Chapter 103: The Little Fox Has Gone Bad
The rhyme of snow?
Yan Wei's little ears trembled.
The name sounds familiar.
She thought for a moment.
Hey.
Isn't this the beauty brand company opened by the heroine Shen Qingyun?
Hearing this, Ruan Yu's eyes sank slightly.
She is one of the four major actresses in the entertainment industry, even if she announces her relationship with Qin Hao, it will not affect her fame, but will become more and more popular.
At that time, in addition to Xue Zhiyun, there was another international beauty brand that approached her.
Because the endorsements on an artist cannot coincide, for example, if you endorse one brand of black tea, you cannot endorse another brand of green tea.
These brands are looking for endorsements from well-known artists, mainly to use the artist's fame and fans' purchasing power to boost the economy of the product.
That is, the fan economy.
Artists endorsing two products with similar brand types will distract fans from their purchasing power.
Therefore, there is such a conventional rule in the industry.
Xue Zhiyun is a domestic brand that has only been established in the past two years, and another cosmetics company is an internationally renowned brand with a century-old history and fame.
Ruan Yu didn't.
She personally tried Xue Zhiyun's makeup products and found that although Xue Zhiyun is an emerging domestic beauty brand, the effect of the product after use is no worse than that of international brands.
Ruan Yu thought about it for a long time, and finally rejected the olive branch thrown by the international brand and decided to cooperate with Xue Zhiyun.
This kind of refusal, even if the Ruan family, who has a small influence in the capital, and Ruan Yu, who is not short of money in the entertainment industry, have to be cautious.
The annual ranking competition between the four little flowers and the four big flowers in the entertainment industry is fierce, and the ranking is linked to resources such as filming, endorsements, and variety shows.
Ruan Yu is the first of the four major flowers, if she endorses a domestic niche brand, she may be ridiculed by the opponent, the fashion resources are not good, and she is old-fashioned.
And the endorsement of this international beauty brand that she rejected may fall on the opponent's head, increasing the other party's popularity in the fashion circle and internationally.
Ruan Yu's choice, Xing Lan is not optimistic.
chose to endorse Xue Zhiyun because of Ruan Yu's fame as one of the four major actresses in the Huaxia entertainment industry, and to milk a little-known new domestic beauty brand.
The choice of international brands is to expand Ruan Yu's influence in the international fashion circle with the popularity of the brand, and to increase the national purchase for the brand with Ruan Yu's fame. It's a win-win situation for mutual benefit.
As an agent, Xing Lan even persuaded Ruan Yu that it was not a wise move to receive the endorsement of Xuezhiyun's brand ambassador.
Ruan Yu said, "Everyone yearns for international brands, thinking that expensive is good, and everyone is eager to buy it, but in fact, our own brand in Huaxia is not bad." β
It was this sentence that made Xing Lan no longer stop Ruan Yu's choice.
However, I didn't expect Ruan Yu to turn away the endorsement of international first-line fashion resources, just for the domestic snow rhyme, and as a result, the snow rhyme came to her side.
It gives people an indescribable feeling of nausea.
Although Ruan Yu and Xue Zhiyun have not yet signed a contract, Xue Zhiyun's act of changing the brand ambassador cannot be regarded as a violation of the agreement in law.
However, Ruan Yu and the Xue Zhiyun brand have been in contact for a short time, almost the last step of signing the names of Party A and Party B in the contract, from a moral point of view, Xue Zhiyun completely violates the spirit of the contract in the industry.
Everyone in the circle knows that if the brand selects the spokesperson among several artists at the beginning, it is nothing, but if you already like a certain artist and only sign a contract, but when the other artist has no fault at all and does not bring a negative impact to the brand, you temporarily change your mind and give the endorsement to another person, which is called - cutting off the beard.
Chen Nana is not as famous as Ruan Yu.
robbed Ruan Yu of his endorsement.
It can be regarded as a slap in the face of Ruan Yu.
is enough for Ruan Yu to be ridiculed and hacked by the fans of the opposite family for a while.
The most important thing is that Ruan Yu, in order to be the brand ambassador of Xue Zhiyun, pushed away the spokesperson of the Asian region of the international first-line beauty brand, and suffered a huge loss.
Even if Ruan Yu is a muddy person, he has to have a temper.
Ruan Yu calmed his face and said, "Since Xue Zhiyun is unkind, you can't blame me for being unjust." β
Xing Lan asked, "What are you going to do?"
"Take care of your body first. Ruan Yu's complexion is very poor, she doesn't quite meet the standards of a star at the moment, and she is easy to lose priority in competition, which is not what Ruan Yu wants to see, so she must first restore her beauty.
In the end, the entertainment industry still depends on face.
Ruan Yu continued, "Then, I remember that the contract of the makeup ambassador of the B family should be about to expire recently. β
Home B is also an international beauty brand with a prominent reputation.
Xing Lan's eyes lit up, and she said in a brisk tone, "With your coffee position and fame, it shouldn't be difficult to win the makeup ambassador of B in Asia." When the time comes, it will be the most powerful response to these voices that are now trampling on you and praising Chen Nanaββ"
"Ruan Yu has the endorsement of the makeup ambassador of the B family, who is still rare in the rhyme of snow!"
After all, a discerning person can compare the charm of snow with international first-line brands, which is higher and which is lower.
The rhyme of snow is inevitably inferior to that of B's.
At least for now.
This can be regarded as a slap in the face to the treacherous Snow Yun.
High, this trick is really high.
Ruan Yu has always been good-tempered, and this time she fought back so hard, it can be seen that Xue Zhiyun's approach completely angered her.
"Even if Xue Zhiyun and Chen Nana are ridiculed by the group to rub your popularity, the brand can only endure this breath, because they dare not say openly that you originally wanted to endorse Xue Zhiyun. β
"It'sβ"
"Shoot yourself in the foot!"
Xing Lan made a loud noise.
Yan Wei blinked her peach blossom eyes, as if she understood or not, she felt that the entertainment industry was ...... It's complicated.
There is one thing, she still understands, it seems that Xue Zhiyun is going to be unlucky, that is, the heroine Shen Qingyun is going to be unlucky.
The little girl held her cheeks, and her beautiful eyelashes fanned up and down.
So far, Shen Qingyun, the heroine of the small world who is deeply favored by Heaven, has not done anything particularly disgusting to Yan Yan.
However, when she heard that the heroine might be unlucky, why was she a little inexplicable in her heart......
Excited?
Could it be that she has become bad?
Yan Yu touched her little face.
If you get bad, you shouldn't get ugly, right?
Yan Yu quickly vetoed this speculation herself, well, no.
In a certain Gongdou TV series she watched recently, after the heroine turned bad and blackened, she wore black eyeshadow and eyeliner, painted big red lips, and wore a red dress, which was so beautiful that it exploded.
Well, it seems that if it becomes bad, it should become beautiful.
Then it's good that she's getting a little worse.
Hee-hee-hee~
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