267 coffee beans were auctioned
The current Liu Wenrui, although he said that he encountered some small setbacks on the road of affection, turned back and forth a few times. But after the coffee beans became famous this time, his whole mood was still very happy.
It's just that after a simple contact with some coffee bean dealers, how to sell these coffee beans has become a new problem.
The original idea was very simple, if your coffee beans became famous, they would definitely be able to sell for a high price. But this "high price" is only a very broad concept. That is to say, how much should be sold, he only knows that the higher the better, but he does not have a real concept or goal.
Whoever buys something, or is the first contact, will not give you a very high price as soon as it comes up, right? And many people still don't even have a quote, so they need to talk to Lao Liu in detail.
The business card left at the front desk of the hotel, that is, a thick stack. According to the phone records, Lao Liu picked up one inside. This is a Japanese business card called Fukuyama Morita, a representative of UCC Ueshima Coffee Co., Ltd. in Japan.
The reason why he took out his business card separately is because he is the only one who has made an offer at the moment, which is $300 per kilogram of green beans.
This Uejima Coffee Co., Ltd. is not the same thing as the "Uejima Coffee Shop", which was very popular in China a few years ago. Uejima Coffee Co., Ltd. is from Japan, while Uejima Coffee Shop is from Taiwan. One has a UCC logo and the other has a UBC logo.
Ten years ago, Taiwan's Shangdao coffee shop had a small lawsuit over intellectual property. It seems that it was also around that time that Ueshima Coffee stopped expanding.
It's just that Lao Liu was still young in the past, and he just became a melon-eater, and the masses followed to watch the excitement. This is not the case now, because he has already devoted himself to the coffee bean trade and is a seller of coffee beans.
This UCC Ueshima Coffee Co., Ltd. is not simple, it is a long-established coffee distributor. For example, the well-known Blue Mountain Coffee was monopolized by a Japanese consortium at the beginning, and UCC Ueshima Co., Ltd. was one of them.
Even if the Jamaican people have reacted to Japan too much over the years, Japan should now have a share of more than 60% every year.
If he hadn't participated in this barista competition, his coffee beans didn't cooperate with the two ladies to win the championship, and the price of $300 a kilogram of green beans would have been a lot of fun.
But now he always feels that the price is still a little low, and it should be higher. Even if his coffee beans haven't stood the test of time yet, he is confident that he can compete with those top coffee beans.
For example, the four predecessors who occupy the top of the pyramid in the coffee world are the Blue Mountains of Jamaica, the Crystal Mountains of Cuba, the Kona of Hawaii, and the Geisha of Panama.
Of course, it doesn't mean that all four brands are top-notch coffees. It is also very common to be shoddy and listed for sale in nearby production areas.
This is the same as those crops from special production areas in China, even if they are produced from a distance of 180 miles, with local packaging, they dare to sell them as authentic.
It's a big category, and it's only because of the quality of a certain area, a certain coffee farm, that it has the reputation it has now.
"Brother Liu, how can this be sold?"
Wang Shasha on the side also had a headache after copying these business cards in a small notebook.
"Sasha, how about I do a coffee auction? Follow the path of Panama Geisha Coffee's fame, but there are still some differences from theirs. Lao Liu said with a smile.
"Brother Liu, how do you operate?" Wang Shasha came to the spirit.
"Geisha coffee is a big category that operates across the country of Panama and really became one of the top coffee beans more than a decade ago. Liu Wenrui said.
"Even now, the best Geisha coffee beans come from a few estates in Panama. Don't look at the late fame, but these estates have their own historical background, and have been in this business for many years. ”
"Geisha Coffee is a rising star, but now it's also beautiful. In the coffee cupping competition in Panama, you have to distinguish between the Geisha group and the non-Geisha group, otherwise other coffee beans may not have a chance to emerge in this life. ”
"These coffee beans of mine can be regarded as famous in international competitions, and normally it is difficult to sell them for a high price as soon as they become famous. However, my coffee beans also have their own characteristics, that is, the yield is small. ”
"The last time I harvested, the total green coffee I harvested was a little over 2,500 kilograms. During this time, there were still about 2,200 kilograms left even if they gave others to drink for themselves. ”
"I promised Du Jianing and Quan Zhuyan to sell them another 200 kilograms of green beans at a 50% discount each, and I really thought that I would have 1,800 kilograms left. ”
"Brother Liu, then don't you have some left in your store? can't you sell them all, you don't have your own store yet?" asked Wang Shasha.
"Stupid, that store will be fully renovated and then operated, so it will have to be after July. At that time, it was time for me to pick new coffee beans, and then it would be enough. Liu Wenrui said with a smile.
"The amount of 1,800 kilograms is not a small amount for us personally. But compared to the entire coffee market, it's like a fart and then being blown away by the wind. ”
"Brother Liu, a serious warning. Even if it's a metaphor, we have to be serious. Wang Shasha said helplessly.
"Well, to put it more seriously, we still have very few coffee beans, so I'm going to sell them at auction. Liu Wenrui said with a smile.
"And this auction has to be a secret bid, directly divided into several parts, auctioned together. Otherwise, it would be difficult to get a high price. ”
"Why? Isn't it clear that the price can be raised higher?" Wang Shasha was a little puzzled.
In fact, many of these people are brothers, and behind them are those consortia that are controlling. Lao Liu said with a wry smile.
"Clearly shouting the price, people give each other a look, and directly crush your price to death. How are we going to play with them? So we can only come in the dark and give some small coffee distributors a chance. ”
"Brother Liu, let me say that you don't want to be unhappy. Wang Shasha said.
"It's a good way, but you still don't have a lot of beans. If you don't do it, the enthusiasm of these people will not be very high, and the price given will not be too high. ”
Liu Wenrui nodded, "I'm also thinking about this, in fact, our output is really too low." They buy those top-quality coffee beans, and they definitely have a much higher share than that. ”
"Actually, I'm ready to sell at a low price this time, which can be regarded as testing the waters, preparing for the next season of picking and selling. ”
"My coffee beans are fresh from the ground, and now the low yield is both an advantage and a disadvantage. The advantage is that some people will look at the low output and give a higher price, and they will rush to buy. The disadvantage is that it may not attract the favor of really big customers, and at present, it is not only this Fukuyama Morita to give us a quotation. ”
"Now they don't have a lot of confidence in my coffee beans. Therefore, I have to put my coffee beans on the market of various countries first, and only after the market has given the due response can my coffee beans be sold. What do you think of that?"
"Like...... , that's the only way to go, right?" Wang Shasha said after thinking for a while.
"But I think it should be quicker, and I'll him before the heat is over. Otherwise, if you wait, wait, there will be no heat, and the price will be difficult to say. ”
Liu Wenrui nodded, "Later, you can contact them according to the contact information on these name tags, and tell them that a small auction will be held on my farm in ten days." ”
"To make them more interested, I would like to tell them that those who have participated in the auction this time will have priority on the price of the auction after the end of the next harvest. ”
In other words, if someone who joins later is the same price as them, they have priority. It's like betting on the hemisphere, which is more or less a small benefit. ”
"Brother Liu, why do I think you are so treacherous, why are you so good at meeting the price?" Wang Shasha said with a smile.
"Don't take it personally. Now I'm just too famous, and I don't have that strength. When I have the strength in the future, I won't play with these dealers, and no one will have to come to me, I just come to an online auction. Lao Liu also said with a smile.
"Don't make a difference to the middleman, just let these coffees fall into the hands of customers. It is equivalent to the price difference of the middleman, which is divided equally between me and the buyer, and it can be more worry-free. ”
"It's just that at that time, you had to have to pack small packages, and you can't have a bag of 50 kilograms like now. But this is all for the future, and there is no hurry to think about these now. ”
"This matter is settled, see who is interested, let them pass. Anyway, this time I was ready for a painful sale, a total of 36 bags of coffee beans. ”
"Also, help me get in touch with that Fukuyama Morita, I want to meet him in the evening and have a chat. By the way, I sent him a sincere invitation, and maybe he will become my big customer. ”
Wang Shasha pursed her lips, looking at the bunch of people who needed to be contacted above, she felt a headache.
I stayed here to learn how to make coffee, why did I become a secretary? But after seeing that Lao Liu finished speaking, she played with Xiao Miaomiao, and she could only pick up the phone and inform them one by one.
In fact, the mood is also a little excited, these coffee beans, that is a big deal of hundreds of thousands of dollars. I have just come into contact with this industry, and it is also a rare opportunity to be able to participate.