Today is the weekend, but Tongmeng is still working in the company.

Several of their assistant general managers and secretaries also rest in shifts during weekends and holidays. No matter what day it is, you have to keep a general assistant and secretary in the group.

This weekend, it was her turn to be on duty.

Hanging up the phone, she sorted out her documents and prepared to go to the riverside community.

"Jingle Bell ......"

At this time, her mobile phone rang, and when she picked it up, it was her cousin Tong Ni's.

"Hey, sister. ”

Tong Meng listened to the phone as he walked into the elevator.

......

Jiangbin Community, Zheng Ge's house.

Mr. Zheng, Jianlibao, a brand of power drinks, has been listed on March 25 for more than 4 months. According to General Manager Wu Feng's report, as of August 1, the total sales volume of Jianlibao reached 120 million bottles. Sales reached 360 million RMB. ”

"Due to the popularity of Jianlibao, a large number of sports drink brands have appeared in the market recently, resulting in the growth of Jianlibao's sales. ”

"In addition, due to Coca-Cola, Pepsi and many other big brands, sports drinks have been launched one after another. It has also made Jianlibao's market lose a lot. Therefore, General Manager Wu Feng is ready to launch a new promotion plan. ”

In the living room, Tong Meng took out a document and reported to Zheng Ge.

Zheng Ge took a sip of tea and asked, "What promotion plan?"

"[One more bottle] plan. Tong Meng said.

"One more bottle!"

Zheng Ge nodded, this promotion plan, he told Wu Feng and them very early, and asked Wu Feng to prepare and do some preliminary preparations.

"How is the 'All-you-can-Drink' activity we launched before?" Zheng Ge asked again.

Tong Mengxiao said: "It is very successful, and it is precisely because of the 'all-you-can-drink' activity that our Jianlibao has increased greatly." Mr. Wu predicts that the sales volume will exceed 150 million bottles within five months, which is not a big problem. ”

Power drinks in the 'Drink and Swim' event, a total of only a few million prizes were given, but it brought in 120 million bottle sales and 360 million sales.

And every month, this sales are rising rapidly.

This achievement is already very impressive.

In other words, if there was no publicity for the 'Drink and Swim' campaign, how could there be such sales in just over 4 months after it was launched?

This sales volume is even some well-known old brand drinks, and it can't be compared!

Of course, compared with those beverage companies with annual sales of billions and tens of billions, it is still far behind.

But you must know that those beverage brands are only successful after they were launched for more than ten years, or even decades. And its brand has more than one product.

But Jianlibao has only been on the market for 4 months.

This is a perfect start.

If it continues, the annual sales will exceed 1 billion, and there will be no problem at all.

A drink, with annual sales of 10 billion, is already very good.

Of course, this is only sales, and the net profit is low. Let's just say that the sales of 360 million yuan are only tens of millions of net profits.

After all, the cost is too high.

Calculate each bottle, and only make a few cents.

This is incomparable with the Internet game industry.

After all, it is a physical enterprise, and the venue, materials, labor, agents, etc., including the activities held, publicity, etc., all need to spend money.

"One more bottle of plans, just wait, it's not the time yet. Zheng Ge pondered for a moment and felt that the time was not yet ripe.

With the current development of Jianlibao, there is no need for "another bottle" to carry out promotions.

"Then I'll reply to Mr. Wu?" Tong Meng said.

"Well, tell him, wait until our brand, it's louder. After reaching a certain share of the market, let's launch the 'One More Bottle' plan. ”

Another bottle is a big killer, but it is also a double-edged sword that damages eight hundred!

Another bottle of this promotion, which was first launched by the former Shikang master.

Zheng Ge remembered that in his previous life, there was a time when Master Kong could be said to be suffering from the enemy on his back.

Although Master Kong has a large market share in the tea beverage market. However, some other beverage companies have never stopped coveting and encroaching on the tea beverage market.

In order to seize the market, Coca-Cola launched a variety of different products at the same time, but also invited celebrities to start endorsements.

Later, Coca-Cola also released a drink called "Original Leaf Tea", which was endorsed by Jackie Chan and his son, and won 15% of the market share in one fell swoop.

Not only that, Master Kong's other competitors also chose to join forces at this time to launch tea beverage products and seize market share.

Under all kinds of crises, Master Kong can only break the boat.

Zheng Ge read a piece of news, about February 2009, Master Kong officially launched a huge 'one more bottle' promotion strategy.

This is an earth-shattering "terminal decisive battle"!

The whole market was shocked.

At that time, Master Kong's winning rate was 20%. In other words, one out of every five bottles, one comes again.

Historically, no beverage brand has dared to give away a drink of this scale.

It can be said that in just 2 months, Master Kong has successfully cultivated a market psychology. That's buying a tea drink, and it's not reasonable to have a 'one more bottle'!

In short, the appearance of another bottle not only saved Master Kong, but also dragged other companies into the quagmire of another bottle.

It seems that on the eve of their own crossing, there are still some beverage brands that use the promotion of 'one more bottle'.

But at that time, it was all mid-to-high-end drinks. This kind of drink is generally sold for five, six, or even eight or 10 yuan.

Some cheap drinks, such as 3 yuan drinks, are no longer in sight.

After all, that kind of promotion is too much pressure on the enterprise.

Businesses are trying to make money, and it is impossible to give discounts to consumers all the time.

Therefore, he feels that Jianlibao is not the time to launch 'another bottle' for the time being.

At present, Jianlibao is developing well, although some competitors have emerged one after another. Since the birth of Jianlibao, there have been as many as 10 sports drink brands.

However, this is not much pressure on Jianlibao.

......

When Tong Meng heard this, he did not hesitate, and called Wu Feng, the general manager of power drinks, on the spot to convey Zheng Ge's opinions.

After Wu Feng got the news, he was a little disappointed.

"This, Assistant Tong, can you tell Mr. Zheng again?" Wu Feng hesitated for a moment and said.

Tong Meng looked at Zheng Ge, the phone was turned on speakerphone, and Zheng Ge could hear it.

Zheng Ge shook his head.

Tong Meng had no choice but to say: "Mr. Wu, this is what Mr. Zheng decided." ”

"Okay, I see. ”

Wu Feng sighed, he also knew. It is difficult to change what Zheng Ge decides.