Chapter 252: A Major Choice

Coming out of the Tien Shan Annex.

Fan Yang held the steering wheel in his hand, but did not twist the key.

There's that product book next to me.

The heart fluctuates.

This is something he didn't expect at all, both risky and a godsend.

The exhibition economy is one of the most important trade tools that cannot be ignored.

It is also a project that all enterprises cannot live without.

Take the Canton Fair as an example, it is the first window of China's opening to the outside world, also known as the China Import and Export Fair.

Every year, tens of billions of foreign trade transactions are traded through the Canton Fair.

A small 10-square-meter booth will reach a terrifying million exhibition fees in the future.

There is no doubt about the economic benefits created by the exhibition.

Like auto shows, sugar and wine fairs, material conferences, medical exhibitions, various industry trade exhibitions, etc., there are many names, and some of them are led by the government.

And what about some unpopular projects?

What about some of the smaller exhibitions?

Later, many private exhibition companies emerged, which specialized in organizing such exhibitions.

The most common ones are various food festivals, cosmetics, clothing, food, all kinds of special equipment, etc., and planning an exhibition, in general, requires communication at two levels, such as a pot and pan, quilt washing, toothbrush shower cap, hotel supplies exhibition.

As an exhibition company, the first thing to do is to rent a space at the convention and exhibition center.

An exhibition hall of 2,000 square meters, 5 days for an exhibition cycle, the venue rental cost of 1 million, 100 booths, each booth is rented separately, a booth of 20,000, 30,000, a large area of 50,000, if you can recruit 100 exhibitors, there will be two to three times the profit.

But it's not enough to have exhibitors, there must also be customer flow.

The exhibition company is also responsible for publicity and ensuring that there are enough visitors, that is, potential customers.

Modern exhibition companies generally have two sets of preparation modes online and offline.

Online, mainly rely on websites to recruit exhibitors.

Offline, it is necessary to organize business personnel, one by one hotel supplies manufacturers, to make phone calls, send mailboxes, meet merchants, and deliver information.

In terms of customers, they also need to purchase hotel supplies one by one, restaurants, and invite them to participate in the exhibition.

While the profits are high, the risks are just as high.

Exhibitors are easy to say, a little strength of enterprises, want to broaden sales channels, will actively participate in various exhibitions.

There are countless examples of relying on an exhibition to turn over, pull one or two big customers, receive a large number of orders, and then grow rapidly.

What is the hardest part?

Exhibitors.

Auto shows, sugar and wine fairs, furniture exhibitions, these are all public projects, people also like to visit, the scene can produce volume, do not worry about the flow of people, TV, street signs, media, publicity is a little bigger, you can.

And you're a hotel supplies?

What about special equipment?

In particular, there is a wide variety of medical equipment trade fairs.

Your exhibitor is a hospital, is it easy to contact one or two?

Hotel supplies have to contact the hotel, restaurants.

And what Fan Yang wants to do is equivalent to holding such an exhibition in Urumqi.

If it weren't for this $4 million contract, Fan Yang would be absolutely, impossible, and would never have thought of gnawing this bone.

The investment is too big.

The key is that there are no exhibitors yet, in other words, if you want to do this yourself, all the goods need to be bought by yourself.

The industry is not concentrated enough, and it is too difficult to attract investment.

When the exhibitor comes, whether they are willing to pay the booth fee or not, there is a question mark.

After all, your start-up exhibition is not famous.

There are no successful experiences and cases.

The area is small, not to mention 2,000 square meters, 1,000 square meters are always needed.

First of all, the rent of the venue is a huge expense.

It is not possible to rent for a long time.

Who can afford it?

Collecting goods is a difficult process, and the new reins are too large.

And the only advantage?

It's the customer base, and there's already one.

14 countries of the Silk Road, close to 100 enterprises, once successfully held by themselves.

Then it will harvest the Western European market in one fell swoop, although it is only some small enterprises in Western European countries, but as long as it gets off to a good start, the future harvest is unlimited, and there will be a steady stream of enterprises to come to the door.

Once successful, it will bring unprecedented influence to itself, and unimaginable customer base, saving at least 5 years of hard work.

But what about the risks?

First of all, if you want to make money, it's basically impossible.

This is not his own thing, he is just an intermediary in the middle, and he only charges 10% of the agency fee when the two parties sign the contract.

4 million US dollars were successfully sold, and it stands to reason that there can be 400,000 US dollars, 2 million yuan.

But when dealing with the agency zhengfu, he can receive half, 200,000 US dollars, and he has to shout Amitabha.

There are also various immortals that need to be touched.

The little money that came back in the end was definitely not enough for the cost.

This is one of the risks.

A loss of one or two million is acceptable to Fan Yang.

But more importantly, in my current identity and status, to operate such a huge thing, the talent reserve is not enough, and the ability to deal with risks is not enough.

In case a clown jumps out and jams your neck, if one is not handled well, it may collapse the whole plate.

I didn't have the slightest power to resist.

This is a great test of my organizational skills, as well as my luck.

After thinking about it for a long time, I smoked cigarettes one after another, and simulated it countless times in my mind.

What about the capital chain? Will it break?

In fact, money is the most important thing.

Once the capital chain is broken, the money can't keep up, and the speed of death will be very fast.

Now the money in my hand is only a mere seven or eight hundred thousand, and the maximum amount that can be used is 500,000.

Zhao Guangming still has hundreds of thousands of private money.

As for the leather shoe factory, I haven't called back for a long time, but at most, I will draw two or three hundred thousand cash, and it will be up to the sky, and Fan Wei has to not pick on himself, Section Chief Li and others, and not make a trip for himself.

To sum it up, that's the level of 1 million.

But there is a persimmon factory in Hanzhong, and it also costs money.

What about loans? Although Hanzhong has eyebrows, one or two million should be able to get it, but it will take time.

There are too many unbudgetable situations.

Once you start this plan, you have to devote yourself wholeheartedly, and the money has to be thrown in, what if something goes wrong with the loan? If the rebate is not in place, what if the person in charge of approving the slip pretends to be blame?

As soon as the capital chain is broken, and then it encounters falling into the well, it will collapse completely.

The line of canned fruit, the payment is very fast, but I can't say, what if something goes wrong?

But he is more worried that the talent pool will not keep up.

Liu Dingxin refused to be transferred.

Sandwiched between two giants, there are so many things that need to be coordinated.

If you fall, no one will be able to take over.

In case there is a major illness or small pain, I will be hospitalized for ten days and half a month, overturn the car or something, and I will not be there, and it will be the same collapse.

It hurts to think about it.

According to Fan Yang's character, he is actually not public, he has always done things steadily, and he does not do things that he is not sure of, this is his basic principle.

At present, if you say that you can grasp it, it is at most thirty percent.

It's too messy in my head.

A full hour passed.

Caught in the first important choice since rebirth.

The key is that I have already made certain achievements, don't take this risk, don't say anything else, anyway, the money is definitely enough to spend.

In the end, Fan Yang's eyes were sharp, he was afraid of a ball, he was rich and dangerous, and if he didn't go to Bo this experience, he was afraid that he would regret it until he died.

In one fell swoop, will Eastern Europe be far away?

The purpose of coming to Xinrein is also to see the location advantage of Xinrein, to gain a firm foothold in Xinin, and to introduce the goods of all China to Xinrein and export them to Europe.

This is not enough, it is also necessary to do the business of importing.

He not only wanted to sell the goods of the whole country to Europe through the port of Xinyi.

It is also necessary to sell European products all over China through the route of Xinyi and Lianyungang.

French wine, perfume, Italian fashion, Swiss watches, brandy, whiskey, and Spanish bullfighting all brought me to China.

One day, Louis Vuitton will come to me to talk to me about representation.

The new import and export trade, the future Ruitong plan will dominate the world.

B,.

It's a big failure, Lao Tzu still has a gold mine.

It's really not good, so I'll give Lao Zhao as my aunt.

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