Chapter 64 Hungarian Coffee
Europeans love coffee, and Hungary is no exception, and Hungary is not only a spa country, but also a coffee kingdom.
Hungarians are famous for their love of cafés, and unlike Russians, Russians like to drink, and Hungarians can go a day without drinking or smoking, but they can't go a day without coffee.
There are still countless cafes on the streets of Hungary, and Hungarians have long since made coffee their part of their lives.
Joseph said proudly: "Our Hungarian coffee has a long history, since the time of the Austro-Hungarian Empire, people like to drink coffee, sit in a café, order a cup of coffee, or read a book or newspaper, or chat with friends, or sit alone, looking out the window in a daze, enjoying the leisure time of afternoon tea, it is also very good." ”
"We Hungarians are proud not only because New York coffee has surpassed many of the world's most famous city cafes, but also because there are many cafes with the same history, art and culture that do not make it into the top 10 in the world, which makes this distinction even more precious. ”
"The New York café is a gorgeous coffee palace beyond imagination, with a hall of 100 meters, three floors, basement, ground and attic, full of gold, elegant and magnificent marble columns, and the ceiling is decorated with gold lacquer reliefs, painted frescoes and crystal lamps. ”
"The world's top 10 cafes can be considered museums due to their stunning interior design and décor, not only for the delicious coffee, but also for the architectural design, as well as the historical and cultural heritage, and the cafés also regularly host literary and other cultural events where guests can enjoy their favorite coffee and desserts, in a variety of activities, which are also loved by locals and tourists from all over the world. ”
"There are also a lot of coffee houses on the banks of the Danube, many of the coffee houses left over from the 19th century have been preserved, they are both monuments and coffee shops, Hungarians sit under the eaves of crystal chandeliers, taste good coffee, many literati and artists like to come to the café often, find like-minded friends, chat together, and tell some interesting stories. ”
"Many Hungarian writers are regulars in the café, and they get a lot of inspiration here, and it is no exaggeration to say that without a café, there would be no literature, which shows how important the café is to us Hungarians," says Joseph. ”
"There are also some businessmen who also like to use the café as a leisurely and quiet place to negotiate business, many managers in suits, holding briefcases, holding mobile phones, calling customers, asking customers to meet in the café, and many important contracts are signed in the café. ”
"Hungarians are romantic, pragmatic, know how to live, and know how to work, Hungarians like to come to the café, although there is no other business place formal, but whether it is to negotiate business with customers, or to ask friends to come here to chat is a good choice, you can choose according to your own needs, not bound by any rules, how comfortable how to come, as long as you are happy!"
Hannah nodded, "I also like to drink coffee, my husband and I often visit cafes, at home, I will also make coffee by hand, we Hungarians, after tea and dinner, we like to drink coffee, do not drink coffee for a day, always feel that something is missing, has become a habit, Miss Fang, do you Chinese like to drink coffee?"
Fang Yun smiled, "Most of our elderly people in China like to drink tea, young people are more receptive to new things, there are many young people in China who also like to drink coffee, they think that coffee is very delicious, and it is also very fashionable, in China there are not only imported coffee for sale, but also milk tea for sale, and there are many flavors, young people can choose to buy according to their own taste." ”
"We live in this era is really good, commodity economy, manufacturers produce a large number of goods, what you want to eat, drink, wear anything, the modern Internet economy is developing very well, and now there is mobile Internet, more convenient, what is needed, young people can take mobile phones to buy online, with China's reform and opening up, many foreign goods that could not be purchased before have entered the country. ”
"Coffee is also one of the commodities, Chinese young people have been able to buy coffee from all over the world easily and quickly through the Internet, and there are many coffee shops to open stores in China, the more well-known is Starbucks in the United States, almost in major cities, Starbucks can be seen. ”
Joseph nodded, "Yes, Starbucks has become larger, just a small cup of coffee, Starbucks can sell it so expensive, Starbucks can develop the world's oldest commodity into a distinctive, long-lasting, high value-added brand, and it is inseparable from the experience culture and unique marketing methods that it adhered to when it first started its business." ”
"Starbucks' success does not lie in the quality of its coffee, but in its relaxed and warm atmosphere. ”
"Because the atmosphere of the Starbucks café is a culture that advocates knowledge, respects people, and has a bit of a petty bourgeois atmosphere. ”
"In the Starbucks café, the emphasis is no longer on coffee, but on culture and knowledge, and Starbucks culture is actually a culture that focuses on the two themes of people and knowledge, and the core of this culture is to use the most comfortable environment to help people broaden their knowledge and ability, and tap the maximum value of people's knowledge. ”
"Let's talk about the taste of Starbucks coffee, the rich aroma of black coffee permeates the lives of people around the world, but there is only one version of its management, copied from the North American continent, and it is universally applicable. ”
"Globally consistent management, Quality and taste, Starbucks' success story does not start with every cup of coffee that maintains the same taste, but when the coffee beans are still growing, it has already begun, very selective coffee beans, from the variety to the origin to the shape of the particles, etc., every link has strict standards, its coffee evaluation experts will taste more than 100,000 cups of coffee every year to ensure quality, select coffee beans by cup evaluation, and then determine the precise roasting degree, so that the unique taste of each coffee can be fully released. ”
"Starbucks' slogan is to bring out the best in every piece of coffee, and the final step is to sell the steaming coffee to customers along with the standard service model. ”
"Starbucks' business model still has a lot to learn from us, although the coffee in San Andrea Town is not as delicious as New York coffee, but it is also very distinctive, Miss Fang, what coffee do you want to drink, you can order it yourself according to your own taste, I will treat you!"
Joseph beckoned to the waiter, the waiter sent the menu, Fang Yun took it and saw that there were still a lot of coffee names, and there were many kinds to choose from.
"I want a cappuccino!"
"Okay!"
The waiter finished writing, turned around and asked Joseph and Hannah, who also ordered a latte, a cappuccino for his wife, and some exquisite pastries and petit fours.
"Miss Fang, I think you must be hungry, let me order some more Hungarian specialties, roast beef with potatoes, Italian macaroni, grilled steak and fried foie gras!"
"Okay, thank you Mr. Joseph, I'm free, anything, nothing taboo!"
"OK!" Joseph and the waiter said okay, the waiter went down, and after a while, Fang Yun's cappuccino was served, the name of the café was written on the delicate metal plate, the coffee specialty pastry platter and other small cakes and desserts were served, and the Italian macaroni, grilled steak and fried foie gras exuded an enticing aroma in front of Fang Yun.
"Miss Fang, you're welcome, please try it!" Joseph was very enthusiastic.
Fang Yun tasted them one by one, nodded and praised, "It's so delicious, it's really worth the trip!"
Joseph and his wife were also very happy, accompanied Fang Yun to taste together, they sat together, talked cordially, the melodious piano accompaniment came over, very artistic atmosphere, dining here, made Fang Yun feel very comfortable and happy.
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