Now there are many schools of property market that pretend to be ghosts and have various theories, but the grandfather of the developer, Li Shoufu, has long told people: "Real estate is a location, a location, or a location!"

Although this is a bit general, it is a wise saying, and there is no pretense of ghosts, but many people still don't understand how much meaning this lot contains.

Real estate is a heavy capital industry, a piece of land from the beginning of the building, if you want to change anything, whether it is demolition, or the cost of acquisition is too high, it is equivalent to a non-renewable resource, in addition, the surrounding supporting itinerary, transportation itinerary, as well as these good fermentation time, a good plot, in different cycles is almost the strong Hengqiang.

Especially now we have to count a problem at the level of surrounding households...

Well, one can not admit that the problem of hierarchy exists, just as many people think that all people are equal, that hierarchy can be eliminated, and that the gap can be reduced or covered up by the development of the social productive forces and some kind of huge dividend, but alas, time has proven that it exists forever. People who buy houses will vote with their feet, please believe that they will still be strong in the future.

Arthur had never bought a house in his previous life, let alone speculated on a house, and today was the first time he thought he had spent a lot of money on hoarding a house, and he had no experience, but he firmly adhered to the location theory, not to mention that he was surrounded by real estate investment professionals.

Chelsea, London's wealthy district.

Oliver, the manager of a real estate investment company, stood next to Arthur with a seven-storey cluster of apartments, smiling and explaining to his boss the golden rules of real estate investment that he had accumulated over the years.

“。。。 So many years of experience have taught me that no matter how sufficient the funds are, I resolutely do not use "my own" money to speculate in real estate. Be sure to take out a loan to buy a house, borrow for the longest term, and then rent it out and pay the mortgage on rent.

Resolutely do not buy a house in a place you don't understand, and only buy real estate around the area where you live. At the same time, only buy boutique buildings with a lot of room for appreciation, because even if it encounters a financial crisis, even if it falls temporarily, it will eventually rise quickly.

Of course, you must buy a house in a prime location, the house price will only go up, not down, and at the same time, you must have a spacious yard and parking space, so that it is easier to maintain and appreciate the value! To be honest, boss, in my golden rule, the ideal investment target is a house worth about 180,000 pounds, because the value is too high to rent and sell. ”

After listening to Oliver's experience, Arthur smiled and raised his eyebrows and asked, "You don't want to tell me that the price of the house here is more than ten or two hundred thousand, right?"

"Hehe, of course not, but, boss, this development in front of you, except for the price is a little high, everything else is very good, each unit costs five or six hundred thousand pounds, only two streets away from the real central rich area.

King's Road, Knightsbridge, Sloane Square, Westfield and many other high-end shopping malls are only a ten-minute walk away, surrounded by the top universities in London, all within half an hour's drive, and the investment value is great.

And this is the so-called prime location that can ignore some factors for a while!" Oliver explained with a smile when he heard Arthur's teasing.

Arthur nodded, looked at Oliver with a smile and said, "Then go in and have a look." ”

After a round and round, Arthur was still very satisfied, as Oliver said, it was definitely a boutique building, with light-filled and elegant interiors, including custom-designed kitchens, elegant bathrooms and enviable living spaces. It is indeed worthy of the price of 520,000 pounds for one room, and the price of two and three rooms is already millions.

Arthur didn't decide how many sets to buy on the spot, because he only had 30 million pounds in his hand, and he really didn't spend it, so he could only take the time to walk around, look at more, and select the most satisfactory and suitable ones.

When I returned to the Four Seasons Hotel, it was already four o'clock in the afternoon, I have to say, the day turned back a little tired, Arthur lazily leaned back on the sofa, drinking black tea, to be honest, he was still thinking before, he was already a rich man, why should he be so tired to toss himself? In fact, let this group of subordinates go to see, and then come back to tell him the situation, can't he just sit down and make a decision?

But he himself understands that this is also a helpless thing, don't look at him is already a so-called billionaire, but his foundation is still too thin, between gains and losses, he is more willing to believe in his own hands, saying that he is not atmospheric enough, or the pattern is small, in the investment of real money, he has to control the whole process, because he must personally lay a solid foundation for his business.

Although he is an earl, and his family has been inherited for hundreds of years, his family heritage is only a 5,000-acre manor, and as for the commercial heritage, it is a joke.

Therefore, it seems that he has a high starting point, but he knows that he still has a lot of work and effort to build an invincible business foundation!

Only by laying a solid foundation can he start building his own business empire, and real estate and the real economy are the fundamentals that he values most, finance is just a means, and the IT industry is the future.

"Starting tomorrow, find a bank that can give us the lowest interest rate and the maximum loan amount, I believe that you should be very familiar with this aspect of the business!"

Arthur looked at Oliver, who was sitting across from him, and smiled.

"Yes boss, I know very well that in fact, in this project, dealing with the bank is the easiest part. Oliver smiled at the young boss with a puzzled look on his face, and continued: "As I said before, the key is the identity of the lender, you, for the bank, are very high-quality customers, and they will be very happy to give you a loan. ”

Arthur shook his head and smiled, he also understood the situation that the bank was eager to lend him a loan, but deep down, he still felt that it was the most reliable and safest to use his own money, but there was no way, it was difficult for a good woman to cook without rice, so he could only continue to use the bank's money at the moment.

It's just that he has always been wary of his debt ratio, and to be honest, if he wasn't sure that gold would rise sharply, his chaotic and desperate investment was basically dancing on the tip of a knife.

No, his own investment advisory team must be set up as soon as possible, and then establish a complete and safe, systematic and scientific investment system.

"I'll put £20 million into the company's account, and you'll be in charge of running the 100-apartment project, and apart from the six single-family villas I've set up for today, the rest of the property will be selected from the properties in the four areas we've been to today.

Also, I really appreciate your 'ideal investment target is a house worth about £180,000', and you can also add some of this to the layout of your plan. ”

Arthur can't help but leave a part of the funds in his hands, and with money in his hands, he can not panic, be more calm, and be more down-to-earth!

Hearing the boss's final decision, Oliver finally breathed a sigh of relief, he knew that from this moment on, his temporary manager of Boleyn Real Estate Investment Company had finally straightened out, and he had not done it in vain.

"Thank you boss for your trust, rest assured, I will complete this project perfectly. ”

"Hehe, then let's do it today, I believe you should be very tired, go back and rest. Arthur smiled and nodded with satisfaction.

The boss opened his mouth to see off the guests, and Oliver immediately got up and left.

After the others left, Arthur leaned back on the sofa, rested his head on the back of the sofa, slowly closed his eyes, and after about ten minutes, he opened his eyes, took out his mobile phone, and called Smith Jama.

"Smith, arrange it tomorrow, I want to meet Ms. Angela Burns, you can tell her in advance, I have a great interest in investing in industry, let her be a little prepared, hopefully, don't let me down then!"