Chapter 44: The Great Wall of Beacon Fire
A "bell-"
With the sound of a gong, Geely Real Estate was officially listed on the Hong Kong Stock Exchange today.
Since the beginning of the year, Hong Kong stocks have ushered in a small spring, but I didn't expect Li Shufu to be so lucky, and the listing of Geely Real Estate met with a recovery in the stock market.
There were bursts of applause, and Li Shufu, who was supported by the crowd, felt that he had reached the pinnacle of his life at this moment. Geely Real Estate is warmly sought after by Hong Kong stocks, not only several Hong Kong real estate giants have invested in the shares, but also has been named the title of Changshi in the mainland and has become a star enterprise that everyone is optimistic about.
Under the premise that the door of the mainland stock market is closed to real estate companies, Geely Real Estate has successfully listed in Hong Kong, and Li Shufu has become a well-known billionaire in China.
Based on his 45% stake in Geely Real Estate, his net worth is more than 10 billion, and his assets will continue to increase in value as the stock price rises in the future.
Han Hao also gained wealth growth from Geely's listing, and although his stake was diluted to 18%, he is still the second largest shareholder of Geely Property. This part of the equity is worth billions of dollars, and it has become a very successful investment income for him. Before going public, he did not inject capital to increase his holdings like Li Shufu, but accepted the option of diluting his shares.
Han Hao did not appear at the Hong Kong Stock Exchange, but he witnessed the emergence of another super-rich man in China from the TV news.
Back then, he and Li Shufu both started from scratch, and now they have both become well-known representatives of big entrepreneurs in Zhehai Province.
In terms of real estate business, Geely Real Estate is currently expanding nationwide, acquiring land in major cities. The listing successfully stored a large amount of grain and grass, just in time to launch a new round of general offensive. Since last year, Geely Real Estate's net profit has surpassed that of Zhonghua Group, and selling houses is much faster than selling cars.
Li Shufu persuaded Han Hao more than once to liquidate the automobile business to engage in real estate, and earn back several assets of Zhonghua Group in minutes.
But Han Hao refused, the signs of overheating in real estate have appeared, and the central media has issued more than one article saying that the real estate market should be macro-regulated.
What's more, building a car is much more interesting than building a house, and of course Han Hao will not give up his ideals.
With the gradual recovery of Hong Kong's economy, large enterprises from the mainland have begun to become the protagonists of Hong Kong stocks, compared with the half-dead mainland stock market, Hong Kong stocks contain capital from all over the world, and enterprises with real investment value are easy to list successfully.
Therefore, the listing of China Automobile on the Hong Kong stock market has also begun, and now it is too much pressure for the automotive industry to rely on its own capital investment. The investment of no less than 200 million yuan in the Zhonghua "Tang" car alone is already the result of riding the spring breeze of the Zhonghua Group.
"It's smartest to use tomorrow's money to earn today's money. ”
These are the exact words of Finance Officer Yoon Kyung-hoon.
"Tomorrow's money" is the money in the stock market, and the stock price is the pricing that reflects investors' future prospects for the company.
Once China Motor opens up the financing channels for listing, it will be able to usher in a new development pattern.
"Judging from the listing of Geely Real Estate, Hong Kong stocks have begun to pick up, and consumer confidence has returned. At that time, if our Zhonghua Automobile is listed, it is estimated that it will be able to sell at a good price. ”
Yin Qingxun analyzed this.
When the two were talking about listing in Hong Kong, "Didi-", suddenly the mobile phone rang.
Han Hao picked it up and found that it was a call from the EMBA office of Huaqing University, so he pressed the answer button.
We are the younger brothers and sisters of the Student Union of the School of Economics, and we would like to invite you to participate in the series of lectures on the theme of 'I am face to face with well-known entrepreneurs' organized by our Student Union, and share your valuable experience in business management and life experience with the younger brothers and sisters of the school. Before you, there was already XX who agreed to accept our invitation......"
From the caller ID, the authenticity of the other party's words can be clearly determined, Han Hao patiently listened to the other party's introduction, and learned that they wanted to invite him to attend the campus lecture in the interval between EMBA classes.
"I appreciate your kind invitation, but I really can't spare the time to say sorry. ”
Han Hao politely refused and hung up the phone.
The EMBA students of the School of Economics of Huaqing University are all successful and well-known entrepreneurs, and it is a win-win situation to invite each other to participate in the lectures while they are in a concentrated class.
Students can communicate face-to-face with well-known and successful entrepreneurs, and entrepreneurs can also take the opportunity to expand their influence and contribute to their alma mater.
Being able to give a lecture at Huaqing University is a good thing for many people, after all, being able to show off their success stories in front of the best universities in China is an experience that people can be proud to show off.
It can be said that the caller understands the psychology of the recipient very well, and does not call him anything, but calls him brother and sister, and plays the emotional card.
Among the 10 people who proposed to be invited, they clearly rejected the last one, a total of four agreed to accept the invitation on the spot, three said that they would give a reply after consideration, and two agreed to reply after further communication after meeting. ”
took out a pen and crossed a few strokes on the list, and Chen Lingxi made a summary of today's phone invitation.
Sure enough, playing the alumni card had a great effect, and many people heard that they were the younger brothers and sisters of Huaqing University, so they happily agreed to come down and attend lectures in the evenings of four days of concentrated classes every month.
But Han Hao, the star entrepreneur at the top of the list, resolutely refused the invitation, he was the most important guest speaker, and he wanted to be the candidate for the opening guest of the finale.
"In this way, we have to communicate with the confirmed guest candidates first, and take the lead in one of the candidates who can attract everyone's attention the most!"
Chen Lingxi decisively adjusted his strategy and first determined the candidates who could be implemented.
In fact, among so many people, I would like to hear his lecture the most. After watching his fortune, I thought it was very magical. ”
In the list of invitees, it is obvious that Han Hao is the most topical figure.
Therefore, someone asked Chen Lingxi.
"We have to continue to work hard for him, and we can't miss a big fish like him. ”
When he went to the EMBA to teach intensively, Han Hao flew to the capital to take classes, and was able to learn and communicate with a large number of successful domestic entrepreneurs in the classroom, which was also a way to broaden his horizons and change his thinking.
After the group discussion in class A, the teacher on the podium looked at the time and announced the recess, and then a beautiful figure walked into the classroom.
"Hello everyone, I am Chen Lingxi from the Student Union of the School of Economics, and we met when you signed up. Tonight, our student union will officially hold a series of lectures on the theme of "I am face to face with well-known entrepreneurs", and invited the 2002 EMBA class B class leader XXX, that is, the president of China XX Group, to hold a lecture in the large conference room of the school to talk about management and life experience with our students.
At the same time, we also extend an invitation to all of you to take the initiative to sign up to participate and share your valuable experience with the students of Huaqing University as guests. ”
Two members of the student council, who accompanied Chen Lingxi, came to the EMBA classroom and distributed the leaflets of the evening lectures at the same time.
"Hey, why don't you just invite the squad leader of class B, isn't our squad leader of class A qualified?"
A student from the class sitting below took the opportunity to ask loudly.
"Of course not, Senior Brother Han is also the object of our invitation, but he couldn't get out of his body for a while and couldn't participate in time. If the time is ripe, I don't think Senior Brother Han will refuse, right?"
Looking at Han Hao under the podium, Chen Lingxi replied with a smile.
"If you go to participate, squad leader, we will definitely cheer! We can't lose face than Class B!"
Another female student from Class A chimed in.
Seeing the scene coaxing, Chen Lingxi's heart blossomed, she just hoped that there would be such an effect.
"They did invite me before, but I couldn't get out of it. If the time is right, I will respond to everyone's call to participate. ”
was taken in public, and Han Hao had to stand up and say something.
"If Senior Brother Han is willing, we are going to arrange for you to be the finale of this year's lecture, I wonder if you are willing to accept this invitation?"
Chen Lingxi struck while the iron was hot and said, now is the best time.
"It's still a while now, and I can't tell you about my work schedule, so I can't give you an answer yet. So be it, stay in touch at any time, and I'll let you know when there's time. ”
Han Hao skillfully played a tai chi, and in front of everyone, he had to give the other party a reasonable explanation.
It is said that that night, the school auditorium was packed, and many Huaqing students came to listen to the theme lecture of 'I am face to face with well-known entrepreneurs'.
Class B squad leader talked eloquently on the stage, and the interaction with the audience was very good, which was really showy. This made many EMBA students who were watching from the sidelines more than excited, and they also intended to accept the invitation to the lecture.
The first lecture event was a sensational effect, and the lecture series became famous in one fell swoop, and the student union of the Faculty of Economics as the organizer was well-known throughout the school.
A person's energy is limited, and the resources of an enterprise are also limited, and it is impossible to cover everything.
Han Hao tilted the resources of the entire Zhonghua Group to Zhonghua Motor, from sedans to SUVs, there are a lot of resources invested. Relatively speaking, it snubbed the source of cash cows, Huaxia Automobile.
In terms of Huaxia Automobile, it can only operate from the old capital for the time being, and it is still in a laissez-faire state in terms of model planning. Huaxia Light, Huaxia QQ, Huaxia Scenery, and Huaxia Pickup have no replacement design plan for the time being, and have been running along the inertia.
Although the third-generation concept car was designed for the light of China, it was not further mass-produced. Now sued by Suzuki, the current Huaxia Light shape can no longer be retained according to Han Hao's meaning, and must be upgraded.
Therefore, the company organized manpower to develop the third generation of Huaxia Light, and a 10-person H3 team was established.
"Water Drop Ripples" belongs to the patent of China Motor, which is inconvenient to use as Huaxia Automobile, so Huaxia Automobile has to find a new styling language.
But before that, the new generation of Huaxia Light must be thoroughly designed, in addition to the power system unchanged, the chassis, appearance, and interior must be greatly adjusted.
"The chassis design is more in line with China's national conditions, and the chassis derived from Suzuki uses a rear suspension with screw springs, which is comfortable but has poor loading capacity. According to research, consumers in my country want to be able to 'Dora Run', so I recommend replacing the rear suspension with leaf springs, and the loading capacity is at least three times higher. ”
One designer suggested based on user feedback.
"The survey found that many of the customers who buy our mini-cars have freight needs, and their requirements for freight sometimes even exceed those of passenger transport. Therefore, I propose to change the design of the two-step floor in the car to the same plane from the front to the rear of the car, which is more conducive to loading and unloading goods. ”
From the customer to the customer, is the design principle required by the new Huaxia Light. In addition to the chassis, the interior also responds to the needs of customers and makes changes that are in line with the national conditions.
Engineers from the development team discussed at the meeting.
Unlike the C3, the H3 was developed entirely by Chinese designers, so they made a number of drastic changes to the new model.
"The customers of the microcar are not very demanding, and we do not have the same huge pressure as the Zhonghua car, so we can let go of our hands and feet. ”
Ma Xiaofei is over 35 years old, graduated from the Central Academy of Fine Arts, he has worked in FAW for many years, and when Ling Yunzhi decided to go south, he packed his bags and followed.
Over the years, he has not had any of his works, but he has accumulated a wealth of design experience, and he has been involved in the light of China since its birth, and he will lead the H3 project this time.
"The traditional micro-surface space can no longer meet the needs of customers, and they urgently need a larger and wider body space, so the H3 project will shape the concept of wide-body and large-scale micro-face. Increase the size in terms of length, width and height, and become the creator of the first large micro concept in the market!"
The overall size of 4200/1695/1930mm is much larger than the original 3695/1495/1860mm.
The key points of chassis, interior, shape and size are determined, but the shape and design language cannot be determined.
"Customers complained that the original Mingguang armor looked like a pig's nose, so we had to change to a better looking front end. ”
In the end, the "Great Wall of Beacons" proposed by Ma Xiaofei replaced the Mingguang armor and became the shape design language of the H3.
The front of the car adopts the inspiration of the Great Wall of China meandering in the mountains, combined with the unique shape of the beacon tower connected by two pairs, creating the design of the "Beacon Great Wall".
The shape of the two large air intake grilles connected together like battlements, and the central grille uses the square bricks inside the city wall to pile up the lines, so that people can know that they are related to the Great Wall at a glance. Coupled with the chrome trim strips of the front fog lamps connected to the left and right of the beacon, it constitutes a tough and thick styling style.