At the beginning, Liu Wenrui didn't take it to heart, and felt that it was just a matter of self-indulgence. But in reality, this has caused a lot of repercussions in the African coffee community, and even in the international coffee community.

The first significant impact is that there are a lot more dealers who come to them to buy coffee beans. Although it is more said that I am still running for the top three beans, I don't mind buying some of the other beans.

The second significant impact is that the brand of the brother company has become more resounding. The things he didn't care about too much were tantamount to a feat in the eyes of others.

And the third influence is what Liu Wenrui cares about the most, and it also makes him so beautiful that he can't even find the north, that is, the attention of small coffee farmers on the African continent.

This cupping contest gave them an opportunity to see that they could one day also get a good ranking. Not to mention that when the time comes, it will be as high as the top three, and it will be okay to be in the top ten or top twenty.

This time, the washing plant in Uganda was the second largest of the competition, and the coffee beans were sold to other companies at a very low price every year.

Now it has been acquired by a brother company, and with the support of financial support and fertilizer, it has rushed to the second place in Africa in just one year. If there were no coffee beans grown by the brothers themselves, would they have been able to win the first place?

This is just like the ancient emperor's draft, if you are selected, you will be able to get out of the original poor days. Even if you can't fly on the branches and become a phoenix, you don't have to worry about eating and drinking.

Moreover, the purchase of coffee beans and berries by Liu Wenrui's brother company throughout Africa over the years has also left a deep impression on the hearts of these people.

It is precisely because of Liu Wenrui's acquisition method that the market of coffee berries and coffee beans has risen slightly compared to usual. Because they usually sell very cheaply, even if it just goes up a little bit, it's great for them.

So these smallholder farmers saw the opportunity and started to contact the branches to see if they could cooperate with the sister companies in the next small harvest season.

This situation was something that Lao Liu did not expect, and Chen Cheng did not expect. So far, there have been more than 800 requests from these smallholder farmers, each representing a smallholder farmer.

"Boss, can we take this opportunity to have another round of expansion?" asked Lao Liu, who was gnawing on the big bones, with a smile.

"Hey...... Now, if you have tens of millions of dollars of liquidity in your hand, you can toss as much as you want. Chen Cheng sighed.

"This is an opportunity, an opportunity for us to integrate the African coffee bean trade. Well, the number of coffee beans we can have is definitely the first on the African continent. ”

"If we don't play well, we'll be dragged into the quagmire. If you don't know how to do it, there will be a lot of inventory, and it may be nothing to do for half a year. If we press it for too long, we will be dragged bankrupt. ”

"In fact, many people contacted me yesterday to express this appeal. Some are smallholder farmers who come to compete, and some are smallholder farmers' unions. The current existence of our company is a very special existence on the entire African continent. ”

"And now there is a very critical problem, our fertilizer production simply cannot cope with so many cooperative farmers. Even though coffee trees don't need a lot of fertilizer, there are many farmers who want to work with us. ”

"Boss, then you say that we will miss this opportunity to take off? This is equivalent to leading a revolution, a revolution of small farmers. Liu Wenrui said seriously.

Chen Cheng rolled his eyes, "Although there is a risk, this opportunity can't just let him slip away." What we have to do can't be done by others, but we have to be cautious. ”

"This is a rare opportunity, more than all the things we've been doing here in the past two years combined. Think about it this way, if we put all these small farmers together, we would buy more than 20,000 tons of coffee beans a year. Can you eat it?"

Hearing Chen Cheng's words, the expression on Liu Wenrui's face froze. At present, all the coffee bean trade here adds up to less than 5,000 tons, and it is still after expansion. More than 20,000 tons is equivalent to a fourfold increase and a small turn.

The pressure is not ordinarily large, but very large. No wonder the boss is so cautious and entangled, and if he doesn't play well, he may really fall into the pit.

"Kill the bold, starve the faint-hearted. I don't believe that our coffee beans are good, and this business can't be done yet. After pondering for a while, Liu Wenrui said proudly.

"If you really think about it? Then I'm going to do it. This will be a tedious task, and it will take more than a month for all countries to work together. Chen Cheng said.

"And we are not so rich in terms of funds, and these contracts with them have to be signed carefully. At the very least, you can't just send the money over like before, and I don't know if they can accept it. ”

"Hurry up. It is also an opportunity for a two-way choice, and now as the leading brother of small farmers, it also depends on whether people want to mix with us. Liu Wenrui said with a smile.

"At least with our financial support, the quality of their coffee beans will be better, and they will be able to replace some old coffee trees. This thing is not the same as tea, not the more years, the better the quality. What is a hundred-year-old tree tea, it is not popular here. ”

"Do you really want to toss so much?" asked Wang Shasha.

Liu Wenrui nodded, "It's going to be so big." This is an opportunity, an opportunity to turn around and make a revolution with those big companies. It's done, and they hold on, and they want to find awkwardness with us again? ”

"Anyway, in the next picking season, we will produce a lot more coffee beans, and this part of the funds will be used to purchase and cooperate with these small farmers, except for the agricultural part. ”

"Actually, the reason is very simple, no matter what, we have to continue this opportunity to expand a little more. Small fights are done, and big fanfare is also done. Should I worry about it or should I worry about it, right?"

Chen Cheng nodded, "Even if it is strictly controlled, our coffee bean purchase volume will exceed 10,000 tons." But once you do that, you'll need to put more effort into the coffee bean trade. The amount we consume by ourselves is still a little small, and our instant coffee has not really been rolled out. ”

"Do you have to do some advertising investment in this area next? Relying on the user's reputation to eat the market effect is really too slow, and no matter how reluctant you are, you have to do something. ”

"Okay, you just look at Zhang Luo for this matter. Whether it's at home or abroad, let's come together. Liu Wenrui said.

"Don't be afraid to spend money, it's better to make a serial-like advertisement like everyone else. Although it is more invested, it should be very effective. ”

Even if this matter is settled, although it seems sloppy, it is also a very big deal. If it is really successful, Liu Wenrui will definitely be able to sit on an equal footing with those big companies.

Chen Cheng was also very satisfied with this meal.

Regarding the expansion, he also felt that he could take a risk, but he was also worried that if he got rid of it, he would need a spiritual pillar.

This spiritual pillar is Liu Wenrui, after all, this is Liu Wenrui's business. Even if the current funds are tight, they can be supported when they are well operated.

It doesn't seem to be enough support, simply because it's all big things that are being done right now. And more funds will also be spent on the construction of that new city, which is a serious gold-swallowing beast. One or two hundred million dollars thrown in, and you can't see much movement.

"Hey...... , this deal is bigger and bigger, and the more neat and more mysterious. Wang Shasha said with emotion.

"Haha, you don't have to think about it, that's it. Liu Wenrui said with a smile.

"We are different from others in trading, others are pursuing profit maximization, and our focus is more on the product itself. ”

"For example, other coffee companies will set up factories in many coffee production bases in order to source low-cost local coffee beans for production. Although this does not mean that those coffee beans are inferior, the proportion is quite high. ”

"We're different, we all use African coffee beans as raw materials. The climate and growing environment here are suitable for these coffee beans, even if they are cheaper, and the quality is very high. ”

"Therefore, the cost of our coffee products is higher than that of others. I wondered if I would buy my own small cargo planes to transport our coffee beans and products. Otherwise, the transportation cost is too high, and a large part of the profits are thrown here. ”

Wang Shasha nodded, she also understood this matter. She was also in charge of the sale of flowers, and every time the shipping cost was striking.

This can be regarded as Liu Wenrui's confidence to dare to toss so much, although it may not be able to maximize profits, but he doesn't have to worry about quality at all.

Although it may be said that the income may be less, but it can last longer. Especially as a new brand, to be able to seize some markets and gain a firm foothold, you can't use the fox whistle thing, only the double blessing of quality and price.

This is also a big deal, anyway, after making the decision, Comrade Liu was a little excited. Even when it was time to go to bed, he ran to Miao Miao's room and poked at the little guy and the little animals.

For Lao Liu to be so naughty, Wang Shasha was very helpless. I can't manage it, let him toss it.