The Tibetan mastiff that Li Hucheng said is actually a matter of how to use local resources.

But this cycle is too long, it is difficult to see benefits in a short period of time, and it is difficult for people to believe.

After all, people are not very wealthy now, and they cannot foresee that after joining the WTO, China's economy will grow rapidly, and eventually become the world's factory, giving rise to the prospect of many wealthy people.

The Tibetan mastiff is the plaything of the rich.

At that time, millions and tens of millions of them were not dreams.

The local resources of Misha County are the easiest to realize and produce high added value, and the benefits that can be seen are mainly highland barley wine, yak hair, and yak milk in Li Hucheng's view.

Barley wine itself is a good thing, and there are several main problems at present.

First, the production capacity is limited and the equipment is backward.

This problem is actually very easy to solve, update advanced equipment, increase testing and testing equipment, increase and decrease manpower, you can do it.

Second, the packaging is simple, it looks low-grade, and it can't be sold at a good price.

It is not difficult to solve this problem, change the bottle, change the anti-counterfeiting cap and label, and the outer packaging is more high-end. Then come up with a strong name and register a good-sounding trademark.

The most important thing is to find out the market positioning and target customers of highland barley wine.

If this succeeds, the new strategy is half the battle.

Li Hucheng's plan is to target the mid-to-high-end niche market and gift market in the mainland, and distinguish it from ordinary liquor, and not fight price wars and advertising wars with them.

Because in this way, it is impossible for highland barley wine to compete with those brands.

At the same time, it is far from the mainland, and if nothing else, the cost of transportation alone is very high. If you compete with those low-end brands, you won't make money at all.

"How much are you going to sell for a bottle?"

After listening to Li Hucheng for a long time, Tian Guolong asked a key question.

"It's as little as five or six hundred yuan a bottle, and as much as one thousand yuan a bottle. ”

"What? You're robbing money. ”

"Don't say it so badly, it's sold to rich people. What do rich people like best?"

"I like to eat and drink the most, find a mistress, and take care of the third child. ”

Tian Guolong said without thinking.

"Tian Guolong, you are still the deputy county magistrate, and your understanding is so superficial. I'm also rich, do I like all that mess?"

You're serious in front of me, who knows who's behind you?

"Oh, I'm sorry, you're not, I mean some other rich man. ”

"You didn't mention the key point, the biggest characteristic of rich people is that they like to put music and love to load coins. always wants to appear different from others and make others envy him. ”

"For example, if you drink a bottle for 100 yuan, I will drink a bottle for 1,000 yuan. If you drink white wine, I will drink red wine. ”

"You drink Wuliangye, I will drink Moutai. If you drink Moutai, I will drink barley wine. ”

"What if other people drink barley wine too?"

"I drink wine made from wild barley. ”

"Where is there wild barley?"

"How many people in the mainland, especially the rich, know if there is any wild barley in the world?

"Besides, the barley growers now, I think they are similar to the wild ones. ”

"What if other people drink wild barley wine too?"

"Then I'll drink the wild barley wine from the Snow Mountain, the barley wine made from wild barley above the snow line at an altitude of 5,000 meters. ”

Li Hucheng, you are simply my ancestor.

More than 5,000 meters above sea level are snow-capped mountains, where is there any wild barley.

This time I kind of understood, it turns out that this is how you got rich.

Isn't this just a fool?

But there seems to be some truth, if you don't fool the rich people, you can fool the herdsmen and peasants? They can't afford to buy this wine.

Besides, those rich people can still go to the Great Snow Mountain to verify it?

When the time comes, I will say what is what. Even if I say it's Himalayan wild barley, they have to bear it.

"What do you mean by a good name?"

"Many wealthy people worship foreign flattery and like foreign luxury goods and famous brands. Let's take advantage of their mentality. By the way, do you want to listen to Cheng Huadie's "Scarborough Market"?"

"I've heard it, I'll still sing, why don't I sing it to you?"

You have it, don't spoil the song of the butterfly.

"No, the name of our barley wine is Scarborough. ”

"Don't say it, that's a pretty good name. It's just that this Scarborough seems to be English, and it doesn't seem to have anything to do with the Tibetan Plateau?"

"Who says it doesn't matter? India was a British colony back then, and the English invaded the Tibetan Plateau, doesn't that matter?"

It's a little related, but is it okay with barley wine?

Without waiting for Tian Guolong to figure out the relationship, Li Hucheng threw out another killer idea.

"This barley wine is a high-end brand, so there must be a high-end person to endorse it. Cheng Huadie is an international superstar, how about calling Cheng Huadie to endorse? As long as I speak, Hua Die, a stupid girl, doesn't even charge endorsement fees, and will help you for nothing. ”

"Wine is nothing more than alcohol and water, so don't think it's so mysterious. ”

"What kind of famous wine, nutrition, amino acids, microorganisms, active substances, it's all. Alcohol itself is sterilized, so what microorganisms can survive in the wine? It's just a gimmick. ”

"There is no essential difference between ten yuan a pound of wine and a thousand yuan a pound of wine. The difference is taste and fame. ”

"With the wild barley in the Snow Mountain, plus Cheng Huadie's endorsement, ten yuan a pound of barley wine, we will sell it for a thousand or eight hundred, and those rich people guarantee to admit it. ”

"Whoever takes this gift is also a matter of face, and the person receiving the gift also feels that he has face. ”

Speaking of which, Tian Guolong finally understood Li Hucheng's idea.

If someone else said this plan, Tian Guolong must have thought it was whimsical.

But this is what Li Hucheng said, he is the one who created the miracle of Guanshan.

Besides, this plan is closely linked and progressive, and it seems that it is really like that.

"But to renovate the equipment, carry out propaganda or something, you have to pay a lot of money, and the county can't come up with this money. ”

"Hehe, Tian Guolong, just your careful eyes, others don't know, I don't know? Don't you just want me to take the money. ”

Hey, hey, Tian Guolong touched his head.

"You pay the money, and our county will make a joint venture with you to make two profits. ”

"Forget it, I don't want to make you money, so I won't have a joint venture with you. I'll lend you the money, and I'll stay here and help you get it up myself. ”

"Even if I help you create some political achievements, I will also contribute to the development of Misha County. ”

"You really don't want money?"

"Nonsense, I still have a few dollars to you? Get back a few dozen Tibetan mastiffs, and I'll make enough. ”

"Also, woolen sweater factory, I can help you save you too. Now the woolen sweater is no longer valuable, and the valuable thing is the cashmere sweater. ”

"We don't have cashmere here. ”

Tian Guolong was circled, he didn't know what Li Hucheng wanted to say.