Chapter 165 Rough talk about endorsements
Bu Fan was very ashamed, this word was indeed a little sorry for the audience.
Seeing Bu Fan's reaction, Lan Xinling didn't say anything more on this issue, only to see that she put away Bu Fan's contract, "Okay, you just have to remember this matter anyway." ”
Bu Fan nodded again and again, "Sister Lan, is there anything else?" If there is no more, I will go back to practice calligraphy. ”
At this time, it is best to find an excuse to leave, and then the pestle is embarrassing here.
Lan Xinling glanced at Bu Fan with a smile, and did not speak, but stood up and took out another contract in the cabinet next to him and handed it to Bu Fan.
"Sister Lan, what is this?"
"See for yourself..."
Bu Fan took the contract and looked at it, economic contract?
"What is this?"
Lan Xinling sat down and said: "When I came back, Mr. Qi told me that when she signed you, she had a statement, and the points became flexible shares, just joined you and the company three seven open, you are three, when you reach the standard of the third line, the company and you four or six open, when you reach the second line, the company and you five or five open, and when you reach the first line, the company and you four or six open, and so on." Now although your reputation is not as good as the first line, but it also exceeds the second line, the company thinks that it will re-sign the contract with you, and divide it into four or six, you see..."
Under Lan Xinling's explanation, Bu Fan opened the new economic contract and looked at it carefully.
The contract is still a five-plus-three model, and the division has indeed changed from the original three seven to the current four or six.
The column of liquidated damages in the new economic contract has also risen from the original auspicious figure of 8.8 million yuan to 50 million.
If it weren't for the past, Bu Fan would be directly startled by the 50 million figures, but now after two years of tempering, the company has not done anything to be sorry for him, and Bu Fan can still accept the soaring liquidated damages.
The main thing is to divide from the original he can only take three to now he can get six, Bu Fan is now full of waiting for the two advertisements just now, deducting the share and then paying the taxes, he can get nearly 1.7 million, and the assets will be turned over in an instant.
Thinking of this, the mood is beautiful, as long as the others are not too excessive, everyone can accept it.
After reading it, Bu Fan still didn't say a word and signed his name.
After Lan Xinling took it, she called the assistant to hand over the signed contract and asked her to take it to the legal department to go through the process, while she and Bu Fan waited in the office for the assistant to send the contract back.
While waiting, Lan Xinling saw that Bu Fan was curious about advertising endorsements, and took advantage of the time now, so he popularized Bu Fan and said: "Endorsements are also divided into three, six, nine, etc., international brands are the most awesome, of course, people's standards are also high, image, fame, background, media attention, no one less." ”
"Those who can pick up are all top celebrities, and they can't be popular for a year or two, as the old saying goes: real gold has to pass the copper furnace fire. ”
"Then there are well-known domestic enterprises, local tyrants are consumer goods and IT, and they are willing to spend money if they have money, and more than one billion publicity expenses must be spent every year, and they are the absolute fathers of the financiers. ”
"Endorsements are usually signed once a year, but now the self-media is too developed, and everyone is a paparazzi. If you don't play well, it's easy to collapse the character, there are more and more such things, and I don't need to say the negative example, right?"
"Further down is a local brand, which is not well-known, basically hundreds of thousands, and big stars will definitely not be able to look at it. The third-tier and fourth-tier people like it very much, take money, take pictures, and leave. ”
"The most popular thing now is self-media advertising, such as blogs or apps, not to talk about endorsements, to send a piece of money, clean and neat, this is called real fast money. ”
......
These words simply opened the eyes of Dick Si Bufan, who was not qualified to know these doorways before, but now the more I hear it, the more surprised I become. According to Lan Xinxin's words, the company pays money first, and the star then posts on Weibo, and the cooperation depends on character.
There is usually no contractual binding on such trivial matters, and it is up to the artist to decide how to advertise the product. If the blog company is not very satisfied, and meets a star who is easy to talk to, it is a big deal to delete it and post another one.
In case you encounter someone who is not good at talking, you can only pinch your nose and admit it.
For example, a few days ago, a certain L-out female star, the photo posted by the blog was lying on the bed, the endorsement was placed in an inconspicuous place, and she couldn't see it with a magnifying glass.
Of course, the company is very angry and spends hundreds of thousands of dollars to be a background board?
It's a pity that there is no contract, knock out the teeth and swallow it in the stomach, people have already advertised, as for the effect...
That can only be said to be benevolent, and the wise to see wise.
First-line celebrities or small fresh meat and small flowers with traffic, the advertisements posted by people on blogs are all requirements in the endorsement contract of big brands, and do not belong to micro-business advertising endorsements.
Those small brands that don't have the strength want to do more with less money, and find economic companies to talk about cooperation, some celebrities will accept it, and some celebrities will not accept it.
The remuneration of this kind of advertising is basically a drop in the bucket for celebrities, many people don't rely on this to make money, and sometimes they just take Weibo to pull relationships and catch big fish for a long time.
The price also varies greatly, with a minimum of 100,000 yuan per piece, and a maximum of one million.
It stands to reason that celebrities must try it out first if they want to endorse, but in fact, few people fulfill their obligations. If it is a multinational brand and a well-known brand, it doesn't matter, after all, people are not a one-shot deal.
However, small enterprises invite celebrities to attract investment and try their best to attract franchisees. For example, drinks, few people actually drink what they endorse. And cars, who will drive a car of hundreds of thousands to go out?
To sum up: enterprises look at fame, and stars rely on character.
As for the consumer ....
You can only do it yourself!
......
Listening to Bu Fan was fascinated, it turned out that there were so many doorways in this, Bu Fan felt like a little white, he didn't understand anything, and he had to learn everything.
It's a pity that I still have a long way to go!
Until the contract was finalized and Bu Fan got the contract and walked out of the office, he still felt that his brain was like mush and muddy.
In the office, Lan Xinling looked at the back of Bu Fan leaving, and sighed secretly, feeling that her agent was both a father and a mother, and the people under her were too small and white, she was very helpless, thinking about Bu Fan, and then thinking about the other three, she was glad that there were only four people under her.
Thinking that the company was about to expand the artist department according to Qi Qi's plan, Lan Xinling was now wondering if she should dig up a few more reliable agents to come back, otherwise if all the economic people in the future would be served by herself, she was really afraid that she would decline before she got old.
It's not that she doesn't work hard, it's that this class of students is too difficult to bring.
The only relief is that fortunately, the people under his hands are still quite competitive, thinking of Bufan, thinking of a few contacts, this kid is indeed motivated, knows what he should do, the resources that the company found for him have never been wasted in his hands, and he has a lot of peace of mind than the other three, and the directors he has worked with all say that his acting skills are good.
What actors rely on is their acting skills.
With acting skills and works, it's only a matter of time before it's red.
Bu Fan is an example, from obscurity to popularity, it only took one work, and now he has emerged in his early twenties.
And the character is also good, I have been in the company for more than a year, in addition to acting, I went to school to study, and I have not heard of any other bad private life things, very regular and self-disciplined.
Adding up to a few items, it is no wonder that Qi always looks at Bu Fan differently, who has the ability to have a temper in these years? It is really rare to have such a low-key and introverted young man.
According to what Qi Qi revealed when Qi Qi chatted with Lan Xinling a few days ago, she was going to cultivate Bu Fan's original banner of Orange Entertainment and cultivate it into a benchmark.
You can hear her appreciation for Bu Fan between the lines.
......
Bu Fan, who walks lightly here, didn't know that he was so healthy in the hearts of the two bigwigs in the company, if he knew that he wouldn't hold the hands of the two bigwigs with snot and tears, and told them that he was helpless, he was forced to be helpless, since he had a system, even the 100G life tablets that were finally collected in the computer were thrown into the recycling bin, and he dared to talk about others, he said that he still wanted to live a few more seconds.
Of course, Bu Fan doesn't know, what is he doing now?
Bu Fan, who floated back to the apartment, told Comrade Xiaoguo about his endorsement, and asked her to follow Lehehe.
Han Xiaoguo heard that Bu Fan signed a million-level endorsement, of course she was overjoyed, her salary is composed of two parts, one part is the guaranteed salary issued by the company, and the majority is indeed the actor's commission, only if Bu Fan earns more, her salary will be more.
This is the principle of prosperity and prosperity.
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