Time flies, and soon it is August, and with the arrival of Midea's new arcade Mario and Contra in the US market, it immediately caused a new game frenzy.

The new horizontal axis movement gameplay has broken through the imagination of all game designers and players, and some traditional arcade machines have almost all been abandoned, and there are still some markets for Midea's own tank battles, Xiangjiang cubes and Pac-Man, but compared with before, it is also much worse.

For many arcade bosses, on the one hand, a large number of players gather in front of the Contra and Mario arcades, and on the other hand, most of them are dismissive of the other game arcades that are vacant around them, preferring to gather around to watch others play rather than try other arcade machines, which makes the wallets of the various bosses painful.

Arcade machines are generally the first to be released in the United States, and Midea companies have also received a large number of orders from the United States, and several foundries have stopped producing games such as tank battles, and have gone all out to produce new arcade machines.

"Xu Sheng, at present, after Contra and Mario entered the market, orders for arcade machines for Tank Battles and Pac-Man have begun to plummet, and even many arcade owners in the United States are ready to clean up some old arcade machines at ultra-low prices!" He Guoyuan reported.

"Ultra-low price sale!" Xu Zhi smiled and said: "You discuss with the dealers in the United States, we will come up with a recycling policy, take back the arcade machines that the United States does not want, and then refurbish them and sell them to some poor countries in South America or Asia as second-hand equipment at a low price, what do you think of this idea?"

He Guoyuan thought for a while and said: "There is a certain operability, our brand new arcade machine is still too expensive for some regions, if we can recycle the useless arcade machine in the hands of European, American and Japanese customers, and then resell it to other places."

One does not affect our own sales.

Second, we can also profit from it.

Third, it can also reduce the losses of European and American customers!"

"Yes, but this approach should be cautious, and it is most important to find a balance of values. Xu Zhi smiled and reminded.

In developed areas such as Europe, America and Japan, the arcade machine can basically be recouped in a few months, and the time for the arcade to be popular is very limited, generally only half a year to a year, and then in order to clean up the space, many bosses are directly selling the outdated arcade machine for scrap iron, but in fact, the life of the arcade itself is still very long, and the recycling mechanism is adopted, which can indeed bring the last profit to these arcade owners, although there will not be many, but it makes them more willing to buy other arcade machines of the United States company

And located in South America or some poor countries in Asia, these areas have limited purchasing power, it is the best choice to sell second-hand equipment to them at a low price, and more importantly, the second-hand equipment of new games will not be smuggled to the European and American markets, and now the games that can be sold in the past have been eliminated in the European and American markets, so as to avoid the situation that these second-hand arcade machines enter developed countries and compete with Midea's own new machines.

"Understand, I'll look into the market. He Guoyuan nodded and said: "We have signed an agreement with Corning, Weicheng has also negotiated, the LCD factory in Tin Shui Wai has begun to be built, and the equipment provided by Corning has also been ordered in the United States and will be shipped soon." ”

Xu Zhi nodded and said: "Okay, if the LCD factory can produce normally, the cost of our handheld will be much lower, and if we reduce the price again, I want to see how Sony still plays with me!"

A month and a half ago, Sony also released its latest handheld "gamewatch", because the classic D-pad on the Midea Gameboy has made many players dislike the traditional handle, Sony uses 4 small round buttons on its own handheld, replacing the four directions of the D-pad.

This is indeed a good way to circumvent the patent, although the experience is not as good as the cross key, but it will not be a problem, Xu Zhi has thought about this design before, but the position of the key does not belong to any patent type, there is no way to register.

Sony's "gamewatch" is actually the handheld plan proposed by Yokoi Junhei before joining Midea, after the fire of Midea's Gameboy, Nintendo apparently restarted the project, and was later acquired by Sony, and with strong financial and technical support, it was quickly developed.

In order to quickly cut in, Sony has launched its own Walkman as a sales channel, and in different regions, there are many discounts for buying Walkman and gamewatch together, and even the advertisements are:

Listen to your Walkman and play gamewatch!

The Walkman is Sony's world's first portable cassette player, which was launched this year, and it caused a huge sensation in Japan.

Sony's original plan was to start bringing the Walkman to the world two months after its release in China, but a pleasant accident happened: people loved the Walkman so much that it was sold out shortly after its launch, and it was too busy to meet the needs of Japanese customers. As a result, plans for an international release were postponed.

Even Japanese newspapers have added a special word: the Walkman phenomenon!

Midea's Gameboy also caused a sensation when it was first released, but it was still too far behind the Walkman, the two products belong to different fields, good and bad cannot be compared, the reason why the Walkman is more popular is because it belongs to the music service product, and the Gameboy is just a game console.

There are a lot of people who play games in this world, but compared to people who love music, I'm afraid there are no one-third, not to mention that there are only a few games on the Gameboy, but there are countless music songs in the world.

And the gamewatch itself is not bad, in order to attract customers, Sony bought the rights to the space invaders of the Taidong company, transplanted it to the handheld, and also launched games such as "playing squares" and "ping pong", and more importantly, Sony was obviously able to get cheap LCD screens from other LCD manufacturers in Japan, in terms of price, gamewatch is more attractive than Gameboy.

According to some business intelligence of Midea Electronics in Japan, the last time almost all Japanese-funded consortiums joined forces to monopolize the price increase of LCD screens, which is Sony threading the needle, although in the end He Guoyuan quickly found a supplier from the United States, but it still led to a window period in the market Gameboy, and this window period, that is, the time when Sony officially released Gamewatch.

The popularity of the Walkman and the bundled sale with the gamewatch have brought great challenges to Midea's Gameboy, but fortunately, the two game consoles are not as competitive as the mobile phones of later generations, and many people will buy 2 products, which also leads to the fact that although the gamewatch hits the market, the Gameboy is only slightly affected.

But Xu Zhi didn't dare to be careless, in order to compete for the market, he took out the 2048 killer, this new game that requires a lot of brain thinking is advertised as being able to improve the player's thinking ability, with this kind of advertising, 2048 has also attracted a lot of players, especially to a certain extent, let many people know that the original handheld is not just about games.

He Guoyuan said: "Xu Sheng, tank battles and Pac-Man's arcade machines have basically faded rapidly in markets such as the United States and Japan, and we should be able to launch our own home game consoles, and we can't let Sony take the lead in this regard." ”

Xu Zhi nodded and said, "Okay, let's go and prepare immediately, in addition, personal computers have begun to rise in recent years, and we can also launch game floppy disks for computers!"

"Understood!" He Guoyuan promised to come down!

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