Chapter 300: Some businesses are not as simple as they are taken for granted
I studied media economics, mastered the advertising management of communication media, diversified management and capital management of media, media cost and benefit analysis, media product planning and development and audience demand analysis, etc., to put it bluntly, it is still inseparable from the film and television industry... “
Jiang Lai's pessimism slowly dissipated under Arthur's reassurance, snuggled in Arthur's arms, and spoke his heart.
Entering the entertainment industry is undoubtedly her first choice after graduating from the Drama Academy.
Sure enough, Vanity Fair's youhuo, no matter in that country, is deadly.
However, Arthur was not disappointed, after all, the reason why he was able to become a so-called goddess that fascinated him was not because of the star halo effect on Vanity Fair?
Without those vanity fairs and star halos, she is just an ordinary woman, which is undoubtedly not what Arthur wants.
"That's it... Arthur couldn't help but think of the movie that broke through the box office of 5.6 billion before the crossing, in those years, the popularity of the Celestial Empire film market was undoubtedly obvious to all, and even claimed that a movie with a box office of less than 1 billion was a complete failure, which shows how prosperous and profitable the Celestial Empire's film market was at that time.
However, no matter how prosperous the film market of the Celestial Empire is, Arthur has no idea of investing in the Celestial Empire to make movies, you must know that the reports he has read in his previous life have made him understand how well people in the film industry can make money, and his money is really not enough for those people.
And then, from a business point of view, film investment is extremely risky. Among many content products, movies have become the most risky content form due to their uncertainties in creation and release, complex account sharing system, long payment collection cycle, opaque budget implementation, and single monetization channels.
In addition, in the development of Celestial Empire films, the resources of core links such as research and development, production, publicity, and screening were only in the hands of a few people. The degree of industrialization of each link is generally low, and the budget allocation, account sharing and other links are not transparent, so that all new capital with no industry experience is facing huge challenges.
Therefore, if Arthur wants to catch the fast train of the rapid development of the Celestial Empire film market and earn dividends, he can only find another way, such as making a theater, the film industry is an industry, but it is also a retail business, and its retail outlets are theaters.
"It can be a cinema in the Celestial Empire, but I feel that I need to be cautious, as far as I know, the cinemas in the Celestial Empire are not profitable, and many cinemas are working for real estate developers!"
Hearing Arthur mention the idea of establishing a cinema in the Celestial Empire, Jiang Lai, who was originally nestled in his arms, couldn't help but sit upright with frowns, looked at Arthur with a solemn expression, and told him about the situation he mastered.
"Oh, what do you say, is there any basis?" Jiang Lai's reaction and opposing attitude made Arthur slightly stunned, which was really beyond his expectations.
"Well, it's really well-founded, the last time I returned to China, we had a class reunion, and one of them wanted to open a theater, but the inside story of another classmate of mine completely extinguished the idea.
My classmate is now a well-known actor in China, what he said should be very credible, he told us that he knew the owner of a theater, and he also heard the boss complain that the theater has eight screens, has been in business for almost three years, and has an annual box office income of more than 20 million, which is already a very good theater in the industry, but it is still losing money.
Because the best theaters can only get more than 50 percent of the box office revenue, 20 million can get back more than 9 million at most, 8 million a year rent, and at least 2 million water, electricity, and gas property fees, which is more than 10 million gone. There are also people who eat horses and feed, deduct VAT, etc., and completely lose money in a year.
That's why he said that many theaters are now working for real estate developers, and what makes people even more speechless is that now real estate developers have also begun to do cinemas, and real estate developers can expand as much as they want, because real estate is their own home.
My classmate said that now is the period of savage growth of the theater chain, and everyone is desperately rushing to the beach. In the future, it will inevitably experience a brutal competition and elimination, and if a movie ticket costs 100 yuan, at least 50 percent, or even more than 60 percent, of it may be paid to the real estate bubble. In the end, the winners are likely to be those theaters developed by real estate developers, no way, this is a whole economic problem, not a problem that the film industry can solve. ”
After listening to Jiang Lai's narration, Arthur's brows furrowed, to be honest, he didn't expect this to be the case in the theaters of the Celestial Empire, and now after listening to these words, connect with the memories of his previous life, it is really true.
Well, it's really interlaced like a mountain, it looks beautiful, but it's actually a deep pit, and I really take it for granted.
"Ahem, it seems that I think it's too simple, if you really want to invest in the film market of the Celestial Empire, you really need to do detailed research and research, and you need to think about it in the long run... Arthur smiled bitterly and shook his head, sighing helplessly.
"Hehe, interlaced like a mountain, you still do the investment you know and are good at, not to mention the foreign country you don't know about the situation, I know you want to help me, but this is really not needed, my priority now is to finish my studies, thank you dear." ”
Looking at Jiang Lai's beautiful eyes full of emotion and tenderness, Arthur pretended to have a wry smile that was seen through, "Hehe, I didn't expect to be seen through by you." ”
Jiang Laimei smiled and said: "Okay, I received your wishes, and I will fly back to China tomorrow, so why don't we hurry up... ”
"Haha, Yes, madam."
。。。。。。
On the morning of December 22, Arthur looked at Jiang Lai, who had already packed his luggage, wearing a coffee-colored loose crewneck sweater, a small square-neck white shirt, a pair of skinny jeans, and black boots, and hugged her into his arms with some reluctance.
"I'm sorry, dear, I can't get you to the airport. ”
"It's okay, career is important, you go quickly, don't be late... Jiang Lai said with a gentle smile like a flower.
"After the New Year, I will leave for the Celestial Empire as soon as possible. ”
"Okay, I know, you go quickly, today's press conference is very important, don't be late, I will take care of myself, I will welcome the Earl in the magic capital!" Jiang Lai joked, hoping to dilute the reluctance to part with a relaxed laugh.
"Hehe, take care of yourself, when the time comes, I'll check if you're fat or thin!" Arthur teased.
"Nasty!" Jiang Lai naturally knew what Arthur meant, and hammered it coquettishly.
After that, the two looked at each other affectionately, hugged Wen again, and after a while, Arthur and Jiang Lai left the hotel suite together, took the elevator to the underground parking lot, Arthur first sent Jiang Lai to the car, watched her car leave, after a long sigh of relief, got into the car, and rushed to the coastal power plant.