In 1978, a very interesting thing happened in Xiangjiang: Jiayi TV went out of business!

Hong Kong Jiayi Television (hereinafter referred to as Jiashi) was launched at 6 p.m. Beijing time on September 7, 1975, and was the third free-to-air commercial radio station in Hong Kong.

However, less than three years later, on the morning of August 21, 1978, Jiashi suddenly issued a statement, announcing that it would cease operations due to financial difficulties, and posted a notice outside the headquarters gate, saying that Jiashi would stop broadcasting that day.

Speaking of this TV station, there may not be many people who know about it, but many well-known stars are born here: Mi Xue, Yang Panpan, Zheng Yuling, Liu Dan, Kaohsiung (Huo Yuanjia in Jingwumen), Qin Pei, Golf Dad, etc., and there are many behind-the-scenes personnel, such as Tsui Hark, Liang Fengyi, Yishu, Lin Yanni, Mao Shunyun and so on.

After the collapse of Jiayi TV Station, these people fell apart and all went to Wireless and Li's (later Asia TV Station), which also provided a lot of foundation for the prosperity of Xiangjiang TV dramas in the 80s.

But why would a TV station go out of business like this?

There are many reasons, the first is the death order issued by the Hong Kong government when the license was issued: Jiayi TV must broadcast educational programs during prime time!

Actually, this decision is also brain pumping, whether anyone watches a show is the quality of the show, not the time to watch the show, do you really think that if you put the show in prime time, no matter how garbage it is, someone will watch it?

This also hurts Jiayi, the prime time is the time for TV stations to compete for ratings, and the ratings affect the advertising revenue of TV stations, without golden time, Jiayi TV wants to get a balance financially, it is very difficult.

But in fact, if this is overcome, it will not be fatal, and here we will introduce a character: Zhou Liang Shuyi.

This is a strong woman, with excellent grades since childhood, and after obtaining a bachelor's degree in English from Xiangjiang University, she went to the United Kingdom to study, and graduated from the Broughford Drama School and the Royal Academy of Music Drama Theater. After graduation, he returned to Hong Kong to join TVB, starting as a TV weather reporter and gradually working his way up the ranks: assistant director, director, program producer, deputy manager of the program department, program coordinator, program and production manager and general manager.

This kind of process, as well as the final general manager position, is already the pinnacle of life for ordinary people, but it is not good for strong women, wireless is already the boss of Xiangjiang, and she can no longer experience the value of her existence here, so she jumped ship and went to Jiayi TV.

The reason is very simple: go to Jiayi and lead Jiayi to defeat wireless, so that your value will come out.

However, the plan is good, but the operation of a company actually needs to be steady, not gambled forward.

In order to prove her ability, Liang Shuyi was eager to increase the ratings of Jiayi TV in a short period of time, so she launched the famous "July Offensive".

Before the July Offensive, Cathervision artists staged a parade of floats in scorching heat, visiting 92 districts in Hong Kong to promote Catsvision's programmes, and newspapers sold advertisements. The offensive is very big but the results are mediocre, although the investment is one after another, and the plot characters are very good, but it is really popular for the TV station, and the company's funds are seriously consumed in a short period of time, so the shareholders behind it decided to give up the TV station, and Jiayi was completely closed.

At this moment, on the TV station, more than 300 Jiashi artists went to the door of the Hong Kong Governor's Mansion to petition.

The reporter of TVB TV seemed to be very happy, and kept broadcasting everything that happened, and at the same time introduced: "This afternoon, more than 300 former Jiayi TV employees, led by He Juhua, the former editor and chief anchor of the news department of Jiayi TV, submitted a petition letter to the Hong Kong Governor's Adjutant, and they have been sit-in outside the Hong Kong Governor's Mansion for four and a half hours with black veils in their arms, and they demand that the government "investigate all responsibilities related to Jiashi, resume the broadcast of the TV station as soon as possible, and protect the employment rights and interests of TV professionals." ”

Xu Zhi looked at the news and said with a smile: "This reporter is not afraid of big things, with a gloating expression." ”

Wang Liming said: "Xu Sheng, you just came over, and the reporter who just came over to interview, asked a bucket in a mess, just wanted to sprinkle salt on the wound, and was almost beaten to death." ”

Xu Zhidao: "Do you think if you are in charge of Jiayi TV, what will you do to continue to operate?"

Wang Liming didn't think much about it, just thought it was a topic, and said: "It's difficult, the core income of the TV station is advertising, and advertising actually mainly relies on the prime time every day, but according to the agreement between Jiayi and the Hong Kong government, 2 p.m. to 6 p.m. and 9 p.m. to 11:30 p.m. are used for TV teaching." However, these shows were not popular with viewers, and viewership declined, leading to a sharp drop in advertising revenue.

If it's just like this, although it's troublesome, maybe you can survive if you barely manage it, but the previous Jiayi management was too impulsive, and borrowed a lot of money to fight the ratings, but no matter how you play, you don't have a prime time, and you're a cripple, but you still have to participate in a marathon with normal people, isn't this looking for death?"

Xu Zhi asked: "How do you know about Jiayi's loan operation?"

Wang Liming said: "I already knew when I was at HSBC, and I knew that Jiayi seemed to have borrowed more than 10 million Hong Kong dollars, but I didn't know their internal economic situation, it was not the loan project I was responsible for, and I didn't know the specific details." ”

"I see!" Xu Zhi said again: "Do you think it will be okay if we buy a TV station?"

"What?" Wang Liming was taken aback, found that Xu Zhi was not joking, and said, "Xu Sheng, you don't want to take over Jiayi, right?"

Xu Zhi said: "You put water in my brain? Broadcast educational programs in prime time, this kind of TV station is not unreasonable, I'm talking about wireless TV?"

"Wireless?" Wang Liming thought for a while and said: "If Jiayi TV station goes out of business, there are only two TV stations left in Xiangjiang, among which Li's shares are relatively concentrated, in the hands of the British headquarters, and the shares of wireless are scattered, but after all, it is not listed, and the shares are in the hands of the top consortiums in Xiangjiang, we want to acquire, I'm afraid it will be difficult?"

Xu Zhidao: "You know quite a lot!"

"I used to work at HSBC, and I basically knew about the equity institutions of the slightly larger companies in Xiangjiang. Wang Liming said proudly: "When TVB was established, it was actually a joint venture between Li Xiaohe and Hutchison, and later introduced shareholders such as Shaw Brothers, and now Li Xiaohe is the chairman of the board of directors of the company, but because of physical reasons, the power of wireless is basically in the hands of General Manager Shao Yifu."

But in terms of shareholding structure, in fact, these two people are minority shareholders, and the real major shareholders are large consortia such as Hutchison, Jardine Matheson and Hang Seng Bank, but these consortia have their own main business, so they let minority shareholders manage the company. ”

"That's good!" Xu Zhi nodded with satisfaction, he had sent someone to check these information, but Wang Liming had caught it and said it.

Xu Zhi said: "Among these major shareholders of wireless, Hutchison has the largest shares, and the current chairman Wei Li is said to have an arrogant personality and no one in his eyes, so it is estimated that it will be difficult for us to buy from them." ”

Three years ago, Hutchison almost went bankrupt, and after being acquired by HSBC, Shen Bi invited Wei Li, a famous company doctor at that time, to serve as Hutchison Taipan, and Wei Li lived up to his trust, successfully bringing Hutchison back to life, and the company's profit exceeded 100 million Hong Kong dollars in the third year.

However, after success, a person's character was exposed, Wei Li has always regarded Hutchison as his own, hoping that Hutchison can become a listed company without a major shareholder like HSBC, so he tried to dilute the equity in HSBC's hands, and acquired several companies through multiple financings in the past few years.

Of course, HSBC is not stupid, which also completely angered Shen Bi, and also laid the groundwork for Li Jiacheng to become the owner of Ho Huang later.

Wang Liming said: "Then which one do we start with?"

"Jardine!" Xu Zhi explained: "The Wharf competition is not over yet, Jardine is bound to be short of money now, this is a good opportunity, and the second is that most of the other shareholders are Chinese, these people may have a good relationship with Li Xiaohe or Shao Yifu, once we get in touch, it is likely that Wireless will find out." ”

Wang Liming nodded and asked: "Although wireless is not listed, the financial report shows that the annual advertising cost is as high as 300 million Hong Kong dollars, and the profit is tens of millions, even if Jardine Matheson only has 20% equity, we need to use a lot of money, ...... this money?"

"Then find your classmates!" Xu Zhi said with a smile: "You and He Guoyuan will discuss and prepare a copy of the sales data of the arcade machine in the United States, and use the game copyright as collateral to borrow from Goldman Sachs, but such a large amount of money goes to the United States, don't take a loan from Xiangjiang." ”

"Okay, got it!"

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