Chapter 410: Star Self-operated Store
Everyone looked at Zhang Fan with curiosity and expectation in their eyes. Looking at everyone's eyes, Zhang Fan laughed.
"In fact, this matter is very simple, that is, we Longteng Group help you build your own brand. And establish your own star self-operated store in our Longteng Mall. We are out of the factory, we are out of the designer, we are out of the logistics, all you have to do is to use your fame to drive the sales of the product. You only need to make a name for yourself, and you can get 40% of the brand's profits......"
Zhang Fan's words made everyone's eyes widen. An unprecedented model, this model is unprecedented, but now it has been taken out by Zhang Fan. In fact, if you think about it carefully, this model is actually an alternative endorsement.
However, this kind of endorsement is to endorse oneself, relying on one's own fame to guide consumers to buy products. Forty percent profit, this kind of profit point is very scary, after all, you don't need to give anything.
Compared to advertising endorsements, this method is more appealing. After all, the profits of many commodities are amazing, and now Longteng Group provides them with a platform for free.
"Of course, you are also welcome to invest in your own brand. We are willing to let you establish your own self-operated stores in our Longteng Group. But the premise is that you must accept the supervision of our Longteng Group. All in all, I take you with me to make money together. ”
Zhang Fan said with a smile, and this made everyone talk about it. Zhang Fan has no one else who has the courage. This kind of investment is not small, so many artists, so many products. Longteng Group needs to come up with funds to build a brand first.
However, the benefits of this model are also very large. Don't underestimate the appeal of celebrities, these people have a lot of fans, and these fans alone are a huge group.
Win-win, it's definitely a win-win. If you are not afraid of risks, you can enter Longteng Mall by establishing your own brand. If you are afraid of risks, you don't have to give anything, Longteng Group contracts everything, and you can obediently get 40% of the profits every year.
"Brother Fan, is it okay to use any product? ”
An entertainer couldn't help but ask.
"Of course. Even if you sell ***, it's no problem. However, your products must be subject to the supervision of our Longteng Group. We at Longteng Group don't want to smash our own signboard......"
Zhang Fan's words made many people nod.
"You can think about it first. If you are interested, you can discuss it directly with our staff. The opportunity is given, and it's up to you to seize it. ”
Zhang Fan smiled slightly, this matter is very important. After deciding, in order to share the benefits, you have to assume obligations. And their obligation is to promote their brand.
For example, if your brand is a clothing brand, then I am afraid that you will have to focus on your own brand when you go out in the future. The power of the same style of the star is not small, and the benefits can be maximized by the author.
Doing so will naturally lose some endorsements, but although you lose the endorsement fee, the profit dividend of your own brand may be many times the endorsement fee, especially for popular stars, and the purchasing power of fans is very strong.
Discussion, the whole club began to discuss. Even Zhang You and the others were shocked. This model is really unprecedented, and it doesn't need to spend a penny to get 40% of the profit, which is not the courage of ordinary people at all.
But now Zhang Fan dares to play, for Zhang Fan, this profit is nothing at all. He looked further, as soon as those fans were accustomed to shopping in Longteng Mall, they would continue to bring continuous profits to Longteng Group.
Trick, this is Zhang Fan's trick. It is also Zhang Fan's advantage, Zhang Fan's advantage is his strong influence in the entertainment industry. There is no way to compare this influence Baili Group and Xunfei Group.
"Afan, you kid is really born to be a businessman. ”
Liu Yunhua and Zhang You walked over, looking at Zhang Fan and couldn't help but give a thumbs up. Absolutely, this trick is absolutely amazing. It seems that Longteng Group pays for it, and celebrities are only responsible for publicity.
In fact, it is the Longteng Group that occupies the light of these stars. Without their publicity, there are so many brands, and ordinary people know about this brand.
Now it's different, giving 40% of the profit, these artists will definitely work hard to promote. In the end, Longteng Group took 60% of the profits.
This model can naturally be played by Baili Group. But in the entertainment industry, let those star artists choose, it is estimated that few people will choose Baili Group. Cooperating with Baili Group can make money, but it invisibly offends Zhang Fan.
With Zhang Fan's current status in the entertainment industry, offending Zhang Fan, Zhang Fan may end his career as an artist if he does it casually. This kind of power Baili Group does not have.
"Afan, I'm interested too. Actually, I've always wanted to have my own audio brand......"
Zhang You said seriously. Zhang You is an audiophile, which is well known to everyone in the circle. Zhang You has collected a lot of the world's top audio, and a set of top audio is expensive.
Zhang You has always wanted to invest in his own audio brand, but investing in an audio brand is not a simple matter. It's not just money, it's technology.
Now Zhang Fan's attention made Zhang You excited.
"Brother You, you are so ruthless. That's not a low investment. But you're worth the price. ”
Zhang Fan laughed, every star has his own investment price. Zhang You is an intercontinental superstar, and Zhang Fan's given price is one billion yuan.
One billion yuan to build an audio brand, although it is not much, but it is definitely not less. Besides, when the product is profitable, you can still invest a steady stream of money in product research and development.
"I'm here to join in the fun, too. I want to have my own clothing brand. ”
Liu Yunhua's words made Zhang Fan laugh too. Other celebrities are also constantly making decisions. There are many brands in various ways, such as clothing, food, housing and transportation, but in general, there are many brands of clothing, shoes, and bags.
Especially those female celebrities, they know best what women like to buy the most. Only by doing what you like can you make a lot of money.
The reception became very lively, and everyone mingled with each other. At the same time, Zhang Fan also kept greeting everyone. Of course, during this period, Zhang Fan also continued to give some people some temptations.
For example, characters in TV series, characters in movies, and so on. Zhang Fan's talent is a priceless treasure in the entertainment industry. The songs written by Zhang Fan, a song can even be sold for tens of millions, such a price is unprecedented.
The script written by Zhang Fan is even more relaxed enough to auction for a sky-high price. Zhang Fan's casual idea can attract countless people to scramble, and it is only here that Zhang Fan truly reflects what it means to be a thousand gold.