Chapter 157: The Rich Man's Play
Chen Linlin, Wu Moquan and Zhang Yang returned to China the next day, Ling Luo couldn't leave, and there was one important thing to do.
The reason why Golden Pin Group went public in a hurry is to raise funds for promising mobile phones, which is the most important thing.
In the study, Qin Zhenbang's father and daughter discussed important matters with Ling Luo.
Qin Zhenbang said: "Ling Luo, tell me about your thinking. ”
Ling Luo didn't answer Qin Zhenbang directly, and asked, "What happened to the production of the Mi Guo version specially made for mobile phones?"
"There is no problem with the prototype, it is just waiting for mass production, and it can start at any time!" Qin Zhenbang replied.
Ling Luo nodded and said with a smile: "Cheng, then it's time for us to make a move!"
Looking at Ling Luo's relaxed expression, Qin Zhenbang was a little helpless, could it be that he had a comprehensive plan in his heart, but this matter was difficult after all.
"Ling Luo, don't sell it, what kind of gameplay is it?"
Qin Xiaotian was lying on the table, his chin resting on his arms, his big eyes blinking, and he wanted to laugh.
She liked it, and her father seemed to be subjugated by Brother Luo.
Ling Luo leaned forward, looked at Qin Zhenbang and said, "The poor have the poor man's play, and the rich have the rich man's play. Uncle Qin, we have billions of dollars in our hands, and if we have money, we have to have a rich man's game!"
The way he said to play is exactly how to market.
Of course, Qin Zhenbang understood the meaning of this sentence, but he couldn't guess it even more, he was originally a layman for marketing, could he still divide the poor into the rich?
"Then how much money are you going to spend on marketing?" Qin Zhenbang asked with a frown.
Ling Luo squinted, then stretched out a finger.
"100 million dollars?" Qin Zhenbang said.
This figure is similar to what he expected, the United States is different from China, the advertising cost is very high, and 100 million should be able to last for a while.
Qin Xiaotian's eyes widened, she faintly felt that what Brother Luo was talking about was not this number, if it was that number, it would be unimaginable.
Ling Luo looked at Qin Xiaotian with a smile and said, "Tell me how much Uncle Qin is?"
Qin Xiaotian couldn't sit still anymore, stood up and said in shock: "Brother Luo, you shouldn't say a billion, right?"
Ling Luo smiled and nodded.
One finger is a billion.
Qin Zhenbang wiped his forehead, and there was sweat flowing out, even though he had experienced a violent storm, he didn't expect this.
It costs a billion dollars to run a mobile phone, which is insane.
"Ling Luo, are you crazy? A billion dollars! How many mobile phones do you have to sell to earn back?"
Ling Luo restrained his smile and said seriously: "After walking through the ten major cities of the United States, I fully understand the market here, and if you want to have a foothold for a promising mobile phone, you can only take this road." When the apple didn't react, a stick slapped it, and by the time he reacted, it was too late!"
Qin Zhenbang paced around the room, muttering as he walked, "No, it's crazy, it's crazy!"
After walking a few laps in front of Ling Luo, he said in a deep voice: "Ling Luo, I can't agree, these are all your hard-earned money, you can't take such a big risk!"
Ling Luo said: "Uncle, the matter has come to this, there is no turning back, you have to listen to this matter, and you have to listen to it without stopping!"
Qin Xiaotian looked at Ling Luo with admiration, it was really rare for someone to make her father eat like this, to be exact, she really hadn't seen it.
Qin Zhenbang scratched his head, stomped his foot and said, "Then tell me first, what is the operation method?"
Ling Luo smiled and said, "I can't tell you everything for the time being, but the first thing to do is to fully roll out the market." ”
"How do you shop it?" Qin Zhenbang asked again.
Ling Luo said seriously: "Select ten to twenty big cities, opposite or next to the largest Apple mobile phone marketing store in the city, in short, it can't be too far away, and establish a promising mobile phone sales store, the store must be large, preferably bigger than the Apple mobile phone, and put on a posture of fighting with them." ”
Qin Zhenbang's brows furrowed more and more, and he couldn't help but take out his cigarette, and slowly smoked with his head down.
After listening to Ling Luo, Qin Zhenbang raised his head and said puzzledly: "Ling Luo, do you know how much it costs?
This thing is too shocking, there is no profit at all, and you have to do it against Apple, isn't this a fool's style?
Ling Luo said with a smile: "I don't know how much it is, but I'm definitely indispensable, otherwise how can I say that I will take out a billion?"
Qin Xiaotian sneered, and his answer was flawless.
Qin Zhenbang sighed, took a few puffs of cigarette, and said, "You're really not joking?"
Ling Luo said helplessly: "Uncle Qin, do you think I look like that kind of person?
"That's right, Brother Luo is serious!" Qin Xiaotian echoed.
Qin Zhenbang stomped his feet and asked, "Ling Luo, tell me, what are the odds of winning?"
Ling Luo thought for a while, stretched out a slap, and said, "Uncle, I think there is a five-point chance of winning, in the marketing industry, this chance is not small!"
Qin Zhenbang's heart was crossed, and he said: "Cheng, then I will listen to you!"
Qin Xiaotian looked at the two idols in his mind, revealing a look of reverence.
One old and one young, all heroes!
Ling Luo asked, "Uncle, can you do it in a month?"
Qin Zhenbang thought for a while and said, "Yes, as long as you have money, these things are not a problem!"
Ling Luo clapped his hands and said, "Okay! Tomorrow, let's start!"
At this moment, this man is full of pride.
The next day, Jindian Group paid 100 million US dollars to Zhenbang Investment Bank and immediately started renting a sales store.
Ling Luo didn't worry about the rest, and at Qin Xiaotian's suggestion, he chose fifteen big cities in the United States, rented a more luxurious store opposite or even next door to the Apple mobile phone store, and then began to decorate and arrange.
What Ling Luo wants to do is that where you can see the Apple mobile phone, you can see the promising mobile phone.
It's just that there is no sign on the storefront now, and everyone doesn't know what this store is for.
Now this step must be carried out in secret, and it cannot be taken by surprise.
Even so, Apple's mobile phone still smelled the news, not from the outside, but the dealerships of several of its stores reported such a situation at the same time.
If one store and two stores are accidental, then more than a dozen stores appear at the same time, and it cannot be accidental.
Apple's marketing director also thought about it, thinking that it was a rival's move, but he didn't take it to heart.
If it is really the opponent who does this, then this opponent is too stupid, just sell the phone under the nose of the Apple mobile phone to see how he can sell it.
A month later, fifteen stores were renovated.
Qin Zhenbang began to have a headache again, because Ling Luo didn't seem to move at all.