"Boss, in the past four days, the number of downloads of our Flappy Bird game has exceeded 10 million, and it is still increasing at about 1 million downloads per day, and the game can bring us 40,000 dollars in advertising revenue every day... ”

"Haha, Edward, that's great news, it looks like we've really succeeded!"

In the office, Arthur laughed heartily and exclaimed to Edward, who was on the other end of his phone with good news, "Do players have a big opinion of the in-game banner?"

"A very small percentage of the feedback we got mentioned the problem with the built-in ads, but there were very few voices, ahem, and most of the feedback was swearing and complaining about the difficulty of the game... ”

Arthur laughed again, "Haha, it's difficult, they don't die hard, how can we earn advertising fees? Also, continue to increase the speed of advertising investment, now there are only ten partners, we can get a profit of 40,000 US dollars a day, if the advertising space is doubled, tripled, plus the number of downloads skyrocketed, how rich will the daily profit figure be?"

"I understand that the marketing department has not been idle, with the popularity of the game, McDonald's, Nike and Coca-Cola, which were hesitant before the game was launched, have all re-contacted us and are ready to buy built-in advertising space, and several companies have also called to consult, and it is very easy to add ten more advertising partners. ”

"Hehe, good, very good!" Arthur with a bright smile on his face, changed his hand to hold the phone, picked up the pen with the other hand, swiped and signed his name on a document handed over by his secretary, waved his hand to let him leave, and continued: "The promotion of the game still can't be stopped, although now even if we don't need to brush the charts, the number of downloads of "flappy bird" has squeezed into the charts, but our goal is NO1, so we can't stop.

By the way, find some celebrities to advertise... Now the hottest popular star in the United States, Justin Bieber, as well as that Taylor Swift, Rihanna, go to talk to them, if it's not expensive, sign them all, and find some stars in Europe, I think these people will be very happy to make money just by showing their faces and saying a few words!"

Thinking of the 'big tie up, I'm a scumbag, explore the lazy moon' advertisements in his previous life, Arthur's eyes lit up, the advertising effect of stars is undoubted, and celebrities also like to accept game advertisements.

Because if the celebrity endorses some food advertisements or some daily necessities advertisements, if there is a problem with the food, the celebrity himself will also be implicated, and once he is implicated, it is very troublesome!

Therefore, celebrities will still carefully choose to endorse other advertisements. And the appearance rate of these food advertisements is not particularly high, not as high as the appearance rate of these games, these web games themselves will not have too many problems, and the shooting is simple and basic, you can get money in a day or two!

And the reason why Arthur chose Justin Bieber, Taylor Swift, and Rihanna is undoubtedly because they are all newcomers and don't spend too much money, but their future is superstar, which has a very big advertising effect on "Flappy Bird" and even the studio.

“。。。 Boss, isn't that too much to spend?" said Edward on the phone, a little worried.

"Hehe, I'm just proposing these people, it's just an idea, you can talk to them, if it's cheap, we'll use it, if it's too expensive, we'll find other people, forget about movie stars, they don't pursue exposure, and the endorsement fee is high, just look for those new generation of traffic stars, and talk about cooperation if you need exposure!"

Arthur laughed, to be honest, "Flappy Bird" reached three million downloads on the first day of its release, which was absolutely beyond his expectations, and he never expected that this game would become popular so quickly, breaking 10 million downloads in such a short period of time.

Pixel picture,Extremely simple operation,It's especially difficult to get tai up.。。。

Arthur also knows that the popularity and popularity of Flappy bird does not come entirely from the success of the product game xing itself, but the success of a kind of media xing.

First of all, other games are beautifully arted, and the stupid bird flies first is a pixel picture, a bit of nostalgia for the retro trend of red and white game consoles, right?

However, it is precisely because of this that Arthur can't help but worry about how long such a game can be popular, so he can't let this trend and heat cool down, and he must strike while the iron is hot.

Because of this free game, the money is really too easy and too fast!

You must know that the monetization method of this game is not only by selling in-game banner advertising space. And at the beginning of the game, and when a life hangs up, the stupid bird will fly first game will pop up a banner ad at the top of the interface.

It's a way of popping up banner ads in games that some people think is stupid, and you can make at least $40,000 a day, not counting the money you made from selling ad space in the first place!

Don't believe me? That's the math.

A banner ad earns about 2 cents per 1,000 impressions. And a user playing one life is 2 banner ads. The average user plays 10 lives a day. Because the stupid bird flies first, this game is played for 10 lives in a row, and it is less than 2 minutes...

That's 20 banner ads. Let's say there are 10 million downloads, that's 200 million banner ads. Then one day's advertising revenue is cents = 4,000 dollars. In other words, with 10 million users, the average user plays less than 2 minutes a day, and 10 ad slots, Flappy bird can earn $40,000 a day.

In other words, whether it's an increase in download users or an increase in advertisers, for game studios, that's a real, green dollar!

The only thing Arthur and the game studio have to do is to maintain the game, increase the vitality of the game, and the survival time, and it will continue to bring Arthur and the studio a lot of cash.

"Boss,The key is that the stupid bird flies first and comes up with a high intensity of self-nue,From the feedback from the message,We see,It has caused a sense of fatigue in the hearts of some users earlier than the average mobile game。 ”

On the phone, Edward also expressed his observed concerns, to be honest, not to mention ordinary players, even the team in the studio that developed this game, few of them were able to play high scores, and the feeling of being dead and alive by the game nue developed by himself was even more depressing.

"Hehe,I understand,The next version is to improve the sharing mechanism,Support users to share to Twitter,Facebook and other social JIAO networks,Not only the same as now,Only support sharing to SMS,Email... In this way, I think it can satisfy the infinite sharing of YW users.

At the same time, start throwing money!"

Speaking of this, Arthur paused, the corners of his mouth raised, and before Edward asked, he continued: "The first 100 players who get 100 points will be rewarded with $100, of course, only for real-name verified video users uploaded to the studio's official website. I don't think anybody would say no to that good thing, right?"

"Great idea!Boss, this idea of yours is simply amazing, it will definitely make the stupid bird fly first and usher in a good pen-like growth!" Edward exclaimed in a somewhat excited voice on the phone.

"Hehe, of course, this event will start after the second version update... So, just one step at a time, $200 for 50 players, $300 for 25 players, $400 for 12 players, $500 for 6 players for 500, then $1,000 for 1,000 points, $1,000 for 3 players!"

Since you are making money every day, you can't be too stingy, and you can directly make the activity more powerful.