Chapter Twenty-Nine: The Horror of the Auto Show
With the rise of China's auto market, all the large and small car companies in the world who can be named have flocked to China to sign up for the exhibition.
"Whoever can occupy the Chinese auto market will become the next king!"
Some media shouted such a slogan, the current boss - General Motors has shown its decline, and the global automotive industry is about to usher in a moment of reshuffle.
Judging from the car sales figures released by the Chinese government, China's auto market is expected to surpass Germany this year and become the world's third largest car producer with a target of 7 million to 8 million units. At the top of the list are the two major countries, the United States and Japan, with a production capacity of more than 10 million vehicles. In terms of countries alone, China is the world's second largest market after the United States, and there is only a gap of two or three million units from the United States' sales of 10 million vehicles. At the current growth rate of 30%, China will become the world's largest in less than five years.
In such a mouth-watering market, what auto company will not be able to get along with money!
Therefore, in the past, all kinds of luxury cars, global cars, and personalized cars that Chinese consumers could only see in newspapers and televisions were unveiled at the Capital Auto Show and announced that they would be sold to Chinese consumers. From the top-of-the-line luxury car Rolls-Royce, which costs tens of millions, to the Tata Nano, which is known as the world's cheapest car of less than 20,000 yuan, Chinese consumers are dazzled.
That's right, even India's Tata Motors came to China to participate in the exhibition, which is enough to prove the current influence of the Chinese auto market. Although the technology is relatively backward and China Group still needs to help in poverty alleviation, this does not affect Tata Motors to visit China with a positive heart for friendly exchanges.
Zhonghua Group formed a huge lineup to participate in the exhibition, and the three companies of China Motor, Huaxia Automobile and China BMW appeared at the same booth, and directly entered the foreign brand pavilion of passenger cars, which is known as the golden pavilion.
The auto show is divided into three zones, with passenger cars, commercial vehicles, and parts manufacturers exhibiting areas, among which the foreign brand pavilion for passenger cars is the most popular area.
Since the joint venture between Zhonghua Group and BMW, a major unspoken rule has been formed, that is, the booths of Zhonghua Group have been arranged by the organizer in the foreign brand exhibition area, which is the only brand that can enjoy such treatment for China's independent car companies.
Even FAW Hongqi could not enjoy such treatment, because the Volkswagen and Toyota joint ventures did not agree to bring FAW's own brands to play together, and the booths of North and South Volkswagen and North and South Toyota were connected together, and Hongqi had to appear in the domestic exhibition area with other domestic brands. Of course, this is also related to the strong independent brand of Zhonghua Group, and if you want others to impress you, you must show corresponding strength. Looking at it all down, only Zhonghua Group has the strength to enter the International Pavilion, after all, the status of the domestic boss is here.
In addition, in the commercial vehicle hall, the Chinese Four Musketeers composed of Shaanxi Automobile, Hongyan Heavy Truck, Chunlan Medium Truck and Yaxing Bus also joined forces to occupy the middle position, showing that the third force in China's commercial vehicle market has begun to rise since FAW and Dongfeng. The Kunpeng new energy bus is one of the star products, which is placed in the middle position. Next to them were XCMG Group, which was invited to participate in the exhibition for the first time, and they specially exhibited a variety of special vehicles such as road maintenance, concrete, and cleaning, showing the complementary effect with Zhonghua Group's commercial vehicles.
Finally, in the parts hall area, Chinese parts manufacturers led by Shenzhou Seiko made a collective appearance, from high-tech products such as CVT transmissions, ABS, ESP, and AutoNavi maps, to consumable parts such as car seats, tires, and bumpers, all of which were involved and launched new products. Yuchai Power, which has just been incorporated into the group's structure, is also on one side, showing the industrial chain layout of Zhonghua Group as a whole.
"I think we can apply to the organizing committee for the next year, and we can build a Chinese pavilion to integrate all our enterprises together, so as to avoid the situation of being divided into three major parts now!"
After Han Hao looked at the distribution map of the auto exhibition hall area, he said with a little emotion.
Among all the exhibited cars, the two concept cars with new energy power are the most eye-catching, and they are placed in the most prominent position in the exhibition area. There are also supporting charging piles and battery packs that can be dismantled next to them, indicating that Zhonghua Group has mastered electric vehicle technology.
The electric sports car inherited the title of "Chinese Dragon" due to the shell, while the new SUV has another resounding name, "Future Warrior", and a sense of science fiction comes to the person, telling the visitor that this is a future-oriented car.
Soon after the show began, the deputy prime minister in charge of industry showed up to visit the pavilion, followed by a large number of officials and journalists.
At the beginning, he took the initiative to go to the domestic automobile exhibition hall and came to the FAW booth to listen to Zhu Tianfeng's introduction to the two new cars of Hongqi and Besturn.
The Hongqi brand plays an irreplaceable role in the hearts of Chinese, and is the designated car for receiving foreign guests and heads of state, and the country's top level is full of expectations for the revival of Hongqi.
Under the explanation of Zhu Tianfeng, the vice premier personally sat on the brand-new Hongqi HQ3 and felt it, and it seemed that the Hongqi had indeed made a lot of progress.
When he heard that the HQ3 was derived from Toyota's crown technology, the vice premier did not have too much expression, and only said that he wanted FAW to increase the digestion of the imported technology and realize the self-hematopoietic function as soon as possible.
The revitalization of Northeast China, as a heavy industry base, has always been a national strategy of the central authorities to promote it simultaneously with the large-scale development of the western region. With the continuous development of the coastal areas, the former big brother Northeast and the poor brother West have lagged behind, and the state must take care of and support them as a whole. As the largest industrial enterprise in Northeast China, FAW shoulders the heavy responsibility of developing the economy of Northeast China.
Last year, FAW was picked off by the Zhonghua Group and surpassed by the SAIC Group, and the vice premier came to the FAW booth first, which meant to cheer for the FAW.
"The development of independent brands is the consensus of the central government, and FAW, as a big brother, should set an example in this regard. The Hongqi brand is a household name, and if it is used properly, it will get twice the result with half the effort.
Today, I see that Hongqi has made a good start, and I hope you can continue to carry forward the fighting spirit of the older generation of FAW people who are not afraid of hardship and tiredness, and truly let Hongqi cars enter thousands of households. ”
Wang Chuanfu of BYD Auto was nervously guarding his booth when he was notified that the BYD booth had been selected for a waitlist and that the head of state might visit.
Among the many domestic car companies, BYD is a latecomer who is not too famous, and the F3 model can survive or play the edge ball of Toyota's Corolla. However, after announcing the launch of the new energy vehicle F3e, it suddenly attracted a lot of attention, and this auto show actually attracted the vice premier.
Wang Chuanfu saw that the FAW booth was surrounded by water, because the vice premier was visiting there.
"If you master a card like FAW, BYD Auto will definitely subvert the entire automobile industry. It's a pity that BYD's strength is too weak now and it can't attack on a large scale for the time being. ”
Wang Chuanfu, who was quite angry, thought secretly in his mind.
Soon there was a commotion, and the vice premier strode towards the BYD booth, and Wang Chuanfu knew that today would be a good day for BYD Auto.
Sure enough, the vice premier is mainly to see how the BYD F3e, which claims to be able to subvert traditional cars, performs?
As a commentator, Wang Chuanfu discussed the advantages of "iron batteries" to the vice premier in detail, showing BYD's technology accumulation in pure electric vehicles.
"At 40 km/h, the F3e can reach an ideal cruise of 300 km/h and a top speed of 150 km/h. It is optimistically estimated that the F3e will be mass-produced in three years, and we have the ability to control it below 200,000 yuan. ”
On paper, the BYD F3e performs well, but because it is born from the F3 body, the workmanship is slightly rough.
The deputy prime minister nodded and said in an encouraging tone.
"As a new entrant to the automotive industry, it's great that BYD can find a new way to compete with new technologies. The 'iron battery' technology should continue to be verified, and if the effect is good, the country will consider supporting and promoting. ”
Wang Chuanfu was deeply moved by this encouragement, and felt that it was wise to make "iron batteries", and the country has intended to support new energy vehicles, and BYD will usher in a good environment in the future.
After visiting two state-owned automobile companies in a row, the vice premier looked at the time and decided to cancel the visit to SAIC and came directly to the booth of Zhonghua Group.
Han Hao was waiting at the booth of Zhonghua Group early in the morning, and he also received a notice that the chief was going to visit. It's just that unlike BYD, Zhonghua Group is a must-visit exhibition site, not a waitlist.
Compared with FAW and BYD, the booth of Zhonghua Group is large and lively, and it is not the same level at first glance.
The vice premier still focused on new energy vehicles, and the China Group also came up with a gimmick of pure electric vehicles at the auto show, and he personally went to the site to investigate.
The "Chinese Dragon" is a concept sports car, while the "Future Warrior" is an SUV that is likely to be mass-produced, so the deputy prime minister has focused on the latter.
"We have made use of the experience gained from pure electric buses to optimize and improve them, and successfully transplanted them to passenger cars, i.e., SUVs, and achieved a breakthrough in the practical application of production vehicles.
The Future Soldier can cruise for up to 350 km at 60 km/h and reach a top speed of 160 km/h. With a high-voltage charging pile, it only takes 90 minutes to fully charge a single charge. In addition, we have a battery replacement function, which can replace one-third of the battery in the trunk position, which is enough for emergency needs......"
Han Hao personally explained and briefly introduced the advantages of "Future Soldier".
After listening to Han Hao's words, the vice premier opened the car door and sat in the main driver's seat to feel a thing or two. Obviously, compared with BYD, Zhonghua Group's car-making technology is much better, and the vehicle atmosphere is more comfortable and luxurious.
"The theme of new energy vehicles has been very popular recently, and many scholars have written to ask our country to vigorously support in the field of new energy vehicles, so as to achieve the goal of overtaking in corners.
However, the technical difficulty of new energy vehicles is complex, and there is no sign that they can be mass-produced. For example, if you really want to sell your 'Future Soldier', what will be the price? Also, what do you think are the obstacles that plague the popularization of new energy vehicles?"
The vice premier is obviously prepared this time, and the report on the new energy vehicle industry policy has been submitted to his desk, and many people are calling for the state to come forward to support independent new energy vehicles. He took advantage of this opportunity to contact the grassroots to listen to the views of people in the industry.
"In the case of pure electric vehicles, the cost cannot be reduced for a while. The cost price of our car is at least 350,000 yuan, and it is even higher if it is equipped with charging piles.
The biggest problem hindering the development of electric vehicles is the price of cars and the popularization of charging piles. When charging piles are everywhere, when electric vehicles will be popular.
I believe that both of these points need to be coordinated and supported by the state, and cannot be accomplished by a single company. ”
Han Hao did not hide it at all, and directly expressed his opinion to the chief.
"Your Zhonghua Group is a leader in new energy vehicles in China, and when I participated in the meeting, an expert introduced your pure electric buses in Jiangzhou, and he praised it. Experts take you as an example and ask the state to increase support for new energy vehicles. It can be said that you represent our country's new energy vehicles are the vane.
Whether it's a mule or a horse, it has to be taken out for a walk. Today, while I still have a little time, your 'Future Soldier' will simply run around the main square outside the exhibition hall and let me see for myself how it performs?"
No one would have imagined that the Deputy Prime Minister would offer to personally see the field test of the "Future Soldier", which was actually his temporary random inspection.
Without preparation, if the "Future Soldier" concept car of Zhonghua Group performs well, then the national new energy vehicle development plan on the desk can officially enter the agenda, and the state will vigorously support it in terms of policies and funds. If it is just a sample of goods, then the country has to think about new energy vehicles in the long run, and various support policies have to be delayed. After all, even such a powerful independent enterprise as Zhonghua Group can't handle new energy vehicles, so it is too early for the state to come forward to support the industry.
As soon as these words came out, Xiong Fanxing, who was standing on the side, had a strange expression, if he hadn't insisted on not engaging in showmanship, he would definitely not have been able to pass this level today.
Han Hao was also fortunate in his heart, thanks to his subordinates' insistence on working on a usable concept car, if it was according to his own requirements, this "Future Soldier" would not be able to start at all. It seems that you still have to be down-to-earth in doing things, and it's really easy to hit yourself in the foot. If it is found out that he is cheating in front of the chief, then such a bad influence will be very troublesome. He couldn't help but thank Xiong Fanxing with his eyes, but fortunately, this stubborn subordinate took a workaround to deal with it.
Under the arrangement of the organizing committee, the "Future Soldier" SUV was quickly moved to the large square outside the exhibition hall, and Han Hao personally acted as the driver for a test drive.
He demonstrated the high-performance acceleration of an all-electric SUV, as well as ordinary daily driving, which shows that the "Future Soldier" is indeed not a good thing.
The chief even got into the car himself and asked Han Hao to drive him around the square to experience the driving experience of a pure electric vehicle.
After getting off the car, the chief already had a decision in his heart, which is to approve China's national strategy of overtaking in corners of new energy vehicles.
In addition to displaying products and strength, another function of the auto show is to negotiate cooperation, and Zhonghua Group got a large order from abroad on the first day of the auto show. However, when the cooperation made a lot of foreign exchange, it was a bit hot.