The income of the physical copyright of Kunlun novels in the future will definitely far exceed 300,000, but now that you can get this money and use it in the right way, the return is definitely much stronger than waiting for the physical book to be shared.

didn't accept Shen Baoxin's banquet because he really made an appointment with Lin Siqi and Yuan Heping, and after coming out of Ming Pao, Xu Zhi came directly to a hotel.

Xu Zhi came the latest, there are no mobile phones in this era, Lin Siqi and Yuan Heping can only wait when they come early, Xu Zhi smiled after coming in: "I'm sorry, I'm late." ”

Yuan Heping smiled: "Xu Sheng is polite, we have just arrived." ”

Lin Siqi got up and informed the waiter, then came back and sat down.

Xu Zhidao: "I have to say one thing first, originally because of financial problems, Drunken Fist was also going to be released directly, but recently I have found some investment, so we have to make a big publicity." ”

Yuan Heping said: "It's only 5 days before the movie is released, it's a bit too late, right?"

Xu Zhidao: "No, it's too late, Yuan Sheng, you have been in the film and television industry for so many years, do you know anyone from TV stations?"

Yuan Heping replied: "The three major TV stations often ask us to cooperate in martial arts dramas, I know all three, but most of them are ordinary employees. ”

Xu Zhi smiled: "Okay, then you can contact them immediately and see if you can promote our movie on TV?"

Yuan Heping said: "Propaganda on TV?"

Xu Zhi nodded and said: "Yes, Yuan Sheng, you immediately go back and cut a promotional video of about 1 minute on the movie, it is best to choose those clips with wonderful fights or relatively large visual impact, and use these as promotional videos to promote on TV." ”

Yuan Heping thought for a while and said, "This is indeed a good idea, but it may not be easy to book a better time slot in the next few days." ”

Xu Zhidao: "It doesn't have to be a good time period, advertising at night can also be, no matter how late it is, don't be afraid." ”

Yuan Heping said: "I'm afraid the effect of advertising at night is not good!"

Xu Zhi said with a smile: "The effect of advertising at night is not good because the people who watch it are idle people, but these people are potential customers of the movie, of course, if you can get the advertising time slot during the day or night, you have to take it down together." ”

Playing short films on TV shows seemed normal in later generations, but in 1977 it was different. The first to do so was the 1975 American Jaws film, which grossed more than $470 million in the '70s, and although it was of the highest quality in its own right, this innovative publicity also gained great popularity.

Xu Zhiyou said to Lin Siqi: "You can immediately arrange people, you can rent some students or young people, and arrange for them to go to major shopping malls and supermarkets in Xiangjiang to distribute leaflets." ”

Lin Siqi nodded and said, "Okay, I'll contact the printing company immediately." ”

Xu Zhidao: "It's better to contact a company that can make small fans, print our advertisements on them, and then go to these places to send them for free." ”

Lin Siqi was puzzled: "Paper printing can be done very quickly, but if you do fan advertising, it is only a few days, and it may not be too late!"

Xu Zhidao: "Let's make one or two thousand first, in fact, it doesn't have to be before the release, even after the release, before the shelf can be promoted, you first ask if there are any manufacturers who can do a good job, if not, just use paper leaflets." ”

Lin Siqi asked, "Then how many copies do we have to prepare?"

Xu Zhi said with a smile: "Xiangjiang has a population of almost 5 million, so you can prepare 300,000 copies!"

Lin Siqi exclaimed: "So much?"

Xu Zhidao: "Yes, there must be more, especially to go to shopping malls and school gates to send out, a little to raise the popularity, but the people you arrange should pay attention, don't let a group of old ladies and old men run over to sell flyers as waste paper, it's best to choose some beautiful little girls, and then send flyers to men aged 20-50, women don't need to send them, the main customers of our movie are men." ”

Lin Siqi nodded and agreed: "Okay." ”

Yuan Heping said: "I'm afraid it will cost a lot of money to publicize it like this?"

Xu Zhi smiled: "It doesn't matter, no matter how good a movie is, it can't be without enough publicity, and we don't have any big-name stars in this movie, although Golden Harvest is willing to provide theaters, but it didn't say that it would fully support it, if the results were not good at the beginning and it was taken offline, that would be the real hit on the street." ”

If you look at the film history of Hollywood on the other side of the ocean, you can find that non-blockbuster movies composed of many unknown actors often cost tens of millions of dollars at every turn, but when you really analyze it, the publicity expenses are the majority.

For the entire Hollywood movie, the average publicity cost exceeds 40% of the film production cost, that is, the film investment of 100 million US dollars, and it may be less than 60 million is the film investment. On the other hand, the average investment of less than 60 million may also be part of the majority of the star.

So why do many movies insist on using stars? It is because they themselves are topics, with their own traffic and attention, even if the salary is high, as long as they hype up two scandals casually, they can attract media attention, and as soon as they are connected to the movie, they will immediately save countless publicity costs.

So don't think that the star's acting skills are the most important, fame is real, there are many people with acting skills, but fame is even more rare.

The current Xiangjiang, the mainland film and television circle of later generations and the eternal Hollywood, I don't know how many actors with acting skills can be produced every year, if the acting skills are really practical, some film company giants have already cultivated a large number of newcomers, why bother to give some big-name stars tens of millions of dollars plus dividends at every turn, and the income almost exceeds all relevant personnel except for the gold medal director, this is the role of fame.

The same is true of various remakes of Kim's novels or adaptations of online novels, and the huge amount of traffic already shows that the film or TV is half the success, at least when it premieres, it can attract countless people to watch.

Of course, most of these investments are only half successful, because half of them don't read it, and the other half stick to it and never look at it again.

Yuan Heping nodded and said, "Then I'll cut a few videos in the afternoon, and then go to Jiayi headquarters." ”

Xu Zhi said with a smile: "Okay, that's hard work Yuan Sheng, after this movie is released, Yuan Sheng can definitely get additional rewards." ”

Yuan Heping smiled: "Okay, then thank you Xu Sheng." ”

Lin Siqi looked at the two of them enviously, not knowing if she would be able to have a hard fee at that time, but she just thought about it, after the filming of the movie was completed, she was sent to her home for paid leave, and the average boss would be good if she didn't deduct money.

The waiter walked in with hot dishes, Xu Zhi took a look, and said to Yuan Lin and the others: "Come and taste this Aolong, I heard that the Aolong in this store is extremely delicious, so I decided here." ”

Lin Siqi was extremely happy and said with a smile: "I haven't eaten Aolong for a long time!"

Aolong is produced in Australia, and has always been one of the favorites of local Australian and Asian people, but the price of this thing is not high now, because on the Australian coast, the production of Australian dragon is very high, and the only high cost is that it must be shipped quickly by air.

In later generations, the domestic Australian dragon can not move thousands of yuan, in fact, the reason is very simple, the domestic economy has come up, there are too many people who eat, the balance of supply and demand has been destroyed, and the price will naturally come up.

After 2010, 65% of Australia's Australian dragon was flown to China, while 10% of Boston lobster was imported from the United States.

At this moment, Xu Zhi seemed to remember an interesting thing: in Australia, hunting and shrimp fishing both need to be licensed, which can be done permanently or for a short period of time, and there are strict restrictions on how much each permit can only be caught in each period.

At this moment, the mainland economy has not taken off, although the price of Aolong is still not cheap in Xiangjiang RB and other regions, but the main cost is the intermediate transportation and channel costs, and the selling price in Australia is very low, so in this era, as long as a normal person, you can apply for a license fee of a few Australian dollars.

But in the 21st century, when demand has skyrocketed, the document has become extremely valuable, and a single document can be rented out for tens of thousands of dollars a year.

Of course, personal documents exist with a person, and there is no way for non-Australians to handle them, but in addition to personal documents, companies can also handle it.

This seems to be a more lucrative business than flipping houses!