Chapter 135: Crisis Public Relations
After the news broadcast on the TV station, there was a mess inside Huamei Gene.
Major domestic media have begun to investigate Huamei Company, countless self-media are also using various means to dig up black material, the more sensational the article is written, the more fans can be attracted, and the company's competitors have also hired water armies to fall into the well on the Internet.
In order to prevent further fermentation of negative public opinion, Huamei Gene's public relations department and legal department were very busy, on the one hand, spending a lot of money to hire the best companies in the market to conduct crisis public relations, and on the other hand, they had to sue for false rumors on the Internet. Although it takes a long time from prosecution and filing to adjudication, it cannot achieve immediate results, but it is necessary to express one's attitude in front of the public through prosecution.
This time, Lou Zi of the marketing department is poking big. Sun Shaowei faced tremendous pressure inside and outside the company, and he was good at advocating for external news, which not only damaged the company's brand reputation, but even Chi Ming was involved in him.
Chi Ming is a rising star in the field of biological sciences, and if he is stained with scientific research fraud, it will not be a blow to his career.
After the incident, the company was unable to contact Wei Xuejian, and he did not hurry to come until the next afternoon, when he was about to leave work.
As soon as he arrived at the company, he immediately called a meeting of the heads of various departments.
Although Chi Ming is not from Huamei Company, he was also invited to attend the meeting because he is the leader of vaccine development. He had just come out of the P4 laboratory, and when he had been working in the negative pressure laboratory in a protective suit for four or five hours, his head was still a little dizzy because of the lack of oxygen for a long time, and there were deep marks on the bridge of his nose pressed by the goggles.
With Wei Xuejian's temper, if such a big scandal occurs, he will definitely be furious, and everyone in the conference room trembled and lowered their heads.
To everyone's surprise, Wei Xuejian did not get angry, but instructed all departments to report the situation in order.
First, the marketing department clarified and reviewed the situation, followed by public relations and legal affairs, and reported public opinion complexes and solutions.
Chi Ming observed Wei Xuejian, although he was not angry, his expression was different from usual, there was a coldness between his eyebrows, and he even wandered from time to time, as if he was thinking about a problem outside the meeting.
At the end of the meeting, Sun Shaowei suddenly stood up and bowed deeply, "I sincerely apologize to everyone for the heavy losses caused to the company due to my mistakes and rashness." No matter what punishment the company gives me, I will not object. In addition, I would like to solemnly apologize to Dr. Chi, it was my repeated requests that he came forward to give an interview to the media, and it is all my responsibility that he was implicated in this incident. ”
Chi Ming Sun Shaowei shook his head and told him with his eyes not to go down.
At this time, Wei Xuejian impatiently pressed his hand at Sun Shaowei and motioned for him to sit down. He cleared his throat and said in a low tone: "The most important thing now is to calm down public opinion, no matter how much money it costs, it must be as soon as possible! The company must not cause trouble again." At this point, he seemed to realize that he had made a mistake, and coughed twice to cover it up.
Causing trouble again? This sentence may sound like a passing sentence to others, and they won't think about it, but it touched Chi Ming's sensitive nerves. What does he mean, could it be that Ai Bingqing's "Heng" plan has gone wrong?
"Dr. Chi, how long will it take for the vaccine to be put into use?" asked Wei Xuejian, tilting his neck.
"Phase III human clinical trials will begin tomorrow. The fastest, it will take a month. If you want to do extensive stability testing, six months or even a year is not necessarily enough. Chi Ming gave a rigorous answer without hesitation.
Wei Xuejian looked at the flower board and took a deep breath, thought for a moment, and explained to the person in charge of the public relations department: "You should immediately draft an apology letter now, first, the company's internal management is improper, and the deputy general manager has been severely punished internally for the sake of his own career development, and has been severely punished internally for releasing news to the outside world without authorization; Finally, I would like to emphasize our company's social responsibility and responsibility..."
The head of the public relations department nodded incessantly while taking notes on his laptop.
"Also," Wei Xuejian turned to the chief financial officer, "immediately raise two million cash to donate to this fight against the CVD virus, huh...... Order another 1,000 ventilators and donate them together. ”
"When it comes to donations, we must let the public relations company help us hype it up, emphasizing our company's sense of social responsibility and responsibility, understand?" he explained to the manager of the public relations department.
Chi Ming looked at Wei Xuejian's performance coldly, what kind of background did he cover up under his mouth of benevolence, righteousness and morality?
Sun Shaowei hung his head in frustration, and his bravery caused the company a heavy loss. He didn't dare to look up at Chi Ming, for fear that the little self-esteem he had left would be gone.
After the meeting, everyone had a bunch of things on hand and hurriedly left the conference room. Sun Shaowei sat dejectedly, with no intention of leaving.
Suddenly, someone tapped him on the shoulder.