Chapter 131: ATL Corporation
Han Hao actually has no interest in Tesla cars, he just feels new about Xiong Fanxing's battery technology.
An Internet company that does not have its own car-making factory is trying to build a new generation of Internet cars, such a gimmick sounds beautiful, but Han Hao feels that the other party is overconfident.
Even if he has done everything recently, he is for the next Internet era car layout, but he still can't dare to say that he will succeed.
"We can look for people to work with to develop automotive battery technology, but if they really need a strategic investment to open the door, then I can invest in their technology on a small scale.
However, in addition to this, we can also develop 18650 lithium batteries ourselves. After all, the technical difficulty of 18650 battery is not high, but the core technology is in the hands of Japanese electronics brands. ”
Xiong Fanxing's trip to the United States has made a good idea, the Zhonghua Group can also do it by itself, in fact, the 18650 battery technology is not very difficult to overcome.
This also means that Zhonghua Group's acquisition targets are no longer limited to manufacturers engaged in the automobile and motorcycle battery industry, but can also be extended to battery companies that produce OEM products for mobile phones and laptops.
It just so happens that a company called "New Energy Technology Co., Ltd." (ATL) is looking for reliable strategic investment due to the withdrawal of major shareholders.
ATL was founded by a group of technical teams who left SAE, a subsidiary of the Japanese brand TDK, and unlike the old employer, which focused on independent reading and writing of hard disks and video recorder heads, they took a fancy to the polymer lithium battery technology and purchased the corresponding patented technology with the American Bell Company to develop.
In the era when lithium battery technology is controlled by Sony, Panasonic, Hitachi, etc., for example, the 18650 lithium battery was invented and promoted by Sony, and ATL intends to enter this industry monopolized by Japan.
By solving the bulging problem caused by Bell's battery technology, ATL quickly got its first pot of gold. However, in the field of batteries, other competitors have followed suit since 2003 and started a price war.
In particular, the partners of Carlyle Capital, the major shareholder, concluded that this field will be a red ocean of fierce competition in the future after visiting other battery companies in China, and suggested that venture capital funds withdraw from battery projects and not make any additional investment.
Carlyle Capital, along with other investors, is ready to sell their stakes in order to arbitrage out of a sector they see as having no future, and ATL's entrepreneurs intend to continue in this industry.
At this time, who will take over will affect the future of ATL!
Carlyle Capital has invested more than $30 million in ATL, and now they are selling their majority shareholder's stake to the outside world, marking the news of the highest bidder.
As the former owner of ATL's entrepreneurial team, TDK was interested in taking over, but asked to take control of the company. In addition, a high-tech company from the United States also wants to find a battery foundry in China to join the bidding.
As the saying goes, it's better to be early than to be lucky.
Just as Xiong Fanxing came back from the United States and expanded the target of the acquisition, ATL came into his field of vision.
The founders of ATL are all Chinese, and some of them are from the three regions of the Taiwan Strait and belong to the joint forces.
Xiong Fanxing was invited to visit ATL in Nanyue Province, and he made a field trip to see if the other party was his favorite partner.
"If I really want to sell the company, I am still willing to let the Chinese take over." Neither Japanese nor American capital is a very ideal major shareholder. ”
On the occasion of learning that the majority shareholder was about to exit, the founder of ATL said.
"If the Chunghwa Group enters, we can rely on them to get orders for electric motorcycles and survive. According to our initial communication with the other party, they are more concerned about the research and development of battery technology for electric vehicles in the future.
To be honest, this is also the development direction of our lithium battery industry in the future. ”
Within ATL, entrepreneurial management tends to sell themselves to Chung Wah Group.
Investors such as Carlyle Capital value ATL at $100 million, so the starting price of their 60% equity transfer is $50 million, which is a good venture capital project if they can double the investment income.
Originally, he only planned to take a look, but Carlyle Capital and others were in a hurry to make a move, so Xiong Fanxing could only ask Han Hao to come with him.
It is estimated that the purchase price will reach 500 million yuan, and whether ATL is worth investing in or not has to be seen by Han Hao on the spot and evaluated by a professional accounting firm.
Han Hao feels that he has recently become a trapeze artist and a venture capital expert, and he has invested in many related companies in order to lay out the new era of automobiles.
Fly to the Pearl River Delta region, which is comparable to the Yangtze River Delta Economic Circle, which is the most developed region of China's foreign investment economy, and many professional clusters have emerged by relying on the "three to one supplement" model.
Some people once said that the Humen Bridge is jammed, and the global electronics industry will catch a cold, because China's electronics industry chain has been connected into a closed loop from beginning to end. Any electronic component can find a factory to produce it in China, and the title of the world's factory is worthy of its name.
Coming to ATL company, this company adopts the model of front shop and back factory, which belongs to a typical processing factory in the Pearl River Delta.
They can produce each other's customized products according to different customer requirements, and obtain a certain number of orders with this flexible business model.
The two bodyguards wearing sunglasses only opened the car door to let Han Hao down after confirming that it was safe everywhere, and such a large-scale trip was really popular in the eyes of ATL executives and others who were ready to greet them.
"The husband should be like this!"
One ATL executive lamented.
Sure enough, he is the richest man in the young man, and people can know that it is extraordinary at a glance.
Han Hao didn't expect that he was forced to follow the bodyguards with him, and in the eyes of others, he would continue to add points to his status.
Long-term investment, in addition to the professional field, depends on the team of the entire company. Han Hao has been working hard for many years and has his own set of know-how in investment.
After following the other party's introduction, Han Hao found that ATL's R&D strength was okay, and he basically graduated from a bachelor's degree. The venture capital funds obtained before have also been turned into fixed assets, and a number of production lines can be combined and changed at will, which can meet the different requirements of customers.
"Electronic components are governed by Moore's Law, and the replacement is accelerating. However, the battery industry has not made great progress for many years, and now it has become a shackle that restricts the electronics industry. Whoever can break this shackle will be able to win the favor of the next era. ”
When talking about why he entered the battery industry, Zeng Shuqun, one of the founders of ATL, introduced it to Han Hao.
After looking around, Han Hao felt that the ATL team was quite suitable for his own appetite, focusing on R&D and daring to attack the market monopolist, and the whole company was full of an engineer culture.
However, if he wants Han Haohao to invest hundreds of millions of dollars, this alone is not enough, he must need more convincing reasons.
"BYD is the largest battery company in China, what is the biggest difference between you and them?"
Han Hao's question can be described as very acute.
"BYD is a cost killer, they are good at treating a certain line as a cabbage price, like a mobile phone battery, their quotation is one-third less than ours. This is one of the reasons for the withdrawal of our majority shareholder, as we ATL are unable to control costs like our competitors. Don't say a dollar in the mobile phone battery offer, even a dime can make the bid lose.
However, our comparative advantage is that we can get what we pay for, and provide high-quality products at a relatively high premium. Our battery is more expensive than BYD, but it lasts longer, and we are more cost-effective in terms of comprehensive time.
If customers are willing to pay a little more, they will get better quality products from us. ”
Speaking of BYD, Zeng Shuqun looked helpless, and the other party grabbed the order regardless of the cost, so that latecomers like ATL could not grab orders for mobile phone batteries.
If ATL hadn't been squeezed out by BYD, their major shareholders would not have sold their shares. It was precisely because of the unsuccessful search for BYD cooperation that Zhonghua Group took ATL into its field of vision to investigate the acquisition.
"If I come in and take over the role of a major shareholder, how can you ensure that my investment will get a reasonable return? I don't want to spend hundreds of millions of dollars and end up with a bunch of broken copper and iron to go home. ”
It's not enough to blindly rely on blood transfusions, you have to find a way to make your own blood, after all, hundreds of millions of real money can do a lot in 2004.
"In fact, our production line has always been profitable, but the amount is not much, only about 200,000 yuan a month.
If we can make a breakthrough in battery technology and open up competition with manufacturers who rely on low prices to grab orders, we can bring a lot of benefits.
We are now in dire need of R&D funding, but the majority shareholders have been refusing to invest, which has left us a lot of time behind.
In order to prove our strength, please take a look at this temporary product. ”
It seems that in order to welcome the visit of the richest man, ATL has also prepared additional weapons.
The silk cloth covering it was lifted to reveal a large mass of densely packed batteries.
"This is the 18650 battery that you mentioned before, and we used our own technology to hold them together and drive a children's toy car at high speed. ”
In order to prove that it has the technology to use 18650 batteries, ATL has transformed it into a high-powered electric toy car.
"Whether it's a mobile phone or a car, if the new battery technology is used well, it will be a sharp sword. As long as we can eat a few bites of food, we can save a bite to invest in research and development, and we have to rely on research and development to win by relying on low prices alone.
China produces so many electronic devices every year, and the annual demand for batteries is an astronomical figure. As long as I continue to invest, I firmly believe that ATL can take a different path. ”
Zeng Shuqun, as the entrepreneurial representative of ATL, said so sincerely.
In the end, Han Hao took over the position of ATL's major shareholder with a bid price of $60 million, and he will use it as his new energy battery research and development base to build.
The day-to-day management is still carried out by the original team, but there are two more major sectors of electric motorcycles and electric vehicles in commercial applications, which do not interfere with their exploration of electronic product batteries. Every year, they will receive no less than 100 million yuan in R&D funding, which is enough for ATL to start large-scale recruitment.
At the same time, ATL Zhehai branch was also set up in Jiangzhou, and their first job was to prepare for electric motorcycles. With an annual supply of more than one million units, ATL has the ability to feed itself.
Zhonghua Group took a controlling stake in ATL, which caused a tsunami in the domestic battery industry.
First of all, the two electric motorcycle battery manufacturers Chaowei and Tianneng, which have been supporting Zhonghua Group, feel the cold winter coming.
They had to expand into new customers and reduce their dependence on the Chunghwa Group, and the establishment of ATL's Jiangzhou branch means that the company's orders will be greatly reduced in the future.
As a son, ATL will receive a large amount of orders from Chung Hwa Group in the future.
The second is that BYD feels a huge threat.
Whether it is the battery industry, or the automotive industry, as well as the future of electric vehicles, BYD and Zhonghua Group are completely on the bar, and the two sides will compete comprehensively in various fields.
When Chunghwa Group officially announced the acquisition of ATL, BYD's share price fell 8% on the same day, showing that market investors are worried about its future.
"I think everyone has overreacted, in the field of batteries, we BYD has deep technical reserves, and now the mainstream mobile phone manufacturers in the market are using our OEM batteries is proof. And in the field of electric vehicles, we are more than one position ahead of Zhonghua Group, iron batteries are enough to change the future of automobiles, and BYD will be the ultimate winner. ”
In order to stabilize the morale of the army, Wang Chuanfu personally came forward to make an announcement to clarify.
To be honest, BYD defeated Japanese brands in the battery field, and with its low-cost strategy, BYD was invincible. Therefore, for Zhonghua Group's entry into the battery industry, Wang Chuanfu really does not take Han Hao seriously.
ATL has long been BYD's underdogs, and they are not worth being overly nervous, and the future of batteries in China and the world is in the hands of BYD.
In order to show off, Wang Chuanfu deliberately announced a large battery order signed with Nokia mobile phones, and they will match batteries for more than 30% of Nokia mobile phones next year.
Now the hottest mobile phone battery market, on the other hand, ATL has not received any valid orders.
However, ATL, which has just changed its major shareholder, has ushered in a group of Americans.
ATL's high-performance batteries can solve the problem of short battery life caused by multiple charges and discharges in a short period of time, so this group of Americans is willing to pay a higher premium to purchase.
As a result, ATL has finally received a large order of more than 3 million custom batteries, and they will manufacture iPod batteries for Apple in the United States.
This new product, known as Apple's epoch-making subversion, is becoming popular in Europe and the United States, and is expected to sell more than 20 million units annually.
This order is another surprise, allowing ATL to gain respect and revenue in the field of high-performance batteries, and also knocking on the threshold of entering Apple's supply chain.
The market's pursuit of the iPod allowed ATL to quickly obtain more than 10 million additional battery orders from Apple, which is comparable to many mobile phone brand OEM.
"The East is not bright and the West is bright, sometimes luck is also a person's strength!"
Unexpectedly, not long after being acquired by Han Hao, ATL ushered in a life-saving order, which was really unexpected, and the originally dying ATL soon radiated super vitality.