Among foreign brands, General Motors has the most powerful marketing methods in China, and even Volkswagen cannot match. Among domestic brands, Zhonghua Group is also unrivaled in the field of brand marketing. Now the two companies with the best marketing will face off for the concept of the Forbidden City, and the two sides have chosen a new car release concept with the same theme for the first time.

"I don't think the application of Zhonghua Group may be approved, because the three tenors were specially approved by the government, and the Forbidden City Square has special significance in China. Even if it is passed, it will have to go through a cumbersome application process, and it may take half a year to complete the trip at the earliest. ”

So said the head of the public relations firm responsible for GM's external communications.

According to the information obtained from reliable sources, it is extremely difficult for the application of the Chunghwa Group to be approved.

"We had to prepare a second set of plans, and when the competition for the exclusive sponsor of the Olympic car was contested, no one was optimistic that China Group would win, but the final result slapped everyone in the face. Once Chung Hwa Group approves the event, it will be held on the same day as us, how will we respond at that time?"

The head of SAIC-GM asked.

One is the Forbidden City Square, which belonged to the daily residence and office of the ancient emperors. One is the Taimiao, which is just a place where the emperor worships his ancestors. The impression given to the public is clear at a glance. The two press conferences were held at the same time, and of course people paid more attention to the orthodoxy in the Forbidden City Square, and only laughed at GM's hot spots.

"If it's really the same day, for rational reasons, I would suggest staggering the competition with them. ”

The head of the public relations company replied with a blank face.

"Damn it, hopefully they're stuck in approval, I don't want to see our hard-working Cadillac listing go to waste. ”

Now we can only wait and see what the outcome of the application of the Chung Wah Group will be.

Everything in the world is linked to each other, and a small change will have a chain reaction that affects all other links.

The third-generation "Qin" originally only wanted to hold a world-renowned press conference, but he didn't expect to involve the Forbidden City Square, so he added Olympic elements. Once the Olympic element is added, then there is a new move.

"With the Athens Olympics in August, we have to plan ahead and choose some good athletes to be our ambassadors.

Here's a list we've carefully selected, how about you?"

Since the Zhonghua Group is the sponsor of the 08 Olympic Games, the concept marketing of the Olympic Games must be indispensable, and with the help of the Forbidden City event, Cheng Kai intends to find a spokesperson for "Qin". This year is another Olympic year, and the whole country will definitely pay great attention to the Olympic gold medal.

Han Hao glanced at the dense list of athletes, including gymnastics, diving, table tennis, women's volleyball, shooting, etc., and each of them was marked with the probability of winning the championship.

After looking around, except for Yao Daming, who plays in the NBA, and the indomitable women's volleyball team, Han Hao has no other familiar characters.

Yao Daming is now the first person in China's sports industry with commercial value, and the advertising fee for car endorsement is 5 million. This price is okay, Han Hao plans to sign the other party, and just wanted to speak, he saw that the amount behind him was US dollars, which means a total of 42 million yuan.

Sure enough, it is the cost standard of international synchronization, and for the time being, "Qin" can't afford such an expensive spokesperson.

"Women's volleyball team, the spirit of the women's volleyball team has inspired many people, I grew up listening to the deeds of the women's volleyball team since I was a child. ”

The endorsement fee of the women's volleyball team is much more cost-effective, 3.5 million, or four years. Han Hao found that he should simply take the cost-effective route, although "Qin" sold well, but there would be no loss if he signed the women's volleyball team. Indomitable, tenacious and hardworking, very similar to the positioning of "Qin", even if you can't win the championship, you can have the spirit of the women's volleyball team.

"How come there is a candidate for track and field, our Chinese running is not a strong point!"

After Han Hao ordered the women's volleyball team, he found that there was an unexpected character.

"Oh, here's the guy who was recommended by the research company to make it to the top three in the men's 110m hurdles. Truth be told, so many people chose him as the most suitable background for our car, which is in line with our concept of pursuing speed.

The traditional advantage of table tennis, gymnastics, and diving, the audience is aesthetically tired, and it is news when not to win the championship. Therefore, we have to do the opposite and choose a newcomer who is likely to make a difference in a disadvantaged project. Anyway, 300,000 a year, and the contract is signed for 2 years, and we will earn it if he runs into the top three. ”

Cheng Kai also had such questions at the beginning, and after listening to the analysis of the research company, he felt that it was reliable.

Although the basic food, clothing, housing and transportation of athletes are provided by the state, they still have to rely on the support of sponsors if they want to live a prosperous life.

"Is anyone really asking me to endorse?"

Hearing that "Qin", a subsidiary of China Motor, took the initiative to invite endorsements, Liu Feixiang, a hurdler who has always been unknown, couldn't believe it.

Of course, the contract also stipulates that the top three will be entered, and the bonus will increase from 100,000 to 200,000 to 500,000 yuan, and this contract is the first big contract in Liu Feixiang's life.

Such a good opportunity, of course, signed, under the persuasion of his family, Liu Feixiang and the women's volleyball team became the spokesperson of China's "Qin".

Cheng Kai found that thanks to the singing of the world's three major tenors in the Forbidden City, many people thought that there would be singing performances along with the Zhonghua Group when they heard that the China Group was going to hold an event in the same place. It is a dream of many people to open the closed gates of the Forbidden City and sing a song on the spot.

Some well-known singers have been contacted through their agents, and they are willing to help out on the scene for free with 0 remuneration, only asking to be able to show their singing voices.

So far, there are only three world tenors who can sing in the Forbidden City Square, and there is no Chinese artist.

Therefore, this is an opportunity and a great honor.

"Speak for the Olympics, cheer for the Olympics", a bold idea came to Cheng Kai's mind, and he planned to expand the event into a charity concert, inviting the country's most famous celebrities to help out. Moreover, it will be broadcast live in conjunction with CCTV, and the "Same Song" column is the most suitable partner to make this performance the most powerful literary and artistic event in the country.

Seeing Cheng Kai's call, the person in charge of "The Same Song" had a headache, and the other party was like a nemesis. But this time, it was great news, Cheng Kai proposed a big move that she couldn't refuse - walking into the Forbidden City.

"If you can get the approval done, I'll take care of everything else, and I can get you any big name. ”

This is an accidental matter of leaving a name in the literary and artistic circles, and the person in charge of "The Same Song" patted his chest and assured.

With the signboard of the Olympic Games, the large-scale public welfare party of "Olympic Night" was approved all the way, and the Forbidden City, the Propaganda Department of the Capital, the Ministry of Culture, and CCTV completed this seemingly impossible task in a short time.

However, the Zhonghua Group also made a compromise, that is, it did not announce the price of the third-generation "Qin" on the spot, but there will be "Qin" show cars on both sides of the stage as the background, and there was a ceremony to donate "Qin" to the Capital Olympic Organizing Committee in the middle of the party.

Hearing that Zhonghua Group had been approved to hold the "Olympic Night" charity party on June 6, SAIC-GM lamented that it was disappointed and knew that it was useless, and the Cadillac listing ceremony was forced to change the place and change the date.

The birth of "Olympic Night" immediately set off a trend in the literary and artistic circles to test the quality of stars.

"I heard that it is now hot in the circle, and "Olympic Night" is an artifact to verify the celebrity coffee position. Those who can perform on the stage are all stars with the status of the rivers and lakes, and whoever is not invited is a non-popular product. Many celebrities have asked their agents to come on stage at all costs to sing and show their faces to let others know that they have status. ”

A person in the literary circle said while chatting with a friend.

"No, it's rare to be able to perform in the Forbidden City, and I haven't seen it for decades. It doesn't matter if you go up and sing more or less, the important thing is that you will be embarrassed if you are not invited. The entertainment industry is an eyeball economy, and it is afraid of being forgotten. ”

The friend sitting next to him echoed the answer.

The first is the rare opportunity to sing in the Forbidden City, and the second is the big competition to become a famous coffee position, which makes "Olympic Night" gain huge attention. The party is positioned as a cultural and sports gala, and all proceeds will be donated to the Olympic Organizing Committee free of charge, which will be used by them for the Olympic cause.

However, before "Olympic Night", the 10th anniversary celebration of the China Group on May Day was the highlight.

When they learned that "The Same Song" would be performed at the Jiangzhou headquarters, all the employees were boiling, which was an affirmation of Zhonghua Group in front of the people of the whole country.

In particular, it is worth mentioning that all employees of the 10th anniversary celebration had a three-day holiday and were able to appear at the party on the day to watch it as a reward for their hard work.

"It's the first time I've been able to see a big star perform. It is said that hundreds or thousands of tickets are usually required for concerts, and this trip to the scene can be regarded as earning. I can also bring my family members to watch it together, it's really long-faced. ”

A workshop worker sighed.

"That is, when my little rabbit cub heard that there was a party to watch, he broke his little finger every day and counted how many days there were. What's even more annoying is that all the students in the class know that he wants to watch the big star party, and they all go home and clamoring for their parents to take it to watch. Someone called and asked for tickets, and all I could say was that I couldn't help it. ”

Another older worker replied.

All the employees of Zhonghua Group are in their early 10,000s, and the entire venue can accommodate more than 60,000 people, so Han Hao asked the employees' families to participate.

Single people bring their parents, boyfriends and girlfriends, and married people bring their wives and children to the scene, and strive to make the party celebration lively.

Not to mention, as soon as such news came out, the whole group was shrouded in a jubilant atmosphere, and everyone was working hard while waiting for the arrival of May Day.

The 10th anniversary celebration also invited many dealer representatives, and the number of dealers of the three major brands of Huaxia Motorcycle, Huaxia Automobile and Zhonghua Automobile was as high as thousands. Reimbursed the sleeper cost of round-trip train tickets, and Zhonghua Group generously asked them to attend the ceremony.

"This is a once-in-a-lifetime opportunity, to see the big stars and visit the headquarters of the China Group, and to reimburse the travel expenses, I will definitely get such a good thing! By the way, see if the headquarters of the China Group is consistent with what I dreamed of. ”

A Huaxia motorcycle dealer in the northwestern border began to pack his luggage, and he had to take a train for three days and three nights to get to Jiangzhou. He has only traveled far to a provincial capital city a few hundred miles away in his life, and now he has to travel thousands of kilometers across the whole of China to Jiangzhou, just to realize his worship psychology of the China Group.

He sells Huaxia motorcycles every day, but how Huaxia motorcycles are produced and how large the legendary Zhonghua Group is, are waiting for him to see Fanghua.

On the eve of May Day, Chen Lingxi and his party took the dance troupe to Jiangzhou by train, and at this time, the stage with the headquarters building of the China Group as the background has been built, and the entire venue will be enough to accommodate tens of thousands of people.

At this time, Chen Lingxi can feel Han Hao's strength up close, the endless workshop, the steady stream of workers and cargo vehicles, as well as the tall and mighty headquarters building and the sci-fi avant-garde research institute, all of which belong to the young richest man.

"Oh my God, this Zhonghua Group looks bigger than our university campus, do you think the building over there looks like a spaceship?"

As soon as they arrived at the stage to prepare for the rehearsal, a member of the dance troupe shouted.

"No wonder they have the ability to invite 'The Same Song' to come in, you see so many people in the audience, we will have the opportunity to perform in front of tens of thousands of people. When I think about it, I get thrilled that this is a scene that I will never forget. ”

Due to the tight schedule, the rehearsal time of "Ai Lian Said" is only 20 minutes, and they can basically only get familiar with the stage practice once.

Chen Lingxi hurriedly interrupted everyone's enthusiasm for visiting, and under the command of the on-site director, they began to rehearse and perform.

"This is a group of backup dancers for whom, and they are much better than the ones who danced for me just now. If I could, could I change the director, I want them to be my backup dancers. ”

A well-known singer wearing sunglasses and speaking Mandarin in Hong Kong and Taiwan asked.

"Sorry, don't think about it, they're an independent show, not anyone's supporting dance troupe. ”

The director of the scene immediately extinguished the wishful thinking of the famous singer.

"If I heard me right, are they going to have the same independent performance time as I do? Oh, it's incredible, I saw that the guest list was full of famous peers, and I didn't expect such a dance group to pop up. ”

After listening to this, the singer asked puzzled.

"They are special guest performers and students of Huaqing University. Even if you don't show up, they have to be on stage. ”

When the program was choreographed, this group of dances was placed in prime time, and the director of the scene knew that there was an unspeakable background behind it.

Many people speculated whether there was a daughter of a big man in this group of female students who happened to take this opportunity to perform on stage.

Although it is designated by the China Group, the program team still tends to have a close relationship with the big guys, which is a means of borrowing flowers to offer Buddha.

Naturally, everyone is much more polite to the dance troupe of Huaqing University, and no one wants to accidentally offend characters with backgrounds.

"Senior Brother Han, we have arrived in Jiangzhou, and we have just finished rehearsals, thank you for such a good stage performance. ”

After the rehearsal, Chen Lingxi picked up his mobile phone and sent such a text message to Han Hao, which was regarded as thanking him.

Han Hao was in the office, and after receiving the text message, he looked out the window, and sure enough, he saw a large group of girls gathered on the side of the stage, which should be Chen Lingxi. No wonder I vaguely heard the music from the rehearsal outside just now, and it turned out that they were there.

"I'll ask you to take you to the West Lake for a walk, and count the friendship of the landlord. ”

After speaking, Han Hao called a secretary and pointed to the girl outside the window and asked her to be in charge of entertaining.

I thought it was just a simple hello, but I didn't expect Han Hao to send someone to receive him, which surprised Chen Lingxi.

"No, we'll go back to the hotel to rest right away, and we'll get it with good intentions. ”

didn't want to trouble, Chen Lingxi rejected Han Hao's kindness.

"May I ask who is classmate Chen Lingxi?"

After a while, the female secretary came to the crowd of the Huaqing University Dance Troupe to ask.

I wanted to refuse Han Hao's kindness, but I didn't expect the other party to send someone to the scene so quickly. Chen Lingxi took a look at the headquarters building, wondering if Han Hao was standing by the window looking here.

"Don't look at it, let's have fun!"

Seeing Chen Lingxi's looking posture, Han Hao sent a text message to her mobile phone.

Unexpectedly, his every move was being watched by the other party, Chen Lingxi replied with a symbolic smile, expressing his helplessness.

“:(”

From this moment on, the relationship between the two broke through the formal communication at a glance and began to become lively and interesting.