After a test drive, Zhang Fan got out of the car satisfied. Although it is a pure electric vehicle, the driving feeling is not to be said, it is still the feeling of a sports car.

Coupled with this beautiful appearance, it is indeed the car that countless people dream of.

"What kind of battery does this car have?"

Zhang Fan asked curiously.

"There are two battery configurations. The top-of-the-line model is equipped with an all-solid-state battery with a comprehensive range of 1,200 km, while the ordinary version is equipped with a lithium battery with a basic range of 700 km......"

The person in charge said seriously. There are also high and low cars. You get what you pay for. The top model is not only equipped with an all-solid-state battery, but also the motor is the best motor, and the power is relatively large.

At the same time, the body material is also different, and carbon fiber is used in many places, which reduces the weight of the car and increases the performance of the car.

"What about product positioning?"

Zhang Fan continued to ask.

"It's still a competition Porsche. But now we are struggling with the domestic price. ”

The words of the person in charge made Zhang Fan nod. The first in the country is something they need to consider.

Unlike Porsche, which needs to be imported, the current acquisition of Tesla has acquired Maserati. According to the plan, the new Maserati will first be produced in China and exported to the world.

The Italian plant needs to be upgraded, and it will not be able to produce models in a short period of time. In this way, the selling price abroad is less troublesome. It doesn't matter if it's at the original price, or a little more expensive than the original.

But in China, the price will definitely be reduced. After all, it is domestic, but how much to reduce needs to be carefully discussed.

If it is lowered a lot, there will be no more force. The reduction is less, and the consumer is not satisfied.

"Bringing the domestic price down to the same price range as the Porsche Panamera. Not only that, but at the same time, it is necessary to throw off the Porsche in terms of configuration. At the same time, it comes with a six-year free maintenance policy......"

Zhang Fan thought for a while and explained. For Maserati, it is still necessary to focus on volume at the moment. But the volume of walking can't lose its compulsion.

The price reduction must also have a range, compete with Porsche, you can't reduce the price to the same price as Mercedes-Benz BMW, this will lose your identity.

The president's price in Huaxia has always been higher than Porsche's, Porsche's official guide price, and the low-profile models have reached 1 million. And the lowest price of the president is almost 1.5 million.

The difference in selling price is 500,000 yuan, which is also the main reason why the president of Huaxia can't sell Panamera.

Now after domestic production, the price is directly pulled down. Flattening from the price, at the same time giving generous configurations, and six years of free maintenance.

This time the temptation is greater, you must know that Porsche's configuration in China is outrageously low. If you don't choose a configuration of hundreds of thousands, the car you drive out is simply an empty shell.

At the same time, the maintenance of Porsche is relatively expensive, and it costs a lot of money to repair and maintain every year. Besides, Porsche's cars in China are still fuel cars, and they need to add 98 gasoline, and the fuel consumption of the car is high, so ordinary people can't afford to raise it at all.

But now the president is different. The president of the new model is a pure electric vehicle. According to the current electricity bill and experience in Huaxia, three cents per kilometer of electricity is enough, and this energy consumption is much cheaper than the cost of one or two yuan per kilometer of Porsche.

At the same time, the maintenance is a lot cheaper, and now it realizes six years of free maintenance, which directly saves this money.

There is no need for optional equipment, which saves a lot of money compared to Porsche. The second is the vehicle and vessel tax, and the new energy vehicles are currently not charged in Huaxia, which saves more than 100,000 yuan.

At the same time, the insurance of pure electric vehicles is much cheaper than the insurance of the fuel version of the car. Because there is no mess of insurance.

For cars of the same price, the insurance of pure electric vehicles is at least half cheaper than that of gasoline vehicles.

On the whole, the price of the new president is affordable, and the cost of maintaining a car is even cheaper. If it is a Porsche, the annual maintenance cost of the car is at least 100,000.

As for the new president, the annual cost of 30,000 yuan is considered high. The electricity cost of 1,000 yuan per month is already high.

The electricity bill of 10,000 yuan can run more than 30,000 kilometers, and the average family can't run so much. If the mileage is 10,000 kilometers per year, the electricity bill is only 3,000 yuan.

Combined with the cost of insurance, the cost of using a car is much, much cheaper than that of Porsche. Not to mention the performance, the advantages of pure electric vehicles are too great to be compared with fuel vehicles.

So this price positioning suddenly embarrassed Porsche. It will directly snatch away a large number of Porsche consumers.

It will not only steal a large number of Porsche users, but also a large number of Mercedes-Benz, BMW, and Audi supporters, including Tesla's high-end users.

But it doesn't matter to Zhang Fan, Tesla and Maserati are their own anyway. Before, some people disliked that the Tesla brand was a domestic brand, and they were reluctant to buy it if they were not enough.

Well, now that there's Maserati, there's always a push. Who dares to say that Maserati is not forced, when it comes to forced, Porsche is not as high as this product.

The price is high, and the price is acceptable. This will definitely steal a large number of customers. As for the foreign selling price, the foreign selling price may be lower than the domestic starting price.

But Tesla also has a response, and the price is low and the configuration is also low. Like Porsche, get a bunch of optional products, if foreign users choose to install Huaxia configuration, the price is a little higher than the price of Huaxia.

Positioning, this is the new positioning of Maserati. Except that the positioning has changed. The product has also changed, and it is much richer than before.

Tesla has some models, Maserati will have it. In this way, there will be more markets to grab. After all, Maserati's aura is too high.

For example, Tesla's elf, this car is currently priced at only a few hundred thousand yuan in Huaxia. After this car is hung with the Maserati logo, the price of this car may be more than 200,000.

But that's Maserati too. For example, the compact Maserati sedan may be priced at more than 500,000 yuan in the future, so the lethality will be greater.

With the acquisition of Maserati, Tesla's product line is complete. Hongqi, Tesla, Maserati, formed three grades of low, medium and high.

And secretly, Tesla is still planning a supercar brand and an ultra-luxury brand. After these two brands are put together, the Longteng Automobile Group centered on Tesla will be officially completed.

Only then will Tesla be proud to announce it. It's a super car group, not like now, it's just a powerful car brand.

From a car brand to an automotive group, it takes a lot of work. However, Tesla has gone quite smoothly on this road, and the future is bright and open.

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