448 Company's Goals
(Thanks to my friend I love sheep and sheep for rewarding and encouraging, thanks to my friend for the encouragement of the wind January ticket)
The venue of the competition is the same venue of the last World Cup. There weren't as many people coming over as last time, and it was just a domestic game in the United States.
Comrade Liu's mood is still a little complicated, today is the day to meet Patrick from Amazon, and I am looking forward to meeting him. There was also a small disappointment that Rachel didn't come. But in the midst of this disappointment, there is a little luck that I didn't come over.
can't really be regarded as an ordinary friend who hasn't happened to anything, but now he is also a person with a serious girlfriend, and it will be embarrassing to meet.
Anyway, with such a tangled mood, he didn't know what kind of mentality he should take this matter seriously.
"Patrick, I'm actually very confident in our cooperation. And it's not just the trials in the U.S. that our baristas are going to win, and we're going to win the championship next year's African Flavor Cup and Barista World Cup. Packing up his mood, Liu Wenrui introduced with a smile.
"Mr. Simon, I'm actually very curious about why the coffee beans on your farm have changed so much in such a short period of time. Patrick thought for a moment and said.
"But one of the things I'm more concerned about now is whether this change will be short-lived or long-lasting. Because it's about future sales, right? When we introduce a product, we will derive a process, including storage, logistics and distribution. ”
"Patrick, these coffee beans that I grow on my farm will only be sold at auction in the future. The coffee beans that will be sold on Amazon in the future are those that I personally purchased. Liu Wenrui said with a smile.
"The yield of coffee beans on my farm is still very small, and the auction allows me to get a lot of money. But you can also rest assured that we also have a complete set of screening and production processes, which will ensure that the coffee beans we produce are very good coffee beans. ”
"Although our company is just starting out, our goal is big, and we will only sell mid-to-high-end coffee beans in the future. More than half of the coffee beans I bought last time have now been sold. ”
"In fact, I am also looking for Amazon to consider in the future. The coffee plantations I work with the Kenyan Ministry of Agriculture are very large, and it may be a bit difficult to rely on our own sales system in the future. ”
"And in terms of coffee bean acquisition, our goal for this season is to exceed 400 tons and strive to reach 500 tons. The increment of each subsequent harvest season should also reach at least 100 tons. ”
"In Kenya, a lot of good coffee farms are owned by big companies. Although we started a little late and struggled to compete with them, we were confident that we would be able to take some of their share. ”
"Later we will also sign contracts with some good smallholder farmers, and not only in Kenya, but also in African countries. ”
"Actually, if it weren't for the limited funds now, I would have wanted to go to more countries this year. Coffee beans in these African countries are very cheap to grow and low to acquire, but they can bring a lot of profits. It's not just about working with you, it's the real goal of our company. ”
"Mr. Simon, are you so confident that you can pick out all the high-end coffee beans?" asked Patrick curiously.
Lao Liu nodded very seriously, "Because I have talent in this area." As soon as the berries were ripe, I was able to taste the quality of the beans. ”
"If it weren't for that, I wouldn't have so much faith. After all, I only had to raise the price a little bit before those people would choose to sell me the coffee berries. ”
"We are not just looking for a new sales channel, we want to be a good partner for Amazon. If we can, we can work with Amazon for every auction of our own coffee beans in the future, as long as the cost is reasonable. ”
"Of course, that's all for later. As you know, there are also several very powerful e-commerce companies in our country, and they can also give me such technical support. ”
"It's just that the development of coffee drinks in our country started relatively late and the development speed is relatively slow, so this time we will find Amazon to cooperate. ”
Patrick nodded, "The auction of coffee beans is an additional service, and although it can improve some results for our company, it is not very large. ”
"The current Amazon system is too big, what about those monkey coffees, will they also use our Amazon as a special sales channel?"
Lao Liu still shook his head, "I can only guarantee that those monkey coffees will be put up for auction this year, and I can't say next year, because I can't be sure how many coffee beans those monkeys can process each year." ”
"For example, in the competition that is going on right now, if I bring those monkey coffee beans to the competition, I'm afraid there will be nothing else to do. ”
"In the future, these coffee beans can only exist as a luxury, and ordinary people will not be able to drink them at all. It's not that you are willing to spend money to buy it, after all, the quantity is too small. ”
Patrick nodded, now it's a matter of measurement. Is it possible to give up some benefits for the auction rights of those coffee beans in the future?
For Amazon, this is also an attempt. In terms of e-commerce, Amazon has also encountered bottlenecks now. That's why we have invested in so many fields, and we have achieved good results.
In fact, today is also the first official contact to see what the intentions of the two sides are. Next, the two of them watched Raymond's game very attentively, which was also very interesting.
As a result, there are no accidents, the farm's own beans, with the farm's spring water, this is the golden partner.
After the game, he went to the hotel room again, and Raymond personally made a pot for Patrick. It can be regarded as extra care for him, otherwise if you want to drink, you can only go to Huaxia to drink.
Then Lao Liu also expressed his little idea, that is, the current funds are still a little tight, and he has to buy coffee berries. If Amazon can do the auction for itself, the fee will be settled after the auction.
As for the convenience of commissions for the sale of coffee beans on the shelves in the future, it can only be done in accordance with Amazon's regulations. With such a large scale of e-commerce companies, Liu Wenrui's shipments are still very low, and it may not be what will happen in the future, and it is not good to give him discounts.
The initial contact was very satisfactory for both sides. After having lunch together, Patrick flew away on Amazon's business jet.
Lao Liu is also greedy for it, this is the real high-end atmosphere. Not to mention business jets, helicopters can't afford to buy. Buy a better car, now it's all "gnashing your teeth" to buy it.
"Hey, it's finally another thing. Then I got busy, and I felt sorry for my mouth. Back in the hotel, Lao Liu put himself on the sofa.
"That can't be helped, now you have to do this job yourself. Sun Baofeng said with a smile.
"Hey, I forgot to take notes last year. This year, we need to make a good record of each one, so that we can give them a good look at it in the future. Liu Wenrui said.
"Actually, it would be nice to be able to get those materials from the auction house, but it's too difficult. Even if you spend money, you may not be able to buy it, and it is controlled by those big companies. ”
"If you don't know, I really think that the auction system is very good, and it can help those coffee growers. Now it seems that there are really some cheaters, so many benefits have flowed into the hands of others, and the coffee really doesn't make any money. Sun Baofeng said.
"So I also have some worries about the future of tea, and I don't know what will happen to this tea in the future. It seems that the auction of tea *** coffee beans is more chaotic. Liu Wenrui stretched his waist and hugged Xiao Miaomiao into his arms.
"If we want to make money, we have to play by ourselves. At present, we will play a little first, and when we have capital in the future, we will play big. I really don't believe it, as long as our products are good, there will be no market. ”
"But you're also very expensive, and it's very difficult for a new brand, right?" asked Wang Shasha.
Lao Liu smiled and nodded, "This can't be helped, we have to establish the company's taste." Coca-Cola, which does not seek to be in the cola industry, will have to have our number one when it comes to coffee beans in the future. ”
"It's quite big, and I don't know what the future of the coffee we work with will be. Wang Shasha said.
"Coca-Cola is famous, and the main volume is ordinary Coke. You are only in the middle and high-end, which directly restricts a lot of buying groups. ”
"The low-end will also do it in the future, but it will not be coffee beans, and if you have the ability, you will make that kind of instant coffee. The threshold is quite low, and when the time comes, study the recipe and production process, and then use the coffee beans we eliminated to grind, it should not be bad. Liu Wenrui said.
"It's profitable, but it's more competitive. Sun Baofeng said.
"There are a lot of popular brands on the market now, and we have to think about pricing in the future. Although there is profit, it is also reliable, right?"
Lao Liu nodded, "Those are all things that need to be considered in the future, so don't worry about it now." If we sell our coffee beans well and become famous, we will sell everything in the future. ”
"In a few days, when the flowers are on the market, we will start transporting water to the country. When the time comes, I have to talk to the fourth child, and the price must be increased. Water also has a cost, and it is still transported by air. ”
"Hey...... Now there is a shortage of baristas. Looking at the fourth child's mind, it seems that he plans to open another store next year. Sun Baofeng sighed.
Ordinary cafes naturally don't have this worry, but the cafes they are running now are not ordinary, and if they don't have a good barista, they are smashing their own signs.
Now the café business is so good, and it is also a bit unexpected by everyone. I really didn't expect it to become popular all of a sudden, and the staffing was a little unable to keep up.