Fan Yang's words are thought-provoking.

The first time they went to the city to investigate, the ambition is very big, and it doesn't work to ask for people, so they come by themselves, always feel that their products have a price advantage, and should be able to easily enter the market, and they also set up a negotiation team to try to break into supermarkets and supply local distributors like Hanzhong's local distribution market.

As a result, when others heard that it was a Chinese brand, they didn't talk about it.

Later, the standards were lowered repeatedly, and he even went to the local canned food factory to seek cooperation.

The result is the same.

There is also a limited time, and after hitting the wall a few times, I have to go home.

Of course, there are still gains, and they have also investigated why I love canned food.

I don't know who took it astray, and finally concluded that I like to follow the trend in Europe and the United States, and think that canned food is a very decent high-end food, and it is a good product to visit relatives and friends and give gifts.

So they put a lot of effort into the outer packaging, and the color and appearance of the product.

Several gift wraps were also designed.

The second time I brought the sample, I was full of confidence.

But I didn't expect to be beaten back.

At this time, they realized that their understanding of the market was too limited.

"Manager Fan's words, it's really shocking, we have taken a lot of detours before, but I didn't expect the mystery to be here, let me elaborate, what Manager Fan means, canned fruit, is it an ordinary family, a common consumer product?"

"Yes. Fan Yang nodded: " That's what I want to say, so we are in the product, sold to the book, we must have a certain pertinence, we must take into account the local folk customs, the same canned, there are sweet, sour, different tastes, different collocations, relative to Europe, will prefer pure sweet canned apples, canned pears, and canned yellow peaches, but what about this, the taste will be lighter, the flavor is richer canned oranges, canned pineapples, and canned lychees with a little fermented taste, canned longan, by the way, do you have any products? Mind letting me take a look?"

Entering the private room, Fan Yang noticed it.

Director Liu: They came prepared.

On the dining cabinet in the private room, there are several bottles of canned fruit.

As soon as Fan Yang spoke, Xiao Zhang of the reception group came over with a can in both hands.

It was handed to Fan Yang.

When you pick it up, it is an ordinary round jar-shaped, glass jar, which is a very common assorted can, which contains apples, pears, pineapples, yellow peaches, apricots, and a few cherries.

The cherry had a fruity pedicle and was a vivid red color.

played the role of an embellishment.

Xiao Zhang picked up another can, twisted the cap, put a fork in the can, and placed it on the table in front of Fan Yang.

Fan Yang was in no hurry to taste it.

Instead, he shook his head: "Forgive me for taking the liberty of taking the liberty of this assorted canned food of yours, I'm afraid it's for Europe, right?"

Director Liu nodded hurriedly: "Well, yes, this is our production line that we sell back to Germany, and we produce it together." Saying that, his face was a little embarrassed: "I think you also know that OEM, technology and technology, and environmental protection standards are all based on Europe, is there any problem?"

Fan Yang put down the canned bottle in his hand.

picked up the chopsticks in front of him and took out the bright red cherry: "This is a dyed cherry, right?"

"Yes. ”

Fan Yang threw the bright red dyed cherry into the trash can behind him: "This can't be added." ”

"Please advise. ”

"You must be very confused, our current canning technology is German standard, right?" Fan Yang said.

Director Liu nodded busily.

"It's not the same, export to Germany, and export to the book, the quarantine standards are not the same, Germany is the reference to the EU standards, and the book, has its own positive list system, green trade barriers, you can't pass his quarantine, don't want to enter the market, this kind of dyed cherry, which is added is the development of red pigment, carmine, first of all, it does not meet the mandatory inspection standards of the book. Germany started as a heavy industry, and it is rougher than that, and I, strictly speaking, am much pickier than Europeans, and when I see that there is carmine in your can, I will directly exclude you. ”

"So that's it, teachable, what else?"

"And this. Fan Yang picked up a spoon and scooped a spoonful of juice from the can.

The juice in the bottle has a slightly thick orange-yellow color.

The colors are still good.

But Fan Yang still emptied it into the trash.

"It contains pigments such as tartrazine, although it is an edible additive, it is not good. ”

Then he smelled it at the mouth of the bottle: "There is sorbic acid added to it, which has a slight antiseptic effect, and it can't be added." ”

There were a few problems in this row, and Director Liu took off his glasses when he heard it.

If before, there were still doubts about Fan Yang's identity.

Now, he's convinced.

Because of what Fan Yang said.

It's all right.

They did add carmine, tartrazine, sorbic acid to the cans.

These are German standards.

Even the raw materials are supplied from Germany.

Immediately stood up and shook hands with Fan Yang again: "Teachable, taught, Manager Fan is really an expert, as soon as he makes a move, he knows if there is one." ”

Fan Yang said a few words modestly.

But then Director Liu frowned again: "But throw away these things, carmine, tartrazine, sorbic acid, there is nothing, this is not added, that is not added, what does the product look like?"

"Yes. Fan Yang slapped the table: "Just don't add anything." ”

"Ah, isn't the color of the canned food ugly?" Director Liu looked embarrassed.

He also put a lot of effort into canned fruits.

Carmine is okay, after all, it is an embellishment.

If the tartra yellow is not added, then inside the canned bottle, it can be said that the feces are yellow and the feces are yellow, and the color is different, and the tartra yellow must be toned.

But at the dinner table, where can I say this?

Fan Yang will understand.

"I know, the color will be different, but why do you want him to see it? Glass cans are not suitable for the market, tinplate, or aluminum cans can be, if you really want to target the market, the packaging must be changed, it is not like Europe, like to eat fruit salad, I eat canned fruit, sometimes, it is to be heated, metal packaging, heating is also more convenient. ”

After speaking, Fan Yang took off the trademark sticker on the can again.

"These have to be changed, this kind of sticker is too rough, and what does the Fuwa above mean, change the whole can of plastic sealing. ”

Director Liu's eyes flashed when he heard this, it was worth it to invite Fan Yang to a banquet today.

As a veteran institution for many years, Director Liu's thinking is very active.

On the one hand, he affirmed what Fan Yang said, but on the other hand, he was constantly following up and raising his own questions.

"It's no problem to change the metal can, but the cost is too high to add the whole can of plastic packaging? ”

"It's okay to sell more expensive. ”

"Ah, this, this, will it work?"

First of all, you don't put our canned food on the same level as the canned food of the book, the fruit of the book is dozens of times more expensive than our fruit, even if it travels far and wide, our price is several times cheaper than theirs, rest assured, you don't know the market, I will not think you are expensive. ”

Director Liu thought carefully for a while, and the more he thought about it, the more he felt that what Fan Yang said made sense.

Their starting point is indeed too complicated.

The product concept is to go for low price and good quality.

But why is it so painful?

Even if the local price is cheap, why can't you try the high-end route when you go abroad?

As long as you can successfully enter the market, as long as you make a good start, even if you lose money and make money, you can give it a try.

With high-end, low-cost, this composite concept cuts into the market, and it is really effective.

There was no reservation on his face, he smiled, picked up his wine glass, frequently persuaded him to drink, and said a lot of encouragement and a little courteous words.

Director Zhang also had a light on his face.

is so young, but he does have a level.

It is much stronger than the foreign trade company they invited a few times ago.

He is now eager to leave the scene immediately and report the situation to the old leader's house.

He must have been happy.

After a few cups, everyone sat down to eat.

It's another cup change.

Director Liu only felt that the harvest of this reception was big enough.

But he didn't expect to eat almost, Fan Yang put down his chopsticks and said: "The problem of the product, in fact, is easy to handle, it is still easy to improve, but to enter the market, these are secondary, there is a more important problem, this, I can't do anything." ”

Director Liu suddenly stopped his chopsticks.

looked at Fan Yang in a daze.

He had just found the problem, and Fan Yang immediately said that this was not the most important thing.

There's nothing you can do about it?

Do you play with me?

"What's the problem?"

Fan Yang raised his glass: "Come, Director Liu, don't worry, I can't solve this problem, but it doesn't mean that you can't solve it either." ”

"Well, you say. ”

CCPIT, China Association for the Promotion of International Trade, International Commercial Certification. ”

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