Fang Yun's interview with the vineyard owner in Hungary has been broadcast, Xia Yuxiang and the members of the delegation have seen it, and we have done another program to discuss how to learn from the experience of making wine in other countries, how to shorten the gap between China's wine industry and the top wines in the world, how to seize the opportunity to create a better future, so that China's wine can also go to the world, and the development prospects of China's wine industry.

Xia Yuxiang, the head of the group, said: "In order to do a good job in this program, we also specially contacted Mr. Song Chang, an expert from the domestic wine industry association, to discuss with us, he is not only an expert in the wine industry, but also a winemaker in a large enterprise, and has also served as a management worker, with very rich work experience, welcome to his arrival!"

Song Chang smiled, "Thank you for the introduction of Head Xia, I'm glad to have the opportunity to discuss with you." ”

Head Xia Yuxiang said: "First of all, I will throw bricks and lead the way, I will first say my opinion, today is brainstorming, everyone can speak freely, any good suggestions can be put forward." ”

Su Xiaoyu said: "In fact, we go to the countries along the route to investigate, is to learn from the good experience of other countries, we China is a big country in the East, reform and opening up, we have an open vision, can embrace all rivers, humbly learn from the advanced experience of other countries, take its essence, go to its dross, in order to realize our 'Chinese dream', to achieve the great rejuvenation of the Chinese nation, let the Chinese nation stand on the top of the world's nations, let foreigners change their views on China." ”

Meng Wenjie said: "Yes, the current China is no longer the China of the past, our motherland is strong, it is no longer like China's modern history has suffered vicissitudes and been invaded by invaders, we have the ability to defend our rights and interests, as Chinese, we also sincerely hope that the motherland will prosper and get better and better." ”

Qu Lihua said: "Yes, I also learned a lot from this overseas visit, field trip, and following Head Xia and Teacher Su. ”

Head Xia Yuxiang said: "The expectations of the people, the great trust of the country, we scholars, professors, researchers, and you business elites selected from all walks of life, must have a sense of social responsibility, to do their own work, the prosperity of all walks of life, the country will be good, Fang Yun visited the Hungarian vineyards on the spot, I think she still gained a lot this time, let's ask Mr. Song Chang to tell you about the Chinese's views and consumption habits of wine, everyone is welcome." ”

Everyone applauded warmly, and Teacher Song Chang nodded and smiled.

"Many of the world's top wine brands are sold to China, everyone knows that China is a huge market, French wine, Hungarian wine, Italian wine are optimistic about the Chinese market, as the life of Chinese is getting better and better, there are more and more rich people, and there are many wines of these world-famous brands." ”

"China's wine market is in a golden period of development, the market will usher in a blowout, personalization is becoming more and more obvious, we must take the road of personalization, the era of wine competition has begun to come, the channel is fragmented, we must take the brand route, the market must be focused, we must cultivate for a long time, and we must do a good job in new retail. ”

Xia Yuxiang said: "Over the years, these voices have become more and more, China's wine market is the world's largest and most potential emerging market, but as a huge emerging market for the world's wine, as a late-developing wine producing country, there are many challenges and puzzles, please Mr. Song tell us about the challenges and difficulties, how should we respond to China's wine industry?"

Song Chang said: "Well, in the context of the relative surplus of wine in the world, the open Chinese market, the fierce competition in wine sales, we always feel strongly that Chinese consumers, more and more concerns about domestic wine, which also makes our practitioners and managers think deeply about how to develop in the future." ”

Mr. Xia also mentioned that China's wine market is the world's largest emerging market with the most growth potential, and with the continuous improvement of China's economy, people's consumption level is also increasing, and wine is becoming more and more favored by consumers. ”

"Judging from the current development status of the industry, the wine consumer group is growing and expanding, the company relies on the market to give full play to its local advantages, and the release of the new national standard has also promoted the establishment of wine producing areas, which provides a lot of development space for the domestic market. ”

"However, we have also seen that the wine industry is also facing challenges such as backward technical equipment, lack of professional talents, and imported wine occupying the market, so for our Chinese wine industry, opportunities and challenges coexist. ”

Su Xiaoyu said: "Mr. Song, our Chinese Moutai and Wuliangye are the most famous, China's liquor market is very broad, and there is also a cultural background, how to compete with the traditional liquor market if wine wants to enter the Chinese market?"

Song Chang said: "Yes, Mr. Su is right, we do have opportunities and challenges now, we all know that our national liquor is Moutai, Moutai is a traditional specialty liquor in China, one of the world's three famous distilled liquors along with Scotch whisky and French cognac, and one of the three famous liquors in China, Mao Wujian, and the originator of Daqu sauce-flavored liquor, which has a history of more than 800 years. ”

"The main market for liquor is in China, but in terms of volume, it occupies nearly 40% of the world's spirits market, which is a large proportion. ”

"The future trend of China's overall economy, as well as the changes in China's mainstream consumer groups, per capita income, changes in consumption concepts and the influence of scientific and technological forces, the change of consumption habits is changing step by step with the development of society, and Chinese not only like to drink our Moutai, Wuliangye, Tsingtao beer, but also accept Western wines." ”

"Many of our families have the ability to spend, can afford to buy wine, although can not buy too expensive world's top brands, but the general low-end wine has entered the ordinary people's families, these years wine has been basically accepted by the majority of Chinese consumers, of course, China's economic development is uneven, there are some rural and remote areas, because of poverty, can not afford to buy wine, and even many people have not drunk wine, but from the overall trend, wine has become one of the essential types of wine for the table, for banquets, entertaining VIPs, relatives and friends dinners, this wine is indispensable。 ”

"Many of our domestic liquor companies have seen business opportunities, so they have entered the field of wine, many companies feel that the resource sharing value of the channel is high, the gross profit of wine is high, and the distributors and markets of liquor have this demand, naturally by the way to make wine, at present, there are many Chinese enterprises in the market to produce wine brands, also have a certain popularity, recognized by the market, people accepted. ”