Peterworth Town, you've heard, is 160 kilometers northwest of London, with a population of more than 30,000, not very wealthy, and a very underdeveloped computer culture, so you have to rely on local newspapers to watch the news.

However, as far as I know, since the collapse of the only newspaper, the Peterworth Echo, the town has lacked channels for exchanging information and opinions, and the lives of the people there have been affected a lot.

The only way to stay up to date is by watching TV and listening to the radio, most of which are provided by the BBC, and for the locals, there are so few and simple stories that they don't have to meet the demand.

Guess what tricks the local government used to solve this crisis?"

In the office, Arthur chuckled as he took his coffee and drank the coffee in his cup with his head down.

"You can't hand out flyers!"

Angela raised her eyebrows slightly, guessing with some uncertainty.

"Haha, I really didn't see the wrong person, you really guessed right, forcing the local ZF to choose the most primitive method to distribute leaflets to solve the information crisis. Arthur put down his coffee cup, his eyes full of relief, and he clapped his hands and smiled.

"That's too much of an exaggeration, isn't it?!" Angela exclaimed, looking at Arthur with some uncertainty.

Arthur shook his head and smiled, "It's not an exaggeration at all, it's just a microcosm of many towns in England." ”

Speaking of this, Arthur's expression also became solemn and serious, and he looked at Angela and said, "You say, if the public opinion in these towns and the public opinion power gathered together are enough, is it enough?"

Then join forces with the network, use local newspapers in the UK's large, medium and small towns, lay town-oriented outlets, and then build a general hub website platform to gather information from towns across the UK, do you say, is such a news site attractive to the younger generation in the UK who are used to using the Internet?"

"It's completely an information network with towns as nodes, and the organizational structure of Bald Eagle Bloomberg!"

Hearing this, Angela completely understood her boss's thoughts, and connected a network of local newspapers one by one, and used these local newspaper sub-stations to collect information and news to the news website of the main hub.

"Hehe, the key is that in each town and town, there is only one local newspaper for us, which has formed a monopoly to a certain extent, a monopoly guided by information and public opinion, and it is used well to bring us more than just economic value, what do you say!"

Arthur understands that in an era when the media is king, whether it is a celebrity or a company's mistakes, it is extremely easy to be infinitely magnified under the magnifying glass of media public opinion, and the overwhelming negative reports will cause serious damage to celebrities, companies and brands.

Thinking about the cases of being slandered by a sudden rumor and then being overwhelmed by the overwhelming negative coverage, causing serious, irreparable damage, how can Arthur underestimate the power of media opinion?

Either control media opinion or be controlled by media opinion!

In a modern business society with advanced information, nothing spreads and spreads more quickly than bad news and crises. In the dissemination of crisis information, the media plays the role of setting the tone, turning, rising, and ending of public opinion, which is an era in which the media is king.

In an era when the media is king, there can be negative news about individuals or businesses without positive news about individuals or businesses, and news about competitors can appear without news from individuals or businesses.

Arthur wants to have media power is to carry out media public opinion guidance, and the purpose is to constantly emphasize the good information of himself and his companies in the industry, ZF, the public and the media, so that the brand reputation of himself and his companies will be deeply rooted in the hearts of the people, so that his personal reputation and corporate brand influence will surpass all competitors, and reduce the risk rate of crisis reporting.

At the same time, it can also play a role in crisis early warning, comprehensively monitor media reports, and once it is found that there are signs of public opinion that are unfavorable to individuals or enterprises, they have the strength and ability to quickly respond and counterattack, so as not to be passively beaten all the time.

In this regard, News Corp.'s Lao Mo is undoubtedly a most successful example!

However, Arthur also knew that it would be difficult for him to get a piece of the pie in the mainstream media forces, and the competition was too fierce, so he would take a different path to take the curved road of the town surrounding the city.

Although it may take some time in this way, once it is completed, no one can underestimate the media power in their hands, not to mention, the current situation is that the acquisition of those local newspapers is almost no different from picking up for nothing, and the price of cabbage is expensive!

"Boss, I will have people collect information and details about the major local newspapers in England, and sift through them to find valuable ones for you to choose from, and I would suggest that if you really want to develop your media power, boss, then the best thing to do is to choose a mainstream newspaper with a long history to buy.

The main purpose is to get a management team that is mature and talented enough, so that it will be much easier to build a media group. ”

Now that she understands the value and understands the boss's ambitions, Angela naturally no longer objected, and put forward a very useful suggestion that made Arthur jump out of the thinking dilemma.

Yes, it is simple and easy to form a new management team from scratch, how can it be simple and easy to directly take over a management team that becomes SHU!

"You really need a major newspaper as your throat!" Arthur nodded.

"I'll keep an eye on the right target, don't worry. Angela smiled.

"Well, that's up to you, by the way, are there any progress between the olive oil companies in Greece and the wineries in Italy?" asked Arthur with a satisfied smile.

"I have already sent people to the two countries to investigate and collect information, but, boss, why not choose France to buy wineries, after all, they have a great reputation. ”

"Hehe, of course, it's because it's cheap, and Italy and Greece have debt crises, isn't it a good time to buy the bottom, mortgage rates are so low, naturally you have to take advantage of it. Arthur leaned back lazily in the boss's chair and said with a smile.

Angela couldn't help but laugh and then chatted with Arthur about the future of red wine and olive oil, and Angela left Arthur's office just before it was close to noon.

Arthur stood up from the boss's chair, raised his arms high, stretched his body, and couldn't help but think of Sister Zhilin, who was perfect to the point of "fake", with soft lines. Elegant temperament. Clear round eyes, goose egg face, honey-like jifu. There's no edge, everything really is just right.

"Hehe, it doesn't matter if you're true or not, since it's delivered to my mouth, I have no reason not to eat it!"

After smiling back in the boss's chair and dispelling those reveries from his mind for a while, he began to work earnestly.

After leaving the UK for two weeks, although he is used to being the shopkeeper, without him in a short period of time, and his assets have no operational impact, but the lack of impact does not mean that Arthur himself can really ignore it.

The daily briefings of various companies, the flow of large sums of money, the changes in personnel positions, meeting minutes, etc., all need to be refilled by himself.

The shopping mall is like a battlefield, not only full of all kinds of intrigues and tricks, but also full of betrayal, so it is better to believe in yourself than to believe in anyone!

Arthur carefully flipped through each document, and when he saw the congratulatory letter from Random House on Bald Eagle's side, Arthur's face showed a big smile.

"Gray's Fifty Shades" is really selling at an unbelievable rate.

In one month, 1.5 million copies were sold in North America, and more than 600,000 copies were sold in Germany, France, Spain, Brazil, the Netherlands and other countries. Currently, it has been translated into many languages, including Thai, Hebrew, Icelandic. Japanese, Korean and Chinese Traditional.

According to the data of its own publishing house, 540,000 copies were sold in the UK, which is definitely a crazy pace.

In addition to telling him the good news, the letter from Random House this time was a reminder, although the wording was very tactful, but the content of the whole article was undoubtedly not a reminder to him to strike while the iron was hot and take out the second volume as soon as possible, and strive to continue this trend.

"Hehe... ”

Arthur folded the letter from Langdon Press, shook his head and laughed twice, he hadn't yet figured out when he would start writing the second part of "Fifty Shades of Gray", but he was worried about where the money would come from for the local newspaper, and now he didn't have to worry, this month's royalties alone had brought him more than 20 million dollars.

No wonder it is said that to build a super-bestseller is to build a money printing machine!