Chapter 437: Reality Is So Cruel

It's so simple and rude, just smash it with money!

Takeover negotiations, do you rely on words? Don't make a fuss, everyone is very busy.

There is nothing in the world that cannot be smashed with money, and if there is, it is that you are not rich enough!

The reason why the acquisition negotiations have dragged on for a long time is that to put it bluntly, it is because of empty words, both sides have maintained their sanity, and they will not give up an inch of land for their own interests.

How can it be simple now, to be honest, it is because the time is too tight, and because the cash is not easy to carry, otherwise Arthur would have wanted to pour the 45 million pounds in cash directly on the conference room, so that the other party can experience the money Youhuo.

However, now the effect is also good, the real cash check, swinging forward, everyone on the other side is red.

In fact, to be honest, there are many human accidents in this world, which seem difficult to deal with, but in fact, they can be solved with money. Well, although this is somewhat absolute, in today's society, in addition to birth, old age, sickness and death, money is basically omnipotent. (Don't pout, the devil's experience!)

Fifteen minutes later...

The door of the conference room was pushed open, and everyone in the Shadow House Cinema Line walked back to the conference room under the leadership of Ms. Binns, the CEO Ms. Binns had a smile on her face, but her eyes were extremely complicated to look at Arthur Boleyn, a young earl rich man with a bright smile on his face.

"Mr. Boleyn, after communicating with the shareholders, we agree to your acquisition and can begin to prepare the contract. ”

"Hehe, a wise choice!" Arthur smiled happily, stood up, shook hands with the other party and said, "For you, you are just a different boss, nothing else has changed!"

Since the acquisition has been successful, Arthur naturally wants to appease the executives of the cinema chain, after all, with the new boss, the most uneasy thing is their group of old employees, although they don't know that once the son of heaven is a courtier, but they also understand that the new boss will inevitably make personnel adjustments if he wants to complete the control, so there will naturally be management turmoil.

However, Arthur didn't think about moving these people at all, to put it bluntly, Arthur really didn't pay too much attention to the Shadow House Cinema Line, and acquired it in advance, just to pave the way for the acquisition of Odian Cinemas.

The contract was quickly drafted, and after Arthur met with the shareholders who rushed over, the two sides signed the deal in the presence of the theater executives.

Since then, Arthur's asset list has added a single cinema line consisting of 23 theaters.

“。。。 Many years ago, most market towns with a population of more than 10,000 people had local cinemas, and many of those cinemas closed in the 70s and 80s of the 20th century, when moviegoers in the UK were at their lowest... Later. New technology gives people confidence and lets you know that you don't need a lot of money to develop your own cinema. ”

CEO Binns accompanied the new boss Arthur Boleyn and began to visit the Prince Cinema, and followed suit, introducing the new boss like a few treasures.

"What about positioning?" Arthur asked, looking at the theater that already belonged to him, although it was a little old, but it was all in style, and raised his eyebrows slightly.

"For the movie house cinema chain, we prefer to position ourselves as a "neighborhood cinema" rather than a "boutique cinema" with a niche style in the traditional sense of the LI cinema, and we don't care about the competition for high-end multiplex cinemas. We didn't have big, glossy leather seats, but we were comfortable, we were part of the community, and there was great food and drink. One of the great benefits for us is that we have depth and breadth in our film list. ”

Binns is proud of this, as only two of the company's 23 theaters show more restrictive films. Cinemas in both Soho and Bloomsbury enforce a clean screen policy. Cinemas in Mayfair, Richmond and Wimbledon are also aligned with the brand's core values, although more mainstream titles may be seen elsewhere.

“。。。 For us, the only challenge for the independent projection industry is how to maintain attendance during the summer blockbuster release period. ”

Hearing this, Arthur nodded slightly, to be honest, if you really want to make money, it's still those big-budget commercial movies with popcorn, and the art category is too niche.

"Cinema is one thing we can't control. Movies are made by other people. We can only control how much the theater itself is loved by the audience. We can control the food and beverages we sell. We can control the team that serves the audience. That's all we can do. ”

Hearing the young boss's opinion, Binns's eyes lit up and he smiled happily: "That's true, people often ask us, 'How far can you go?'

I can't see what it will look like in five years at the moment, but if you ask me to draw a map and mark any town where I think I can open a movie theater, it should be everywhere, and opening a movie theater has to be the right price, with the right opportunity to find the right building. It's a challenge – there's no defined town or location. ”

"Hehe, the ambition is not small. Arthur smiled and glanced at Binns, and after a sigh of emotion, nodded and smiled, "You can continue to implement according to your own plan, including the cinema's large signage, loyalty cards, food menus and popcorn boxes, as well as the Picturehouse website and digital app." Some long-term signage, such as movie theater screen numbers, will remain the same until they need to be replaced. ”

Hearing the words of the young boss, Binns secretly breathed a sigh of relief again, to be honest, she was really worried that the new boss would have to make drastic changes, which would not only cost manpower and material resources, but also weaken the value of the brand.

"Take me to the film production company to have a look, I'm very interested in it!" "I have read a lot of beautiful articles, and I am naturally familiar with the routine of dominating the film industry, it is nothing more than continuing to be a porter, since there is one more film company under it, Arthur will naturally not waste resources, and want to make it run.

As the core force to fight against Hollywood's monopoly of the domestic film market, the development of British independent films is related to the overall situation of the British film industry, and its market share has shown a spiral growth in recent years, with an obvious upward trend.

Of course, the prosperity of independent British films is not accidental, and the strong support of ZF in the UK, the mission carried by films, and the close connection between the film industry and other industries constitute the internal driving force of development.

At the same time, British independent LI films are facing a complex situation of box office competition in the United States, and how to break through the development bottlenecks such as narrow audience groups, digital technology challenges, lack of profitability and weak distribution and screening links are the real challenges faced by British independent LI films

"Boss, as an important part of the British film industry, British independent films not only shoulder the responsibility of prospering the British domestic film market, but also undertake the arduous mission of introducing LinkedIn films to internationalization. That's why even though the film company is losing money, we have to keep it!"

On the way to the film company, Binns introduced to Arthur with some emotion, "According to the definition of the British Film Association, British independent films refer to British films produced by independent production companies in addition to the six major production companies in the United States, including Twentieth Century Fox, Paramount, Walt Disney, Universal, Sony and Warner Bros.

British films can be divided into two parts: British independent films and co-productions invested and produced by major American film companies. This division implies the salient characteristics and reality of the British film industry, hey, it is very ashamed and helpless to say, the Americanization of British films, and British films under the shadow of Hollywood, the sense of identity has always been lost and inferiority... ”

"Hollywood is rampant in the world, and it is not the British alone, the key is to see if the local filmmakers want to do something, if they are bent on breaking into Hollywood, then British films will continue to be lost!" Arthur said with a light smile.