Chapter 193: Case Study

What Chen Dahe didn't expect was that these people looked at him again and shouted together, "Hello little senior brother!"

Chen Dahe immediately nodded politely at them, "Don't dare, don't dare, hello, hello." ”

Sun Yundong pointed to the seven people and said, "They are all excellent students I have brought in the past two years, their character and foundation are not bad, you can give them a lecture after dinner, my place is too small, and it is not convenient to arrange it in the classroom, so I just want to be here, just talk while eating." ”

Chen Dahe's eyes suddenly widened, "What are you kidding, what kind of lesson should I teach them?"

Sun Yundong ignored Chen Dahe, looked at the seven people and pointed at Chen Dahe and said, "This is my most proud student, Chen Dahe, let him tell you about the two cases I said in person." ”

Chen Dahe looked at him blankly, "What case?"

"What else could it be" Sun Yundong said angrily, "It's the agricultural product exchange meeting you organized a year ago, and the two cases of cultural and commercial performances in the first two months." ”

"What's there to talk about," Chen Dahe looked at the seven people with an expectant face, and then leaned next to Sun Yundong and whispered, "Old man, if you want to see me embarrassed, you don't have to play like this." ”

"Shame?" Sun Yundong glanced at him, shook his head and said, "This is not a shame, not to mention an ordinary undergraduate student, even if I, an old guy, are under such conditions, I will do it to a similar extent, you are welcome, these are all trustworthy, you can tell them." ”

Chen Dahe still wanted to excuse himself, but a woman sitting opposite said with a smile, "Little senior brother, we often hear the teacher talk about you, and every time he mentions you, he smiles and praises you, saying that your understanding is the best he has ever seen, so you can tell us about it." ”

"Yes, junior brother," a woman next to her also beat the side drum, "although the teacher also gave us a case study, we still have some questions that we want to ask you for." ”

Looking at their expectant eyes, Chen Dahe knew that he couldn't excuse himself, so he said with a smile, "Don't explain anything, let's communicate with each other, if you have any questions, you can raise them, and we will discuss them together." ”

Everyone was immediately overjoyed and was about to speak, when the door of the private room was knocked open, and a chef-like person leaned into half of his body, looked at Sun Yundong and said, "Old Sun, can you serve the food?"

Sun Yundong waved his hand, "Serve." ”

After the dishes were served and they ate a few bites, the oldest man said with a smile, "Little brother, how did you come up with the idea of cultural export?"

"This is also an idea that came out of nowhere," Chen Dahe laughed and nonsense, " When I was reading in the school library, I found a very interesting news, our country's opera master Mr. Mei Lanfang has been to the United States many times to perform, each time it has caused a great sensation, the popularity seems to be no less than their movie stars, I thought that the best opera is in Beijin, so can we push out our excellent quintessence, if it can be successful, not only can we enhance the understanding of foreign people, but also generate some foreign exchange, so there is a later cultural commercial performance. ”

"But I heard Mr. Sun say that you first proposed a cultural center plan?" a girl with big eyes and a round face asked, "This should be a big concept, and it seems to be a new measure to operate culture in the market." ”

"Actually, about the cultural center, I was inspired by a philosophy professor at Tsinghua University," Chen Dahe did not hesitate to throw the pot to Luo Dongsheng, as if he didn't see the white eyes of Sun Yundong next to him, "This is proposed by me and him, but it is mixed with a little economic operation, and the cultural industry has been developing abroad for decades, as early as four or seven years, foreign experts put forward the concept of cultural industry, and it is not a new measure." ”

"Well," another person asked, "is there anything you pay attention to when it comes to cultural export?"

"That's a good question," Chen Dahe first nodded before continuing, "When I chose the repertoire with the leaders of the Peking Opera Company, taking into account the issue of audience acceptance, all the new repertoire created after the founding of the People's Republic of China, especially the repertoire created in the last ten years, was not selected, and the old-fashioned traditional repertoire that had been performed for decades was selected, and these repertoire were familiar to many overseas Chinese, and they were more easily accepted." ”

"So have you considered that they might not accept it?"

"It's entirely possible," Chen Dahe said with a smile. But the market is originally risky, we have found foreign companies to cooperate, on the one hand, to facilitate promotion, on the other hand, in order to share this risk, even if it is not successful, we are just wasting some manpower, and there is not much loss, in addition, according to my speculation, if it was a young person who watched Master Mei Lanfang's performance, then there should be a lot of people alive now, and we still have a huge overseas Chinese base, these are our potential audiences, as long as the first game has a word of mouth, the market response should not be too bad。 ”

Everyone nodded thoughtfully, and the youngest female classmate turned her head to look at Sun Yundong, frowned and asked, "Teacher, is it the economic behavior that foreign companies are willing to take this kind of risk, is it the economic behavior you talked about, using investment risks to obtain returns?"

Sun Yundong nodded appreciatively, "That's right, this is a kind of market economy behavior." ”

Chen Dahe grinned silently, this concept will be put in the future generations, and even primary school students may be able to say one, two, three, but now they are still carefully exploring, reform and opening up for decades, not only the economic environment has changed, but also a change in thinking.

The meal was quickly finished, but Chen Dahe's case study continued into the evening, and although they asked many questions that were naΓ―ve, whimsical, and imaginary, he patiently answered them one by one, and extended them to many other economic hot issues.

After graduation, these people will be the first batch of economic builders after the reform and opening up, and it is very likely that a certain economic policy in the future will come from their hands, so Chen Dahe did not hide much, except for sensitive topics, they all know everything and say everything, if they can help them, so that the process of future development will take some detours, it is also very happy to see it.

Sun Yundong listened to the side all the time without speaking, and his face did not change at all, until finally seeing that the time was almost up, and their topic had already been talked about the market economy and the planned economy, so he knocked on the table and said, "That's it here today, eat now." ”

As he spoke, he called a student out to let the kitchen serve the food, then turned his head to look at Chen Dahe and said with a smile, "Boy, lunch is because there is a lecture, so I didn't arrange much, now I invite you and Qianqian to have a good meal, and the good Yellow Crane Tower is open to drink." ”

"Hehe," Chen Dahe glanced at him, forget it, for the sake of someone else, give him some face, "Thank you! Another day you come to Beijin, I invite you to drink thirty-year-old Moutai." ”

When Sun Yundong heard this, his eyes straightened, "What else are you going to Beijin, send it to me immediately after the Spring Festival, no, I'm so greedy, let Lao Luo go to your place and send it to me, really, come and see my old man and don't bring two bottles of wine, a few pieces of broken paper will be sent away, is there such a thing as you?"

Chen Dahe smiled and said nothing, and Qian Qian came over with a smile and said, "Grandpa, Brother Dahe has already sent it the day before yesterday, and it should be here in the next two days, and several other old men have it, one box per person, and even Grandpa Li asked someone from the Ministry of Foreign Affairs to bring it over." ”

Sun Yundong immediately smiled, "Okay, okay, you kid has a little conscience." ”

I was secretly surprised in my heart, where did this kid get so much old and good wine, is the cultural industry really so profitable?

After resting here for a night, Chen Dahe and Qianqian got into the car arranged by Sun Yundong and went straight home, but before leaving, Sun Yundong threw him a note, saying that it was his thesis topic, and he had a prize for writing it.

Chen Dahe didn't look at it and threw it into the innermost part of the satchel, it's holiday time, and he doesn't care about work and study!