From Chery, Great Wall and other companies to give it a go, it can be seen that China's independent auto brands have a strong desire to survive, and everyone is not willing to be tied down in the face of international giants.

Originally, everyone thought that 2007 would be a hurdle, and life would be very difficult.

When the Chinese government joined the TO, it believed that the automotive industry would be a hard-hit sector along with agriculture and finance. To this end, it specifically requires a six-year protection period for China's automobile industry, and implements a high tariff policy on imported vehicles and parts before July 1, 2006.

It is against this backdrop that multinational companies eager to enter China are looking for Chinese joint venture partners to build factories and complete the localization layout in China. Independent brands have also taken advantage of this precious time to develop desperately, and a group of new car-making forces represented by Zhonghua Group have grown.

In order to fulfill its WTO commitments, China's automobile import tariffs began to drop sharply after July last year, with the whole vehicle reduced to 25%, and the imported parts and components reduced to 10%, which can be said to have greatly lowered the threshold.

However, after the tariffs were lowered, the influx of imported cars did not happen, as the Chinese government once again consciously or unintentionally protected its own auto companies.

The killer feature is that the new consumption tax based on the displacement of cars was introduced in time, and the tax rate for displacements of 3.0L-4.0L was increased from 15% to 25%, and the tax on displacements above 4.0L was raised to 40%.

It can be said that the reduction in tariffs has been compensated for by the consumption tax levied on emissions, and the overall price of automobiles has hardly changed.

The basis for such a decision is that with the auto giants setting up factories in China to introduce models into production, the price of models with a displacement of less than 3.0L is not much different from that of foreign countries, even if they travel thousands of miles from their own factories to transport cars to China, the cost is equivalent to that of production in China, and the import of this type of car into China for sale is not worth the loss.

The models above 3.0L are basically not produced in China, and most of the imported cars in China are large-displacement cars, which are a powerful tool for multinational brands to enhance their image and obtain more profits.

Under the premise that the theme of environmental protection, energy conservation and emission reduction has become a consensus, it is just to impose high taxes on large-displacement vehicles, which can make people switch to buying small-displacement cars.

After the announcement of the new consumption tax, imported cars with large displacement will have to pay more taxes and pay a higher price than before.

A 3.6L displacement car with a customs declaration price of 300,000 yuan, if it enters the Chinese market for sale, it must pay 25% tariff, plus 25% large-displacement consumption tax, and 17% value-added tax.

That is, after the tax is collected, a car with an export price of 300,000 yuan will double to close to the cost price of 600,000 yuan, and then it is necessary to add the "reasonable" profit of the import dealer, and the sale to 700,000 yuan is just a friendship price, which explains why the price of imported cars is high.

Since then, even though the tariffs have been lowered, the government has adopted new tax policies to block the embankment of tariff reduction, and continue to provide an invisible wall to protect China's auto market.

In addition, the Chinese government has also slowed down the pace of liberalization of import quotas in the name that inter-departmental coordination takes time, and even if imported cars flock to the country, the government can effectively control the number of imported cars by only the size of the bag.

The specific example is that many large-displacement imported vehicles are piled up at the port and cannot be cleared for entry, because the approval documents and procedures of the relevant government departments have not been completed for a long time, so they can only wait patiently.

As the economic pillar industry written into the government work report, it can be said that the Chinese government's concern for the domestic automobile industry can be described as heartbreaking.

The tariff on the EU auto market is 10% for the outside world and zero tariff for the member states at home; the tariff is 8% for South Korea, which is a strong exporter of new automobiles, and the tariff for 2.5% for the United States, which is equivalent to opening the door for everyone to enter; and the Japanese base camp is even more so and has implemented a zero-tariff policy.

It can be clearly seen that the stronger the car, the less tariffs in the country, because they are confident that their car products can win in the market competition.

In order to allow their cars to be exported quickly and occupy the market, they must make a low tariff appearance to be accepted by the importing countries. Automobile powers like the United States and Japan have basically achieved zero tariffs, and according to the principle of mutual benefit and reciprocity in tariffs, their own cars can enter the markets of other countries unimpeded.

On the other hand, the relatively weak side basically implements a high tariff protection policy.

India has a tariff of 60%, Brazil has a tariff of 30%, Russia has a tariff of 25%, and China is also a 25% tariff. This is a necessary measure to cope with the impact of the automobile industry in developed economies under different starting conditions and in the face of the strength gap.

In the future, if the Chunghwa Group exports automobiles to the United States on a large scale, trade friction disputes will inevitably arise due to the high gap between the tariffs on automobiles between the two countries. This is because the U.S. retains a 2.5% tariff on automobiles, which is a response to the large-scale export of Japanese cars to the U.S. back then.

Frankly speaking, Han Hao has always had the desire to open up territory in the United States, just like Japanese and Korean cars have officially become a real powerhouse in the global automotive industry after conquering the American market.

The acquisition of Jaguar Land Rover now can be used as a pioneer to test the waters and see how deep the US market is? If Volvo is won in the future, it will be able to build a frontline position and lay the foundation for the subsequent entry of Zhonghua Group's own brands into the US market.

The mere thought of the sight of Chinese-made cars with the words "Qin" and "Tang" on American soil is enough to excite any Chinese car person.

Of course, the effort required to get a car with Chinese elements into the U.S. market must be huge, and it can be said that it is the dream of many Chinese.

"What if you have a dream, but what if it comes true?"

The famous quote of Jack Ma, the CEO of Alibaba Group, represents the romantic side of him. As a halfway monk who claims to be the most ignorant of Internet technology, Majack's eloquence is definitely one of the top few existences in China.

Ali Group, which has been jointly invested by Chinese entrepreneurs led by Han Hao, has defeated the multinational giants Ebuy and Amazon from the United States in China's special national conditions, and has created Taobao and Alibaba, two e-commerce platforms in a monopoly position, by taking advantage of China's status as the world's factory and combining with the actual situation.

Listing is a coming-of-age ceremony for every Internet company to move towards the future, and it is also the only way to prove to the world that it is going to succeed.

After occupying China's e-commerce market, Alibaba was finally listed in Hong Kong, which also became the world's most high-profile Internet IPO that year.

Alibaba issued a total of 859 million shares, accounting for 17% of the total number of 5.05 billion shares, and 113 million over-allotment options were fully exercised on the same day, raising HK$15 billion (about US$2 billion), once again setting a new record for the listing and financing of Internet companies.

Soon after the opening, the rise quickly exceeded 100%, and the upward momentum continued, and many investors sought after it in the secondary market. The closing stock price on the first day was HK$39.5, with a market capitalization of HK$202.8 billion (about US$26 billion), which was equivalent to the combined market value of Baidu and Tencent at that time.

Since China Motor was listed on the Hong Kong stock market, although it has been popular among shareholders and ranked as a big blue chip, it took 5 years for the total market value to climb to 200 billion Hong Kong dollars.

Alibaba, which represents the Internet, has a market value of 200 billion Hong Kong dollars, which takes less than a day, which is the advantage of the new economic model.

Compared with traditional auto manufacturing, Internet companies have a higher valuation premium because they keep up with the times.

Ali's successful listing, in addition to Jack Majek's happiest, followed by the Jiangzhou Municipal Government, after years of cultivation finally has an internationally influential Internet giant enterprise settled, and the other happy is the domestic entrepreneurs who have followed Han Hao to invest in Ali.

In that year, under the leadership of China Group, more than 10 domestic investment funds, including Geely Real Estate, Wanxiang, New Hope, Lenovo and so on, jointly invested 5 billion yuan in Alibaba Group to obtain 35% of the equity. After the dilution of the listing, the real proportion of this part of the equity is reduced to 25%. Based on the closing price on the first day of listing, the floating profit of all people's investment exceeded 15 times, and the return rate exceeded everyone's expectations.

Among them, Han Hao has the most personal investment, occupying 10% of Alibaba's shares, and Li Shufu, another wealthy man in Zhejiang, has a 3.5% stake in his name and is also one of the major shareholders.

However, Alibaba's largest single shareholder is SoftBank Group, which invested heavily in Alibaba's early establishment and now holds a 27% stake.

Jack and the management hold nearly 28% of the shares, forming one of the internal iron triangle forces, but they have the dominant voting rights.

Among the three forces, SoftBank is the largest single shareholder, but it has encountered the joint constraints of Chinese entrepreneurs, making Alibaba a veritable Chinese Internet company.

According to the calculation of holding 10% of the equity, Han Hao's net worth also rose by 20 billion Hong Kong dollars on the same day, which is a very good result in his investment career.

"First Country Garden, then to Alibaba, the market value after listing is more and more fierce.

Casting a net investment, as long as you invest a few big fish, then the profit is very considerable. It is no wonder that now that we have entered the era of capital, the profits earned by relying on investment finance are much stronger than those from doing business!

If I am not careful, I may also become the front wave of the Yangtze River, and I will be pushed onto the beach by the rising back waves. ”

Known as the most successful entrepreneur in China, Han Hao, who has always focused on industry, has a kind of honest and old-fashioned sigh in the face of the star listed companies that have frequently emerged this year.

Whether it is real estate or the Internet, it is an industry that is highly sought after by investors. In the automotive industry, on the other hand, the light is much dimmer, and the same effort is far less rewarding than the first two.

"In the future, Zhonghua Group should not be limited to the traditional automobile industry, but become an Internet manufacturing enterprise, so as to keep up with the pace of the times!"

Han Hao opened the idea of transformation and upgrading of Zhonghua Group in his heart, and at least entered the stage of industry 3.0 informatization in advance, because he saw the dawn of technological upgrading from a new commodity.