Beauty has always been one of the important forces to boost the morale of the team, according to the British poll, the popularity of Gillie Hazel has already surpassed the star Beckham, so the signing of the ninth wonder with the most beautiful meow in history is definitely a refreshment for all aspects of the Saints Club!

In terms of bears, in the online media environment of "traffic is king", celebrities are the main force that can dominate hot searches, and Arthur's signing of Ji Li is undoubtedly a "win-win" marketing strategy that can promote celebrities, fans and Southampton Club to benefit each other.

And the celebrity topic is relaxed, the audience is wide, the fans are hot, and the topic comments are high, which can naturally arch a BO traffic, hello me, hello everyone, advertisers need to get higher attention, and saints need to get commercial benefits from it to maintain operations.

I believe that after this series of operations, the endless hot spots about Arthur and Southampton Club will get the greatest exposure, good exposure, and good topics, so that good merchants will sponsor and advertise the Saints at high prices.

There is no way, the contemporary commercial competitive sports have been closely integrated with television and Internet media, although entertainment may be vulgar and elegant, but the commercial value will not deceive people, and there is commercial value if there is attention.

In the age of the internet, attention, or simply the number of fans, is the most comparable metric for determining the commercial value of a football club.

Arthur then called the club manager Nicola Curtis, and Nicolas was surprised at first when he heard that his boss had signed the famous Ninth Wonder of Xing to become the exclusive football baby of the Saints, but the price of one million pounds made him cry without tears.

A million pounds, you can buy two or three potential players a year, and it's fake to say that you don't feel sorry.

"Hehe, don't worry about money, in the past two days, Southampton's popularity is far ahead in the English League and even in the country. So, without further ado, I immediately started talks with Umbro the shirt sponsor, and my request was for Umbro to increase the shirt sponsorship from the original £2 million to a minimum of £5 million.

Especially with the fact that we are going to sign the hottest football baby, our Saints will be very well-known again, and I believe it will be difficult for Umbro to refuse our request, and even if Umbro refuses, I am sure that other sponsors will throw an olive branch at us.

Also, it should be specifically stated that once promoted to the Premier League, the contract must be re-signed.

As for the sponsorship of pre-XIONG, we reject all sponsors under £1 million, at least £2 million, and if you can, it's best to sign it once a year, and I'm sure some sponsors are willing to sign it this way to reduce the risk. The maximum cannot be more than two years, after all, our goal in two years is the Premier League.

Once promoted to the Premier League, we can knock the sponsors hard. As long as we at Southampton maintain this media spotlight, the cost of sponsorship will certainly not be low. ”

Arthur just wants to use all kinds of hype to increase the exposure and attention of the saints, increase popularity and create greater commercial value.

"Actually, boss, we can bring in world-renowned veteran players in a hurry, so the effect will be even better, after all, we are a football club, and things other than football may be hyped for a while, but there is no way to maintain high exposure all the time. Nikolai couldn't help but persuade.

"We're playing League One after all, and if you want big stars, even if they're going downhill, if you don't have money, do you think money will come?

I'm sorry, I won't use money to smash it, that makes me feel that money is stupid, I prefer our own youth players, cheap and easy to use. ”

To be honest, Arthur naturally knows that playing the superstar routine is the best way to make the club known to the world, as long as he signs a random one, he can make the Saints' box office surge, but he is really unwilling to spend tens of millions at a time to recruit those past stars who are slowly aging.

There is no way, now his financial resources do not allow him to squander and burn money unscrupulously.

"However, you can find a few suitable targets to talk about, for example, in Brazil, you can talk about it, and then let the media report it, and it will definitely be popular again. ”

Although you can't really buy it, it's also a good hype direction, and maybe it will get unexpected results.

"Hehe, okay, I see what you mean, boss. On the other end of the phone, Nikolai laughed twice with an embarrassed black line, he could see that his young boss didn't want to spend a lot of money on the saints, but there were a lot of off-the-counter tricks for these hypes.

"That's it, the matter of Jili Hazel, you can also carry out publicity and warm-up in advance, make it mysterious, let the fans look forward to it a little more, and when the time comes, the effect will be better. I'll watch the night game with her, and when the time comes, let the big screen on the scene give us more shots, it's really not good, I'll go into battle in person, and make some scandals... ”

Hearing this, Nikolai really didn't know what to say, but I have to say that his own owner really fought hard for the club's exposure.

As for Arthur, he didn't care about the possible sequelae of the scandal, anyway, he was already thinking about others.

After the end of the call, Arthur was still very satisfied with the series of decisions he had instructed Nikolai, and after an exclusive interview with the BBC in the morning, after the interview was broadcast, I believe that he and the saints would still be popular for a while.

He was ready to smear his newspaper with all sorts of nonsense before slapping his face, which is the main reason why he would allow a junk newspaper like The Sun to make a big splash without coming forward to explain and respond.

Because only after continuous fermentation will there be unexpected effects when the plot is reversed, so that his image can be more deeply rooted in the hearts of the people!

When Arthur, dressed in British retro casual wear, sweater shirt and slacks, stood in front of the main entrance, smiling to greet the interview team sent by the BBC.

While setting up various equipment, I interviewed the makeup artist brought by the team and began to put on Arthur's makeup, hoping to be more photogenic in a while. And Arthur only reluctantly accepted all this arrangement.

The host of the interview took the members of the camera crew to see the location where such a large-scale gold treasure was excavated, and at the same time, he also agreed to show the true face of a small number of gold treasures in the interview program.

In the sunny, warm glass conservatory, Arthur and the BBC reporter sat opposite each other, and on a white round table between the two of them, two cups of steaming coffee, surrounded by cameras and various spotboards and other equipment.

"Hello, Mr. Arthur Boleyn, thank you very much for your time. ”

"Hello, it's my pleasure. ”

Arthur and the reporter began the recording of the interview according to the interview script.

"Mr. Boleyn, I think you and I are very curious, what do you think of your nobility, your inherited titles, and all these assets?"

"I don't have any other opinions or ideas, and like ordinary people, they have been inherited, perhaps because of my good fortune, I was born a few minutes earlier than my own sister.

And inheriting this manor is equivalent to inheriting all the burdens of the family, such as the burden of history.

Whenever people see an ancient castle or ancient building that is not dilapidated, or a towering ancient tree with thick branches and leaves, it is awe-inspiring. Then, if you see a noble and long-standing family that has been weathered and has survived, you will not know how much admiration you have!

But who ever thought about how much effort these people have put in for these generations, according to the data, every five days, a castle disappears in Britain.

At least £150,000 a year for repairs, which is a lot of money, and when I took over the estate, I didn't see any huge numbers or property, only millions in debt.

Perhaps, in the minds of many Britons, manor life is the most ideal, with endless green lawns, dotted with old trees, fields wafting with the fragrance of wild flowers, medieval castles, century-old country houses, exquisite courtyards, and roses blooming in the garden... What a romantic idyllic life, this is the British dream.

However, I want to tell you that this kind of estate life, although it is beautiful, also requires hard work, so if it were not for some later opportunities, even if I inherited the title and this estate, I would have lived a middle-class life... “