributor was first negotiated, the most promising was AKS's long-term cooperation with King Records, although the channel is very small, but after all, it is AKS's long-term partner, in addition to King Records and Sony, Ai Hui, Universal and so on also had contact with He Yue, and finally she chose Sony not because Sony gave the best cooperation share, her vision is not so short-sighted, what she values, in addition to Sony's attitude, there is also their non-interference in the plan, as if He Yue has done many things in Nogizaka, Sony is the best, is their consistent support for He Yue, even AKB can't do this aspect, if He Yue wants to do something in AKB, many times he has to find Yasushi Akimoto first.
The sales of 300,000 CDs are about 400 million, and in addition to CD companies and distributors, a part of it will be distributed to major companies, of course, this part of the money is not much, and SHOWROOM finally got close to 100 million.
As for the members...... The symbolic one is still given a little, and each person is only a hundred thousand.
There's no way, this kind of project involves too many companies, like the most exaggerated Miyuki Watanabe, the most fundamental agency in itself, Yoshimoto Kogye, has a part-time relationship with AKB, and participating in the event is related to SHOWROOM, CD distribution is affiliated with Sony, and lastidol's economic company is TeamHY on He Yue's side......
After earning money, each party has to get a little, and the members will definitely not get much.
Not to mention less, if they can get these hundreds of thousands, the members themselves are very surprised, they feel that they will not get a penny.
Needless to say, on the AKB side, even Mayu Watanabe doesn't have a CD share, and although there are fewer people like Airi Suzuki on the HP side, although they have a share, their sales are not high, and the main income actually comes from live performances and graphic models, even if there is a penny, it will not be a lot.
He Yue's plan for lastidol is to release five singles a year for an album, and there are a lot of singles, but there is no way, the group has only existed for two and a half years, and it must work hard to recover its investment.
And the part-time strategy adopted by the members also makes them very busy, which is also a helpless thing, others are okay, Airi Suzuki, Mayu Watanabe and Youan Xingguo are irreplaceable existences of their respective combinations, if you try to talk about exclusive at the beginning, these three people may not come to the show at all.
Attending TIF has increased the reputation of lastidol again, and even the search volume with IDPD has increased to a certain extent, and after the end of TIF, the next event of the group has also been announced.
CDTV's mid-summer festival, a major event held by TBS this year, IDPD is broadcast on TBS's pay station, so it is natural for lastidol to be on this show first.
Even the tour schedule was determined during this time, although it was only August, but from September to December, Mayu Airi and their schedule was set early, and they didn't want to have any rest days for most of the next half a year.
It's hard work for some, but it's definitely fun for them who love their job.
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