As the first Sino-foreign joint venture project in the field of automobile production approved by China after joining the TO, Shouqi Hyundai has been identified as a leading project and demonstration project to revitalize the capital's modern manufacturing industry and develop the capital's economy.

With the automobile and motorcycle manufacturing industry of Zhonghua Group, Zhehai Province has jumped to the second place in the domestic provincial and municipal economy, which has greatly stimulated the governance ideas of the main leaders of Tianjing City, so the Shouqi Hyundai project is like installing rocket thrusters.

According to the past practice, it will take at least two years for Sino-foreign joint ventures to land, but under the premise that Tianjing City has a special event and the central government intends to take care of the economic development of the capital, Shouqi Hyundai announced that the first model will be launched on May Day this year.

In six months, Shouqi Hyundai has set a record for the speed of light for a joint venture from scratch, and their first flagship model, the Sonata, will soon land in China. Changan Ford was approved before them, but there is still a long way to go before the new car will be launched. In addition, compared to Tianjin Automobile Toyota, which has been established for almost 2 years and has not yet landed new products, the speed of Koreans is really terrible.

"We want to prove to Chinese consumers that the quality of Hyundai cars is not inferior to that of Japanese brands, and even surpassed them for a time! Made in Korea is no longer synonymous with yesterday's low-priced and inferior goods, but will become the preferred target of consumers around the world." ”

After learning that the Chinese project is progressing smoothly, Hyundai Motor President Jung Mong-gu said happily that the Korea-Japan World Cup will be held soon, and Hyundai-Kia Motors, as the main sponsor, will set off a promotion frenzy around the world.

The Sonata is the fifth-generation product of Hyundai Motor, which will be launched in China, and it has been widely praised after its overseas launch, and it has quickly occupied the market with its strategy of being cheaper and more cost-effective than Japanese brands.

"My previous prediction was too optimistic, I didn't expect the Koreans to be so fast, and I didn't expect Shouqi to start the shipwreck mode. Korean cars are cheaper than Japanese cars, and they will be the main competitors of our domestic cars in the future!"

Han Hao was surprised and felt a deep threat when he learned that Shouqi Hyundai had announced that it would start production of Sonata on May 1 this year.

In the United States, the world's largest car market, Hyundai-Kia Motors has successfully gained a foothold by quickly seizing the market with a 10-year 100,000-mile (160,000-kilometer) warranty and a strategy of 10-20% lower prices than mainstream brands. On a global scale, Hyundai-Kia is frantically grabbing the market, showing terrifying potential.

Today's South Koreans are menacing, and they plan to copy the seizure of the United States to China, and compete with European, American, and Japanese car brands for China's future battlefield.

The second-generation Zhonghua "Qin" with 4AT was launched ahead of schedule, and the automatic transmission model priced at 128,800 yuan became the most expensive model of the Zhonghua Group today.

I thought that the market acceptance was not large, but I did not expect to trigger the market rush again, 4AT automatic transmission of the car is the existence of many families, because many housewives need automatic transmission.

This is very bad news for Sail, before the Chinese "Qin" only had a manual transmission, which can compete with the advantage of automatic transmission. According to statistics, 8 out of 10 models sold by Sail are all automatic transmission configurations, and now this self-reserved land has been killed by the Chinese "Qin".

Seeing that the 4AT automatic transmission model was selling so well, Han Hao had to hurry up and continue to stock up, first contacting Brilliance to agree to receive the 10,000 Aisin 4ATs they had booked and later did not want, and then continued to place additional orders with Aisin.

This time, the money was much larger, and the direct order of 60,000 units of 4AT surprised Aisin. Can your Chunghwa Group consume so much AT resources?

Part of Han Hao's reserve of 4AT is intended to be used in the S1 model, as the main SUV product must have 4AT to improve the quality.

"Since we dare to sign a contract and pay a deposit, of course there is a way to solve it. ”

Zhonghua Group said confidently.

Aisin has reserved a large amount of production capacity for Toyota China, but Toyota has not been producing models in China, so the production capacity is empty, and the Zhonghua Group's order just solves their problems.

As a result, the two sides signed a contract, and Aisin promised to provide another 60,000 4AT transmissions to the Chinese side in 2002.

As a result of winning the S1 selection, Zhao Chunlei and George officially became the design leaders of the S1, and they will be responsible for the design of the exterior and interior, and the first SUV of China Automobile will be in their hands.

"It's a pity that the current stamping process can't be realized, otherwise these two waist lines will make the whole car look sportier and more layered. ”

George expressed regret over the final S1 shape.

After unremitting efforts, the S1 prototype car was finally presented to everyone, which is a new original design product, and the overall smooth shape shows the perfect combination of Chinese and Western cultures.

"She's more perfect than I could have imagined, and it's a car that's destined to be a big hit. ”

Seeing the real thing, George couldn't help but sigh. If it weren't for his own experience, he couldn't have imagined that he would have created such an outstanding work.

The chassis adopts the design of Toyota RAV4, the power system adopts the collocation that has been verified on the Zhonghua "Qin", and the appearance belongs to the inspiration of two young designers.

The "ripple of water droplets" grille is unforgettable at first glance, and the chrome trim strip of the front fog lamps in the shape of jade Ruyi has become the biggest highlight of the S1 model.

According to Zhao Chunlei, the design of the front of the car was inspired by the sparkling surface of the lake when he was walking in West Lake.

"It's a great creative design that you can use in C3 after the S1 project is completed. ”

Han Hao personally came forward to encourage Zhao Chunlei, and he was very happy to see that the design language with China's own characteristics was very happy.

The C3 project is the third generation of the Chinese "Qin", for this generation of models, Han Hao's goal is to completely get rid of the problem of plagiarism and simulation, and strive to use all the things with independent intellectual property rights.

"In recognition of your contribution to the company, I hope you will name the S1 model, and choose a favorite one from the Chinese historical dynasties to name it!"

It can be said that the S1 project gave Han Hao a very big surprise, in addition to promoting two designers and giving them a generous bonus, Han Hao also gave them a privilege.

"We'll have to discuss it before we decide!"

The two looked at each other, and George stepped forward to speak.

The greatest reward for a designer is to name their work.

Since Zhonghua Group took over the 3,000 acres of land of the original Rover project in Dinghai City, there has been no movement.

The Dinghai municipal government donated 3,000 acres of land to Zhonghua Group almost free of charge, just for Han Hao's promise to invest 3 billion yuan to build at least 150,000 car factories.

A year has passed, and Zhonghua Group has no time to take care of this project due to its own business problems, but now with the hot sales of Zhonghua "Qin" and the preparation of the S1 project to be listed, the production capacity problem has begun to plague Han Hao, and he is ready to start the action of the Dinghai City base.

According to the plan, the Dinghai base will be developed in a rolling mode, with an initial scale of 50,000 vehicles, and the production capacity will be expanded according to the situation. Otherwise, the huge investment of 150,000 vehicles at once will be unbearable for the group's funds.

In order to welcome the landing of the China Automobile project, the Dinghai Municipal Government provided a loan of 300 million yuan for the project with a financial guarantee, which is really for the purpose of the automobile project.

"Mr. Han, our city really hopes that you can land the project and realize the car factory as soon as possible!"

Mayor Dinghai said emotionally when receiving Han Hao.

Originally, some people were worried that Zhonghua Group had made a blank check for the land, but now that the project has finally started, Dinghai City has taken the initiative to cooperate with the project import and operation.

Of course, the Dinghai Municipal Government dares to make a financial guarantee, of course, because it has a good view of the current asset situation of Zhonghua Group, and is not afraid that Han Hao will not repay the money when he arrives.

Tianjin Automobile continued to lose money, and FAW took the initiative to reorganize Tianjin Automobile and its proposal was approved by the central leadership.

In order to resist the attack of foreign auto giants, the state has been taking the development and expansion of the three major automobile groups as the leading ideology, and encouraging domestic small and medium-sized automobile enterprises to take the initiative to move closer to them.

As the eldest son of the republic, FAW Group now plans to enter the customs and re-fight a "Pingjin Campaign", which has made many people admire its largesse.

Therefore, when Zhu Tianfeng publicly appeared at the Jinqi site to discuss cooperation with the local government, people who are familiar with the inside story knew that the overall situation had been decided, and Jinqi was already the meat in the mouth of FAW.

"Tianjin Automobile will continue to be positioned as an economic car base, and in the future, FAW headquarters will focus on the middle and high-end car base, so as to stagger the development with Tianjin Automobile. There will definitely be no thinning Jinqi and fattening FAW.

After the reorganization, we will ensure that the tax will remain the same, the personnel will remain the same, and the factory will remain unchanged, and Tianjin Automobile will continue to produce and operate locally, but it will be incorporated into the overall management of FAW in terms of resource allocation. ”

Zhu Tianfeng knew what the local government was most concerned about, so the conditions he offered immediately dispelled the other party's concerns.

Tianjin Automobile has suffered losses in the past two years, and the municipal government needs to invest a large amount of support funds every year, which is not a good thing for the main local leaders. Now this mess FAW has taken the initiative to take over, and also promised that employment, taxes, and production areas will remain unchanged, which is really unwanted.

On April 28, FAW and Tianjin Automobile officially signed a restructuring agreement, and the equity of Tianjin Automobile was transferred to FAW Group free of charge through state-owned asset transfer, and has since become a subsidiary of FAW Group.

"Congratulations, Mr. Zhu, I am greatly impressed by your efficiency, and there are only a handful of entrepreneurs like you among the young generation of entrepreneurs in China. After the central government of your country officially approves the joint venture between the two parties, we will honor the previous agreement and launch the Vios model to Tianjin Automobile, the overbearing model to Sichuan Automobile, and the Crown and Ruizhi models to FAW. ”

Akio Toyoda called Zhu Tianfeng to congratulate him as soon as possible, and at the same time expressed to him Toyota's sincerity in entering the Chinese market.

However, Akio Toyoda deliberately did not mention the two Toyota sales champion models that FAW most hoped for, Corolla and Camry, because he had other plans.

As the special manager of Toyota Motor China, Akio Toyoda has set his sights on southern China. His strokes are interlocking step by step, and his plans are deep and wide-ranging.