Chapter 179: Making a lot of money by stealth in an "invisible" way
Even if you are limited by the screen of your phone and its ability to run, you must ensure that the design of the game screen is beautiful. It is necessary for the player to be able to draw horizontal, vertical, and arc swords and shadows on the screen, accompanied by the sound of swinging the sword. ”
Arthur squinted slightly, and combined his own memories with his own memories to tell Edward one of the precautions.
And Edward did not slack off at all, holding a signature pen and quickly recording in a notebook, these contents are very important points in the development of the game after the completion of the studio in the future.
“。。。 As well as the sound of popping and juice splashing when the fruit is cut, different fruits will have different colors when they are cut, and the fruit with special attributes can be slowed down, of course, you can clearly see the direction of the juice splash after the fruit is cut, and how the juice disappears little by little.
I think it's enough to have these perfect details to make the player feel that cutting fruit is both real and enjoyable.
In terms of marketing, at the beginning of my idea, I thought that marketing with only the element of cutting fruit was a little thin, so I added the role of a knight. The knight is a relatively familiar image in the minds of most people, especially by many Western players. Whether a game can succeed or not, be recognized by players and the market, marketing is very important, and no game that can succeed is successful for no reason!"
Although Arthur has little experience in management marketing, as a person who has been bombarded with various advertising and marketing in the Celestial Empire, what "big scum is good, I am Gu Tianle, I am a scum scum Hui, greedy and lazy month, introducing a new version of the ship that you have not saved, squeezing to experience three times, and it will catch me like me, and I will be on the festival game".
What" ... The soup plays the bad moon at the beginning of the game, and there is only one dog equipment, and it all depends on playing", ". . . Wrath, forever legend, forever brother. "Dragon Slayer Treasure Knife, click to send." One knife nine hundred and ninety-nine level, if it's a brother, come and cut me"。。。。。。
Hey, it's too much, those demonic voices echo in my head again, and it seems to return to the fear of being dominated by the web game they endorse every day when I watch videos online. Arthur couldn't help but twitch the corners of his mouth twice, shuddered, and complained in his heart.
"As long as the advertising is done well, the garbage can be sold for hundreds of millions!"
Don't look at the rough production of these garbage games, but those production companies are really profitable, in fact, there are two main selling points of a game, the first is definitely the quality of the game, and good games can accumulate a lot of users by word of mouth. The second is marketing and promotion to sell feelings. The more you advertise, the more users you get.
Edward was not surprised that the boss once again reiterated the importance of marketing, but had already guessed that the boss would attach so much importance to marketing, in fact, from the martial arts world website decided that Hull, who has rich sales experience, would become the person in charge, Edward had already seen some clues, his young boss was a believer in the supremacy of marketing.
Regardless of whether this marketing supremacy theory is too extreme, it cannot be denied that enterprises with marketing supremacy have something to eat.
"It's true, a good creative product is undoubtedly the first choice in the market, but there will still be some success factors hidden outside the technology, especially how developers seize the opportunity of the market, how to operate and lay out the overall marketing behavior, when forming a studio, I think you need to form a marketing team.
Since receiving your call from the boss, I have also looked for a lot of information to check and compare some mobile games that are now popular in the market, and I found that their success is not only that the quality of the game itself can trigger a word-of-mouth effect, but also the accumulation of the user base of the early games is also crucial.
I think that forward-looking and marketing that motivates users to share spontaneously is the key to the success of game companies, and some games that fail to capture the market do not even have relevant marketing planning in the later stages of game development, and even just stubbornly believe that good games can automatically gain love and have super download data.
The marketing factor is very important, for example, the game "Stupid Bird Flies First", we can use the self-NUE model as a gimmick, hype, and carry out viral advertising on YouTube and Facebook, so as to drive a snowball list user effect.
In short, the higher the number of downloads, the higher the ranking, and as the ranking improves, the number of natural downloads will further increase, and the number of users will increase. ”
Originally, Arthur was a little worried that Edward would pay too much attention to technology and ignore marketing, but after hearing this, he completely relieved himself and knew how to be flexible.
"Let's go, I'll take you upstairs to the studio space prepared for you. With that, Arthur took out an envelope from the drawer, handed it to Edward, and said, "Here are all the relevant documents of the studio, there is already a bank card with five million pounds, this card is in the name of the studio, and now I will hand it all over to you." ”
Edward took the envelope and followed Arthur out of the office, upstairs, and inspected the studio.
Standing in the empty and wide hall, Arthur smiled at Edward beside him: "How do you need to clean up and set it up as soon as possible, the development of "Stupid Birds First" is not difficult, I hope to be released as soon as possible and make a name for ourselves as the number one player studio."
By the way, register all the ideas I gave you, and I'll let a lawyer help you, that's the real value of our studio!"
"Understood, boss. Edward nodded yes without hesitation.
After chatting with Edward for a while, Arthur left, throwing everything in the studio to the other party, and after returning to the office again, Arthur could finally really relax and rest, this morning was enough for him to be busy, whether it was real estate investment or game studio, it was over, and the next thing was to consider the acquisition of the power plant.
Despite all the news that the supply of electricity in the UK tends to exceed demand, this does not affect the determination to rank energy at the top of the list of windfall profits. Regardless of whether the energy industry will one day fade out of the era of profiteering, it is absolutely bullish all the way.
As global energy consumption continues to grow, electricity has reached an irreplaceable position. At the same time, the traditional power supply model will add tremendous value to the entire ecosystem.
The low-carbon, environmentally friendly and energy-saving industry will become one of the most profitable industries in the future, and environmental problems will become increasingly prominent. The world has realized the importance of the environment and began to vigorously support the development of energy-saving and environmentally friendly new energy industries. In Angela's plan, the first target power plant to be acquired is to generate electricity from natural gas, which is much better than the coal power plant that has been questioned and will be phased out.
Arthur leaned back in the boss's chair and looked at some of the reports on electricity sent by his investment financial advisor Angela this morning, one of which was "The Future of Electricity Will Become the Largest Industry in Global Energy Investment", which paid the most attention to him.
After reading this report, Arthur frowned slightly and fell into thought, and after a while, he picked up the phone and called Angela, "Hey, it's me, you come to my office, I have a few questions that need to be answered." ”
To be honest, investment in basic industries such as energy, although in the short term, the return of the energy industry is difficult to perform amazingly, but in the long run, energy is related to people's livelihood and national strategy, and its returns continue to be stable and safe. Making a lot of money by stealth in an "invisible" way is perhaps the industry that nobles should get involved in the most!