"Ford is the world's second-largest automotive group, and if we can work with each other, we should say that there are mixed pros and cons. Pen ~ Fun ~ Pavilion www.biquge.info But if you want to cooperate with Ford, it is not very realistic for the time being. The first is that BMW will definitely not want us to make a new love, and the second is that the national level will not approve our cooperation with Ford because the situation needs to be balanced. ”

Zhao Quanfu did not hide it, and directly stated his opinion.

"Yes, BMW asked us to promise not to bring in other joint venture partners during the negotiations, but I pushed back on the grounds of interfering with autonomy. In addition to the Ford brand, Jaguar, Land Rover, and Volvo are all directly competing with BMW's product line, and BMW will definitely try its best to prevent it. Although Mazda Ford occupies the position of major shareholder, the Japanese shareholders still have a lot of say, and now it has a cooperative relationship with FAW, and it is estimated that it will not be willing to cooperate with us.

So, although this peach looks tempting, it is difficult to swallow when you actually eat it. If Ford learns from Volkswagen to engage in the north and south companies in parallel, and launches different models to the two partners, the feasibility will be higher.

However, we don't have much energy to cooperate with the second joint venture now, and now the Chung Hwa Group is expanding very fast. ”

In fact, Han Hao figured out in his heart early on that Ford was just betting on many sides and wanted to expand its sphere of influence in China as much as possible. However, if the Chunghwa Group panders to Ford regardless of the actual situation, it may cause problems for its own established development strategy.

Now the cooperation plan between Zhonghua and Wuling has been submitted to the State Council, but there has been no follow-up. Wuling plays a pivotal role in the domestic micro-car enterprises, and if it merges with China, how the future development of the enterprise will be, it also needs to be considered by the state from the central level.

It is said that the merger plan has not been approved, and it has been opposed by a joint letter from Chang'an, Changhe, and Songhuajiang (Hafei) and other enterprises. If China Wuling merges, it will likely occupy 50% of the market share, so that other companies will have a hard time.

This year, Zhonghua Group was too active, just got on BMW, swallowed Wuling, and staged a peaceful divorce drama with the Second Automobile, merged Jiangnan Automobile to get a car license, not to mention the reorganization of Ningdu Dongfeng and Tianye Automobile in other places. Originally, the country hoped that large enterprises would carry out positive actions, but they did not expect that it was a private enterprise that was in the limelight.

"Bill Ford is an M&A maniac, and he is the one behind Ford's massive mergers and acquisitions that have exhausted cash flow over the years. In order to overtake General Motors and bring Ford back to the top, he pushed ahead with these acquisitions against the odds. Maybe he might be interested in buying China Motor?"

In the international automotive industry, Zhao Quanfu is well-informed, so he knows a lot of insiders.

"No matter how much money he makes, I won't sell the Zhonghua Group anyway! I have already earned enough money, and now is the stage of pursuing the realization of the value of life. When a person lives a lifetime, he must leave something in the world so that he can not come to the world in vain. ”

Zhonghua Group is his own hard work, and of course Han Hao will not give it to others for money.

After returning to China, Han Hao immediately rushed to Xibei County to attend the listing ceremony of Huaxia agricultural tricycle.

The market for agricultural vehicles in China is vast, and many companies do not set their sights on the rural freight market. As a result, in the agricultural vehicle market, domestic enterprises have seen a state of savage growth, and three agricultural vehicle giants have been born in Qilu Province alone: Shifeng, Juli and Shuangli.

Last year, the national sales of agricultural vehicles were close to 3 million, of which the ratio of three-wheeled and four-wheeled was 3:1. Shifeng brand agricultural vehicles occupy the first place in national sales, with annual sales of more than 600,000 units. The sales volume of the second Juli Group also reached 450,000, and it continued to catch up.

Agricultural vehicles have quietly become industrial pillar industries in Qilu Province, forming industrial clusters, and tractors, agricultural three-wheeled and four-wheeled motorcycles occupy the top level in China. The annual sales of agricultural tricycles alone exceed 1.6 million units, and it has formed a monopoly position in the motorcycle segment. Half of the country's agricultural vehicle sales come from Qilu's large and small motorcycle market enterprises.

With the profits obtained in the agricultural vehicle market, Shifeng Group is preparing to enter the automotive field, aiming at the same goal as Chunlan Group, which intends to build light trucks.

Upgrading from agricultural vehicles to light trucks can also be regarded as an extension of upward development, after all, the premium of agricultural vehicles is very low.

Now the pioneers of agricultural vehicles, including Shifeng, have ushered in a strong challenger, and Huaxia Group has opened the road of three-wheeled agricultural vehicles.

The market range covered by Huaxia two-wheeled motorcycle is less than 10,000 yuan, and the minimum price of Huaxia miniature car is more than 30,000 yuan, forming a large market gap between 10,000 and 20,000 yuan.

The price is between 1 and 20,000 yuan, and Huaxia three-wheeled agricultural vehicles can be divided into four models of 0.5, 0.8, 1 and 1.5 tons according to power and load. Electric start, high-power gasoline engine, special bearing rear axle, hydraulic automatic unloading, thickened tires, etc., these hot spots valued by rural consumers, Huaxia agricultural vehicles are all equipped.

In this way, the Huaxia brand has formed a complete one-stop product line in the rural market, and can find suitable products from manned to cargo-carrying purposes. The strategy of surrounding the city from the countryside has begun to take shape, and the Huaxia brand is deeply rooted in China's rural areas, both in terms of product lines and sales networks.

"Agricultural vehicles are widely demanded in our country, in response to the national strategy of western development, Huaxia brand agricultural tricycle will be a loyal partner of the majority of farmers, leading them to make a fortune and become well-off. We in Xibei County will resolutely do a good job in supporting various services and ...... for Huaxia Motorcycles"

The secretary of Xibei County made an impassioned speech at the listing ceremony.

According to the scale of the first phase of 200,000 units, Huaxia agricultural vehicles are expected to bring more than 2 billion industrial output value to Xibei County, which is equivalent to rebuilding a small Xibei, how not to make the secretary excited.

When he sold a bankrupt motorcycle factory to Han Hao, it was really a super bargain, and the employment and tax payments brought by Huaxia Motorcycle in recent years alone have supported the economy of half of Xibei County.

As soon as Han Hao appeared, the main leaders in charge of investment promotion in the city and even the province put down their work and took the initiative to accompany the visit. At present, in addition to the Xibei motorcycle base in Suwu Province, Zhonghua Group also has a micro-car production base in Ningdu, the provincial capital, which is a key investor in the province.

"At present, the automobile industry has become the key investment object of our Suwu Province, and the province has introduced very preferential policies. Three exemptions and three halves, at the same time, there are policies to encourage the return of land costs, if your company intends to continue to build a factory, we can further discuss in detail. ”

The first three years are exempted, and the corporate income tax is halved for the next three years, and at the same time, the land transfer is paid at the market price first, and then the government returns most of the land payment in the name of incentives, the vice governor of Suwu Province in charge of attracting investment told Han Hao.

For large-scale investment projects, it is best to negotiate directly with the head of the enterprise face-to-face, so when he learned that Han Hao appeared in Xibei, the vice governor of Suwu Province in charge of attracting investment came uninvited.

A simple agricultural vehicle project is an industrial output value of more than 2 billion yuan, and if it can attract Zhonghua Group to invest in an automobile project, then the economic benefits will be even more considerable.

At present, the Ningdu Huaxia micro-car transformation project is still in progress, and Suwu Province hopes to increase cooperation with Zhonghua Group through the micro-car base to attract the other party to expand the production scale and launch other popular models.

"I personally think that the investment environment in Suwu Province is okay, and if there are suitable projects in the future, I will consider continuing to expand investment here. In terms of the renovation of the Ningdu plant, I also hope that the local government will complete the demolition work around the plant as soon as possible, and follow the agreement reached with us. ”

Han Hao also took this opportunity to put pressure on Suwu Province, and the Dongfeng micro-car base received needed to be rerouted due to traffic problems, but the local government did not take active action, resulting in the micro-car base here has not yet been renovated.

"Rest assured, this work has been assigned before I came, and the precinct government will take action within three days. ”

did his homework in advance, so as soon as Han Hao mentioned the problem, the vice governor said that it was already being dealt with. Special affairs, such as Zhonghua Group, a key investor has a certain "privileged treatment".

Knowing that Huaxia Motorcycle has finally launched agricultural vehicles, not only the agricultural vehicle giants such as Shifeng and Juli are nervous, but even the Qilu Provincial Government has specially convened a symposium and coordination meeting to discuss countermeasures.

Any field in which the Huaxia brand intervenes will trigger a major reshuffle in the industry. Agricultural vehicles are an important industrial pillar of Qilu Province, and the light ride has been in short supply, and China National Heavy Duty Truck has not yet been handed over to the local government, so the agricultural vehicle industry cannot tolerate hegemony.

"Today's coordination meeting is to hope that the province's agricultural vehicle enterprises can unite to reduce vicious competition and bargaining, and we will work together to become bigger and stronger, and resist foreign companies to seize the market. Huaxia agricultural vehicles have been listed, presumably everyone has read the model information in their hands, and they all know that the other party is menacing. We can't continue to fight and consume, and be robbed of by others. ”

The president of the Qilu Provincial Agricultural Vehicle Association spoke out at a meeting organized by the provincial government.

"I have called on everyone to pay attention to research and development, and invest part of the profits in research and development to upgrade products. Now the agricultural vehicles launched by Huaxia are obviously higher than the products of enterprises in our province in terms of technical content, and they are cheaper in price. ”

According to the statistics of the association, the annual R&D funds invested by agricultural vehicle enterprises in the province are less than 1% of sales revenue, and even the best Shifeng Group's investment ratio is only 1.2%. Compared with the rumored 10% investment of the Zhonghua Group, it is really far behind.

"Chairman Jiang, I admit that Huaxia agricultural vehicles may be a powerful competitor, but according to what you mean, we have not fought a battle, and we are going to raise the white flag and surrender? Huaxia motorcycles are very powerful, but it does not mean that they can kill all sides in the agricultural vehicle market.

All of you here have been in the agricultural vehicle market for nearly ten years, and you have seen a lot of strong winds and waves. It's not as bad as you talk about, is it?

Although the scale of our Wuzheng company is not large, we are still confident that we can go head-to-head with Huaxia agricultural vehicles, and let them see if the bowl of rice is delicious or not!"

Some overreactions from the government and associations were dismissed by the representative from the Five Levy Agricultural Vehicles.

According to the selling price of Huaxia agricultural vehicles, I have calculated that they are likely to be very costly, and if the sales volume does not meet expectations, they will usher in huge losses. In our province, according to their configuration quotation, it is absolutely impossible to achieve the current selling price. In my opinion, we collectively cut prices to form a price alliance to block Huaxia agricultural vehicles, forcing them to the point that they can no longer afford to lose money, and they will naturally withdraw from the agricultural vehicle market. ”

A representative of a manufacturer named Aofeng Agricultural Vehicle gave the above advice.

"As long as we are all united, it is actually enough to compete with Huaxia Motorcycle! The suggestion put forward by Director Jin just now has a certain reasonableness, and we will form a price alliance to jointly fight against the new entrant of Huaxia Motorcycle, and there is great hope that they can be forced back. ”

President Jiang of the Qilu Provincial Agricultural Vehicle Association continued to call on enterprises in the province to unite to fight.

"If you form a price alliance with a term of 6 months, you should be able to see the effect. In addition, it is not enough to fight the price war, we must unite together to carry out various close competition with Huaxia agricultural vehicles as hostile targets. For example, if Huaxia agricultural vehicles are advertised, then we will interfere with them on the spot and destroy their effect, and consumers are interested in buying their products, and we will do our best to drag them back even if they lose money. As long as Huaxia products cannot be sold, everyone has the responsibility to defend the territory within the sphere of influence, and they can repel this wave of attack by Huaxia agricultural vehicles. ”

However, the leading representatives of large agricultural vehicle enterprises such as Shifeng, Juli and Shuangli did not speak out, and it is really possible to integrate the enterprises that were fighting to the death yesterday and unite against a more powerful opponent.

"The province has entrusted me to participate in this meeting today in the hope that all of you here will work together to come up with a proper way to deal with the upcoming threat. Lao Liu, you have always been the boss of the industry, tell me your opinion?"

Seeing that the forum was about to reach an impasse, Qilu Provincial Assistant Governor and Director of the Provincial Planning Commission, who attended the meeting, found the right time to speak.

"The battle is definitely going to be fought, and being frightened by the famous Chinese is not my style!

Many people have just put forward positive countermeasures, and in my opinion, the key is implementation. Verbal shouting is heaven-shattering, and we have to rely on actual actions. If the province comes forward to form an inspection team to coordinate the actions of various enterprises, then Huaxia Motorcycle is actually not afraid.

Price war, kill one thousand enemies and self-destruct eight hundred, but in order to repel Huaxia, a competitor, it can be used if necessary. After all, business management is always about profits, and if a project doesn't make money, they will naturally leave.

Regardless of whether you follow up or not, in short, we will inevitably compete with Huaxia, so that young Jiangnan rich man can see the power of Qilu men!"

Liu Fayi of Shifeng Group finally stated that as the top of the list of agricultural vehicles, the opponent in the eyes of Huaxia Motorcycle must be himself, and he can't escape.

This is a unity and victory of the conference, under the strong threat of Huaxia motorcycles, Qilu Province agricultural vehicle enterprises formed a strategic alliance, signed an agreement to prepare for the Huaxia agricultural vehicle head-on attack, and strive to drive it out of the field of agricultural vehicles.