Thanks to the successful experience of the motorcycle market, Han Hao knows that the first impression of Chinese people when buying a car is very important, that is, the appearance of the car should be good-looking. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Now the domestic micro-surface shape is a square and round flat-head car, like a piece of bread, hence the name of the model. Under the premise of homogenization of the automobile power system, the micro-surfaces produced by Huaxia Factory and other factories are facing homogeneous competition, and the appearance is where Han Hao is ready to make a big fuss. China's micro-surface technology originated from the Japanese A-book, so the first time he chose the Chinese micro-surface modeling was to go to the Japanese base camp to find inspiration.

With the current Japanese A-market mainstream mini car styling purchased from a third-party company, designers, including Wei Changhui, began to rack their brains to find a suitable target for the Chinese. If you want to start from scratch, it is a very good choice to learn from a reasonable reference, and American, Japanese, and Korean auto companies have all gone through this path when they first developed.

Preparing to use the ST90 chassis and power system eliminated by Suzuki, although it has long been far behind Suzuki's current mainstream models, Han Hao still pays attention to the appearance of the Suzuki brand. Whoever makes Suzuki unique in micro-car technology, even the Japanese boss Toyota has to bow down in this segment. Why has Suzuki been working on mini cars and small cars instead of moving to the next level to compact and even mid-size cars? This is closely related to Suzuki's development strategy and Nippon A's unique K-car policy.

As we all know, Japan is an island country with few land, narrow roads and many people, so the government encourages the development of micro and small cars in line with national conditions. Like the United States, the land is vast and sparsely populated, the highways extend in all directions, and large-displacement cars are the mainstream culture. Different national conditions will form different car cultures, and the K-car policy is one of the national conditions of Japan.

K-car literally translates from Japanese to mean light automatic car, and the government has specially specified the displacement and body size. In the 90s, the standard was that the displacement should not exceed 0.66L, and the body length and width were limited to 3.4, 1.4, and 2 meters. At present, K-car models include hatchbacks, sedans, vans, off-road vehicles and other models, even including pickups, dump trucks, and sports cars, covering almost all market segments. K-car is like a miniature car world, and major Japanese manufacturers are putting all kinds of new technologies into it and experimenting with various types of new models.

The country is small and populous, and the roads are relatively narrow, and the short body of the K-car model can shuttle freely and flexibly through the narrow streets, and the small displacement can also bring very little environmental pollution, fuel economy, and cheap maintenance, which brings excellent economy. In order to support the development of K-cars, the government has significantly reduced taxes and fees for this model, and at the same time, it does not require parking spaces. You must know that in Japan A, if you want to buy a car, you must issue a certificate of your own parking space, and you can't buy a car without a parking space. As a result, K-cars have always been a best-selling model in Japan and China, and sales often reach one-third of the total car sales.

Suzuki has been able to survive relatively well because of the K-car policy, and it has been focusing on the field of micro and small cars because it has been able to make a breakthrough not only in the domestic competition from large companies such as Toyota, Honda, and Nissan, but also in foreign countries from the United States and Europe. It is said that there has been a call for upward development of models within Suzuki, but it has been suppressed by conservatives led by Osamu Suzuki.

In addition to the micro side that sweeps across the north and south of the country, the Xiali, Alto and Skylark cars, which are currently very popular in China, can be classified as K-car.

Han Hao's eyes stayed on the Wagon-R model officially launched by Suzuki in 1993, which was a product that raised the Alto high, between a sedan and a van, and was a hot product in Japan A. When pulled up, the Wagon-R increases seating and storage space while maintaining good visibility for the driver. In particular, the seat design is unique, and the front and rear rows can be folded down. The rear row can be placed in a color TV refrigerator after being reversed, and the front and rear rows can be folded down together to become a mobile bed. In terms of space, Suzuki's designers have made the ultimate use of space in this car.

Compared with the flat-head vans in China, the Wagon-R, which has a protruding front shape like a pig's nose, is somewhat beyond the acceptance of Chinese consumers in terms of appearance. This model, which is between a sedan and a van, is a new thing in China, but it is the trend of van development in the future. It is reported that the newly established Changhe Suzuki intends to introduce Wagon-R domestically produced and named it the Big Dipper Project, but there has been no follow-up. According to the grapevine, Changhe and Suzuki have disagreements on some major issues, so the project is moving forward slowly. If you really want to introduce Wagon-R in China, it is estimated that it will take at least three years.

Three years is not three days, and the daylily will be cold by then, Han Hao thought to himself, don't blame me for being polite if you don't do it, so the micro-surface shape of the Huaxia factory is basically set as Wagon-R. At this time, the problem came again, because Wagon-R is a product that is pulled up on the basis of Alto, that is to say, its chassis basically follows the Alto chassis and has been simply adjusted, so how to decide the new chassis of Huaxia Microface. Should we continue to use the ST90, which is the chassis of the current domestic van, or should we change the chassis of Alto?

If you use the chassis of ST90, it can be used with the power system provided by Dongan, and you don't need to improve and adjust it anymore, as long as you install the case of Wagon-R. If the Alto chassis is used, although it is easily compatible with the Wagon-R shell, further changes and research and development will be required in terms of powertrain layout. These two chassis are different and have different effects on the comfort and functionality of the car. The ST90 chassis belongs to a non-load-bearing body structure, that is, there are chassis beams, and the body suspension system is installed on the girder, which has good passability but poor comfort, and the girder bulges up and occupies space. Alto belongs to the car chassis, is a full load-bearing body structure, that is, the chassis beam suspension system is canceled and directly installed on the body structural parts, the comfort is good, the passability is weak, but the internal space utilization rate of the body is high. The former is simple to retrofit, but the latter has better performance requirements.

How to solve the problem, in the end, let's explain it with facts. Han Hao decided to design and assemble a prototype car with two schemes, and then test it on the road to see which one is good!

After a journey from Hong Kong, five all-new Wagon-Rs were transported to Hushan for a new round of dismantling and replication. Han Hao also tried the car himself, and felt that this Wagon-R was really easy to drive, much more dexterous than the Songhuajiang in the factory, and the configuration was very high. The Wagon-R is equipped with the same configuration as a sedan, but the shape is a van, which really gave a lot of inspiration and inspiration to the researchers at Huaxia Factory. In terms of playing with cars, Ri A himself really did the ultimate in details.

In the end, it was proved that Alto's chassis was suitable, which is also the original chassis system of the Wagon-R, but small improvements were needed in how to match the engine and gearbox purchased from Dongan.

A smart student will not just copy the homework, but will make some small changes in the details, and the Huaxia factory will certainly not copy the shape of the Wagon-R completely, but make slight changes. Although it looks like Wagon-R at first glance, some of the lines and corners have been rounded, especially with reference to the design concept of Huaxia motorcycle Mingguang armor to add some Chinese elements, so the shape of Huaxia micro-surface is basically finalized. Its name has also changed from H1 project to Huaxia Light, Han Hao expects the micro-surface of Huaxia factory to run on the land of Huaxia, so the name of Huaxia Light is very apt and catchy.

Under the command of Ling Yunzhi, the first workshop of automobile production of Huaxia Plant was finally completed ahead of schedule, indicating that Huaxia Factory has taken another key step in the production of micro-noodles. Some of the purchased production equipment has already arrived ready for assembly, and it is estimated that the factory will be able to start trial production in three months.

After hard work, the Huaxia micro-surface project finally kept the moon bright, and it didn't take long for the people of the whole country to see the sincere products of the Huaxia factory.

With the joy of the imminent launch of the new product, Han Hao came to the capital Tianjing and participated in the CCTV advertising bidding meeting in 1997. As the first advertising king, Huaxia Motorcycle has become a well-known brand in China, and has been advertising on CCTV and is one of the representatives of major customers. As for Qinchi Liquor, which won the second CCTV bid with 66.66 million, that is, in 1996, its sales soared that year, and it became a well-known liquor company in the country from an unknown county-level liquor company through the CCTV platform, and it has the potential to catch up with and surpass Moutai, Wuliangye and other old liquor factories. Two standard kings and two successful cases, which made enterprises across the country have a halo worship psychology for the CCTV platform. As long as you win the bid, then the company will be successful!

All of a sudden, the heroes gathered in Beijing, and many companies were holding large checks and preparing to act as the third bidder, because the bidder is equal to success. Han Hao came to Tianjing in this context, and Huaxia Factory still needs CCTV's propaganda platform, but he doesn't plan to compete for the bid king. This year, according to the estimation of the bidding advertising company, there is no 120 million to win the name of the bidding king.

At the venue, the CEO of Qinchi Liquor Industry became the focus of the audience, and their factory has already spoken out to defend the title of Biaowang. This is said to have received strong support from local governments, and can even be assisted with financial loans within conditions. Qinchi wine was heard all over the world, and there was also news that the county government intended to change the name to Qinchi County. In 1997, Hong Kong, which had left many years of Chinese rule, was about to return to China, which was a major event for the Chinese nation, so the people at the end of 1996 seemed to be in a kind of pre-celebration euphoria. This is reflected in the confidence in China's economic expectations for 1997, and the advertising tender, which is a barometer of the economy, smells of good money from the beginning.

Last year's highest price of 66.66 million was quickly broken, and offers of more than 100 million abounded, and even Qi Minsi Liquor opened an ultra-high price of 200 million, and the whole audience fell into a state of madness. However, it was still Qin Chi Employment who had the last laugh, and they actually shouted the highest price of 321.2118 million, which was 100 million higher than the second bid.

"The number 3.212118 is my mobile phone number, and as soon as the inspiration came, I felt that our winery could defend the title. ”

Surrounded by many reporters, the boss of Qinchi Liquor said the above words indifferently.

is 100 million higher than the second place, which makes many media reporters feel incredible, this is really not money for money.

"This year, we drove into a Santana every day to CCTV and drove a luxury Audi. Next year we're going to drive a luxury Mercedes every day and try to drive an extended Lincoln!"

In the face of doubts, the CEO of Qinchi Liquor left a famous sentence in China's economic history.

Han Hao watched the excitement of the scene coldly, and Huaxia Factory only won the bid for the advertising segment before the TV series at a low price.

When the advertising bidding ended, Han Hao received a call from Song Qing, saying that there was a good thing waiting for him.